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Transcript of Women For Hire Magazine- Summer 2008
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women for hire
Mt
En & YngGlobal DynamoBEthBrookE
SUMMER 2008
$4.95 / womenforhire.com
VOLUME XI
PlustIDBIts & tACtICs
Advanc You
CAreer
MAKE IT HAPPEN
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As you think about ways to grow your career, put yourself in
a position to try new things. If you neer learn anything new or
take your skills to the next leel, youre not bettering yourself,let alone increasing your alue in the workplace.
To that end, its essential to cultiate relationships and network,
the theme of this issuewith people you perceie to be
smarter, wiser or een funnier than you. Usually these people
are right around us, completely accessible, but we dont open
ourseles to the possibilities of meeting them.
I would often attend industry functions because its the thing
to do when youre running a business or looking to grow your
career. One day I thought, I keep going to all of these things,but Im not really getting anything out of them. Whats wrong
with this picture? I wondered if I should stop going, and then
realized that probably wasnt the best idea. Theres a reason I
was rawn t tem in te rst place.
As I went through this self-analysis, I discoered that I always
brought a friend with me. We would stand in a corner talking
abouteeryone, instead of talking to eeryone. I was missing
opportunities within any gien eent because I was afraid to
stick my neck out. So I started to go alone and I made a pact
with myself: I couldnt leae an eent until I introduced myself
to at least three people.
Ie gt t tell yu, at te rst seeral eents wit tis self-im-
posed new policy, those three people were all waiters. While
theres nothing wrong with that, I realized I needed to intro-
uce myself t ter attenees. Its unnering at rst, but yu
get used to it quickly.
Today I still talk to the waiters, and I always talk to the partici-
pants too. Sometimes nothing comes of it. Other timesmore
often than notsomething does: a new resource, a new nugget
of information, a new friend, a new client, a new somethingthat I wouldnt hae gotten had I not put myself out there.
Many women attend our Women For Hire eents because they
want t talk t ne r e r een 30 specic emplyers. Tats
great. But theyre missing out on the larger opportunity when
they dont also introduce themseles to the other women who
are there, too. You neer know who youll meet.
So promise yourself that before you leae any eenta com-
pany picnic, your friends wedding, a kids soccer game, a
big industry functionyoull introduce yourself to at least
three new people. The bigger the eent, the more people youmust target.
Be realistic. Youre not doing this because youre always
looking for someone to help you. Youre doing it because its
a say habit for anyone who cares about professional growth.
Not eeryone you meet will hae all the answers, or een any
answers, but always be willing to put yourself out there.
It should go without saying that you must olunteer to recip-
rocate. Look for opportunities to extend a hand to others een
when there isnt an obious faor in return. Step out of your
comfort zone when giing and receiing. Youll be glad you did.
Cheers!
Tory Johnson
Founder and CEOWomen For Hire
Corner CubiCle
Start Talking ToStrangers
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IN EVERY ISSUE1 Corner Cubicle
5 Inside Women For Hire
11 Tidbits & Tactics
48 Expo Success Spotlight
COVER STORY19 Global Dynamo: Doing the Right Thing Landed this
Lady on Top.Meet Ernst & Youngs Beth Brooke
NETWORKING16 Work at Home: New Book Explores Ways to Earn Cash
Without a Commute by Tory Johnson
24 Unappreciated at Work? Might be Time to Moe Onby Jennifer Valentine
26 Think Lattice, Not Ladder, For Career Success
by Lara Hall
28 A Key to Success: Get Out There by Shannon Joseph
30 Create Yur Ww Factr by Robyn Freedman Spizman
32 Make LinkeIn Wrk Fr Yu
by Kay Lao
35 Break te Ice! Pren Steps t En te Awkwar Silence
at Any Eent by Michelle Atkins
38 Snapsts f Success: Meet 3 Great Gals Ging Places
42 Netwrking Wism frm Fur Prs W Knw
46 A Mother/Daughter Tale: Joined at More than the Hip
by Lou and Crystal Cator
TAble oF ConTenTS
Im more than what appears on
my resume. Face-to-ace is the
only way or my personality and
presence to speak or me.
Shannon Joseph, page 28
COVER MODELBeth Brooke is an American role model to thousands of womenand no doubt a whole lot of men tooaround the world. The
global ice chair at accounting giant Ernst & Young gae generously of her time to a team from Women For Hire for this issue.
She simultaneously knocked out an interiew with Tory Johnson, a coer photo shoot with Allyson Lubow and Re id Spector,
and a ideo recording with Daid Beilinson. Multi-tasking comes naturally to this highly-accomplished executie. Watch her
passion in action online at womenforhire.t and read her take on a range of issues from college athletics to corporate philanthropy
starting on page 19.
2008 General Dynamics. All rights reserved.
General Dynamics is an Equal Opportunity/Afrmative Action Employer. We welcome and encourage diversity in our workorce.
All applicants must be U.S. Citizens and currently hold or be capable o obtaining a DoD Security Clearance.
At General Dynamics C4 Systems we place the accent on people. We realize
that only through our people can we raise the bar for systems integration and
implementation, and provide our customers with winning solutions core to edge.
Openings we are accenting right now for experienced professionals include:
These and other positions that accent your skill set and experience can be
viewed at .www.gdc4s.com/careers
Accent onpeople.
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inSide Women For Hire
CAREER EXPOS:Smarter Than theAverage Fair
What sets Women For Hire Career
Expos apart from the standard, run of
the mill job fair, you a sk? Well, we could
name the long list of top employers that
recruit with us nationwide. Oh, then
theres the chance to network and swap
resources with hundreds of other
professional women. Did we mention
the free resume critique aailable to all
attendees? And dont een get us started
on the smart seminars and great gie-
aways. Still not coninced? Come see
for yourself. We think youll agree that
a Women For Hire Career Expo is
not just your aerage job fair.
FAll 2008 SCHedule
BoSToN: SEPT. 23
PhILAdELPhIA: SEPT. 30
WASHINGTON, DC: OCT. 2
CHICAGO: OCT. 7
ATLANTA: OCT. 14
DALLAS: OCT. 16
MINNEAPoLIS: oCT. 21
TAMPA: oCT. 29
NEW YORK: NOv. 11
LoS ANGELES: Nov. 20
Want to make your next eent a success so big that people will talk about it for
years to come? Looking for a dynamic speaker who will make a lasting impression
on your audience? Look no more. visit womenforhire.com and search our Speak-
ers Cnnectin tay. Yu will n speakers wit an expertise in career aance-
ment, effectie negotiation, leadership training, health and wellness, current affairs
and much more.
Searc by categry, n yur speaker an cntact er irectly. or email us at
[email protected] with your opportunity for a speaker and well reply
with our recommendations.
Speakers Connection:
Find A Stellar Speaker
Raytheon booked Daisy Saunders through the Women For Hire Speakers Connection to gie thekeynte aress at te 11t Annual Black histry Prgram f Rayten Black Emplyees Netwrk(RAYBEN) in North Texas.
If you have experience in sales or customer service and a bachelors degree, please apply online @ erac.com/womenforhire.To contact a local recruiter, please call toll-free (888) 999-ERAC.
rve the Customer Be Honest Have Fun Be a Good Neighbor Open Doors A lways Listen Reward Hard Work Own Our Brand
What company will I start my
management career with?
I believe this one.
I heard Enterprise was different, but until I
started working here I didnt appreciate how
much. The first thing I noticed is that people
count. Whether its a long-time customer or
an employee whos just starting out, every
opinion matters.
Take our signature pick you up service.
This was started by a manager who simply
listened to customers who needed a ride. Not
everyone was convinced it was a good idea,
but he was empowered to run with it - and it
ultimately developed into a trademark of our
superior customer service.
So, you see, that typical, impersonal,
corporate bureaucracy youd expect
from such a successful industry-leading
company just doesnt exist here. So if I have
a good idea, no matter what my job title, I
know it will be heard and my career will be
rewarded accordingly.
I believe in two-way communication.And so does my$9.5 billion company.
We are an equal opportunity employer. M/F/D/V.
2008EnterpriseRent-A-CarCompany.
807630.0
1/08
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JOB BOARD: GreatOpportunities Just aClick Away
Even i your city is not on our
all expo schedule, connect
with numerous employers
that recruit with Women
For Hire by visiting our job
board. Womenorhire.com
oers a national job board
that eatures positions in
every feld. You can search
jobs, post your resume and
receive alerts or positions
that may be o interest to
you. Just like the companies
that come to our expos, the
employers that post on our
job board are committed to
hiring and retaining smart
proessional women within
their organizations. Start
searching today at jobs.
womenorhire.com. Theyre
looking or you!
y, okay. We know chances are if you set your alarm to go to the gym, do those
es or get into work before your phone starts ringing, you may just end up
ng te snze buttn. But wat if sacricing a few zs meant yu gt t ear
namic successful wman speak abut er career rstan, a te cance t
work with a room full of other say women and left inspired to take your
er by storm? Throw in a hot cup of coffee and it might just be a dream come
Register today for the early morning seminar that takes place before eery
men For Hire Career Expo in your city this fall. Women For Hire CEO and
d Morning Americas Workplace Contributor Tory Johnson leads this informa-
an insigtful 90-minute sessin. S up an at em. If yu can rise, we knw
ll shine! Space is limited so isit womenforhire.com and sign up today.
WOMEN FOR HIRE TV:Meet a Dynamic Woman
For Lunch
busy you got stuck at your desk again for lunch?
ont despair. It only takes a minute to meet a new
namic woman. Each day WomenForHire.Tv pro-
es a ifferent inspiring an accmplise wman.
Hear from experts, entrepreneurs and executies
oss industries. With this daily dose of inspiration,
oull be reinigorated and ready to face the after-
on. Spend some time with the women on Women-
ForHire.Tv. Youll be in good company!
inSide Women For Hire
Morning Seminars:
Be an Early Riser
A better way?Its about an inclusive and exible environment that
attracts and advances all women. Its about programsthat provide high-level mentors, professional coaching
and individualized career development plans to help them
achieve their potential. Its about leaders in every business
unit who connect them with professional networks.
Its about making a difference for our people.
Whats next for your career?ey.com/careers
2008 Ernst & Young LLPErnst & Young refers to the global organization of member rms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a member rm serving clients in the U.S.
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Join the Women For Hire groups on LinkedIn andFacebook today to connect with diverse women nation-wide. Its also ree to sign up or the Women For HireNetwork where more than 35,000 women share ideas,resources, advice and even some laughs.
AYLOREDor success
re proud to partner with Ann Taylor
romote its new microsite built for
essional women. visit anntaylor.
/success to become a member and
ie a special introductory offer.
inSide Women For Hire
WOMEN FOR HIREMAGAZINE: Etra, Etra!scribe online to hae this magazine deliered three times a year to your
e. Encourage friends and co-workers to isit womenforhire.com to sign
or a free subscription too.
OMEN FOR HIRE FOUNDATION:e an Hour to Empower
Women For Hire Foundation offers job sea rch support and skills training for
income women in need. Consider donating what you earn in an hour to help
her woman to achiee her career best. visit womenforhire.com/foundation to
e your tax-deductible contribution today.
WOMEN FOR HIRENETWORKS:Join Today
Be a part of the unique team that has made Best Buythe #1 retailer of consumer electronics. Choose froman exciting list of careers like Customer ExperienceManager, Geek Squad Agent and General Manager.
We offer competitive pay, employee discounts,a wide range of benefits and excellent careeropportunities that will help you lead a balancedprofessional and personal life.
Bring your skills, talents and energy togetherfor a career opportunity at Best Buy
Visit Careers.BestBuy.com todayto apply online for a career with us.
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TidbiTS & TACTiCS
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According to the Center For
Business Research, more
tan 50 percent f business
owners are womenand the
numbers are growing. Yet
for many women, launching
and sustaining a business
can feel oerwhelming and
out of reach. Thats why
entrepreneurs Lauren Bacon
and Emira Mears penned
The Boss of You: Everything
a Woman Needs to Know to
Start, Run and Maintain Her
Own Business. (Seal Press,
$15.95).
How can you gauge whether
you can turn what you loeinto money? Heres what the
authors told us.
A lot depends on what it is
you loe best. You might
hae a burning passion to
spend your days hula hoop-
ing, but yu prbably n
it tough to get paid for it.
The key here is to put your-
self in your audiences shoes
and ask yourself what you
can offer that will motiate
them to part with their hard-
earned dollars.
There are two big questions
t answer wen yure en-
ing yur business: Wat
am I selling? an W are
my customers? They might
sound simple, but eery great
business builds out from
the answers to those core
questions. So start by getting
clear on those two things.
Peraps yure a nutritin-
ist who wants to work with
pre-and postnatal mothers, or
maybe youre designing styl-
ish belts for discerning fash-
ionistas. Once youre clear
on that part, you can expand
on the basics by determin-
ing what it is that sets you
apart from the competition:
Do you tailor your adice
to each client indiidually?
Are your belts handmade and
exclusie, or factory-made
and affordable?
One exercise we cant
recommend highly enough:
dream up a couple of imaginary
customers, complete with
names, ages, occupations and
all the details you can think
up. The more detailed, the
better: the point is to put aface t yur ieal custmer
base, to help you get inside
their heads. Once you hae
yur prles, sit wn wit
each one and list out the
reasons theyll choose to
buy your product or serice.
From there, you can begin to
ealuate what kind of prices
they can afford, which gies
you something to work with
once you sit down to create
a budget for your business.
Can You Turn A Hula Hoop Into
CASH?
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n his proocatie new
ook, The Milkshake
Moment(Wiley, $19.95),
management expert Steen
Little teaches how to spot
stiing beair in yur
organizationhopefully so
yull x it, grw an prs-
per. The books title stems
from his frustration at trying
unsuccessfully to order a
milkshake at a ariety of
enuessimply because it
was not on the menu, een
though the key ingredients
milk and ice creamwere.
The subtitle of Littles bookpulls no punches: Oer-
coming Stupid Systems,
Pintless Plicies, an
Muddled Management to
Realize Real Growth.
The milkshake moment
comes, Little says, when
indiiduals decide they can
do the right thing and sere
the interest of othersrather
than follow arcane internal
rules that actually preent
them from sering their
customers.
Those rules and procedures
stie creatie tugt an
lead to legions of work-
ers who see no connection
between what they do and
the oerall purpose of theirorganization, he says.
At least 80% f te em-
ployees I encounter appear
to hae no idea how their
jb ts int a graner sense
of the organizations pur-
pose, says Little.
He has some tips for manag-
ers to gauge the role purpose
plays in their organization.
But his tips could easily ap-
ply to anyone seeking a job.
Theyre smart questions to
ask yourself before accept-
ing a position.
Who is your organization
trying to sere?
Do the people in the orga-
nization understand whom
you are trying to sere?
What is your organiza-
tion trying to accomplishoer the long term?
What unique strengths
does your organization pos-
sess and alue?
What gets you out of bed
in the morning?
egan Hustad says she
oteHow to Be Usefula
ginners Guide to Not Hat-
g Work(hugtn Mifin,
9.95) to gie people in
eir early 20s a ceap
d cheerful oeriew of
merican self-help books
genre Ie always been
racted to.
usta, 34, culle frm
ery inspirational book she
ul n, talke t all kins
experts and then penned
s amusing, enlightening
d funny book.
tart paying attention to
w you treat cashiers, she
ys. If you want to be suc-
cessful in the long run, you
need to start worrying more
about other people. You
need to not just treat them
well and express interest in
them but make up your mind
that to the extent possible,
whoeer youre talking to,
whether its your boss or cab
drier, will feel better after
haing encountered you
tan tey i e minutes
earlier.
Adice Hustad wishes she
had gotten when she was 22?
If youre not naturally
perky, start practicing.
Happy peoplepeople
who are quick to smile, easy
to make laughrise faster
in corporate enironments.
If you act sardonic, youre
irting wit permanent sup-
port-staff status.
Chill on the critiques. You
think your ability to skewer
pretensions makes you
sound cleer and incisie,
when it really just makes
you sound snotty.
Beat te bss t te fce:
Eeryone I interiewed told
me that this was expected.
But no one was informed
ahead of time. They learned
the hard, getting-chewed-
out-by-the-exasperated-
bosses way.
Share knowledge. Stra-
tegic moes made in your
mi-career 30s will inle
colleagues you befriended as
a twentysomething. If youre
too shy, secretie or hyper-
competitie, you seerely
limit your future options.
TidbiTS & TACTiCS
How about aMilkshake?
Culling AllSel-HelpBooks
The Home Depot is more than an equal
opportunity employer. We constantly look
to our associates for great ideas, and we
recognize that many minds are better than
one. Thats why diversity, teamwork and
innovation continue to help The Home
Depot grow as an industry leader.
POSITIONS:
Full & Part-time Sales Associates,
Cashiers, Specialty Sales, Store
Management Opportunitites and More.
BENEFITS:
Full and Part-time Benets
Tuition Reimbursement (full-time)
401(k)
Bonus Opportunities
A Career with Growth Opportunity
The Home Depot is an Equal Opportunity Employer. Bilingual candidates are encouraged to apply.Available positions may vary by location.
careers.homedepot.comApply online today.
SHARE KNOWLEDGE.
EMBRACE DIVERSITY.
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Rate yourself. As promised, no grades! But if youe answered
no to Questions 6 and 7, and yes to all the others, youre
well on the way to working from home. If not, dont fret. This
test is not a black-and-white predictor of future success. Use
this as a mini-barometer for deciding if youre really ready to
stay home.
If you truly beliee in your head and your heart that now is
the right time for you to make a go of making money at home,there are four main categories you should c onsider. Youll be
able to adapt one of these paths to your own interests and goals.
Ask the Boss. If yure wrking an satise wit yur jb,
but not its location, this could be your easiest path home. Your
immediate job is to conince your boss that you can be just
as effectie, maybe een more so, working from your spare
berm as yur tir-r cubicle.
Fill A Need. Many companies of all s izes look for indiiduals
who can work from home: people to answer calls, proide sales
or customer serice, gie technical assistance or perform irtual
fce tasks suc as making trael arrangements. Tere are als
cmpanies, law rms, gernment agencies an nn-prts
willing to set workers up a t home. You could be their next hire.
Be Your owN Boss. Obiously, if youre running the show
you get to say where you work, right? This could be the right
time to launch a small business based on a professional skill or
personal passion, hobby, craft or serice that you can proide.
It doesnt hae to be a huge enture requiring a large capital in-
estment an a e-year plan. It migt be as simple as planning
childrens birthday parties for busy moms or driing seniors todoctors appointments.
Become A direct sAles Pro. Think beyond Aon, Mary
Kay and Tupperware. The number of companies selling their
products and serices outside of stores, in peoples homes or
online has mushroomed tremendously. If youe got a passion
for wine, spa treatments or educational toys, just to mention
a few categories, theres a company out there that wants to
put your passion to work. Start-up costs are usually small and
you can set your own hours and schedule. Direct sales can be
a second job to fund a fantastic acation or pay off debt. Or it
could be your breakthrough careerthe one that gies your life
meaning, satisfaction and bucks for your bank account.
eAch PAth hAs its Pros ANd coNs. So does working
from home in general. Its a lifestyle for many, but not eery-
one. Obiously before jumping into something like this youll
want to ask a lot of questions about yourself and whether
youre cut out for the challenges of work at home. Only when
you hae honest answers and youe done your research on
the iable options that exist will you get a realistic idea of your
chances for being happy and succeeding.
Will Work From Home: Earn the Cash Without the Commute
(Berkley, $14.00) will be available in August. Purchase it
online or at your favorite local bookseller. Youll also nd
videos on many legitimate work at home options online at
womenforhire.tv.
ame interested in work-from-home opportunities in 2006
orkplace contributor for ABCs Good Morning America. I
rted on how an increasing number of people wanted more
bility on the job and a chance to make money from home.
response was overwhelming. I got thousands of emails.rly we had hit a nerve. The response led me to report on
s to work outside the ofce and achieve better work/life
nce. I answered and advised countless viewers who called,
iled or sent letters with specic questions and challenging
ations. And as I traveled for work, I was even stopped in
orts by people seeking a nugget of advice from that jobs
on TV! I realized that many people needed more than
k answers. What they wanted was a trusted guide to review
the options available to them. So my co-author, Robyn Freed-
man Spizman, and I set out to create just that. What follows is a
rst-look from our new book, Will Work From Home: Earn the
Cash Without the Commute (Berkley, $14.00), to be published
in August.Tory Johnson
Working from home has its pros and cons. Its a lifestyle for many,
but not everyone. Think its time for you to take the plunge? Invest
about ve minutes and learn some valuable facts about yourself.
Are you ripe and ready to bear the fruits of at-home labor? Or do
you have some growing yet to do? No grades here, but lets nd out.
Circle the most appropriate response, then rate yourself.
Work at HomeNew Book Eplores Ways to Earn
Cash Without a Commute
Have you been considering the idea of working from home
six months or longer?
s No Not reallY
f youve told anyone else about your idea, has the response
en positive, as in Wow, that sounds perfect for you?
s No Not reallY
Have you sought out anyone who works successfully from
me and asked questions about how it really works?
s No Not reallY
Do people (including yourself) consider you a disciplined
f-starter who enjoys working independently without con-
nt feedback?
s No Not reallY
Once you get an idea in your head, do you typically pursue
ntil youve achieved it? Are you persistent?
s No Not reallY
6) Do you consider your workplace your primary source of
friends and social connections?
Yes No Not reallY
7) Do you constantly crave the company of others? For
example, do you feel lonely after a few hours at home alone
on a weekend?
Yes No Not reallY
8) Do you have strong powers of concentration and an ability
to ignore distractions?
Yes No Not reallY
9) Do you consider yourself a highly-organized person who
knows how to manage time and tasks?
Yes No Not reallY
10) Do you typically set goals, make lists and in other ways
measure your progress?
Yes No Not reallY
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Ernst & Youngs Beth Brooke is one of
the dynamos of corporate America, and
a role model for women globally. Raised
in Iniana an a grauate f Purue Uni-
ersity, she has earned her top spot as theaccounting giants global ice chair of
strategy, communications and regulatory
affairsas well as a seat on its Americas
Executie Boardthrough hard work,
perseerance and sheer smarts during a
27-year career wit te rm. (Se tk a
two-year break to work in the U.S. Trea-
sury Department during the Clinton ad-
ministration.) Brooke is ranked among
Forbes 100 Mst Pwerful Wmen in
the World and she seres on numerous
boards, including TechnoSere, The
Wite huse Prject, Te Cmmittee fr
Ecnmic deelpment an Partnersip
fr Public Serice.
At 49, Brooke has accomplished what
many executies only wish they could
do: deote equal energy to doing the
right thing for the world, her employer
and herself. She sat down for a candid
conersation on the issues that matter
most with Women For Hire CEO ToryJnsn. Prepare t be inspire by
Brookes ision and her infectious loe
of life.
Tory:Howd you go from a girl who was
told she might never walk again because
of a degenerative hip condition, to mul-
tiple MVP titles in various high school
sports and playing college basketball?
Tell me about the impact of sports in
your life.
Beth: I really wasnt an athlete. I was a
normal kid until I had the hip thing. I re-
member coming out of surgery, thinking,
Not only am I going to walk, Im going
to be the best darn athlete youe eer
seen. It was a mental thing. Thats when
I got serious. My dad was a great athlete
Eery nigt e wul it y balls t me.
Wed shoot baskets on our court, or wed
play ping pong.
At Purue, I a a really intelligent
coach, and that was the role model to
me, that you could be both an athlete and
an academic. I was a closet academic.
I wasnt sure you could be or were sup-
posed to be both.
To be able to master being in the arena, a
tremendous number of hours eery day,
and in class and on the road, discipline,
focus, getting your priorities rightit
was an incredible experience. Certainly
that discipline, focus and competitie-
ness helps me today. More importantly,
though, is learning how to work with a
team, which is eerything in business.
I was in the Middle East a couple month
ago with some women entrepreneurs.
One pulled me aside and said, You
dont seem to hae fear. Why is that?
I didnt een bat an eye. I said, Thats
because Im an athlete. Im conditionedto not fear, to not be afraid, een when
you are.
Tory:Are you ever intimidated or
insecure?
Beth: Our chairman [James Turley]
asked me in front of an internal Ernst &
Young audience, On a scale of secure
and insecure, I bet eerybody here think
youre pretty secure. Where would you
put yourself? And I said, Oh, pretty
insecure on a daily basis.
Doing the Right Thing Landedthis Lady on Top
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www.genzyme.com/careers
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y:Why?
h: Because youre always trying
e better. My dad used to tell me,
ue been gien gifts. Use them.
recognize that tomorrow youre
ably going to fall on your face, and
youre going to hae to get up and
gain. He instilled in me this sense
youre neer quite good enough,
er gotten as good as you could get.
p working at it. It brings a little bit of
curity, which is good.
y:First job out of college, you very
kly realized you didnt pick the right
loyer. How do you make decisions
ut t?
h: values mean an awful lot, and for
n tat rst jb, I a alarm bells g -
off inside of me, saying, This is not
alue system. I didnt know at that
ment if that was the business worlds
e system or just this place. There
n ifculty in saying, Im nt -
hat. The scariest thing for me was,
it be better elsewhere? The minute I
o Ernst & YoungErnst & Whinney
e timeit was, Thank goodness.
was bad, and I hae found home.
y:What are the values and rules you
by?
h: Honesty, candor, authenticity.
w you behae better be consistent
what you say een when no ones
ing because guaranteed somebodys
ing. I n isappintingly t manyple in life who dont behae as they
k and they lack authenticity. If
re going to be a leader, people care
ut whether youre honest, candid,
entic, and whether you care about
m. Im passionate about what I do,
if Im not, then Im doing the wrong
g.
y:Youre passionate about champi-
g womens advancement. What fac-
make womens issues, inclusiveness
exibility a business imperative?
Beth: The cold compelling reality is that
by 2016, 70 percent f ur incming
workforce will be women, so theres ahuge need to hae an inclusie work-
place. More compelling to me is eery
day I see better solutions reached when
you hae dierse perspecties at the
table. With dierse perspectiesin-
cluding gender, ethnicity, generational
and cultural diersityyou get better
solutions.
To enable that diersity, you must hae
an inclusie work force. Those people
hae to be able to come to work eery
day. Flexibility is a huge enabler for men
and women. Unless we biologically reen-
gineer women, were always going to
face te life cices tat make exibilityeen more important for us. Or until
we reengineer the social family model
and who the natural burden of care falls
to. Right now the child care and the
elder care disproportionately fall on the
wmen. In any rganizatin exibility
has got to be priority number one if you
want to hae a truly dierse work force.
As a sn-t-be 50-year-l insaur,
Im not going to be able to understand
this world in the way that the youngest
generation understands it today. Reerse
mentoring is huge.
Tory:You dont have children. Its im-
possible to know if youd have this posi-
tion or if your career would have taken
the same path with kids in the house. But
do you think not having children has in
any way impacted your success?
Beth: Ie thought a lot about that and I
do think that not haing children prob-
ably made it a little bit easier for me. I
probably at times in my life was freer to
make work choices that maybe had I had
children I would not hae been able to
make.
I also know as a single person when
all the talk would be about work-life
balance, which always oriented around
children, I was mentally saying, Wait
a minute. Single people hae incred-
ible challenges. Nobodys doing all the
household stuff for me. Ie got it all.
If you peel back eerybodys onion just
ne layer, yu n ut eeryby as
personal challenges and hurdles to bal-
ance. Theyre all different, but theyre all
ifcult.
Tory: You believe strongly that everyone
should be able to invest time in public
service. Why?
Beth: Its transformational in the way
you think about society and societal chal-lenges. Before I went into goernment, I
somehow thought societal problems just
got dealt with by someone, but I really
didnt understand how that happened. I
was in goernment working on Super-
fund reform, the toxic waste that plagues
our society. The toxic waste cleanup
wasnt happening; I was trying to sole
that problem, doing what we could from
a public policy perspectie. I internalized
that it was really smart people who hae
walked away from great jobs to make al-
most no money because they really care
about the challenges this country faces,
and were trying to make a difference and
do something about it.
I was one of them. I totally got it then,
and I understood more about business
when I was actually in goernment. I
understood more about what CEOs cared
about and how they dealt with goern-
ment. I started to truly understand how
business and goernment had to work
tgeter. Eeryby wul benet frm
that kind of public serice becausefor
me, at leastuntil you sit on the other
side, you think you understand it, but
you dont.
Tory:What kind of negotiator are you,
and how do you inuence key constitu-
ents?
Beth: Im all about a win-win. I prob-
ably learned negotiating the best when I
was in goernment trying to forge com-
promise. Its a huge chess set: moe one
piece, and the other side of the balloon
pops out. The goal in any negotiation is
that eerybody walks away feeling like
a winner. The only way you get there,
in my mind, is you listen intensely. You
understand eerybodys concerns and
issues so deeply that you can forge a
compromise where eerybody may not
be thrilled, but not angry. If you can get
that, then you moe things forward in a
positie way.
Tory:You encourage people to dream
big. How do you follow that advice to
dream big for yourself?
Beth: What I tell people is dont waste
time dreaming about small things.
Dream big. Find mentors who can help
guide you. Im a sponge. Im always tak-
ing in information. Right now Im really
focused on the economic empowerment
of women around the world.
The data is so clear that when you eco-
nomically empower women, theres a
multiplier effect. They take care of their
children. They take care of their com-
munities. Nations get strong. We started
our Corporate Responsibility Fellows
Prgram were we wrk wit micr
entrepreneurs and we stick on some of
our best people.
That leads me to ask, what if we focus on
women entrepreneurs around the world?
What kind of multiplier effect could we
as an organization create? What if we
could put our heads together to actu-
ally bring together the right parties to
focus on the economic empowerment ofwomen to really make a big difference?
Thats what leaders dohae the right
networks, be out in spheres where you
see things and feel things, and your
instincts lead you places to explore.
Tory:Do you ever disconnect? Have you
ever gone away for two weeks and had
no contact?
Beth: [Laughter] That would not be fun!
I disconnect all the time in little ways.
I loe my kittens. When Im with them,
How you behave better be consistent with what you say even when no ones lookingbecause guaranteed somebodys looking. I fnd disappointingly too many people inlie who dont behave as they speak and they lack authenticity.
Allow Beth Brookes ownwords o wisdom help guideyou and your career.
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Brooke serves as a mentor or theFORTUNE/U.S. State Depart-ment Global Womens Mentor-ing Partnership, which providesinternational emerging womenleaders the opportunity to developtheir leadership, managementand business skills through thestudy o U.S. business culture anda working mentorship program.
Brookes mentee, Lorena Piazze,commerical manager o Vidpia,one o Argentinas leading glassmanuacturers, shadowed her orthree weeks in May, attending
meetings and events with seniorleaders at Ernst & Young.
So much o success in lie isdemystiying some big black boxthat everybody else seems toknow about that you dont, and
you realize there really isnt a bigblack box, says Brooke. Parto mentoring is opening up whatexperiences weve had, what expe-riences theyve had, and its reallyhelpul.
so disconnected. I hae a lot of
ds. I hae a rier place that they all
e to and Im as disconnected as you
get when Im there. When Im with
mom, shes my number one priority,
Im disconnected. Een just being onrplane is fun. You can let your mind
wild. The only routine part of my
is an early morning workout and the
phone call I make to my mother. If
d more consistency, then I probably
ldnt be happy.
y:In the last year, what are you most
d of having accomplished?
h: Im most proud of our Corpo-
Responsibility Fellows program.
not only great for the entrepreneurs
elpn aerage tey emply 200
ple in their local illages and pay
m 10 times te minimum wage. Butmpact on our people when they
e back from those three months, they
oreer transformed. All Ie done
replicate my own learnings of my
rst ays in Africa wen I a tat
e transformational impact working
entrepreneurs for TechnoSere, a
prt tat es great wrk. As an
erican, it foreer changes how you
at America and what our role in the
d could be and should be.
y:Your face lights up when you talk
ut your experience with TechnoServe
now with the Fellows program.
h: I traeled to Africa and down to
tral America to work on projects with
epreneurs. My experience was solely
sed on lifting people out of rural
erty through entrepreneurship. We
it work in incredible ways.
husband and wife had been grow-
beans on their one-acre farm in
ya for years. Bean prices had fallen.
yd grown beans too long, so their
was acidic and wasnt producing
h. TechnoSere worked with them
nderstand that their farm and their
could be great for growing bananas
ey e-aciie te sil wit lime anirrigation. TechnoSere helped to
g that to them.
husband and wife started growing
e of the worlds best bananas. They
got thousands of farmers in this illage
to band together to all conert their farms
to banana-growing farms. Now they hae
this big banana cooperatie, and they sell
together so their prices can hold up on
the world markets.
We go isit and this husband and wife
said, Why dont you come w ith us. We
want to show you the medical clinic
were building for the illage, because
te nearest spital is e kilmeters
away, and when the children are sick in
the middle of the night, they cant walk
e kilmeters. Tey say, Were using
a percentage f ur prts in te wle
co-op to build this medical clinic.
We walk with them down in the illage,
and we look out oer the hill, and Im
expecting to see a bright shiny new medi-
cal clinic. I look oer the hill, and I see afoundation, two cinder blocks high, and
its the foundation of the medical clinic.
Theyre building it brick by brick as they
earn money from the co-op.
I think, This is what the worlds all
about. Nobody had to tell them about
corporate responsibility. They know what
their community needs and they take their
prts an it. Tat was te genesis f
the idea. Its how we started the Corpo-
rate Responsibility Fellows program.
Tory: What do the Fellows say when they
return home?
Beth: I understand now what it really
is to make a difference. I was the lifeline
for this entrepreneur. I was side by side,
making decisions that impacted whether
this business lied or died. I stuck with
it. It was so hard to leae. But Im now
working on a global, multinational com-
pany, and I see how I make a difference
for them. I get it. I see it in a different
way than I saw it.
That to me is huge because they came
back, and it translated. Een before a
company can afford to pay us, were
committed because we know all of the
global multinational companies of todaystarted as this little micro entrepreneur at
some point, and thats where it all begins.
All photos by Allyson Lubow.
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easy to allow other people tone your worth. Theyll volunteer
r opinions about you or treat you
way that speaks even louder than
ds. While you cant control what
r people say and do, you hold all
e power to determine howor
you allow it to affect your self-
em. The best way to weather
and downs: have condence in
self and your abilities. Jennifer
ntine of Perkasie, Pa. has had to do just that personally
professionally. H eres her story:
more than a decade, I had two demanding roles: one as the
mary caregier for my aging mother, the other managing a
paced data processing company.
mother was a force of nature for 86 years. It was a chal-
e for both of us to handle the transition from independence
e eer-increasing need for assistance. I loed my mother,
it was an honor to care for her. She always let me know
she appreciated me.
o loed my job. I worked for the company from its begin-
and felt like it was my baby. I thried on the challenges
anaging and growing a business, working weekends and
ings, whateer it took to get the job done. I had eery
on to think my employer appreciated my efforts as well.
n, within the period of about a year, my mother died, my
ended, and I lost two of my main roles. I was no longer the
gier to my mother. I was no longer the manager of the
pany.
my mothers health declined, I knew the ineitable would
pen. It did not necessarily make her passing any less pain-
ful, but at least it made sense to me.I knew I did not hae the ability to
change the course of nature.
When my boss explained the deci-
sion to let me go, he said it was
nting persnal, strictly nancial,
and he was sure I would be just
ne. Well, fr me it was bt per-
snal an nancial. Te pain f nt
earning an income was the easier
part to handle. No longer being wanted was a different story. I
i nt feel ne. hw i tis appen?
I felt betrayed. I felt irreleant. I felt like a fool. I felt alone.
I looked for jobs, but often talked myself out of applying. Who
would want me? I was stuck thinking about my former job and
going nowhere.
Then I decided to attend a Women For Hire Career Expo,
where I heard CEO Tory Johnson speak. In talking about let-
ting go and moing on after losing a job, Tory asked us, Why
would you want to stay where you are not appreciated? Ifelt as if she was speaking directly to me. Rather than telling
myself, Im not wanted, I changed the message to Im not
appreciated. And, I was right, I wasnt appreciated. I decided
at tat mment, te rst cange I a t make was wit me. It
was time to moe on. The old job was not coming back. My
new role is to alue and appreciate myself, because no one can
eer take that away from me.
I still miss my mother and Im sure I always will, but I no
longer miss my old job. While I am actiely seeking my next
employment opportunity, I am also exploring my own business
idea and Im taking a course to learn about the possibilities in
that industry. I hae moed on.
Unappreciated At Work?Might be Time to
Move On
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women whove worked for years
many will tell you that what they didt after college bears no resemblance
hat they do now. Banish the idea of
reer ladderthe image of advancing
ne direction one rung at a time is not
ctive of todays realities. Instead,
sion your career lattice, which
bles you to move in all directions as
nd your way to success. Lara Hall,
nior marketing manager at American
ress, is a perfect example. Heres
story.
rted my career in recreational thera-
working with seniors with depression
anxiety at a day treatment program.
sessions that focused on impro-
heir quality of life through cooking
ps, music, art and crafts.
reational therapy had been my dream
e I was 12, after I heard a practitio-
peak at a career day in junior high
l. I a my career gure ut. orthought.
immediately after graduating from
Uniersity of Utah, where I had a
sclarsip, I realize te el int
well. My rst jb ffer was fr $8 an
r. Welcome to the real world!
matter. I liked my job and loed the
ple I worked with. But it was emo-
ally exhausting to see elderly people
had lied good lies and were now
erately depressed.
I knew I cul neer be self-sufcient
on the salaries offered in recreational
terapy. I was making $25,000 a year
and the prospect of making much more
wasnt good. Still, I put my heart into my
work and tried as hard as I could to do
well.
Then one day our small company was
purcase by a larger rm tat was mre
marketing-focused and didnt see recre-
ational therapy as a priority. Within a day
my superisor let me know my position
would be adjusted: Id now spend half
my time doing therapy and half market-
ing the company. I was nerous.
I spent my rst new week ut f te f-
ce, builing relatinsips an marketing
our program with the new big boss. He
was so enthusiastic and told me I had a
natural skill for marketing and sales. His
enthusiasm and support rubbed off on me
s muc tat by te en f te rst week
I was ready to leae my therapy groups
to focus all of my time on marketing.
Tat int appenI kept te 50/50
split another four months or so, but Id
enitely caugt te marketing bug.The wheels started turning in my mind:
I had a new career possibility ahead of
meone that I had neer enisioned
before.
One of the psychologists I worked with
asked me to join him as marketing direc-
tor of a new, cutting-edge Alzheimer care
facility that he had been tapped to run. I
accepte te psitinan te $20,000
salary increaseto start my full-time
marketing career. Ie been in marketing
eer since and loing it. Ultimately I
me t New Yrk were my rst psi-
tion was as marketing director for three
years at Women For Hire. I leeraged
that experience to secure my current role
at American Express.
You neer can tell where life will leadyou. My adice:
AlwAYs work hArd. Een when
I didnt particularly like what I was do-
ing, I rarely slacked off. You neer know
who is watching. Had I not continued
t wrk ar in tat rst cmpany wen
it was taken oer, the new boss might
neer hae noticed me. But because I
was a good worker, he found that I was
smart and creatienice traits to hae
in any el.
doNt Be AFrAid oF BeiNg
FrieNdlY with a wide ariety of people
in the companythe higher ups, the
people who make more money than you
do. I did, with the psychologists, my
bosses and the board of directors at that
rst jb. I nt iew tis as sucking
up but as a natural reectin f w I
ama friendly person who is not intimi-
dated by another persons loftier salaryor title.
leArN, leArN, leArN. Once I was
tapped for the marketing position and
found out that I was really interested in
it, I went back to school for an MBA to
learn een more about the subject. It paid
off in the form of better opportunities.
Be oPeN-miNded if you are asked to
try a new roleeen if it isnt something
in your background. Twenty years ago, I
kept an open mind and I hae no regrets.
Think
Lattice, Not Ladder,For CAREER SUCCESS
2008 DHL Express (USA),Inc. All rights reserved. PT02752
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Variety. They say its the spice o lie. At DHL, its a way o lie. Because were a
global organization, the diverse cultural backgrounds o our employees help make
us the worlds leader in the shipping and logistics industry delivering to more
than 225 countries and territories every day. Our success lies in our commitment
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So visit our web site today, and fnd out how you can make a world o dierence.
www.dhl-usa.com/womenforhire
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etimes comfort leads to complacency and we dont evenize it. We think were doing all the right things to meet our
s until someone steps in and shakes things up. If youre
k, seek a source for a shake up. The light bulb moment
ht come from reading a book, watching television or meet-
a new person. Dont resist constructive criticism. Embrace
hannon Joseph, 40, a management trainee at Enterprise
-A-Car, needed only to leave her house to discover its a
world out there. H eres her story:
fear of getting in front of people has neer been an issue
me. Its typically the place I feel most comfortable. Ha-
been an entrepreneur for so many years, selling products
out-of-the-box ideas was second nature. Howeer, selling
elf to a potential employer had become a challenge.
r relocating from New Orleans to Dallas after Hurricane
ina, it was essential for me to re-enter the work force. I
t hundreds of hours glued to my computer searching eeryible job site. I hae no doubt that I hae isited eery
er search engine in cyberspace. By the time I realized my
lts were unremarkable, a year had passed and I was still
mployed.
end introduced me to Women For Hire. She had attended
Women For Hire eent in Atlanta and thought I should
k out the eent in Dallas. I admit I wasnt completely sold
he career fair approach, but I was willing to try. I needed
b.
ut three weeks after registering, I receied an email
esting information about my story. Women For Hire CEO
Tory Johnson was researching a possible workplace segment
for ABCs Good Morning America and she was interested in
learning how I came to be unemployed.
I shared with Tory my experiences of loss, told her how frus-
trating it was to get absolutely no response to the countless re-
sumes I had sent out. I told her how hard it was to be rejected.
Here I was, a seasoned marketing professional with an MBA
and enough charm to make eeryone feel like family,
and I couldnt land an interiew.
As I hit send I sensed a somewhat cathartic relief of getting
it off my shoulders. An hour later, Tory called. I talked. She
listened. I cried.
By the end of the conersation, our mentor-mentee relation-
ship began. Tory was exceptionally honest with her perception
of my career search. A lmost too honest, I thought! I needed
to polish my resume, reealuate my goals and, most impor-
tantly, get out from behind that computer. She was blunt. As
a marketer, yure enitely nt ing a g jb marketing
yourself. Not what I wanted to hear, but what I needed to hear.
My direction had to change.
While the need to network seemed obious, it took an awful
lot of commitment and perseerance. Focusing all of my search
efforts online fueled a false sense of security. I belieed I was
ing all I cul t n wrk, but in reality I wasnt.
Taking a cue from Tory, I began to pick up the phone and make
cold calls. I met with people face-to-face. And yes, I attendedthat Women For Hire career fair. In doing so, I regained my
self-cnence.
What helped me more than anything else was meeting face-to-
face with potential employers. Im more than what appears on
my resume. Face-to-face is the only way for my personality
and presence to speak for me. Getting out there also proed to
be the only way for me to discoer opportunities that I hadnt
really thought of before. By putting my best self on display
and by opening my mind to new people and new ideas, I se-
cured a position that on paper wouldnt hae been as appealing.
There is truly no substitution for getting up from that computer,
getting out there and making yourself known.
m more than what appears on my resume. Face-to-ace is the onlyay or my personality and presence to speak or me.
Key to Success:
Get Out There
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ryone has the potential for success,
not all of us are particularly adept at
ting opportunities to shine. Thats
Rick Frishman and I teamed up
rite a guide to identifying aluable
ities and deeloping a plan to market
e talents. In Wheres Your Wow? 16
s to Make Your Competitors Wish
Were You (McGraw-Hill, $19.95),
reak down the process into easily
icable tactics to make your strengths
wn.
ing a lasagna is a metaphor for howr career is built one layer at a time.
, there are more sophisticated ideas
business-like terms, but nothing
ut achieing a Wow has to be oerly
emic or een rocket science. We
w of nothing more memorable than
eat meal, dish or culinary experience
inites you back time and time again
g in and enjoy. If we asked you to
e some of the top chefs, your faor-
ishes, or your faorite restaurants
t now, like most people, you could
ably rattle off a list.
Eery new opportunity leads to other op-
portunities. The secret to success is beingmindful of how all the layers and all
the ingredients blend with and comple-
ment each other. When you put together
enough Wows, you achiee a Wow!
This approach forms the foundation of
our system of success: create a unique
iea tat lls a nee r sles a prblem,
target the qualities that make it (and you)
distinctie, build your personal brand
around those qualities and get the word
out in eery way possible.
Most successful people in the world
didnt start out being successful. They
went through many ups and downs,
highs and lows, and faced a lot of chal-
lenges. With each success and with each
failure, with each experience and with
each lesson learned, they grew stronger
and could weather any storm.
At age 12, my daughter Ali wrote TheThank You Book for Kids (Actie Par-
enting, $12.95), on the alue of s aying
thanks. She wrote to famous people
from Michael Eisner to the president of
Harardwho she thought other kids
wul n interesting an se aske
them who taught them to express grati-
tude. They were so generous in proiding
their stories.
After the book was published, Ali gae
a workshop for a Girl Scout troop and a
local newspaper wrote about it. A pro-
ducer at CNN read the piece and called
to book Ali. When people at other shows
saw her in prime time, more media callscame in asking Ali to address how par-
ents could motiate kids to write thank
you notes. When the CNN anchor, whose
name was Mark, asked on-air how he
could inspire his own children to spread
this message of kindness, Ali didnt
miss a beat. She said, I teach kids to
hae fun with words. For example, take
someones name and gie a compliment.
Like your name, for example, Mark. In
seconds, Ali came up with M stands for
magnicent, A stans fr articulate, R
stands for remarkable, and K stands for
kind. Ali knew her content and gae a
creatie example of her ideas in action.
The publicity continues to this day.
Alis experience shows how one little
idea can lead to many opportunities.
When you hae a business idea or
message you wish to share, you must
be authentic. You must hae a dedicated
interest in spreading the word, recognizethat eery piece of publicity is impor-
tant, and hae a clear picture in your
mind of what you want to see happen.
Little accomplishments, which are
earned through meaningful and
deliberate networking, add up to
big results.
Spizman is the co-author ofWheres
Your Wow? 16 Ways to Make Your
Competitors Wish They Were You!
(McGraw-Hill, $19.95). Visit
wheresyourwow.com.
Create Your
By Robyn Freedman Spizman
WOWFactor
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e earned your professional network, now Kay Luo, direc-
f corporate communications for LinkedIn, tells you how to
nto its alue.
your best foot forward with a complete prole. Fill out
r prle like its an executie biinclue past cmpanies,
atin, afliatins an actiities. descriptins f rles, re -
nsibilities and accomplishments dramatically improe your
earance in searc results. By lling ut past cmpanies an
ational details you increase the likelihood of being found
ormer co-workers and alums.
d your network before you need it. Networking done
is about an exchange of alue. Connections are one of
most important aspects of your brandthe company you
is a reectin f yu. Generally, yu nee abut 30-plus
nections to start seeing the alue of LinkedIn. The quickest
to build your network is to import your address book from
ook or your webmail account and see who you know on
kedIn.
e before you ask. If yu n ways t elp ter peple
ee their goals, the laws of reciprocity will work in your
r. LinkedIn helps you maintain your relationships by gi-
you a way to reach out and help your network when they
asking for adice, hiring or looking for experts.
ate a professional permalink and control your Google
ch. LinkeIn is ne f te few ways yu can inuence
t peple n wen tey Ggle yur name. T make yur
rmation aailable for search engines to index, create aic prle an select Full view. Custmize yur pub-
rles URL t be yur actual name. (Mine is linkein.
/in/kayluo.) Add your URL to your business card, w ebsite,
il signature and anywhere else you may want to proide
ple with more information about you.
your network to get advice and solve problems. Next
you hae a problem or just want adice, ask a question
inkedIn Answers. These questions get broadcast to your
work and the LinkedIn network of more than 22 million
essionals, allowing you to tap into the collectie knowl-
e worldwide. Ask for serice proider recommendations,
ce on what conferences are worth attending and questions
ubjects you need information about.
Make LinkedInWork For You
WHOKNOWS YOU?You may know a ton o people, but i the right
people dont know you, you are missing out
on opportunities. When building your c areer,
who you know oten takes second place towho knows you. Make yoursel known.
Increase your overall visibility and your
digital identity so decision makers can fndyou, and identiy the people whose radar
youd like to be on. Women For Hire
Own your name: Go to a domain registry
like GoDaddy.com, 1and1.com, or Register.com to register your rst and last name, ol-lowed preerably by dot com. I its alreadytaken, try adding a middle initial or name.Post a proessional summary that outlinesyour key credentials. Ideally go a step urtherto showcase your best work. Add a smart blogon your area o epertise and now yourereally establishing yoursel as a woman osubstance. Commit to updating it regularly.Its a turn-o to visitors when the last entrywas months ago.
Expand your online network: In addi-tion to using LinkedIn, check out Zoomino,Facebook and even Myspace depending onyour eld. Find at least one industry-specicgroup within your eld and join its onlinesocial network too. Identiy the most popularblogs that are read by industry eecutives.Submit original entries and post intelligentcomments that demonstrate your perspectiveon hot button issues. Oer to write contentor enewsletters and online publications thatreach an infuential audience. This gets yourname noticed.
Reach back: When you spot great content,send a note to the writer oering your eed-back. Everyone wants to know that someonesreading their stu. Take the initiative to letthought leaders know who you are and whatyoure interested in.
Fortune 100: Best Companies toWork For (2005, 2006, 2008)
Business Week: Best Places toLaunch a Career (2007)
Forbes.com:America's MostTrustworthy Companies (2007)
Barrons:Americas 500 BestCompanies (2007)
The Princeton Review: Best EntryLevel Jobs (2004-2008)
CollegeGrad.com: Top Entry LevelEmployers (2007)
For more information about
The Sherwin-Williams Company and our
Management/Sales Training Program
and Internships, visit
www.sherwin.com/mtp
An Equal Opportunity Emplo
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Fr te rst eigt years at Wmen Fr hires early mrning seminars, attenees wul ceck in,
take a seat and wait for us to begin.
Tey sit silently fr 15 t 30 minutesbarely acknwleging te wmen arun tem. We int
gie it that much thoughtexcept to wonder how much more fun it would be if they broke the ice
and actually talked with each other. Besides, we thought, there had to be a better use of their wait-
ing time.
S we began an infrmal exercise in wic eeryne w arries t ur seminars must n 10
peple w t specic criteria.
At 20 eents tis past year, it wrke awlessly: witin minutes, te buzz was energizingnt a
quiet gal in the crowd. Eeryone talked, so much so that we often had a hard time getting eeryone
to quiet down when our program began. Success!
Its up to organizers to get strangers talkingand talking substantielyat any eent, whether for
a few dozen or a few thousand people.
In ur case, we gie eac attenee a frm an ask tem t n wmen w t eac statement.
They can jot down a name when they make a match. We collect the forms and at the end we draw
a winner for a prize.
Amng te tpics, wee aske attenees t n smene w:
is curreNtlY workiNg oN or hAs comPleted AN AdvANced
degree iN the lAst YeAr.
hAs stArted A New PositioN withiN the lAst six moNths.
worked For the sAme emPloYer For teN or more YeArs.
Admits to BeiNg A BlAckBerrY Addict.
is iN the sAme Field As You.
trAveled AN hour or more to AtteNd this eveNt.
hAs stArted her owN BusiNess.
hAs childreN.
coNsiders herselF A greAt NegotiAtor.
serves As A voluNteer For A commuNitY grouP.
Break the ICProven Steps to End the Awkward
Silence at Any EventbyM
ichelleAtk
insE!
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There are many ariations on networking exercises. If youre responsible for hosting or organizing a gather-
ing, you can tweak any of these options to suit your audience effectiely. Gie one a try.
PAir shAreIn tis rill, yu pair wit smene yu nt knw an n tree tings tat yu ae in cmmn wic
are not obious. If you limit it to two minutes, then moe onto two more people and do the same, youll be
amaze at w muc cmmn grun yu can n.
iNterviewsBreak your group into two-person teams by haing eeryone pick a partner they know little about. Eery-
one interiews each other for about 15 minutes, based on questions or general guidelines you proide in
adance such as current employment, past jobs, family life, hobbies, faorite forms of entertainment and
so on. When time is up, reassemble and hae each person introduce their partner to the group. This exercise
not only helps people learn about each other but reminds them to listen to what someone else has to say.
Build it ANd she will comeAt separate tables, put a pile of Legos in the center of each and hae eeryone collaborate on building some-
thing. Gie a prize to the winning table and hae them talk about what went into their design.
PAPer BAllsGie eeryone a piece of paper with three questions on it, such as: 1) What is your biggest fear in the work-
place? 2) Wats te mst embarrassing ting tat eer appene t yu at wrk r at scl? 3) Wen yu
look in the mirror, what do you see?
Gie eeryne e minutes t answer te questin ten ae tem crumple teir paper int a ball an trw
it int te frnt f te rm. Eeryne ten reas smene elses answer. Te rm will n a lt f cm -
mon ground, which sets the tone for better communication during the eent.
tAttoos r usBuy pairs of different stick-on tattoos and gie each woman one to put on her hand. Then ask eeryone to
n teir partner. Wen tey , ask tem t sare tree prfessinal accmplisments tey ae been mst
proud of in the last six months.
If youve participated in an ice-breaker exercise thats worked well at events youve attended, share the
ideas with us. Visit blog.womenforhire.com and post your examples on the entry related to this topic.
WERE FAMOUS
FOR OUR ORKIN MAN.
BUT WERE JUST
AS PROUD OF
OUR ORKIN WOMEN.Whether you want to work in branch operations or in our corporate offices, we have a wide variety of
positions for motivated women. Here are some reasons to join Orkin today:
Career growth opportunities
Excellent pay
Paid training
Comprehensive insurance plan
401(k)/employee stock purchase plans
Ethical business values
Equal Opportunity Employer
Financial stability in a recession-resistant industry
Large company with a small-company feel
Its an exciting time to work at Orkin. Join us as we
continue to grow. To apply, visit orkincareers.com.
orkincareers.com(EOE/Drug-Free Environment)
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Hannah SeligsonHannah Seligson, who grew up in Alexandria, va., says that
after she graduated from Brown Uniersity with a degree in
political science she took a jobthen found herself glued to a
computer looking at spread sheets.
I took a job in political consulting, where I was essentially
an Excel mnkey, se says. Te jb was a ba t all arun,
an tey beat me t te punc an re me after nine mnts.
That inspired her to write a career guide for young women,
calledNew Girl on the Job: Advice from the Trenches (Citadel,
$19.95).
I wrote the book that I wish I had had when I graduated col-
lege in 2004, says Seligsn, nw a jurnalist, autr, speaker
and blogger. Be ing a journalist appeals to me because I loe
ning te stry in tings, een if its smeting like a g
parae. Wy is my farite wr.
My biggest fear when I entered the workplace was that I
would dread going to work eery morning, she says. That
Id hae to endure a case of the Sunday night blues for thenext 50 years. Im ery lucky t be ing smeting tat I
loe now, but een when you land your dream career, stagna-
tin can appen. I try t tackle it by ning ways t keep my
career fres an interesting. Im always asking myself: hw
can I aoid falling asleep at my computer today?
Snapshots o Success:
Meet3Going PlacesGreat Gals
An Equal Opportunity Employer
Do you want more out of your
job than just a paycheck?
Doyouwantto bechallengedand
learn new things? Do you want
your talents to be recognized?
Put your career in a position to
grow at State Farm, a Fortune 5
company. With a variety of jobs
and placement opportunities all
across the U.S., go ahead and
reward yourself and your career
Join the State Farm team.
Visit statefarm.com/careers
Vivian Kong
STATE FARMFOUND:
A job where the paycheck
is only half the reward.
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Stephanie Argyros
Stephanie Argyros family owned a
bagel shop. I literally grew up behind
the counter. Id been sering coffee and
working in that enironment since I was
13 an eentually manage te stre
with my older sister.
Shortly before graduating from New
Yrk Uniersity in 2006, se registere
with the schools career c enter. Within
48 hours, I receied an e-mail to attend
an interiew with a Starbucks recruiter,
se says. I wante t n smeting
in social work, but my employer at the
time int ffer benets an I tugt
perhaps I could make more money withStarbucks. The companys mission
statement and guiding principles really
resonated with me.
Se left tat rst meeting wit a Star -
bucks recruiter on the erge of tears. I
felt like I had just made a friend rather
than haing just been through a job
interiew. I realized that I didnt hae
to be a social worker to make peoples
lies better.
She joined the company in March
2006. Furteen mnts later se was
promoted to store manager, superising
sme 40 peple. Argyrs nw manages
te igest prle Starbucks lcatin
in New York City. Eery day I am
faced with hundreds of opportunities to
enhance, enrich, inspire and uplift other
people whether they are the partners
who work with me or the customers I
connect with.
Wy is Starbucks te rigt t? I get
to see immediate results in the smilesof my customers as they relax in the
caf. I also get to see long term results
when, for example, a partner I hired as
a barista gets promoted to shift superi-
sor. Knowing that I played a role in an-
other humans deelopment just makes
me feel good.
lison Pillinger
he daughter of a Korean mother
an American fater, Allisn Pill-
r had a culturally dierse child-
d in South Florida. She attended
ic and priate schools, played
petitie tennis and traeled the
d. At 18, she entered Harard,
re she was an editor on The Har-
Crimson. After graduation, she
ed Goldman Sachs in New York.
ny people commented that this
ms t be an expecte pat, se
. Quite the contrary. During my
or year of college, that goal was
ing a job. I didnt need to hae a
ee in economics to know that the
ket was quite competitie. The
ply of analyst spots on Wall Street
certainly less than the demand.
eded an edge, my personal story
would differentiate me from the
k. My edge came from learning
ut and being honest with myself.
meant going through many inter-
ws (practice interiews are often
eralued), constructiely recei-
feedback and haing conersa-
s with industry contacts from
rse backgrounds.
adice two years later? Do not
erestimate the challenge, but at
ame time do not be intimidated.
all experience it, we all grow with
d we can all hae a success story
m it.
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y careers hae been built on the art of networking. Theres
hortage of books on the subject and theres an abundance
xperts wholl spout endless tips on the topic. We went to
e of them to roundup their best adice.
NDI SCUMACI, author,Designed For Success: The 10
mmandments for Women in the Workplace (Excel Books,
99)
working isnt just passing out ten thousand cards at a trade-
w. Thats just an in-person ersion of spam. Networking
aking a real connectionunderstanding what people care
ut and what they are trying to get done. Networking is not
ent; it is a discipline.
Volunteer. Sign up for causes that matter to you. Youll meet
people who share your interests and concerns. Common ground
is a great foundation to build on.
Manage your contacts. Instead of building a database, build
a knowledge base. Go beyond collecting names and telephone
numbers. Oer time, if you pay attention and ask the right
questions, you will learn the goals, interests and challenges
of your contacts. Thats when they stop being contacts and
become colleagues, friends and resources.
Keep in touch. Send thank-you notes, birthday cards and
holiday greetings. Make opportunities to stay in front of your
contacts in meaningful ways.
RHONDA L. SHER, author, The Two Minute Networker (2MN
Publicatins, $19.95)
As with real estate, networking is about location, location, lo-
cation. Nail the referral by booking an appointment for a mani-
cure at te en f te ay at a ig-en spa near te fces f
your primary targets. Start a simple conersation based on the
color of polish and build from there. Hit the Starbucks closest
to the business contacts youre eyeing and you might just chat
it up oer a cup of Joe. Browse the bookstore aisles where titleson a topic of interest are sheled. Youre likely to meet like-
minded people perusing the same content. Neer judge a book
by its coer. The person in front of you at the carwash could be
your next angel.
SUSAN ROANE, author,How To Work A Room (Collins,
$14.95)
How we communicate online forms an indelible impression.
Be respectful, use proper English and be engaging rather than
demanding. Aoid brief, terse emails; add a few extra words
Networking Wisdom rom
FOUR PROS WHO KNOW
DONDI SCUMACI
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EADY TO NETWORK?ERE ARE FIVE GREAT SITES TO
EEP YOU IN THE KNOW.
t Foundationonsortium o major corporations and top businessools, Forts mission is to substantially increase
number o women business leaders by increasingfow o women into key educational gateways andness networks. Fort strives to motivate women to
pare or a business career, increase womens accessducation and business networks, educate womenut the value o an MBA and support them nanciallyheir business education. Forteoundation.org
ownScoopown Scoop is a ree daily e-note (like an email, butrt and sweet) and your personal connection to alls hip, hot and trend-worthylike the latest in ash-that works at work, super smart business tools and abulous oce dcor and moreall perect or busy
women in business who want to stay plugged into whats net, whats new and must-have.UptownScoop.com
Experience.comThe largest career site specically or college studentsand young proessionals, Eperience.com oers accessto internships and entry-level jobs targeted to your col-lege, university or alma mater; real-world insights andvaluable career management resources; and a network
o inspirational role models.
Local Job NetworkThis network o employment and career sites covers theentire United States. Unlike the national job boards thatocus rst globally and secondarily on the local areas,The Job Network ocuses rst and oremost on the localcities and communities. LocalJobNetwork.com
Proessionals in the CityA socializing and networking organization, Pros in theCity oers proessionals in major cities an opportunityto unwind, have un and meet people who share theirinterests outside o the workplace. Prosinthecity.com
personalize emails so you can connect meaningfully with
rs. Use the endorsement option on social networking sites
ake a positie comment about colleagues and associates.
encourages them to return the courtesy to you, which
ributes to building your online reputation.
BILIK, Head Honcho, KnockKnock.biz
rst jb ut f cllege was an internsip at New Line Cin -
Among my class of interns, all anybody could talk about
networking. They didnt seem to care about what they
e learning or doing, just about their contacts. They spoke
wledgeably about Networking with a capital N een though
e of them had eer done it. They characterized people who
gotten jobs through family or social contacts as undeser-
but seemed to want the same thing themseles because,
cs at 21, they felt it was the only path to success.
feeling about networking thenand now, after multiple(including some that stemmed from my New Line experi-
), a freelance career and owning my own businessis that
o natural it shouldnt een hae its own word. My fellow
ns seemed to think networking was an end unto itself,
cial an strategic. Instea, I ae always fun tat g
ple want to work with other good peoplejust like life.
en you meet someone, if you hae similar interests and
ions, its immediately apparent, and the conersation will
nically moe in a We should collaborate or Are you
looking for a new opportunity? direction. Sometimes this is
elpe alng by attenance at prfessinal eents an nagling
introductions, but if you dont hae the goods, nothing will
come of the encounter.
JEN BILIK
J O B F A I R S
Over 20,000 job opportunitiesare waitingfor you.
www.jobcircle.comwww.jobcirclejobfairs.com www.hiredonline.com
Philadelphia New York New Jersey Delaware Baltimore Washington DC
Connecting Women With Work.
Employers: JobCircle.com is the largest independently-owned job board in the Mid-Atlantic Region.Call 1-877-966-0050 to find out how we can help you connect with great talent.
Make Your Move.
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and Crystal Cator co-own a mother-
ghter coaching company in Illi-
They work with top employers to
elop leaders, improe communication
ween managers and direct reports, and
indiiduals take responsibility for
behaiors and actions.
ore they could work together on be-
of their clients, this duo had to work
he kinks inherent in the shift from
ly to business. While their personald and shared interests led them to the
e professional passions, they are the
t amit it isnt always smt sail -
when working closely with someone
loe. We asked them to share their
lenges and triumphs of thriing on
ob.
C Words: Control, Communication,
mpromise, Change
: As with any good partnership, een
g it is suppse t be 50/50 usu-
it isnt. Someone is controlling and
eone is controlled. When I inited
daughter into my company, I had
ed emotions. I was skeptical. We
like control.
stal: It is one thing to communicate
your mother as a daughter, but its
ole other world when you hae
ommunicate as a business partner.e I was joining her business, I had
ay by er rules. It was ery ifcult
e beginning because I wanted to
ge many things. It became a lesson
ompromise. I learned to accept the
work she had already done and in
rn we had to compromise on what
going to happen in the future.
: I had to examine my prejudices
biases toward our mother/daughter
ionship. I had to forget our history
our ups and downs while she was
growing up. Change can be goodat
least that is what I had told some of my
preious clients! It was intimidating,
but I was determined to embrace it. Old
ways arent always the best way.
Balance and Building the Business
Crystal: Were able to transition
smoothly from work life to personal life.
Een if were ut f te fce we are
still able to talk about work with ease.Some of our best ideas hae come as a
result of a long day of shopping.
Lou: We are always trying t n mre
efcient, cst-effectie ways t netwrk
and promote our business. We begin each
day by reading the local newspapers. We
look for seminars that attract execu-
ties. Suc seminars cul be nancial
planning, inesting, health information
or legal and human resource issues. Our
goal is to determine the decision-leel
of the potential attendees. (Sometimes a
phone call to the sponsoring group will
clarify that.) Based on our research, we
make a determination if it will help with
our efforts to reach the C-leel that we
target. If it does, we attend.
Crystal: My hobby is gardening, so Im
joining other business people to compete
for a national Am ericas Beautify Your
City award. Im proud of what I do andI talk to eeryone who will listen. Im
also always interested in what others
hae to say.
Lou: I recently joined the Executie
Womens Golf Association. Most of the
members are women who are deci-
sin-makers r can inuence a psitie
decision.
Crystal: We split up and talk to as many
peple as we can. Peple are usually cu -
rious about what we do. Not eery eent
is aluable for building our business. We
might hae a snack and a drink, but the
people we meet arent in a position to
help us land new business.
Lou: Eents that target small business
owners arent typically aluable for busi-
ness deelopment. Attendees are there to
promote their business and arent inter-ested in purchasing products or serices.
Crystal: My mother took the chance to
take me under her wing, to introduce me
to who she knows and to show me how
business is done. Thats something they
cant teach you in a classroom. To my
mother, thank you for showing me how
to be a professional businesswoman.
DefiNe clear roles.Building on your individualstrengths, defne each personsrole clearly. One personmight handle sales, while theother works on productdevelopment.
respect
bouNDaries.In any working relationship,nobody likes if someone iskeeping tabs on them. Acceptvarying work styles and giveeach other space.
builD trust.Dont second-guess eachothers roles and decisions. Ifyoure always nit-picking andquestioning the moves andmotives of your partner, therelationship is doomed to fail.
Mother/Daughter Tale:
oined AtMoreThan The Hip
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