Social media & mobile - it’s a whole new world!

@mikeratcliffe

OK. So, what’s new?

Mobile is eating the world!

Andreessen Horowitz

There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.

Andreessen Horowitz

Another 1 billion people will come online in the next 5 years – all on smartphone

1995 2000 2014 20200

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People online

Smartphones

In Africa and Asia, mobile usage is already 37% of total web usage.

But, 70% of mobile phone users do not have a smartphone.

Storage costs fell 99.8% and bandwidth costs dropped 98.4% from 1999 – 2014.

John Hagel, Deloitte

What about the next generation?

How do your kids communicate?

How important is mobile for business?

The US still controls #1-4 Google, Microsoft, Facebook, Yahoo and Wikipedia. China now owns #6-9 including

Alibaba, Baidu, Tencent, Sohu up from just one site in 2013.

So, what are you doing about it?

The basics:

• Do you have a website?• Does it work on your mobile?• Are you migrating to digital?• Do you have a social media strategy?• Is someone dedicated to managing it?

Case study #1

How can social media be useful to you?

Case study #1

How can social media be useful to you?

• Social media is perfectly Darwinian.• Use social media as your personal filter.• Always know things first.• Eventually it will replace a newspaper.

Mike & Colleen’s rules of engagement

• Be real• Your message should reflect your brand• Even better, reflect your personality• Social media is marketing, not sales• Engage & communicate• Don’t always be perfect• Bring some humour!

Case study #2

Track your progress!

Social media marketing is cheaper, but that doesn’t make it easier. To be successful social media requires strong

leadership, deep engagement and constant application.

Mike Ratcliffe

Case study #3

The Cape Wine Auction 2015

www.thecapewineauction.com www.facebook.com/thecapewineauction

www.twitter.com/capewineauctionwww.google.com/+thecapewineauction

South Africa is geographically isolated, but we have never had such broad reach.

Case study #4

Case study #4

Are you staying in touch!

@Women_Wine_Ex@Daniel_Lyngrove @daisy_knowles @vilafonte

@pia_harris @winefairycc @Nbarnardwine @laurencohen @jeanritine @CorneaCSI @delaille7

@loveswine100 @Monde_Kub @georgieprout @kristinbasson @heatlie @Mayanvino @snieta @lasnyman1983

@FridayPhilosphy @pieraNA @jamiewyn @vineheart @rookiewino @normat @winesalittle @mikeratcliffe

@warwickwine

Thank You

Follow my mom @NormRatPlease support @CapeWineAuction