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• Worcestershire Health and Well-being Board

• Worcestershire Alcohol Plan 2013 - 2016

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Context: Public Health White Paper

• Radical shifts in the way that public health challenges are tackled;

• Transactional such as HWB Board; transfer of responsibilities to WCC;

• Transformational, focus on -• Empowering individuals to make healthy

choices;• Giving communities the tools to address their

own particular needs;• Widening responsibility for health across society.

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Alcohol key facts• Large numbers of people drinking too much: 82,312

drinking at increasing risk to health; 22,810 drinking at higher risk to health;

• Significantly worse than national average: County under 18s hospital admissions; Redditch and Worcs City males a/s hospital admissions; Redditch, Wyre Forest, Worcester City a/r violent crime;

• Alcohol attributable hospital admission rates and alcohol related sexual offences have an upward trend;

• Need to scale up and improve.

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Consultation

• Board asked for consultation on wider views;• 19 – 25th November launched Big Drink Debate,

radio, surveys, graffiti board;• HWB Board stakeholder event, 45 attendees;• Over 400 views;• Officer group met to identify key themes;• Formed basis of this high level plan with 3 over-

arching aims;• Following today, will work into detailed actions,

responsibilities and timeframes.

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Aim A: empowering individuals to take responsibility for own and families drinking habits

• Prepare educational materials for use in range of settings;

• Deliver programme of targeted campaigns;• Scale up training for front line staff;• Supporting volunteering activities for those who

have been problematic drinkers in the past.

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Aim B: creating a community environment where sensible drinking is the norm.• Engage with national consultation on minimum pricing;• Maximise new opportunities under Licensing Act;• Develop HIA process with alcohol harm as one element;• Maximise consideration of alcohol impact in the planning

process;• Support alcohol free venues;• Use the opportunity of renewing 6,000 personal licenses

in 2015 to empower licensees to create a safer drinking environment;

• Support Responsibility Deal signatories and promote the initiative with local business;

• Develop pilot accreditation schemes such as Purple flag.

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Aim C: improving treatment and rehabilitation services

• Review pathways for joined up working;• Maximise user and local community involvement

in service planning and review;• Ensure all health interventions include robustly

addressing alcohol intake;• Review engagement with housing providers;• Review intervention pathways for offenders

throughout the criminal justice system.

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Next steps• Forming an Alcohol Action Group to develop the

operational plan from these high level aims;• Plan to have a clear line of accountability across agencies;• Progress to be measured through HWB Strategy indicators

such as alcohol related crime, and hospital admissions; as well as lower level ones such as under 18s admissions;

• Shaping a new approach to unsafe drinking, founded on empowered personal responsibility; a healthy environment where safe drinking is the norm; and improved treatment services for those who need them;

• Update report to Board during 13/14.

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