WORD OF MOUTH
Transcript of WORD OF MOUTH
![Page 1: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/1.jpg)
PRESENTED BY :PONNY ROSE
![Page 2: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/2.jpg)
WORD OF MOUTH MARKETING word-of-mouth marketing is the
interaction of consumers and users of a product or service serve to amplify the original marketing message
![Page 3: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/3.jpg)
Word of mouth: is the act of consumers providing honest information to other consumers
Word of Mouth : is driven by influencers with large social networks who are inspired to talk positively about a brand, product or service
![Page 4: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/4.jpg)
What is WOMM ? Word of Mouth Marketing(WOMM) It happens when people are given a
reason to talk about a product(s) or service(s) – online and offline.
WOMM is based on driven customer satisfaction , two-way dialog and transparent communications
![Page 5: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/5.jpg)
Positive Neutral Negative
![Page 6: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/6.jpg)
Advantages of Word-of-Mouth Marketing
Free PubCredibilityMarket EfficiencyMarket Acceptance
![Page 7: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/7.jpg)
Disadvantages of Word of Mouth Advertising
Spreads SlowlyLimited AudienceTracking IssueNegative Feedback Effect
![Page 8: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/8.jpg)
The 4 Rules of WOM Marketing
Be interesting - No one talks about boring products
Make it easy - Find a simple message -Help people share it
![Page 9: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/9.jpg)
Make people happy -Fix anything Earn trust and Respect -Make ethics a part of everything you do
![Page 10: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/10.jpg)
![Page 11: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/11.jpg)
WORD OF MOUTH ADVERTISING IN SOCIAL MEDIA
![Page 12: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/12.jpg)
![Page 13: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/13.jpg)
![Page 14: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/14.jpg)
Reference
www.wordofmouth.comwww.connectingwithconsumers.nethttp://www.thefreedictionary.com/by
+word+of+mouth
![Page 15: WORD OF MOUTH](https://reader035.fdocuments.net/reader035/viewer/2022062702/55490c3fb4c90553458b9de7/html5/thumbnails/15.jpg)
THANK YOU