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1

Wikimedia Foundation annual report 2010–2011

thewaytheworldtells itsstory



32

Back in January 2001, ew people couldhave imagined the extraordinary impact owhat was then just a tiny project driven bya big idea.But ten years later, we nd ourselves at the center o a ree

knowledge movement built around our fagship project, Wikipedia,which has become the most important

collaboratively created repository o knowledgein history.

Today, Wikimedia volunteers around the worldwork in more than 280 languages to document

the stories o their communities and cultures,

past and present. During 2011, or example,

hundreds o volunteers contributed to thearticles on the Arab Spring rebellions, capturing one o the major

stories o our time as it unolded.

The Wikimedia Foundation is part o a broad global network oindividuals, organizations, chapters, clubs and communities who

together work to create Wikipedia, the most powerul example

o volunteer collaboration and open content sharing in the world

today. In 2010–11, the bulk o the Foundation’s spending wasocused towards putting in place solid technical and organizational

inrastructure. In 2011–12, the majority o spending goes towards

growing, strengthening and increasing the diversity o the editing

community, simpliying our wiki-editing interace, making

investments to grow the projects’ readers and editors in keygeographic areas such as India, Brazil and the Middle East and North

Arica, and improving our presence on mobile devices.

Over the past year, more than 500,000 people donated to theWikimedia Foundation, giving us more than $23 million USD. Thank

you or your incredible generosity, and or your outpouring o support

and love or Wikipedia and its sister projects, enabling the work o

nearly 100,000 active editors. We owe you a huge debt o gratitude.

The Wikimedia Foundation especially wants to thank the editing

community. Your work is essential, and it is what donors are enjoying

and supporting: thank you or everything you do. A big thanks as wellto the Wikimedia Foundation Board o Trustees and Advisory Board,

and a warm welcome to our new Advisory Board members Veronique

Kessler and Jessamyn West.

Sincerely,Sue Gardner, Executive Director

Ting Chen, Chair, Wikimedia Foundation Board o Trustees

letter romthe directors

In Rennes, France, ten largeinstallations representingWikipedia entries or locallandmarks were postedaround the city in celebrationo Wikipedia’s tenthanniversary. These signswere placed so as to spotlightplaces like the opera house,the Parliament, and a streetnamed ater ormer mayor

Jean Javier (let).

Auregann, CC BY SA 3.0

Vale353,

CC BY SA

3.0

Auregann, CC BY SA 3.0

portraits by

Guillaume Paumier,

CC BY SA 3.0



54

Wikipedia is the only

place that’s allowed

or a system where

generosities can be

coupled and multiplied

and leaprogged upon,

where thereore one’s

individual generosity,

the ruits o it and

the results o it are

something that are just

ar beyond the eect

o that act alone.

— Achal Prabhala

Bangalore, India

user:aprabhala

Wikimedia advisory

board member

Helping Wikipedia and other ree knowledgeprojects fourish in India is one o theFoundation’s highest strategic priorities.With the help o a strong community in India, the Indian chapterand a team o consultants based out o Delhi, Wikipedia is p oised or

rapid growth in this large and diverse country.

More Indians speak English than anywhere outside o the United

States o America. Several hundred million people sp eak Hindi, andthere may be more than 30 other languages with more than a million

native speakers each. Today, there are Wikipedia projects in 20

Indic languages with 20 more in incubation. Indians are important

contributors to Wikimedia projects in English and other languages.

The Foundation sees India as the most logical place to support

community growth because o the country’s rapidly growing

population o Internet users, its tradition o ree speech, and thepresence o a committed community. Through our work in India we

are learning about the challenges o growing ree knowledge projects

in a developing country.

India presents many daunting challenges. Approximately 37 percento the nation’s population lives in abject poverty, surviving on less

than $1.25 per day. Outside o the major cities, electricity is rare,

and Internet access is a luxury or most. Only 7 percent o the

population have online access, yet that translates into the ourth-largest national Internet audience — 81 million — in the world.

And, while 71 percent o the population is literate, less than hal o

women can read and write. Only 15 percent have completed a highschool education.

The number o Indian contributors to Wikimedia to date, around

2,000, is small relative to India’s size, but they are extremely active

and passionate about their work on the projects. They also areespecially creative. Among the most impressive breakthroughs by

Wikimedians in India is an innovation by local sotware programmersthat allows Indic language scripts to be expressed as text on a

keyboard, and thereore to be integrated into Wikipedia.

In 2008, Wikipedia ounder Jimmy Wales and Foundation executive

director Sue Gardner went to India to evaluate how best to stimulate

interest and growth in the Foundation’s projects there. Since then,

the Foundation has added an Indian, Bishakha Datta, to its boardo trustees and Foundation managers have traveled requently t o

the country, where they see indications that the multiple language

versions o Wikipedia are gaining traction and more Indians arereading and contributing to Wikipedia.

Early in 2011, almost a quarter (about 95) o Wikipedia’s tenth-

anniversary celebrations held around the world (over 400) occurred

in India. In partnership with the Indian community, the Foundationis just getting started in the work to catalyze Wikimedia’s ree

knowledge projects in India with the expectation o planting deep

roots in the world’s second most populous country.

the riseo India

Wikimedians inIndia createdthe “Narayam”MediaWikiextension, an inputtool that allowswiki users to typein Indic languagescripts. For many,Wikipedia is therst Internetlocation where theycontribute in theirmother tongue.

Throughout India,Wikimediansenthusiasticallygather to discussprojects, localization,and outreach.

Shijualex, CC BY SA 3.0

One Laptop per Child, CC BY SA 2.0

Shah and Bhati, CC BY SA 3.0 Tinucherian,

CC BY SA 3.0

Victor Grigas, CC BY 3.0

Hari Prasad Nadig,

CC BY SA 2.0

Hari Prasad Nadig,

CC BY SA 2.0



76

The Wikipedia Education Program isan ambitious initiative to transorm post-secondary education the world over byostering critical thinking, media literacyand collaborative learning, while improvingWikipedia at the same time.Due to the enthusiastic endorsement o our early eorts by proessors

and students at leading universities, this program is gaining traction

both in the U.S. and overseas. Proessors who participate in our

program assign their students to improve Wikipedia articles as parto their coursework. Students are assisted by trained “Wikipedia

Ambassadors” — a newly developed concept — who help both in the

class and virtually, thereby evangelizing and recruiting students and

others to join in the eort.

The 17-month pilot project (initially called the Public Policy Initiative,

as it ocused on that academic discipline) was unded by a grant rom

the Stanton Foundation, and proessors and students at 24 leadingU.S. universities participated. In the pilot p rogram, more than 800

students contributed the equivalent o more than 5,800 printed

pages o content to Wikipedia. And the contributions were excellent:

On average, the quality o articles students worked on improved 64percent. Research rom the pilot program ound that students are

much more motivated by a Wikipedia assignment than they were

by a traditional term paper because it was a useul assignment.

Through the Wikipedia Education Program, students have a globalaudience or their assignment, instead o working on something that

will be read only by their proessor and never used again. Ater great

successes in the U.S., the program recently expanded into three

additional countries: Brazil, Canada, and India.

A key goal is to develop new ways o assessing article quality,

including tests o a new tool allowing readers to provide article

eedback. Throughout the past academic year, students worked with

the blessing o their proessors to improve the quality o a wide rangeo project content, helping us reach by the end o 2010 the milestone

10,000th quality article on Wikipedia.

This development prompted a great deal o press coverage, andappears to represent a turning point in the relationship o the

academy and Wikipedia. During the early years, many U.S. educators

remained deeply skeptical o the online encyclopedia’s reliability or

research and learning purposes. But in recent years, more and moreproessors have come to the conclusion that their students are going

to rely on Wikipedia no matter what, so why not help improve the

quality o its entries?

This breakthrough comes as the Foundation extends the lessons o itseducational initiatives into a sustained eort to work with academics

worldwide to promote collaborative learning models in pursuit o our

goal to provide ree access to the sum o the world’s knowledge to all.

recruiting oncampus today

As a Wikipedia

volunteer my major

project is distributing

the oine version

o Wikipedia in

schools, this is a

compressed version

o Wikipedia and

contains articles that

are relevant to the

Kenyan curriculum.

This project has

changed the lives

o thousands o

school children and

is revolutionizing

education in Kenya.

— Isaac Kosegi

Kenya

user:Kipsizoo

Three o the dozens ouniversities working withus to improve the qualityo Wikipedia articles are(let to right) the Universityo Michigan, DavidsonCollege, and Georgetown.

Georgetown studentPatrick Friedel originatedWikipedia’s article orthe National DemocraticParty o Egypt as a courserequirement. Months later,as revolution gripped theregion, Friedel’s articleattracted thousands oreaders, sparking a debatethat let Friedel a rmbeliever in Wikipedia’spower or enhancingcollaborative learning.

Rob Ketcherside, CC BY SA 2.0

Sage Ross, CC BY SA 3.0

Derrick Coetzee, CC0

Sage Ross, CC BY SA 3.0

Sage Ross,

CC BY SA 3.0Derrick Coetzee, CC0

Dacoslett,

public domain

AndrewHorne, public domain



98

All o the Foundation’s technology initiativescan be boiled down to one goal — reducingthe barriers to sharing knowledge.But this is challenging. Just consider the scope o our work: Thenumber o articles in the English version o Wikipedia alone passed

3.5 million in 2010, and the number o media les on Wikimedia

Commons reached 10 million early in 2011. Also over the past year,

we logged our one-billionth edit.

Hosting and supporting this content in over 280 languages requires

a massive ongoing eort by our tech sta and community volunteers.

That includes improving our MediaWiki sotware sotware, theplatorm running Wikimedia’s sites. This past year we added the

“ResourceLoader” system to speed up page-loading times; plus the

new “UploadWizard,” which makes contributing media les easier;

and developed the “Article Feedback Tool,” to engage Wikipediareaders in quality assessment.

Another major ocus during the year was improving our collaboration

with Wikimedia volunteers. We hired a volunteer development

coordinator, and a “bugmeister” tasked with managing the myriadsuggestions or sotware improvements and xes that come rom the

community. A huge eort was also made to reduce the code review

backlog. Previously, volunteer developers had to wait a long time,

sometimes years, beore their work was accepted, b ecause so ewsta were available to attack the backlog. And or the th time, the

Foundation took part in the “Google Summer o Code,” where six

students worked on improvements and new eatures or MediaWiki.

A new, much more powerul data center was built out in Virginia over

the past year, to keep pace with the rapid growth envisioned in our

ve-year plan.

Since Wikipedia appeared in 2001, the web has dramaticallychanged, including the widespread adoption o Web 2.0 t echnologies

and the rise o social networking sites. User expectations are now

very dierent. During our Usability Initiative, many people told us our

editing interace was conusing and dicult to use. This may also berelated to another serious issue conronting our community — the

decline in the number o active editors working on our projects.

We are thereore working on multiple levels to update and improveour editing interace and recruit more volunteers to participate in our

projects in the years going orward.

making itall possible:technology

I remember being

really rustrated

back in the days

when I didn’t know

Wikipedia. I didn’t

have a way to

express my love

or knowledge, my

struggle to be useul

in this world, to be

meaningul or my

ellow humans.

I really don’t knowhow I could have

ended up without

knowing this project.

— Andrea Zanni

Modena, Italy

user:aubrey

Foundation tech staare constantly striving todevelop more ecientworkfow processes.

Sta and volunteerdevelopers at a“hackathon” meeting,improving theMediaWiki sotware.

RobH, CC BY SA 3.0

Tobias Schumann,CC BY SA 3.0

Tobias Schumann,

CC BY SA 3.0

Matthew Roth, CC BY SA 3.0

Matthew Roth, CC BY SA 3.0



1110

The mobile web is growing aster than thedesktop Internet around the world, and mostnew users rom the Global South will comeonline via cell phones.In India alone, there are an estimated 500–600 million mobile users,a population roughly seven times larger than the number o people

there who have any sort o Internet access (81 million).

At the current pace, research indicates the mobile web will overtake

the desktop web in 2014, i.e., more users will access the Internetglobally using a mobile phone rather than a PC by that time. By

2015, it is projected that ully 87 percent o the world’s population

will have cell phone subscriptions, which translates to about 6.35

billion people. It’s expected that about a third o them, some 2 billionpeople, will be accessing the Internet on mobile phones.

But there is a deep disparity b etween those in the more developed

world who have access to high-speed mobile networks (3G or higher),and those in the poorer, rural parts o the planet whose only access

to the mobile Internet is over slower-speed networks.

As part o our commitment to help everyone gain ree access to

knowledge, the Foundation is reworking our mobile platorm toenable both an enhanced experience on ast 3G and 4G networks, as

well as allow or usage on lower bandwidth networks by simpliying

the experience where needed. The redesign o our mobile platorm

creates a base or new eature development and, because the newplatorm is integrated into our ree and open MediaWiki sotware,

organizations that use MediaWiki now have access to a convenient

mobile web capability.

We are starting to explore solutions or short message service

(SMS) and Unstructured Supplementary Service Data (USSD)

communications that would provide Wikimedia’s ree knowledge to

billions more people in an accessible orm.

Also, we are striving to develop partnerships with network providers

in key regions o the Global South to provide their customers with no

or low-cost access to Wikipedia on a range o devices.

Wikipedia is perhaps

one o the ew truly

global endeavors

that really brings

together people rom

all races, religions,

nationalities, points

o view...Wikipedia

will continue working

and has established

a new way because

deep down, deep

inside o us, we want

to share. Deep inside

we are all generous

persons and deep

inside we want the

best or the human

race.

— Alfonso Luna

Caracas, Venezuela,

Donor

One huge technicalchallenge or Wikimediais that people around theworld use thousands odierent mobile devicesand platorms to accessour content, and we needto support all o them.

Currently users can readWikipedia on their phones,but a major developmenteort is under way toensure they will be able toedit it in on mobile as well.

Mobile technology iscoming to dominate thelandscape, rom cellphonetowers rising everywhereto the playul ascade o anoce building in Tokyo.

mobile movesorward

Victor Grigas, CC BY SA 3.0

Victor Grigas,

CC BY SA 3.0

thskyt, CC BY SA 2.0

Elwin,CC BY SA 3.0

James Nash (aka Cirrus), CC BY SA 2.0



12

Jimmy Wales greeted celebrants at morethan 450 events in 120 countries by videoupon the occasion o the tenth anniversaryo Wikipedia.“I remember the rst day Wikipedia existed. And I thought about

what was to come and o course I really didn’t know what was to

come. (O)ver the years I had many oppor tunities to (meet) withWikipedians in India, in China, in South America, really all around

the world. (And) it turns out that we tend to be very much the

same even though we come rom very di erent cultures. We share

the same values, the same ideals, the things we are working or, aree encyclopedia or every person o the planet written really by

thoughtul people, (who) try to be neutral, try to be honest. It’s still

as exciting or me today as it was in the very early days. We’ve still

got a lot o work let to do. So, thank you again and happy birthdayto Wikipedia!”

Communitymembers o all agescame together in120 countries tocelebrate, completewith elaborateWikipedia-themedbirthday cakes. Contributors the world

over adapted andcontributed to the“Wikipedia 10” designto t their cultures andgeographies.

The gathering at theStockholm City Librarywas one o manyheld at major culturalinstitutions acrossEurope and around the

world.

Mark85296341,CC BY SA 3.0

Rattakorn c,CC BY SA 3.0

WarX,CC BY SA 3.0

2001Wikipedia islaunched on

January 15.

2002First release o the

MediaWiki sotware,on which Wikipedia

and its sister

projects are still

running today.

2003 Jimmy Wales hands

over operation oWikipedia to the

newly ounded

Wikimedia

Foundation.

2004Wikimedia Commons

is ounded as acentral repository o

ree media.

2005The rst Wikimania

(the annual globalconerence o

Wikimedians) takes

place in Frankurt,

Germany.

2006There are Wikimedia

chapters — localorganizations

supporting the

mission — in seven

countries.

2007An independentstudy nds the

German Wikipedia

to be more accurate,

complete andup-to-date than

the longstanding

German print

encyclopediaBrockhaus.

2008The ten millionthWikipedia article

is published, a

biography o 16th-

century painterNicholas Hilliard

in the Hungarian

Wikipedia.

2009Wikimediansvote to adopt the

Creative Commons

Attribution/Share

Alike license (CC BY

SA) as the primarylicense or Wikipedia

and its projects,

allowing much widerreuse o the content.

2010The Wikimediaprojects reach

1,000,000,000

(one billion) edits.

2011Wikipediacelebrates10 years osharing thesum o allknowledge.

Imagine aworld in whichevery singleperson on the

planet is givenree accessto the sumo all humanknowledge.

years o contributionsby peoplelike you

Sebastiaan ter Burg, CC BY SA 2.0

Bellayet, CC BY SA 3.0

Jan Ainali, CC BY SA 3.0

Fedaro, CC BY SA 3.0

Wikipedia 10 design by

David Peters, CC BY SA 3.0.

Banners contain original image

by Ian Mackenzie, CC BY SA

2.0; Catalan logo remixed

by Martorell, CC BY SA 3.0;Kazakhstan logo remixed by

George, CC BY SA 3.0.

Maciej Jaros,

public domain.

Location place-ments by

contributors oten.wikipedia.

org/wiki/Tem-

plate:Eventmap,

CC BY SA 3.0

Shani21shani,

CC BY SA 3.0

Nasir Khan Saikat,

CC BY SA 3.0

David Peters, CC BY SA 3.0

Imjooseo, CC BY SA 3.0

Elya, CC BY SA 3.0



1514

There have been ew developments inmodern times as dramatic as the series opopular uprisings known as the “Arab Spring”that erupted at the end o 2010 and thebeginning o 2011. As such, they provide oneo the best case studies or understandinghow people around the world today rely onWikipedia to share the story o current eventseven as they are unolding around them.Starting in Tunisia and Egypt, and spreading all across North Arica

and the Middle East during 2011, over 1200 volunteers uploaded textand images rom the demonstrations directly to Wikipedia, turning to

the world’s largest ree knowledge resource to share the dramas they

were witnessing with the rest o the world.

Many o the contributors had rst-hand experience o the eventsthemselves. In act, Wael Ghonim, the Google employee in Egypt

widely quoted by media sources as an infuential leader in theuprising there, stated “Our revolution is like Wikipedia...Everyone is

contributing content, [but] you don’t know the names o the peoplecontributing the content. This is exactly what happened.”

In response to specic requests rom Wikipedians, and recognizing

Wikipedia’s central role in documenting the Arab Spring, Al Jazeeradonated video ootage o the historic events on Cairo’s streets.

In 2010, the year beore the Arab Spring, the Foundation decided

to make the Middle East/North Arica region a priority. During 2011

we began collaborating with our Arabic Wikipedia community andpotential partners to evaluate opportunities. Our work seeks to

expand our community o dedicated contributors who want to build a

truly great Arabic Wikipedia or the more than 300 million people in

the Arabic speaking world.

With thousands o edits and hundreds o reerences, the repository o

articles and photos about the Arab Spring already st ands as a living

example o how people around the world increasingly see Wikipediaas a vital channel or telling the most important stories o our time.

Dramatic ootage o theevents in Cairo donatedby the Al Jazeera networkhelped bolster Wikipedia’smultimedia coverage o theArab Spring.

Wikipedians provided

the world at largewith spectacular real-time documentationo the Arab Springdevelopments,overcoming governmentattempts to suppresssuch knowledge.

Reerring to Wikipedia’scoverage, one researchernoted that while, in earliertimes, “history was writtenby the winners, now it iswritten in real time, byanyone.”

the revolutionwill be chartedand editedFacts about the article

at time of printing

Number o reerences:

400+Total number o

revisions:

4,849Users whocontributed:

1,248Top article editor:

User:Kudzu1Views o article in

September 2011:

186,023 timesWatchers oraccuracy:

220

telling thestory o theArab spring

Al Jazeera, CC BY SA 3.0

Contributors o

https://en.wikipedia.org/wiki/Arab_Spring,CC BY SA 3.0

Amr Farouq Mohammed, CC BY SA 2.0

Kodak Aga, CC BY SA 3.0

Al Jazeera, CC BY SA 3.0

Lewa’a Alnasr, CC BY SA 3.0



QR codes are used to

direct Derby Museumvisitors to relevantWikipedia articles.

1716

Michael Bartalos and

Wikimedia Foundation,

remixed by Mido and

Haytham abulela,CC BY SA 3.0

Proo-o-concept or expert reviews:

Encyclopedia o Lie curatesWikipedia articles

1

There are more than 1.9 million animals, plants, and other

orms o lie on Earth. In May 2007, some o the world’s

leading scientists announced the development o the

Encyclopedia o Lie (EOL) to document them all. Inspired

by biologist E.O. Wilson and supported by more than

$25 million in unding, the project aggregates and makes accessible

inormation about species, ranging rom 19th century journals to

modern online databases, including Wikipedia content. EOL’s curators

vet these Wikipedia articles or actual accuracy, and

are encouraged to improve Wikipedia directly i errors

or omissions are ound. Over a hundred Wikipedia

articles that were marked as “trusted” in this way

have been collected into a hardcover book

called “Encyclopedia o Lie: A Wikipedia

Sampler.”

10,000,000th leuploaded to Commons

2Wikimedia Commons, the sight and sound o Wikipedia,

logged its ten millionth le in April. With more than

ve million new les added in less than two years, the

Foundation’s repository o educational media is growingaster than ever, in part thanks to volunteers building

enthusiastic relationships with cultural institutions around the world.

The breadth and variety o the imagery is invaluable.

Wikipedia Editors Survey

3Every word on Wikipedia is the result o work by a

volunteer editor somewhere in the world. Early in 2011,

we conducted an Editor Survey as the rst iteration o

what will continue as a biannual endeavor in an attempt to

better understand the people who make Wikipedia what

it is, and how their potential as a whole can be more ully realized. As

the Foundation continues to expand its reach globally, an advanced

knowledge o the existing community will increase eciency as we

grow across diverse cultures, as well as help us to retain core editors

who keep improving the quality o Wikipedia going orward.

QRpedia

4Wikipedia partnered with the Derby Museum and Art

Gallery in England this year to launch QRpedia, an initiative

that brings QR codes to museum walls, linking visitors

with exhibit-specic articles on Wikipedia. Volunteers

participated in the rst-ever Wikipedia Multilingual

Challenge to translate relevant articles into as many languages as

possible. Museum visitors can point their mobile device to a QR codeor an object, and Wikipedia’s QR tool, conceived with Roger Bamkin,

chair o Wikimedia UK, then uses the language settings o the device

to ensure the proper article is displayed. Unveiled in April, QRpedia is

already in use at our other museums internationally. At a time when

cultural unding is hugely constrained, the creation o a multilingual

visitor experience that any museum is welcome to adopt at virtually no

cost is an achievement to celebrate.

UploadWizard: A new wayto share pictures, sounds and video

5As an outcome o the “Multimedia Usability Project,” a

one-year eort unded by the Ford Foundation to increase

multimedia participation on Wikimedia websites, the

“UploadWizard”

became the deault

upload tool on Wikimedia

Commons. It replaced the earlier

complicated upload orm by a

simple step-by-step process.

The sotware improvement was

fanked by the creation o an

illustrated licensing tutorial,

where a cartoon character

explains copyright issues in an

accessible way, to help novice

users determine i their material

can be uploaded and reely

shared with the world. To date,

the community has translated the

tutorial into at least 35 dierent

languages.

?

10,000,000

Retouched by DerHexer, original image by Leinad, CC BY SA 3.0

Michael Bartalos and Wikimedia Foundation, CC BY SA 3.0

Victorgrigas, CC BY SA 3.0

Guillaume Paumier,

CC BY SA 3.0“Encyclopedia o Lie:A Wikipedia Sampler,” isa print version capturingour ongoing collaborationwith leading scientists todocument lie on earth.

1

23

5

The landmark10,000,000th leuploaded to WikimediaCommons was userLeinad’s photograph oa waterowl observationplatorm near LipnoLake in Poland’sWdzydze LandscapePark.

“Puzzly” provides a simplevisualization that educatesusers about which kindso content are suitable oruploading to Wikimedia

Commons.

4



1918

WikiLove Rollout

6A survey among Wikipedia editors revealed that 70

percent are motivated by receiving barnstars or other

virtual rewards rom the community or their work. In

June, the Foundation unveiled the “WikiLove” eature.

Designed to provide contributors with an easier way to

bestow personalized virtual gits upon one another in recognition o a

job well done, user pages now play host to kittens, beer steins, andother images crated by grateul editors. No matter the size o the

contribution, editing Wikipedia should not be viewed by anyone as a

thankless hobby. And now that there’s an easier way to share the love,

we aim to continue perecting methods o ensuring all users know

they’re appreciated.

Summer o Research

7

Beginning in June and spanning three intense months,

this year’s rst-ever Summer o Research welcomed eight

academics rom around the world to Wikimedia’s San

Francisco oces. Intended to spark an interdisciplinary

examination o both Wikipedia communities and the online

infuences that either help or hinder collaboration, the researcherswere selected primarily based upon previous commitments to studying

Wikipedia topics. O the eight, six were pursuing PhDs in elds ranging

rom computer science to social interaction on collaborative online

environments. Timely, ambitious discussion and walls o intricately

linked sticky notes began attempting answers to questions revolving

around editor retention, editing policy, and community size.

Wikimedians as ocially accreditedphotographers

8

The world’s increasing

recognition o Wikimedians

as its storytellers becomes

visible in the numerous

events where they areocially accredited as photographers or

reporters. When the wedding o Victoria,

Crown Princess o Sweden, and Daniel Westling drew hal a million

visitors to Stockholm last year, two Wikimedians were among the media

representatives that were granted special access to cover the event.

With help rom the Swedish and German Wikimedia chapters, they

had obtained ocial accreditation rom the Swedish oreign ministry,

showing the Swedish government’s awareness o the importance o

ree inormation. Apart rom the royal amily, the event presented

opportunities or portraying the guests o honor, who numbered more

than a thousand. Among the many other events where Wikimedians

have been granted o cial accreditation are an international ootball

match between Portugal and Argentina, the Prix de Lausanne ballet

competition, and the 2011 G8 summit.

Cultural partnerships take o

9More and more galleries, libraries, archives and museums(GLAMs) are partnering with Wikimedia to increase the

reach o their collections. Many are uploading images and

other media to Wikimedia Commons, thereby making them

available or the whole world to use and enabling them

to be employed as illustrations or Wikipedia articles. They are also

providing Wikimedians with special access to their collections and to

the expertise o their curators.

Many GLAMs are opening their doors to “Wikipedians in

Residence.” Pioneered at the British Museum in 2010, this

collaboration model has Wikimedia volunteers working in-house at a

cultural institution, improving content in collaboration with sta and

the Wikimedia community, organizing “backstage pass” or “editathon”

events or Wikipedians, and generally laying the oundation or a

lasting partnership. Among the GLAMs with Wikipedians in Residence

are The Children’s Museum o Indianapolis, the Château de Versailles,

the Museu Picasso, the Archives o American Art, the U.S. National

Archives, the Museum o Modern Art (MoMA), and the Derby Art

Gallery and Museum.

case stories continued

Eight researchers spentthe summer digging upilluminating insights intothe nature o Wikipedia’scollaborative onlineenvironment.

WikiLove is a cookie, or acappuccino, or a skewer omeat — whatever imagewarmly sends the messageo “job well done” romone volunteer to another.

As Wikipedia’s reputation growsinternationally, the movement’saccredited photographers are gainingront-line access to a broad variety osignicant events, rom the Swedishroyal wedding to a Lady Gagaperormance.

Victorgrigas, CC BY SA 3.0

Among the imagecollections o cultural iconsare over 1,000 photos othe Château de Versailles.

Brianmc,

derived logo

http://wiki.in2pic.com, CC BY SA 3.0

9

7 8Holger Motzkau, CC BY SA 3.0

Janwikioto, CC BY SA 3.0

Ludovic Péron, CC BY SA 3.0

Coyau, CC BY SA 3.0

Trizek, CC BY SA 3.0

6



The Polish Baltic F. ChopinPhilharmonic in Gdanskwas ounded in 1945 asthe Gdansk SymphonyOrchestra. Its buildingon the Ołowianka islandhosted Wikimania 2010.

2120

Board o Trustees

Ting Chen, Chair

Jimmy Wales, Founder

Jan-Bart de Vreede, Vice-chair

Phoebe Ayers, Executive Secretary

Stu West, Treasurer

Bishakha DattaMatt Halprin

Samuel Klein

Arne Klempert

Kat Walsh

Advisory Board

Angela Beesley

Ward Cunningham

Florence Devouard

Melissa Hagemann

Mimi Ito

Mitch Kapor

Veronique Kessler

Neeru Khosla

Teemu Leinonen

Nhlanhla Mabaso

Rebecca MacKinnon

Wayne Mackintosh

Benjamin Mako Hill

Roger McNamee

Domas Mituzas

Trevor Neilson

Craig Newmark

Achal Prabhala

Clay Shirky

Michael Snow

Jing Wang

Jessamyn West

Ethan Zuckerman

Executive Director

Sue Gardner

Chapters as o November 2011

AR Wikimedia ArgentinaAT Wikimedia Österreich (Austria)

AU Wikimedia Australia

BD Wikimedia BangladeshCA Wikimedia Canada

CH Wikimedia CH (Switzerland)

CL Wikimedia Chile

CZ Wikimedia Česká republika (Czech Republic)DE Wikimedia Deutschland (Germany)

DK Wikimedia Danmark (Denmark)

EE Wikimedia Eesti (Estonia)

ES Wikimedia España (Spain)FI Wikimedia Suomi (Finland)

FR Wikimédia France

GB Wikimedia UK (United Kingdom)

HK 香港維基媒體協會 (Hong Kong)HU Wikimédia Magyarország (Hungary)

ID Wikimedia Indonesia

IL (Israel)ויקימדיה-ישראל ,ويكيمديا اسرأييل

IN Wikimedia IndiaIT Wikimedia Italia (Italy)

MK Викимедија Македонија (Macedonia)

MO Wiki media Macau

MX Wi kimedia MéxicoNL Wikimedia Nederland (Netherlands)

NO Wikimedia Norge (Norway)

PH Wikimedia Philippines

PL Wikimedia Polska (Poland)

PT Wikimedia PortugalRS Викимедија Србије (Serbia)

RU Викимедиа РУ (Russia)

SE Wikimedia Sverige (Sweden)

TW中華民國維基媒體協會 (Taiwan)UA Вікімедіа Україна (Ukraine)

US DC Wikimedia District of Columbia

US NYC Wikimedia New York City

VE Wikimedia VenezuelaZA Wikimedia South Africa

Wikimedia chaptersDuring 2010–11, Wikimedia’s network

o volunteer-driven international chapters

grew rom 30 to 35. Wikimedia’s chapters,

which are independent rom the Wikimedia

Foundation, are made up o local members

and directors, and in some cases employees.

They ocus on reg ion-specifc work. Typically,

that work includes building awareness o

Wikimedia projects, handling media inquiries,

staging public outreach events, and orming

partnerships with local educational and

cultural organizations.

Wikimedians converge in the birthplaceo SolidarnoscThe sixth annual Wikimania, the global conerence o Wikimedians,

took place in the Baltic Philharmonic in Gdansk. Poland succeededArgentina and Egypt, the hosting countries in the previous two years.

During three days, Wikimedians got together to celebrate the ree

knowledge movement, to meet their collaborators in their year-roundonline work on Wikipedia and its sister projects, and to share insightsinorming the continuing evolution o the projects. Foundation travel

scholarships enabled Wikimedians rom 39 countries to participate.

On the conerence T-shirts, the motto “Free Knowledge in the

City o Freedom” tied Wikimedia values to the history o Gdansk,where the Solidarnosc movement had deed communist rulers in the

1980s — led by Lech Walesa, who sent his greetings to Wikimania

attendees, noting that he was a requent user o Wikipedia.

Nobel Peace Prize Winnerand ormer President oPoland, Lech Walesa, arequent Wikipedia user,sent his greetings to thisyear’s Wikimania gathering.

Wikimania providesan annual venue orcommunity leaders, techenthusiasts, and ree-knowledge supportersto celebrate and deepentheir collaborative spirit.

Łukasz Golowanow, CC BY SA 3.0

Łukasz

Golowanow,

CC BY 3.0

Ral Roletschek

(ahrradmonteur.de),

CC BY SA 3.0Ral Roletschek

(ahrradmonteur.de),CC BY SA 3.0

Ral Roletschek

(ahrradmonteur.de),

CC BY SA 3.0

MEDEF, CC BY SA 2.0

Michał Słupczewski (www.slupczewski.pl), CC BY SA 3.0



2322

The Wikimedia Foundation’s 2010–11 fscal year took place rom July 1, 2010 to June 30, 2011.

Throughout this report all fnancial data is reported in U.S. dollars unless otherwise noted.

statement o activities (in thousands o dollars)

Support and revenue

Contributions $ 23,020

Restricted contributions 666

In-kind service revenue 350

Investment income, net 37

Other income, net 712

Total revenue $ 24,785

Expenses

Salaries and wages $ 7,312

Awards and grants 471

Internet hosting 1,800

In-kind service expenses 350

Operating expenses 5,761

Travel 1,159

Depreciation and amortization 1,001

Other expenses, including special events 36

Total expenses $ 17,890

Increase in net assets $ 6,895

balance sheet (in thousands o dollars)

Assets

Cash and cash equivalents $ 12,026

Contributions receivable 1,000

Accounts receivable 695

Investments 5,849

Prepaid expenses and other

current assets 1,215

Total current assets 20,785

Property, plant, and equipment 3,402

Noncurrent portion o

contributions receivable 1,979

Total assets $ 26,166

Liabilities

Accounts payable and

accrued expenses $ 1,431

Deerred revenue 375

Other liabilities 168

Total liabilities $ 1,974

Net Assets

Unrestricted net assets $ 20,772

Temporarily restricted net assets 3,420

Total net assets $ 24,192

Total liabilities and net assets $ 26,166

whosupports us

573,568Number o

individual donors

in 2010–11

261,339Number o

individual donors

in 2009–10

219%Increase in

total number o

unding sources

$40.10

Average donationor 2010–11

The Wikimedia

Foundation is a our-starrated charity according

to Charity Navigator,

America’s premier

independent charity

evaluator.

44%Maintaining our site and improvingour sotware Operations and engineering, purchasing

servers, maintaining and improving our

data center, internet hosting, and sotware

development and product engineering.

$8,869,675

12%Expanding our global reachImproving access to Wikipedia on mobile

devices in the Global South, public and

education outreach, support and grants or our

global chapters. $2,388,698

9%Direct support to our volunteercommunity Researching community activity trends,

increasing editor retention and recruitment,

improving new technologies to help project

editors. $1,889,084

11% Fundraising Planning and development o our annual giving

campaign, global payment collection ees

(including Paypal and other ees). $2,142,217

6%Board o Trustees administration andspecial projects Travel and proessional development or our

governing Board, as well as special research

projects and initiatives to support the

Wikimedia community. $1,172,654

18%AdministrationBenefts and related administration costs or

Foundation sta, capital expenses, leases,

training, travel, and other costs. $3,636,236

Total cash expenditures, including all capital

purchases. $20,098,564

where the money goesThe Wikimedia Foundation continues to enjoy a stable base o revenue,

stemming largely rom its annual community giving campaign. In

2010–11, we doubled the number o small donors to over 500,000

individuals rom all over the world.

Now in the second year o our fve-year strategic plan, we are hiring

new sta members, increasing the capacity o our ser ver network to

deliver Wikipedia and our other projects to the world, and intensiying

our eorts to expand the reach o our projects in the Global South

through on-the-ground initiatives.

18%Administration

11%Fundraising

9%Community

12%Globaldevelopment

6%Governance

44%Site maintenanceand sotwareimprovements

Benh LIEU SONG, CC BY SA 3.0

Google 31,350 employees 1.05 billion unique visitors

Microsot 92,000 employees 900 million unique visitors

Facebook 3,000 employees 752 million unique visitors

Yahoo 13,600 employees 686 million unique visitors

Wikimedia 80 employees 423 million unique visitors



2524

The Wikimedia Foundation benefts rom its unique global community o volunteer

editors and fnancial contributors. We thrive due to the vital support we receive rom

this community, which in 2010–11 made over 155 million edits and over 500,000

fnancial contributions. Going orward, we intend to continue to serve this worldwide

community with every resource at our command.

$1 million +

Alred P. Sloan Foundation

Stanton Foundation

Anonymous

$100,000 – $999,999

The Brin Wojcicki

Foundation

David and Jamie

Cummings

The Ford FoundationThe William and Flora

Hewlett Foundation

Omidyar Network

The James and Angela

Thompson Foundation

$25,000 – $99,999

The Craigslist Charitable

Fund

John N. Caulkins

The Google Matching Gits

Program

The Kaphan Foundation

The Shor Family

Foundation

Two Sigma Investments,

LLC

Yardi Systems, Inc.

Anonymous (4)

$5,000 – $24,999

Andras Konya, Jr.

Annette J. Campbell-White

The Apple Pickers

Foundation

The Arlene & Arnold

Goldstein Family

Foundation

Armen Avanessians

The Boris and Inara Teterev

Foundation

Brian Kim

Casey DeGroot

Christopher Ruddy

Craig Hatko

Djordje Jankovic

Elon Musk

Galip Tomac

Goldman, Sachs, and

Company Matching Gits

Program

Ilja Pljusnin

J. Willis Jarvis

Je Hartline

Jerey Dauber

Jerey Weber

Jeremy Coller

John Baldridge

John Doerr

John Little

Kaz Foundation or Social

Advancement

Kevin O’Shea

Kevin Shepherd

The King and Linda Won

Family Fund

Laurent Drion

Leon David Michaud

Liam Connell

The Madan Family Git

Fund

The Marc Haas Foundation

Marco Teubner

Margo Seltzer and Keith

Bostic

Mattias Söderhielm

Mehrdad Golabgir

The Microsot Matching

Gits Program

Milonja Bjelic

Neil Riordan

The Nora RobertsFoundation

Paul Spraos

Peter Macaulay

Purnendu Ojha

Ron Unz

Ruslan Panasovskyi

The Ruth and David Levine

Charitable Fund

Sarah Wesley

Sean Lennon

Shabbir Moosabhoy

Shvat Shaked

The Sigrid Rausing Trust

The Skowronski Family

Foundation

Srinivasan Krishnan

Stephen B. Ippolito

Susan Petersmeyer

Tripling Elephants

Anonymous (4)

$1,000 – $4,999

Aaia Nugent

Aase Lindahl

Abdul Bin laden

Abdulla Al-Thani

Abdulmajeed Alshatti

The Academy Place

Foundation

Adam Fila

The Adam J. Weissman

Foundation

Adobe Matching Gits

Program

Ajay Goel

Akash Jain

Alan Dunn

Alan Gorenberg

Alan Weiner

Albert James Hudspeth

Albert Shahugian

Alex Blavatnik

Alex Hsu

Alex Poon

Alexander Polsky

Alexander Rousmaniere

Alred Zimmermann

Alisa Oleary

Alistair Woodman

Allan Stephan

The Amont Foundation,

Inc.Andrew Hillstrom

Andrew Krat

Angela K. Hodge

Anna Scott

Anna Wodynski

Anup Mantri

Arthur Hunter

Aspera, Inc.

Ayco Charitable Foundation

B. S. Ramamurtie

Beauchamp Place

Communications Inc.

The Behemoth

The Bell Family Foundation

The Belmonte Foundation

The Ben Williams Fund

Bernard Halim

Bernhard Friess

Betty Gerlack

BiblioLabs, LLC

Bill McCune

Boris Kontsevoi

Brad Wilson

Bradord Sherburne

Brandon Kopetzky

Brian Burnim

Brian McInnis

Brian Potter

Brian White

The Bristol-Myers Squibb

Foundation Matching

Gits Program

The Brooks Family

Foundation

Burada Iulian

Burt Cutler

The Caithness Foundation

Carla Flournoy

Caroline Hu

Catherine L. Leung

Cedar Street Advisors

Charles Gibbs

Charles Smith-Dewey

The Chevron Humankind

Matching Gits Program

Christine A. Molinaro

Christine Herget

Christopher Jannuzzi

Christopher J. Lingle

Christopher Turner

Chuck Silvers

Claude Blackburn

The Coleman Foundation

The CYLA Charitable Fund

Cynthia Boyd

Dalibor Antonic

Dave McComb

David Agraz

David Brauer

David Bunton

David Bydeley

David Cline

David Dacus

David Fischer

David Harris

David Hitz

David Humm

David K. Donald

The David L. and Marilyn

S. Wenner Fund

David Peltz

David S. Starr

Derrick Strickland

The Dillon Fund

Dimitrios Staikos

Dirk Pranke

Djordje Jankovic

Dmitry Sagalovskiy

Domas Mituzas

Don Garrett

Don Husby

Don and Jill Knuth

Don Melton

Donald Jaycox

Doron Daveed Ben-Avi

Doug Jae

The Douglas B. Marshall,

Jr. Family Foundation

Douglas Durst

Douglas Ferguson

Drew Perkins

The Drexler Estate Fund

Dustin Frazier

Dylan Parker

Earl Hemphill

Eben Moglen

Edna Sugihara

The Elbrun and Peter

Kimmelman Family

Foundation, Inc.

Elecia White

Elisabeth Bylund

Emil Biendara

Emmanuel Balseca

Eric Lee

Eric Stokes

Eric Yao

Erich Hoop

Ethel W. Moore

Florin Miron

Francisco Sampaio

Francois Delori

Frank Brunckhorst

Frank Rothacker

Franz Heinsen

Franziska Bodmer Mancia

Fred Hipp

Frost Bank

Gabe Newell

Gavin Moodie

The Geisel Family

Foundation

George T. Anagnost

Gerald Jay Sussman

Graeme Birchall

The Graham Weston Git

Fund

The Grainger Matching

Gits Program

Graphics Press, LLC

Green Bicycle Fund

Greg Grass

Greg Hendershott

Greg and Liz Lutz

Gregory Richards

H.M. Koo

Heather Bendler

The Highland Vineyard

Foundation

Hiromasa Nagase

Holger Madsen

The Houser Foundation

Howard Ahmanson

The HP Company

Foundation Matching

Gits Program

The Huber Git Fund

Hugh Glenister

Iain McClatchie

Ian Brown

Iqbal Shamsul

Irene and Richard Van

Slyke

J. Michael Miller

Jacob Albrecht

Jacqueline Shelburne

James Cogbill, Jr.

James Mason

James McClave

James O’Shaughnessy

James Ward

Janet DeNicola

Jaroslav Verchkovski

Jawaad Mahmood

Jay Flatland

The Je and Linda

Hendricks Family

Foundation

Jerey Feddersen

Jerey Krug

Jerey Lamkin

Jelly Vision Inc.

Jennier King

Jennier Lazuka

Jesse Ausubel

The Jewish Community

Endowment Fund

Jim Hobart

Jimmy Janacek

Joan Sherman

Jochen Titus

John Dove

John E. Peters

John Eckstein

John Hughes

John McKnight

John Nelson

John O’Connor

John Powell

John Rowley

John Stanord, Jr.

Jonathan Tobert

Jordan Hare

Jose Trejo

Jose Frick

Joseph Brandt

Joseph Sokal

Joshua Eckhardt

Joshua Guberman

Jude Montassir

Juergen Wagentrotz

Jules Bernstein and Linda

Lipsett

Julie JohnsonJulien Basch

Kanghao Lu

Karen Lawrence

Karine Joly

Katharine Brigham

Katherine Erickson

Keah Yong Heng

Keith Tyson

Kenneth Eddings

Kevin Arpe

Kevin C. Hammond

Kevin Cheng

Ki Yan Karen Lo

Kim Henry

Kim Spitznagel

Kim Stowers

Kimberley Harding

Kimberly Mayfeld

The Koppelman Family

Foundation

Kristine M. Lung

Kuang-Hsiang Lin

Kurt Ackermann

L. David Mirkin, M.D.

Lars Markhus

Lars Petter Mathiassen

Las Vegas Hotels

Laurel Touby

Laurence Boyd

Laurie Pitman

Lawrence D. Cavanagh, Jr.

Lee Elder

Lee Hong Gerald Yu

Lenore C. Cooney

Leonard Ferrera

Linda L. Slakey

Linda Lee

Linda Weitz

Lisa Tung

Lone Pine Capital, LLC

Lowell Wood

The Louie-Marsh Family

Fund

Luís Norberto Pascoal

Luke A. Knowles

M. Hepel

Maho Kokuryo

Manisha Kher

Marc Forand

Marc Heinz

Marc LabelleMarcello Cattaneo Adorno

Margaret Raymond

Marilyn Lucht

Marilyn Simons

Marius Bakken

Mark Feldberg

Mark Heising and Elizabeth

Simons

Mark Leonard

Mark Melton

Mark Waber

Masazumi Miyagawa

Mathew Donovan

Matthias Dietrich

Mehmet Betil

Melissa A. Chilton

Michael and Debbie Koss

Michael Hodnett

Michael J. Fine

Michael Marcus

Michael Matera

Michael Pryor

Michael Swart

Michael Terry

Michael Totten

Mikhail Degtiarev

Mikhail Seregine

The Million Children

Foundation

Minjen Mao

Mohammed Al Nahyan

Mohan Pandit

The Moorhead Family Fund

Murtada Elkhalia

Nadir Godrej

Nancy Cornelius

National Philanthropic

Trust

The Neal and Elizabeth

Weber Fund

Nicholas Fink

Nicholas Riesland

Nicole Ingeborg Lieger

Nora Klein

The Nord Family

Foundation

Oisin Crawley

Oliver Wright

Omer Ayer

The Oracle Corporation

Matching Gits ProgramORX

Patrick Condon

Paul Haahr

Paul Harvey

Paul von Kuster

Paul Wilmes

Pavel Kostenko

Pawel Ciszewski

Peter A. Wiringa

Peter Ciccolo

Peter Francati

Peter J. Enyeart

Peter Swiecicki

Peter Ungar

Petr Jirous

The Philip and Julia

Meshberg Family

Foundation

Philip Mateescu

Philip Perlman

The PMJJ Harmon

Foundation

The Pond Family

Foundation Trust

Pooja P. Rutberg

Pradeep Sindhu

R. G. Geisler

Raghavan Srinivasan

Rahul Bhadani

Ramamoorthi Bhaskar

Rasheed Aleid

Rau Abari

Ravi Kalidindi

The Raymond Family

Foundation

Rebecca Reynolds

Reuben E. Last

Richard Kandarian

Richard Saada

Richard Yonash

Rob Napier

Robert Ashcrot

Robert Capps

Robert Kaplan

Robert M. Chin

Robert Prestezog

Robert Ruderman

Robert Thomas

Robert W. Roper

Rohan Murty

Rory O’ConnorRosanne Cerello

Roy H. Jablonka

The Royce Family

Foundation

Rutherord Gong

Ryusuke Koyama

Sadao Milberg

Samuel Klein, Jr.

The San Diego Foundation

Sara Smollett

Sarah Aladl

Sathien Tejapaibul

The Sawa Family

Charitable Fund

Scott Coulter

Scott Jensen

Scott Johns

Scott Johnston

Scott R. Knight

Seattle Foundation

Shamsa N.

Shon Harris

Sid Harth

Sienna Deano

The Skinner Fund

The Snyder White Oaks

Foundation o Delaware

Sohei Machida

Spencer V. Pricenash

Stean Edlis

Stean Schwab

Stean Winkler

Stephen C. Hecht

Stephen Gray

Steve Kass

Steven B. Schlossstein

Steven VanRoekel

Stuart Cheshire

Sudhir Sadalge

Susan Borden

Susan Woodward

Switrank Pte Ltd

Tahir Gozel

Takashi Kousaka

Takeshi Mano

Talal AlFaisal

Taner Halicioglu

Tetsuya Isozaki

Thai Tan Nguyen

Thomas Salander

Tilman ReinhardtTimothy Mott

Timothy Robinson

Tomaso Renoldi Bracco

Torunn Birkeland

Tradebot Ventures, Inc.

Tuula Simell

The Vadasz Family Fund

Vadim Asadov

Victoria Walsh

Vijay Santhanam

Villazzo, LLC

Vinay Jain

Vincent Paquet

Warren Snaider

Whitney Robinson

The Wikimedia Foundation

Sta

WIG Company

Wilord Reynolds

William B. Edwards

William Foster

William K. Rohwedder

William Lynch

William Wenheim

The Windmill Foundation

Xie Wu

The Yahoo! Matching Gits

Program

Yaso ITO

Yasuhiro Murakami

Yu-Chen Chen

Yudson Gondobintoro

Zoline Foundation

Anonymous (5)

Gits in-kind

Cisco

comScore

Electronic Frontier

Foundation

EvoSwitch

Exbrook Design

Kennisnet Amsterdam

Leaseweb

No Starch Press

Perkins Coie

Tele2

TeliaSonera International

Carrier

WatchMouse

Wilson, Sonsini, Goodrich,

& Rosati

Wikimedia Chapters

Wikimedia Australia

Wikimedia Austria

Wikimedia Germany

Wikimedia France

Wikimedia Hungary

Wikimedia Netherlands

Wikimedia Sweden

Wikimedia Switzerland

Wikimedia United Kingdom

瑞霙洪



2726

282Languageeditions oWikipedia

8,371Averagenumber o new

articles createddaily, July2010 through

June 2011

20.6 millionNumber oarticles acrossall Wikipedialanguageeditions

139.3 millionNumbero edits toWikipedia, July2010 through

June 2011

454 millionUniquevisitors toWikimediaFoundationsites,September2011

13.6 billion

Averagemonthly pageviews, July2010 through

June 2011

Design by EXBROOK,

San Francisco

Story consultant:

David Weir

Photo retouching:

Daniel Furon

Acknowledgements All images from the Wikimedia Commons are under a CC BY SA or public domain license unless

otherwise stated. The content contained within the annual report is available under the Creative Commons Attribution-

ShareAlike License v.3.0 (http://en.wikipedia.org/wiki/Wikipedia:CC-BY-SA) or any later version. The trademarks

and logos of the Wikimedia Foundation and any other organization are not included under the terms of this Creative

Commons license. Wikimedia Foundation, Wikimania, Wikipedia, Commons, MediaWiki, Wiktionary, Wikibooks,

Wikisource, Wikinews, Wikiquote, Wikiversity, Wikispecies, and Meta-wiki are pending trademark registration or are

registered trademarks of Wikimedia Foundation.

For more information, please see our Trademark Policy page, http://wikimediafoundation.org/wiki/Trademark_Policy.

For other questions about our licensing terms or trademark policy, please email [email protected]

Visit http://wikimediafoundation.org/wiki/Annual_Report

for a summary report of the 2010–11 Annual Report in French, Japanese, Spanish, German, Arabic, and Portuguese.

The Wikimedia Foundation operates 11 reeknowledge projects managed and built by acommunity o over 100,000 active volunteers.

The ree encyclopedia containing more than 20.6 million articles in

282 languages. The most comprehensive and widely used reerence

work humans have ever compiled. 100,000 active volunteers

contribute new content every month.

Wikipedia®

Free encyclopedia

A repository o almost

13 million reely usable

images, sound and

video fles, serving

both Wikimedia’s

projects and countless

other educational and

inormational needs.

Wikimedia CommonsTM

Shared media repository

WikispeciesTM

Dictionary o species

Wiktionary®

Dictionary and thesaurusWikiversityTM

Free learning tools

WikiquoteTM

Collection o ree quotations

Wikinews ®

Free content news source

WikibooksTM

Free textbooks and manuals

Wikisource®

Free source documents

MediaWiki®Open-source wiki sotware

The leading open-

source wiki sotware

on the Internet which

acts as the backbone

or all o the Wikimedia

Foundation’s wikis and

thousands o other wiki

communities. Meta-WikiTM

Project coordination

Strategic priorities

> Stabilize inrastructure

> Increase participation

> Improve quality

> Increase reach

> Encourage innovation

Wikimedia Foundation targets or 2015

> Increase the total number o people served

to 1 billion

> Increase the number o Wikipedia articles

we oer to 50 million

> Ensure inormation is high quality by

increasing the percentage o material

reviewed to be o high or very high quality by

25 percent

> Encourage readers to become contributors

by increasing the number o total editors per

month who made >5 edits to 200,000

> Support healthy diversity in the editing

community by doubling the percentage o

emale editors to 25 percent and increase the

percentage o Global South editors to

37 percent

Elias Politis (www.auhopu.com), CC BY SA 3.0

Figures as o October 2011 unless otherwise stated



28

FOUNDATION

Wikimedia Foundation

149 New Montgomery St

San Francisco, CA 94105

USA

+1 415-839-6885

wikimediaoundation.org

blog.wikimedia.org

ront cover

The Gypsy Girl mosaicragment rom theZeugma Mosaic Museumin Gaziantep, Turkey, isan example o the globaleort to capture images oimportant cultural artiactsand make them availableto all on Wikipedia. Thisragment, made up omany small pieces, also

can be seen as symbolico the collaborative story-telling method used byhundreds o thousands oWikimedian volunteers todocument the “sum o allhuman knowledge.”

retouched by Nevit Dilmen,

public domain

WMF AR11 SHIP Spreads 15dec11 72dpi

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