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Rmoov Webinar October 4th 2012
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Transcript of Rmoov Webinar October 4th 2012
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Presenter: Sha Menz
Brought to you by:
Rmoov & Web Based Innovations DBA BF Design Studio
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Perhaps there’s a Penguin lurking nearby...
Getting Started...
Understanding your Link Removal Problem
Where to find out who is Linking to your Site
Which Links do you need to Remove?
Analyzing your Backlink Profile
Tools and Tips for Link Analysis
Twitter: #rmoovinar @ShahMenz @rmoov
Understanding your Problem
Twitter: #rmoovinar @ShahMenz @rmoov
Are you facing Penguin or a Penalty?
Penguin is an Algorithmic “filter”.
It’s aimed at punishing tactics which are intended to manipulate Search
Engine results.
Penguin changes will occur when the filter is updated .
What should I do? Clean up the problems
Monitor future updates
Don’t forget On-Site Manipulation issues!
Understanding your Problem
Twitter: #rmoovinar @ShahMenz @rmoov
Could it be a Penalty?
A Manual Penalty, or “manual Spam action” is applied by the Webspam
Team, independent of Penguin. It is entirely normal to feel crushed!
What should I do?
Be Honest, first with yourself, and ultimately with Google!
Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!
Learn how to identify a Link Penalty
Make a good faith effort to Remove offending links
Document every step of the process
Clean up On-Site Manipulation issues
Lodge a Reconsideration request
http://www.seomoz.org/blog/identifying-link-penalties-in-2012
How do I Find Links to My Site?
Twitter: #rmoovinar @ShahMenz @rmoov
Which Links to Remove?
Twitter: #rmoovinar @ShahMenz @rmoov
Read the Google Webmaster Quality Guidelines CAREFULLY
The guidelines have been updated in the last week, and now provide a little
more information about the issues that Google is on the lookout for.
Read about them here: http://support.google.com/webmasters/bin/answer.py?
hl=en&answer=35769
Be on the lookout for these:
Sitewide footer & Blogroll Links
Over-use of exact match anchor text
Cloaking
Being seen in Bad Neighborhoods
Analyzing Your Backlink Profile
Twitter: #rmoovinar @ShahMenz @rmoov
Link analysis should be
done by humans, with
eyes on sites.
There are lots of
helpful resources available.
This one from bruceclay.com
is good for beginners.
http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Presenter: Sha Menz
Brought to you by:
Rmoov & Web Based Innovations DBA BF Design Studio
Your First Campaign...What you need to Get Started
Creating your first Campaign
Security, verification and activation
Getting your Mail settings right
Adding a Google doc
Auto ICANN Pulls, Auto Link Checking, Custom Letters,
Webmaster Links & FlipFlop Mail
Problem contacts – Protected domains, Missing Information
Twitter: #rmoovinar @ShahMenz @rmoov
Using Rmoov...Pulling & Editing Domain Contact information
Managing Contact methods - tools.seogadget.co.uk
Starting your Campaign
Working with emailed Responses
Choosing the level of automation you want
Adding Notes to Domains
Dealing with “moving links” on heavily paginated sites
Twitter: #rmoovinar @ShahMenz @rmoov
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Presenter: Sha Menz
Brought to you by:
Rmoov & Web Based Innovations DBA BF Design Studio