We’re MMT Digital, today we want to talk about…

With so many CMS platforms available,

how should you decide which one to use?

http://ec2-46-51-165-129.eu-west-1.compute.amazonaws.com/

Agency selection vs CMS Selection

Good tools in the wrong hands vs Poor tools in the right hands

Reasonable or good tools in good hands

Tips for picking the right CMS

Gartner Magic Quadrant

The 2013 “Big Guns”

Adobe

Autonomy (HP)

Sitecore

IBM

Microsoft

Open Text

Oracle

The 2007 “Big Guns”

EMC

IBM

Interwoven

Open Text

Oracle/Stellent

Vignette

“Enterprise Level”

= Reassuringly Expensive

= Expensive?

WHICH IS THE LEADING

CMS?

CRM Integration

Product DB Integration

Financial systems

Analytics

Technical stack

Legacy system

integrations

Content Personalisation

Marketing Automation

ecommerceVendor roadmap

URL Lock-in

WYSIWYG

WorkflowsPerformance

RWD / AWD

Content structures

Beyond the feature matrix

Scenario 1 Scenario 2 Scenario 3

Vendor A OK OK OK

Vendor B - OK OK

Vendor C - OK -

Vendor D OK OK OK

Vendor C - - -

SCORING

Scoring

Tips for picking the right agency

• Editors, content and information

• Time-to-market

• Project plan

• Strategy & governance

• Internal resources

• Unique requirements

• Budget

• Technology stack

• Stakeholders

• Project methodology

• Interoperability

Homework for customers

About the organisation

Project details, scope and goals

Project timeline

Important use case scenarios (max 10)

Selection criteria

Vendor-related requirements

Related projects

Characteristics and technical architecture

RFP Content

You and your agency

Agency and IT

”People don’t want a

drill machine,

they want a hole in

the wall”

- Philip Kotler

Thanks for listening,

any questions?

http://mmtdigital.co.uk@MMT_Digital

@JC_CTO

James.c@mmtdigital.co.uk