Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session
-
Upload
gueste102ff90 -
Category
Business
-
view
504 -
download
0
description
Transcript of Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session
![Page 1: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/1.jpg)
Social Media Masterclass
![Page 2: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/2.jpg)
Introduction
Who are we?What is social media?What’s the effect on the tourism industry?StatisticsWhat is;
• A blog• Twitter• Facebook• Flickr
![Page 3: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/3.jpg)
This is a story about...
Content Audience behaviour Clever technology
![Page 4: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/4.jpg)
What is social media?So…
![Page 5: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/5.jpg)
How media is changing
Message Influencer
Audience
} Audience
Audience
Influencer
Influencer
Influencer
Message
Audience
Digital Media
Traditional Media(media)
![Page 6: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/6.jpg)
What do we mean by social media?
![Page 7: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/7.jpg)
What is social media?
It’s not about blogs or Twitter
It’s about communicating with your audience through the channels they’re already using
![Page 8: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/8.jpg)
Where did it come from?
TECHNOLOGY
RESPECT
![Page 9: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/9.jpg)
Who do you trust?
11% 39%
32% 59%
Source: Edelman
![Page 10: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/10.jpg)
Why care?
Usage• Social platforms have the potential to reach vast audiences
and they continue to growConnections
• Social media connects people quickly and easilyEngagement
• Communities are engaging with organisations and you need to understand how to act
Speed• It’s evolving at a ridiculous speed, but don’t take our word for
it...
![Page 11: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/11.jpg)
How does this effect the tourism industry?
Would you trust a friend or an advert?Would you trust what everyone is saying or an
advert?People know where to look
![Page 12: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/12.jpg)
What are people doing?
In the UK, travel websites rely on search engines for 2/5 of their traffic
UK has the largest proportion of travel review sites
![Page 13: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/13.jpg)
What is a blog?So…
![Page 14: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/14.jpg)
Blogging
There are 175,000 new blogs created every day
A blog is an online publishing platform where entries are listed chronologically
People can subscribe to blogs and receive updates on posts
There are also; photoblogs, vlogs and aggregator blogs
![Page 15: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/15.jpg)
Blogging
Great for searchCan be regularly updatedFresh contentPeople prefer blogsConvey personality
![Page 16: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/16.jpg)
Go ape
![Page 17: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/17.jpg)
Marriott hotels
![Page 18: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/18.jpg)
What is twitter?So…
![Page 19: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/19.jpg)
Massive growth and increasing mainstream interest (over 750% growth in 2008)
Highly flexible in terms of use• Broadcast• Monitoring• Engagement
“Facebook = old friends; Twitter = new friends. That’s why Twitter reigns” • Charles Arthur, The Guardian
![Page 20: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/20.jpg)
Conversation
Ease of Entry
OpenDirect
Everyone’s heard of it
Monitoring
Real Time
![Page 21: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/21.jpg)
Guide to Twitter Followers: these are people who can see a user’s updates, usually the
more followers a person has, the more influential they are. @ or ‘atting’: this is when a user wants to speak to someone specifically.
If they have a view point on what someone has said, they can write a response preceded by @ and this will link to their name. For instance, @sarah Why do you feel ill?
Retweet: this is the action of repeating what someone has said because it is relevant or interesting. This is followed by the abbreviation RT so that everyone knows it has been retweeted. The symbol @ should also be included in the Retweet so everyone knows who originally said it. For instance, RT @sarah Go to Hyde Park today, there’s a fair!
DM or direct message: these are messages that can be sent privately, directly to the recipient.
![Page 22: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/22.jpg)
Virgin Trains
![Page 23: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/23.jpg)
Manchester Piccadilly
![Page 24: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/24.jpg)
Tweet deck example
![Page 25: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/25.jpg)
What is Facebook?So…
![Page 26: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/26.jpg)
Over 400 million users• 70% outside US
Leading social network or ‘social utility’
Principally a social environment
Finding people with a passion
Political parties, pressure groups very active
![Page 27: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/27.jpg)
Go Ape
Yours and your fan updates, content and conversation
Customisable tabs for
specific info and content
People who signed up
![Page 28: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/28.jpg)
What is YouTube?So…
![Page 29: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/29.jpg)
YouTube
Very TransparentGold standard for video
sharingVideo carries emotional
appealVery shareableEliminate the risk of a
bad decision
![Page 31: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/31.jpg)
What is Flickr?So…
![Page 32: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/32.jpg)
Flickr
27.5 million monthly visitors4 Billion images70% of users are university
educated60% earn more than 40k20% are under 2040% are between 25-4440% are over 45
![Page 33: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/33.jpg)
Liverpool
![Page 34: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/34.jpg)
What is LinkedIn?So…
![Page 35: Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Session](https://reader035.fdocuments.net/reader035/viewer/2022070302/547e2ece5806b5c75e8b464d/html5/thumbnails/35.jpg)