Presented by: Barb Moran Goodrich

• What is Franchising

• Franchising and the US Economy

• Automotive Stats

• Is Franchising a Path in Automotive

• Franchising Advantages

• Evaluating Franchises

• Resources with Evaluations

• Selecting a Franchise

• Attributes a Franchisor is Looking for

Opportunities In Franchising

Provided some of the information on following slides

• Franchising is a business strategy/method of

distributing products and/or services.

• Franchising is a method of creating growth in

market share.

• The franchisor lends the use of their

trademark/trade name to the franchisee.

• The franchisee is trained and supported within

the proven business system.

What Is Franchising

• Over 780,000 franchise

businesses across 300 business

lines

• Generate nearly 9.1 million direct

jobs and almost 9 million indirect

• Responsible for $890 billion of

economic output for the US

economy

• GDP up 5.1% from 2016

• Output up 5.3% from 2016

• Establishments up 1.5% from 2016

Franchising And The US Economy

Data prepared by IHS Market Economics, for the International Franchise

Association, Franchise Education and Research Foundation, August, 2017.

Automotive Industry Stats

• Automotive franchises impact on GDP is 6.5%

• Automotive franchises impact on jobs is 2.5%

• Between 2010 and 2013 46.15% of automotive franchise systems

had a positive outlet growth

• Automotive franchises estimated to make up 44 billion in the

aftermarket segment

• Estimate growth rate of 3.4% through 2018

• Higher success rate

Is Franchising A Path In Automotive

Is Franchising A Path In Automotive

Franchising Advantages

• In business for yourself, but not by yourself

• In many cases, no previous experience

required

• Affiliate with a brand name

• Become part of a proven business system

• Receive on-going training

• Support from marketing to operations

• Access to lower cost products and equipment

Evaluating A Franchise

• Conduct market research and compare the

competition

• Evaluate the strength of the franchisor

• Call existing and former franchisees

• Hire a lawyer and/or accountant who

specializes in franchising

• Read the Disclosure Document and consult an

attorney before signing any documents

Resources With Evaluating

• Website that offer information on franchising

IFA www.franchise.org

Franchise Update www.franchising.com

Franchise Money Maker

www.franchisemoneymaker.com

Franchise King www.thefranchiseking.com

Franchise Direct http://www.franchisedirect.com/blog/

• Brokers such as The Entrepreneur Source

FCC

Franchoice

Frannet

Selecting A Franchise

Purchasing a franchise is like any other

investment -it comes with risk. Look at:

• Demand

• Competition

• Your ability to operate the business

• Name Recognition

• Training and Support Services

• Franchisor Experience

• Growth

Attributes A Franchisor Looks For

• Individual has done their homework and

understands the concept

• Has the means to obtain financial capital

• Is eager to be taught and can train others

• Has a history of success in dealing and

interacting with people

• Is motivated and has the desire to achieve

success

• Is willing to completely follow the system

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In Closing

We Need More Women In The Automotive Aftermarket!