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Transcript of Women's health network dr
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Going GreenGoing Green20102010
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2010 FALL 2010 FALL PresentationPresentation
BRAND BRAND POWERPOWER
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What’s In a BRAND?What’s In a BRAND?
Trusted, Valued Source
The Power The Power of of
BRANDINBRANDINGG
ROIROI
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#1 in #1 in Avg Avg
Issue Issue RdrsRdrs
#1 in #1 in High High RdrsRdrs
#1 in #1 in APEXAPEX
FOCUS:FOCUS:#1 Average Issue #1 Average Issue Readers (Office + Readers (Office + Hospital)Hospital)
Media-Chek:Media-Chek:#1 High Readers #1 High Readers (Office + Hospital)(Office + Hospital)
Media-Chek:Media-Chek:#1 APEX #1 APEX (Office + Hospital)(Office + Hospital)5 STRAIGHT YEARS5 STRAIGHT YEARS
PROOF PROOF STATEMENT= STATEMENT=
ROI ROI
What’s In a #1 BRAND?What’s In a #1 BRAND?
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What’s In a #1 BRAND?What’s In a #1 BRAND?
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What’s In a #1 BRAND?What’s In a #1 BRAND?
FOCUS/Average Issue Readers #1 FOCUS/Average Issue Readers #1
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What’s In a #1 BRAND?What’s In a #1 BRAND?
High Readers High Readers
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What’s In a #1 BRAND?What’s In a #1 BRAND?
Media-Chek/APEX #1 for 6 Straight Media-Chek/APEX #1 for 6 Straight YearsYears
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Medical JournalsMedical JournalsPharma RepsPharma RepsMedical ColleaguesMedical ColleaguesPharma Company MailingsPharma Company MailingsReference PublicationsReference PublicationsPrescription PadsPrescription PadsFaxed InformationFaxed InformationCME CoursesCME CoursesDinner MeetingsDinner MeetingsMedical Conference & SymposiaMedical Conference & Symposia
Video (DVD, CD,VCR)Video (DVD, CD,VCR)Audio CassettesAudio CassettesMedical radio programmingMedical radio programmingE-ConferencesE-ConferencesE-CMEE-CMEE-DetailingE-DetailingGovernment BulletinsGovernment BulletinsMedical Websites/PhysiciansMedical Websites/PhysiciansMedical Websites/ConsumersMedical Websites/Consumers
Journals Rank #1 Across All Specialties Journals Rank #1 Across All Specialties
MARS Medical Med/Surg Readership Study December 2008MARS Medical Med/Surg Readership Study December 2008
Medical Information Sources
Medical Information Sources
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OB/GYN
OBG Management COVERS the OBG Management COVERS the WATERFRONTWATERFRONT
Medical Information Sources
Medical Information Sources
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Ob/Gyn Journal DashboardOb/Gyn Journal Dashboard
Women’s Health Landscape
Women’s Health Landscape
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ORIGINAL ORIGINAL ILLUSTRATIONSILLUSTRATIONS exceptional art every issueexceptional art every issue
BOLD LOOKBOLD LOOK:: contemporary fonts, strong images, contemporary fonts, strong images, symbols and signposting.symbols and signposting.
STRONG STRONG HEADLINESHEADLINES:: grabbing titles grabbing titles that pique reader interestthat pique reader interest
PRINT/WEB PRINT/WEB SYNERGY SYNERGY Web exclusives, Videos, Audiocasts, Web exclusives, Videos, Audiocasts, Social networkingSocial networking
Editorial ExcellenceEditorial Excellence
Strong BRANDING Consistency—across all Strong BRANDING Consistency—across all channelschannels
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TIMELY CONTENTTIMELY CONTENT:: Up to Date breaking newsUp to Date breaking news
PRINT/WEB LINKAGEPRINT/WEB LINKAGE Video, audioVideo, audio
COVER to TOCCOVER to TOC:: Extends reader pull throughExtends reader pull through
TOC—Integrating Print & Online ContentTOC—Integrating Print & Online Content
Editorial ExcellenceEditorial Excellence
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Dramatic GraphicsDramatic Graphics
Editorial ExcellenceEditorial Excellence
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US NEWS & World Report rankings of Gynecology 2009US NEWS & World Report rankings of Gynecology 2009
Editorial Board ExcellenceEditorial Board Excellence
PHYSICIANPHYSICIAN INSTITUTIONINSTITUTION SPECIALTY SPECIALTY AREAAREA
Robert Barbieri, MDRobert Barbieri, MD Brigham & Women’s HospitalBrigham & Women’s Hospital Reproductive Reproductive EndoEndo
Linda Bradley, MDLinda Bradley, MD Cleveland Clinic FoundationCleveland Clinic Foundation Gyn SurgeryGyn Surgery
Harold Fox, MDHarold Fox, MD Johns Hopkins Medical InstituteJohns Hopkins Medical Institute Perinatology, Perinatology, MFMMFM
Amy Garcia, MDAmy Garcia, MD University of New MexicoUniversity of New Mexico Gyn SurgeryGyn Surgery
Steven Goldstein, Steven Goldstein, MDMD
New York Univ. School of New York Univ. School of MedicineMedicine
UltrasoundUltrasound
Cheryl Iglesias, MDCheryl Iglesias, MD Washington Hospital CenterWashington Hospital Center UrogynecologyUrogynecology
Andrew Kaunitz, MDAndrew Kaunitz, MD University of FloridaUniversity of Florida ContraceptionContraception
Larry Kilgore, MDLarry Kilgore, MD University of AlabamaUniversity of Alabama Gyn OncologyGyn Oncology
Barbara Levy, MDBarbara Levy, MD Franciscan Health SystemsFranciscan Health Systems Gyn SurgeryGyn Surgery
JoAnn Pinkerton, MDJoAnn Pinkerton, MD University of VirginiaUniversity of Virginia MenopauseMenopause
John T. Repke, MDJohn T. Repke, MD Penn State College of MedicinePenn State College of Medicine Perinatology, Perinatology, MFMMFM
Joseph Sanfilippo, Joseph Sanfilippo, MDMD
Magee-Women’s HospitalMagee-Women’s Hospital Fert, MenopauseFert, Menopause
James Simon, MDJames Simon, MD G Washington University HospitalG Washington University Hospital Menopause Menopause
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Topic IDTopic ID TestingTesting
Author Author SolicitationSolicitation
ManuscriptManuscript11stst Edit Edit
Peer Peer ReviewReview
Barbieri Barbieri ReviewReview
Final ArticleFinal ArticleEditEdit
Post-testPost-test
Peer Review ProcessPeer Review Process
Ensures Readership in Print & OnlineEnsures Readership in Print & Online
ORIGIN of EDITORIAL:
90% solicited90% solicited10% submitted10% submittedOf submitted: Of submitted: 80% rejected80% rejected
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SubtotalsSubtotals OBSTETRICS & GYNECOLOGYOBSTETRICS & GYNECOLOGYOfficeOffice 30,95430,954 Hospital (including residents)Hospital (including residents) 5,881 5,881 OtherOther 2,353 2,353
39,18839,188GYNECOLOGIC ONCOLOGYGYNECOLOGIC ONCOLOGY
OfficeOffice 340 340Hospital (including residents)Hospital (including residents) 66 66 OtherOther 27 27
433433MATERNAL-FETAL MEDICINEMATERNAL-FETAL MEDICINE
OfficeOffice 350 350 Hospital (including residents) Hospital (including residents) 132 132
OtherOther 64 64 546 546 REPRODUCTIVE ENDOCRINOLOGYREPRODUCTIVE ENDOCRINOLOGY
OfficeOffice 508 508Hospital (including residents)Hospital (including residents) 44 44
OthOtherer 34 34 586 586
GRAND TOTALGRAND TOTAL 40,75340,753
Full Audience Penetration:
Full Audience Penetration:
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Reader ResearchReader Research
Surveys
VirtualEditorial
Board
Social Networking
Commitment Commitment to year round to year round
ExcellenceExcellence
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Coverage of 650,000Coverage of 650,000 PhysiciansPhysicians
The Quadrant PortfolioThe Quadrant Portfolio
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Coverage of 650,000Coverage of 650,000 PhysiciansPhysicians
The Quadrant PortfolioThe Quadrant Portfolio
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Single Single
TopicTopic
Programs
Multimedia Capabilities Provide Clinical and Patient Education in Women’s Healthcare
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Circulated to a Cohesive Blend of Female Health Specialists
++
40,000 ObGyns
12,000 Primary Care Physicians
8,000 Nurse Practitioners60,000 Female Health Specialists
Saturate the Message as it Saturate the Message as it resonates through the resonates through the women’s healthcare women’s healthcare community. Double Your community. Double Your Share of Voice to OBGYNS Share of Voice to OBGYNS and Women’s healthcare and Women’s healthcare Providers with a 2Providers with a 2ndnd wave of wave of reiteration to……..reiteration to……..
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A 3 or 5 -minute CLICK MOVIE willprovide voice over and documentary style depiction of your educational message. The “Movie” is similar to an Infomercial broadcasting key message points to healthcare professionals and their patients.
The CLICK MOVIE will be hosted on The Female Patient and OBG Management home sites as well as facebook fan pages for Mass Exposure!for 12-Months. The Women’s Health Alliance will be responsible for: Content Development Production Program Management
CLICK MOVIE for Healthcare Providers Expands Awareness and Increases Longevity!
Healthcare Professional Education
http://www.impactmovie.com/saladax/
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The Women’s Health Network Delivers Your Educational Message Directly to Healthcare
Providers! 10 Reasons to Choose Us:
1. The only network that can provide educational dominance and message saturation throughout the women’s health market
2. Over 75 years of combined experience
3. Content development done right the first time
4. Relationships with and access to thought leaders, and associations
5. Tremendous client service
6. Cost effective and budget conscious
7. Sense of urgency– quick turn-around
8. Credibility and recognition of established titles
9. Distribution of enduring materials (economical & efficient)
10. Free promo in journal and on web sites, bonus distribution at medical meetings
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PRINTPRINT
ONLINEONLINE
MOBILEMOBILE
SOCIAL SOCIAL NETWORKSNETWORKS
THE CHANNELSTHE CHANNELS
THE BRANDS THE BRANDS
SOCIAL SOCIAL NETWORKSNETWORKS
AUDIOAUDIOVIDEOVIDEO
PRINTPRINT
The Quadrant ChannelsThe Quadrant Channels
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2010 New Multimedia Programs
2010 New Multimedia Programs
INTRODUCING: INTRODUCING:
Promotion Plus
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Traditional Promotion Custom Promotion
PRINTPRINTJournal AdvertisingJournal Advertising
CUSTOM MEDIACUSTOM MEDIACover Tips*Cover Tips*Outserts*Outserts*
Patient Tear SheetsPatient Tear Sheets *eDetailingeDetailing
Event SponsorshipEvent SponsorshipeNewsletterseNewsletters
eBlastseBlastsOut of the PipelineOut of the PipelineMarket ResearchMarket Research
Mobile AppsMobile Apps
ONLINEONLINESponsored WebcastsSponsored Webcasts
BannersBannersOBG FinditOBG Findit
eTOCeTOCAudiocastsAudiocasts
* All Print is commissionable
Promotion Plus— It’s all about
the Brand
Promotion Plus— It’s all about
the Brand
INTRODUCING: Promotion PlusINTRODUCING: Promotion Plus
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15% Off Onlineand
10% Off Custom Media
10% OffCustom Media
15% OffOnline
20% OffOnlineand
15% OffCustom Media
Multi Channel bundling optionsMulti Channel bundling options
Print + Online
Print + Custom Media
Online+ Custom Media
Print + Online
+ Custom Media
Promotion Plus— It’s all about the Brand
Promotion Plus— It’s all about the Brand
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TEXT TEXT TEXT TEXTPRINTPRINT ONLINEONLINE AUDIOAUDIOVIDEOVIDEO
MOBILEMOBILE EVENTSEVENTS
Promotion Plus— Channel Benefits
Promotion Plus— Channel Benefits
•Cost effective, multichannelmultichannel visibility
•Combined frequencyCombined frequency access with Promotion Plus
•Agency discount applies to print onlyprint only
•All promotion counts towards corporate incentivecorporate incentive program
•Totally customizable programs to fit your unique needsyour unique needs
•Easy to implement with a single insertion ordersingle insertion order
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CIRCULATION: 90,000 inclusive of the following core CIRCULATION: 90,000 inclusive of the following core specialties: specialties:
* Ob/gyns * IVF clinicians & researchers * Primary care * Ob/gyns * IVF clinicians & researchers * Primary care physicians * NP/PAs * International members of physicians * NP/PAs * International members of the ASRMthe ASRM
A Targeted Delivery Option
A Targeted Delivery Option
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OBG Management What’s In It For YOU?
OBG Management What’s In It For YOU?
Brand identity, recognition & Brand identity, recognition & resultsresults
Multichannel outreach & accessMultichannel outreach & access
Value for every dollar you spendValue for every dollar you spend
Proven resultsProven results
A better, greener outcome, A better, greener outcome, PROMISE!PROMISE!
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