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Copyright ©2011 by RAM
Accommodation ‐ TALLINN HOTELS
Automotive Parts Distributors ‐ ELREG DISTRIBUTORS
Beauty and Skin Care ‐ KAYA SKIN CLINIC
B2B Lead Generation ‐ THE ALEA GROUP
Building and Construction ‐ A‐1 FOUNDATION CRACK REPAIR
Casino, Racing & Entertainment ‐MARDI GRAS CASINO & RACETRACK
Cleaning Services ‐MAID IN CALIFORNIA
Day Care ‐ THE STORK’S NESC CHILD ACADEMY
Digital Marketing ‐WSI MARKETING DIGITAL
Eco‐Newsletter Publication ‐ SMART2BGREEN
Eco Tourism ‐ EXTREME ECO ADVENTURE
Education ‐MILTON KEYNES COLLEGE
Electrical Services ‐ B‐SAFE ELECTRIC
Electronics Manufacturing Services ‐ VICTRON INC
Entertainment ‐ HERCULANO’s COUNTRY BAR
Entertainment ‐ NEXT
Entertainment ‐ PRATI SAMBA
Events & Exhibitions ‐ THE WEIGHT LOSS SHOW
Fashion ‐ GREGORY
Fencing Contractor ‐ ALL AMERICAN FENCE CORP
Flower Shop ‐ LE LYS D’OR
Food and Beverage ‐ SUNSWEET
Health Care ‐ Dentist ‐ DREAM SMILE DENTAL
Health Care ‐ Assisted Living & Memory Care ‐ SPRING ARBOR
Human Resources ‐ Consulting ‐ HR SOLUTIONS, LLC
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Copyright ©2011 by RAM
Information Technology ‐ FOCUSIT, INC
Life Insurance ‐ POIRIER & ASSOCIATES
Local Milk Dairy ‐ EGGINGTON DAIRY
Luxury Coach Hire Services ‐ CBT COACHES
Manufacturer of Clocks, Bells and Carillons ‐ GILLETT & JOHNSTON
Manufacturing ‐ ONE TI
Non‐Profit ‐MUSTARD SEED CANADA
Online Retail ‐ CRUGA LTD.
Private School ‐ CORNERSTONE MONTESSORI PREP SCHOOL
Professional Services ‐ Architects ‐ OTJ ARCHITECTS
Professional Services ‐ Digital Marketing Consulting ‐ HARTMUT CLASSEN
Professional Services ‐ Digital Marketing Consulting ‐ RALF KLENKE
Professional Services ‐ Digital Marketing Consulting ‐WSI NET ADVANTAGE
Professional Services ‐ Digital Marketing Consulting ‐WSI ONLINE ESTONIA
Professional Services ‐ Event Management ‐ BAHRAIN 11
Professional Services ‐ Home Inspector ‐ HURLBERT HOME INSPECTION
Professional Services ‐Movers ‐MARATHON MOVING
Professional Services ‐ Party & Events ‐ TALK OF THE TOWN
Professional Services ‐ Printing ‐ BLUE HILL PRESS
Professional Services ‐ Systems Consultancy – DISOFT
Professional Services ‐ Systems Consultancy ‐ SYMM
Real Estate ‐ ABBERLY GREEN APARTMENT HOMES
Real Estate ‐ AUSTON WOODS APARTMENT HOMES
Real Estate ‐ SAGE REALTY
Retail ‐ CASA 3
Retail ‐ CHAO DE BARRO
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Copyright ©2011 by RAM
Retail - Bakery - GOLDMAN’S KOSHER BAKERY
Retail - Dairy Products - PANDA CHEESE
Retail - Fireplaces, BBQs, Hot Tubes - THE FIREPLACE CENTER & PATIO SHOP
Shower Door and Window Installation - ABC GLASS & MIRROR
Solar Energy - DIABLO SOLAR SERVICES
Solar Energy - POCO SOLAR ENERGY INC.
Solicitors / Legal Services - STREETER MARSHALL
Telecommunications - MOBILE MARK
Training & Consulting - FIRST CONSULTING GROUP (FCG)
Transportation - VALUE LOGISTICS
Travel & Hospitality - Hotel - TALLINN HOTELS
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Copyright ©2011 by RAM
Retail ‐ Bakery ‐ GOLDMAN’S KOSHER BAKERY
Retail ‐ Fireplaces, BBQs, Hot Tubes ‐ THE FIREPLACE CENTER & PATIO SHOP
Shower Door and Window Installation ‐ ABC GLASS & MIRROR
Solar Energy ‐ DIABLO SOLAR SERVICES
Solar Energy ‐ POCO SOLAR ENERGY INC.
Solicitors / Legal Services ‐ STREETER MARSHALL
Telecommunications ‐MOBILE MARK
Training & Consulting ‐ FIRST CONSULTING GROUP (FCG)
Transportation ‐ VALUE LOGISTICS
Travel & Hospitality ‐ Hotel ‐ TALLINN HOTELS
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Accommodation - TALLINN HOTELS
Automotive Parts Distributors - ELREG DISTRIBUTORS
Beauty and Skin Care - KAYA SKIN CLINIC
B2B Lead Generation - THE ALEA GROUP
Building and Construction - A-1 FOUNDATION CRACK REPAIR
Health Care - Assisted Living & Memory Care - SPRING ARBOR
CasinCasino, Racing & Entertainment - MARDI GRAS CASINO & RACETRACK
Cleaning Services - MAID IN CALIFORNIA
Day Care - THE STORK’S NESC CHILD ACADEMY
Eco-Newsletter Publication - SMART2BGREEN
Education - MILTON KEYNES COLLEGE
Electrical Services - B-SAFE ELECTRIC
Electronics Manufacturing Services - VICTRON INC
EEvents & Exhibitions - THE WEIGHT LOSS SHOW
Fencing Contractor - ALL AMERICAN FENCE CORP
Flower Shop - LE LYS D’OR
Food and Beverage - SUNSWEET
Health Care - Dentist - DREAM SMILE DENTAL
Professional Services - Architects - OTJ ARCHITECTS
Human Resources - Consulting - HR SOLUTIONS, LLC
Information Information Technology - FOCUSIT, INC
Life Insurance - POIRIER & ASSOCIATES
Local Milk Dairy - EGGINGTON DAIRY
Luxury Coach Hire Services - CBT COACHES
Manufacturer of Clocks, Bells and Carillons - GILLETT & JOHNSTON
Non-Profit - MUSTARD SEED CANADA
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Online Retail - CRUGA LTD.
Private School - CORNERSTONE MONTESSORI PREP SCHOOL
Professional Services - Digital Marketing Consulting - HARTMUT CLASSEN
Professional Services - Digital Marketing Consulting - RALF KLENKE
Professional Services - Digital Marketing Consulting - WSI NET ADVANTAGE
Professional Services - Digital Marketing Consulting - WSI ONLINE ESTONIA
Professional Services - EProfessional Services - Event Management - BAHRAIN 11
Professional Services - Home Inspector - HURLBERT HOME INSPECTION
Professional Services - Movers - MARATHON MOVING
Professional Services - Party & Events - TALK OF THE TOWN
Professional Services - Printing - BLUE HILL PRESS
Real Estate - ABBERLY GREEN APARTMENT HOMES
Real Estate - AUSTON WOODS APARTMENT HOMES
RRetail - Bakery - GOLDMAN’S KOSHER BAKERY
Real Estate - SAGE REALTY
Retail - Fireplaces, BBQs, Hot Tubes - THE FIREPLACE CENTER & PATIO SHOP
Shower Door and Window Installation - ABC GLASS & MIRROR
Solar Energy - DIABLO SOLAR SERVICES
Solar Energy - POCO SOLAR ENERGY INC.
Solicitors / Legal Services - STREETER MARSHALL
TTelecommunications - MOBILE MARK
Training & Consulting - FIRST CONSULTING GROUP (FCG)
Transportation - VALUE LOGISTICS
Travel & Hospitality - Hotel - TALLINN HOTELS
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Shower Door and Window Installation - ABC GLASS & MIRROR
Solar Energy - DIABLO SOLAR SERVICES
Solar Energy - POCO SOLAR ENERGY INC.
Solicitors / Legal Services - STREETER MARSHALL
Systems Consultancy - DISOFT
Systems Consultancy - SYMM
TTelecommunications - MOBILE MARK
Training & Consulting - FIRST CONSULTING GROUP (FCG)
Transportation - VALUE LOGISTICS
Travel & Hospitality - Hotel - TALLINN HOTELS
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TALLINN HOTELS (ALDERA HOTEL LTD)
Accommodation
www.tallinnhotels.ee
“After few meetings with WSI, we felt that this is the right company to work with – now considering the new website we admit that the choice was right! They are helpful and respond quickly to our concerns. All questions have been answered. We already see how successful our cooperation has been. Within the first months of our website being online and after our monthly meetings with WSI, we have seen how the most important numbers have been doubled. I am very satisfied we chose WSI”.
Alver PupartSales and Marketing DirectorTallinnHotels / Aldera Hotell OÜ
TESTIMONIAL
Back to Table of Contents
Goals and Challenges:
Before working with WSI, the client had an outdated website design and a poor Internet marketing strategy. They were not satisfied with their website statistics: bounce rate 67%, average time on site only 1:24 and only 2 pages seen per visit. As their main source of leads and bookings comes online and their budget for this is quite high, they realized that they were wasting money and asked WSI to help them.
TallinnHotels operates 4 hotels with different price range. One of the project goals was to make it easier for clients to find the best hotel for them. The objective of this project was to re-design the brand for TallinnHotels, starting from the website and end with business cards. We also wanted to create a search engine optimization (SEO) strategy and integrate social media to marketing plan and get more bookings online.
The Solution:
WSI designed and created a new website for the company focused on Conversion Architecture and integrated it with social media. The website features: online booking functionality, contact form, phone booking, email booking and social media connections. In addition, we added an online support feature allowing the hotel staff to help their clients book the right room.
To make it easier for clients to decide which hotel room to book, we integrated a 360-degree view feature within this site. The site is in 4 languages: English, Estonian, Russian and Finnish.
Page 47Copyright ©2011 by RAM
TallinnHotels’ Facebook and Twitter pages were designed following the website style. Also new email templates and email footers were designed. To make it complete, we designed new business cards as well. WSI is doing SEO and running PPC campaigns in 5 countries and helping them with email marketing.
The Results:
The hotel is very happy with WSI’s solution and the results we have produced. They like the new look of the website and other marketing materials as well as the social media pages.
They appear on the first page of Google for the main keyword phrases “Tallinn Hotels” and “Tallinn Hotel” Total visits increased from 4000 to 5000Website bounce rate dropped from 67%
to 45% Average time on site increased from 1:24
to 2:26 Pages per visit increased from 2.0 to 3.5
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WSI Consultant:
ARMIN TULLHajumaa, Estonia
www.wsionline.ee
Page 58Copyright ©2011 by RAM
ELREG DISTRIBUTORSAutomotive Parts Distributors
www.elreg.com
Back to Table of Contents
Goals and Challenges:
Elreg Distributors’ previous website was outdated and ineffective. They wanted to redesign their site with an engine that could allow visitors to search through a database of over 1,000 products, select the products they are interested in and add them to a dynamic quotation submission shopping cart. They also required site traffic generation via Internet marketing. WSI’s approach was to apply Conversion Architecture to their web solution and persuade visitors to submit quote requests online. We also planned to utilize Internet marketing to drive the right people to their new site.
The Solution:
WSI provided Elreg Distributors with a professional website design and development. We modified the eCommerce system to allow for product selection and quotation request submissions to take place. Once the site was launched, WSI initiated pay-per-click (PPC) and email marketing campaigns. Later on, WSI implemented search engine optimization (SEO) services for the client to drive even more traffic to the site.
The Results:
As a result of WSI’s services, Elreg Distributers went from an almost non-existent web presence to receiving an average of 8-10 new leads or sales opportunities each day. Traditionally, the company only distributed throughout North America, but now gains clients from all over the world as a result of WSI’s search engine marketing.
Page 59Copyright ©2011 by RAM
The website has become a significant revenue source with each month’s sales from website inquiries exceeding the previous months’. Since implementing their search engine optimization strategy, their visitor traffic has more than tripled and now there are thousands of unique visitors each month.
“WSI listened and responded instantaneously to recommendations that were made along the way. They continually presented innovative ideas to make the site more effective. They also presented ways to optimize and make our site more effective by ensuring potential clients were finding us. WSI continually tweaks our site, develops landing pages and looks for ways to ensure we are increasing our sales. It’s like having another sales agent working for you – actually better".
Joe ZundlPresidentElreg Distributors
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultants:
JASON & DENISE GERVAIS Ontario, Canada
www.yourwsiadvantage.com
Page 1 Copyright ©2011 by RAM
KAYA SKIN CLINIC Beauty and Skin Care
www.lp.kayaskinclinic.me/lps
“WSI has spearheaded Kaya Skin Clinic’s entry to the online platform. They have a good understanding of consumer online behavior and are up-to-date with the latest trends and incorporate those well into the strategy for our brand. Our online awareness scores according to a brand tracker have doubled since WSI has come onboard”. Samir Srivastav Business Head MENA Kaya Skin Clinic
TESTIMONIAL
Back to Table of Contents
Goals and Challenges:
Kaya Skin Clinic wanted to reach a targeted audience through their web presence. They wanted to promote their clinic online, generate more leads and achieve a better return on investment (ROI). WSI’s objective for the client was to achieve the following goals:
Launch a professionally designed and executed online marketing strategy Generate leads from targeted search
advertising and banner campaigns Increase customer engagement with a
strong social media strategy
The Solution:
The solution that WSI implemented included the following Internet marketing services:
Conversion Architecture Search engine marketing (SEO and PPC in
English and Arabic) Social media (policy development,
optimizing and tracking social profiles) Online directory submissions Content marketing (blog writing,
publishing, reviews and posting) Online banner advertising Monitoring and tracking effectiveness
The Results:
Since launching this campaign, Kaya Skin Clinic has achieved the following results:
• Generated nearly the same amount of leads in the first 3 months as what their previous agencies achieved within a year!
Page 33Copyright ©2011 by RAM
• BEFORE: Through campaigns that ran prior to WSI’s involvement, the client generated approximately 2,400 leads within one year• AFTER: Within the first 3 months, WSI generated nearly 2,000 leads
When matching the media budget for comparative purposes, the results for the equivalent activities for the sample campaign are as below:
WSI’s campaign generated 2 times more impressions and most importantly, 2.5 times more leads Independent research by a global market
research company (TNS) has shown that even after the first month of the online campaign launched by WSI, online medium as a source of brand awareness (recognition) by the target audience has increased by 2 times
The client was unhappy with their former Internet marketing partner because they paid a lot of money and didn’t get their expected results. However, with WSI they are very satisfied with their current campaigns and happy with the cost-effective services that WSI offers them.
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WSI Consultant:
HUSAM JANDALDubai, UAE
www.ezwsinet.com
THE ALEA GROUPB2B Lead Generation
www.thealeagroup.com
Page 12Copyright ©2011 by RAM
Back to Table of Contents
Goals and Challenges:
The ALEA Group had no Internet marketing strategy before working with WSI. The company was only found online for keywords related specifically to their company name. WSI’s objectives were to improve the company’s visibility on the search engines for industry-related keywords, showcase their president as a thought leader as well as generate leads online.
The Solution:
WSI created a content marketing blueprint for the company. In addition, we conducted initial keyword research, compiled a competitor report, optimized some pages on the company’s existing website and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
We also re-designed the company’s blog, optimized the WordPress plug-ins and published content for the blog, which the company provides, on a regular basis.
The Results:
The ALEA Group’s website is now being found on the search engines for industry-related keywords in a very competitive area. The keywords that the site has been optimized for include: “B2B lead generation”, “lead generation” and “appointment setting service”. This is a highly competitive industry and the company is very happy that they are now visible in the search engines for keywords related to their industry.
As a result, traffic to their site has increased drastically as well. Between September and December 2010, website traffic increased 89% over the traffic received between May and August 2010.
WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
“We engaged with WSI 3 months ago to help with ALEA's SEO ranking on Google. WSI presented a plan and delivered on the plan. We are now on page 1 of Google when you type ‘lead generation’. WSI made the process painless and seamless. It is like watching someone who is in complete control of their craft at work. I have no hesitation recommending WSI for any web-related project”.
Louis FoongPresidentThe ALEA Group
TESTIMONIAL
Page 13Copyright ©2011 by RAM
mobile site
mobile site
“We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI has integrated our core business and offline efforts into an effective online campaign. Their SEO program in particular has had a dramatic impact on our business".
Cathy ResideC.O.O.Mardi Gras Gaming
TESTIMONIAL
Page 18Copyright ©2011 by RAM
MARDI GRAS CASINO & RACETRACK
Casino, Racing and Entertainment
www.playmardigras.com www.mardigrascasinowv.com
Back to Table of Contents
Goals and Challenges:
Before working with WSI, Mardi Gras Casino and Racetrack in Florida, USA was not ranking on the first page of Google in the very competitive gaming and entertainment market of South Florida. At the time, they had modest traffic to their 40-page site that was built without Conversion Architecture and inadequate search engine optimization (SEO). They were not running a pay-per-click (PPC) campaign, conducted very little social media marketing and did not have a blog.
Mardi Gras Casino and Racetrack in West Virginia, USA opened a brand new hotel in the summer of 2010. WSI was assigned the task of generating reservation requests as well as raising overall awareness of the property.
The Solution:
For Mardi Gras Florida, WSI created an entirely brand new 100+ page site as part of a comprehensive online marketing program. We developed a creative concept that provided powerful Conversion Architecture to the site focusing on their key profit centers. We wrote 100 pages of original keyword-rich content and continue to make daily content updates to the site.
Since the launch of the site, WSI began managing all of their social media marketing including: creating new Facebook and Twitter pages, posting to them on a daily basis, developing exclusive Facebook and Twitter promotions and running Facebook ads. We also manage an ongoing PPC campaign, a link building program as well as write, optimize and distribute content on their blog weekly.
For Mardi Gras West Virginia, we launched a pilot PPC campaign to generate phone call reservations for their new hotel
The Results:
In less than 6 months, Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms. In many cases, they dominant the first page appearing multiple times with results from the site, blog and video channels. The volume of site traffic during this initial 6-month period has increased over 300%.
At the Mardi Gras West Virginia hotel, our PPC campaign was just as successful. Our conversion goal is to generate phone call requests for reservations. In the first 4 months of the PPC campaign, we have generated an average of 122 calls per week at a cost of $2.38 per call. These results have provided an outstanding ROI for the hotel. They expanded the budget for PPC for 2011. We will also be launching a comprehensive integrated online marketing program for the West Virginia property including a new 100+ page site.
WSI Consultant:
PETER V. DECRESCENZOFlorida, USA
www.wsi-onlinesolutions.com
Page 19Copyright ©2011 by RAM
Page 60Copyright ©2011 by RAM
MAID IN CALIFORNIACleaning Services
www.maidincalifornia.com
Back to Table of Contents
Goals and Challenges:
The client tried running pay-per-click (PPC) programs on their own and with the help of other companies but never achieved a return on investment. They had virtually no traffic and no business from their website.
The Solution:
WSI developed a pay-per-click (PPC) strategy that drove targeted traffic to www.MaidInCalifornia.com. We quickly found the highest performing keywords were actually a combination of a few generic “heavy hitters” that drew a lot of traffic, and a high volume of individual geo-targeted keywords that only drew one or two visitors each month. These two strategies were combined to produce as much qualified traffic as the client can handle.
The Results:
As a result of the campaign, the client increased their business so quickly they had to hire 2 additional people! WSI is delivering many leads at half the price they were paying when they did it themselves. The following statistics are purely a result of the campaigns WSI is running (does not include any incidental contact points). Between February 17, 2008 –January 10, 2011, we achieved the following:
Impressions: 1,065,147 Visits: 8,475 Phone calls (recorded): 1,923 Emails: 142Web events: 5,176 Average visits per week: 61.1 Average spend per week: $190.03 Average cost per visit: $3.11
Page 61Copyright ©2011 by RAM
The vast majority of these contact points resulted in a sale. Since housekeeping is a recurring service, there is a lifetime value to most of these sales.
“I am so sorry we didn’t start working with WSI years ago. We can’t believe what a difference it made once WSI took over our website and search engine marketing. You have completely changed our business for the better. Our main house keeping campaign is really cleaning up (pardon the pun). Not only that, we are spending half what we used to spend! These numbers are staggering for us. I can’t express how much WSI helped my business".
Deborah A. KerrMaid in California
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultant:
CHUCK BANKOFFCalifornia, USA
www.wsieworks.com
THE STORK’S NEST CHILD ACADEMY
Day Care
www.storksnestchild.com
Page 4Copyright ©2011 by RAM
Back to Table of Contents
Goals and Challenges:
Stork’s Nest was advertising through traditional methods of Yellow Pages, radio and local newspaper ads. Their original website was 100% Flash and not recognized by the search engines. Due to the downturn in the market, enrollments were dipping. They needed a measurable way to attract new visitors to the school for enrollment.
The Solution:
WSI’s solution for The Stork’s Nest Child Academy was to build a new website using the WSI eFusion platform. WSI also optimized the website for local place search in the spring of 2009. Afterwards, WSI initiated a pay-per-click (PPC) campaign using the call-to-action of “free initial registration worth $75”. For existing families, they were able to access easily downloadable calendars.
The Results:
WSI’s solution for Stork’s Nest provided the day care with a steady stream of leads coming from the website with workflows and requests for tours sent to specified locations. They immediately experienced a dramatic increase in leads and new enrollments to the school. WSI also used email marketing to follow up with prospective families that did not enroll but showed interest. This way, those leads were not forgotten but were nurtured for potential future enrollments.
From a search engine perspective, the website ranked page one for the following keywords: “Daycare Rhode Island”, “Day Care
“In a tough economy, we were hesitant to take on another expense for advertising, but WSI helped us to see that website marketing was a necessity in today's market. They were right! Our business has really blossomed and it is through the referrals that came through our website! We are truly grateful to work with such talented people and a company as fantastic as WSI. The return on investment (ROI) was astounding to me and it is all through WSI's commitment to our site that this was possible!”
Michele SteveninVice PresidentThe Stork’s Nest Child Academy
TESTIMONIAL
Rhode Island”, “Daycare East Greenwich, Daycare Warwick”, “Daycare Smithfield”. Since starting the project, there have been over 150 leads with approximately 50 new enrollments both full-time and part-time.
WSI Consultant:
SCOTT WASSERMANRhode Island, USA
www.wsiwikipro.com
Page 5Copyright ©2011 by RAM
WSI MARKETING DIGITAL
INDUSTRY: Digital MarketingLOCATION: São Paulo, BRAZILFb.com/wsimarketingdigitalOTHER SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAMBack to Table of Contents
WSI Consultant: Gustavo Ferraz
WSI MARKETING DIGITAL
INDUSTRY: Digital MarketingLOCATION: São Paulo, BRAZILFb.com/wsimarketingdigitalOTHER SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAMBack to Table of Contents
WSI Consultant: Gustavo Ferraz
WSI MARKETING DIGITAL
INDUSTRY: Digital MarketingLOCATION: São Paulo, BRAZILFb.com/wsimarketingdigitalOTHER SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAMBack to Table of Contents
WSI Consultant: Gustavo Ferraz
WSI MARKETING DIGITAL
INDUSTRY: Digital MarketingLOCATION: São Paulo, BRAZILFb.com/wsimarketingdigitalOTHER SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAMBack to Table of Contents
WSI Consultant: Gustavo Ferraz
Page 64Copyright ©2011 by RAM
SMART2BEGREEN Eco-Newsletter Publication
www.smart2begreen.com
Back to Table of Contents
Goals and Challenges:
Smart2BeGreen needed exposure, qualified visitors to their website and new subscribers to ensure success for their Internet business. Also, Smart2BeGreen.com did not rank in search engine results for their top target keywords.
The Solution:
WSI implemented a comprehensive, multi-phase Internet marketing campaign for Smart2BeGreen that included using Google, Twitter, YouTube, Facebook and LinkedIn. In addition, we also:
Added keyword-rich content to every page of their website Implemented social bookmarking and link
building strategies Built a social networking presence on
Twitter, YouTube, Facebook, and LinkedIn Automated updates for new content
distribution Conducted a link building campaign for
inbound links from other websites
The Results:
The impact of WSI’s Internet marketing solution after the first 6 months is staggering:
Increased visitors to Smart2BeGreen website by 900% Listed on the first 3 pages of search engine
results for more than 780 targeted keywords 1st page listing in Google search results for
top 10 keywords
Page 65Copyright ©2011 by RAM
Over 1200 keyword phrases are converted to website visitsMore than 450 different sources deliver
traffic to the website Over 4000 followers/friends/connections
on Twitter, Facebook, LinkedIn and Plaxo Videos are viewed by several thousand
visitors on YouTube
PageCopyright ©2011 by RAM
WSI Consultant:
GREGG TOWSLEYCalifornia, USA
www.wsiqualitysolutions.com
“WSI’s keyword research, competitive analysis, search engine optimization and social media marketing helped our website rocket in the ranks of the search engines. Our business has grown as a direct result of WSI’s solutions".
Bill GueringerPresident and CEOSmart2BeGreen.com
TESTIMONIAL
Page 56Copyright ©2011 by RAM
MILTON KEYNES COLLEGE Education
www.mkcollege.ac.uk
“Facebook advertising was a new venture for the college, so it was great to have the expertise of WSI on hand to guide us through it. The campaign was well-managed and produced excellent results, doubling the amount of fans in the first week alone. WSI integrated all of our social media, which ensured that we delivered a consistent and cohesive message across all marketing platforms”.
Emma ThompsonDigital & Online Marketing ExecutiveMilton Keynes College
TESTIMONIAL
Back to Table of Contents
Goals and Challenges:
Milton Keynes College is a well-known college within the UK providing school leavers with 317 part-time and full-time courses and diplomas. The marketing department is very experienced and the website receives over 25,000 visitors on average per month. However, they had only recently started experimenting with social media and were looking for a consultant to assist.
WSI’s goal was to help the college raise brand awareness amongst 16-19 year olds within a 20-mile radius of the city of Milton Keynes. In addition, we wanted to generate increased course bookings through a pay-per-click (PPC) campaign, which was solely targeting competitor college search phrases.
The Solution:
WSI launched a social media brand awareness campaign, including a secondary pay-per-click (PPC) campaign. WSI was responsible for developing the project, creating the content, setting up the platforms and managing the daily updates. The project was set as a 3-month brand awareness campaign using the following mediums:
PPC advertising and landing page design Facebook advertising and landing page Facebook Fan PageWordPress blog YouTube videos
WSI targeted competitor universities and colleges within a 20-mile radius of Milton Keynes College.
Page 57Copyright ©2011 by RAM
We created a landing page that would target users searching for competitor colleges and universities and drive the traffic to that landing page with a focus on signing up for courses with Milton Keynes College. We would also link them to the Facebookcampaign.
The Facebook campaign involved driving traffic to a Fan Page offering weekly contests and prizes while providing daily updates and interesting content. A WordPress blog was launched and used to feed interesting and relevant content to the Facebook page. In addition, YouTube videos featuring current students were fed into the Fan Page.
The Results:
Over 8 weeks of targeting a 20-mile radius around Milton Keynes:
500 fans joined the Fan Page 30 video views per day 4-8 interactions per post 464 Facebook page views per day Competitor PPC campaign generates 3090
website visits 202 phone call enquiries and 21 booked
courses to date
Page
WSI Consultant:
BRIAN AND DALE HOLROYD Bedfordshire, UK
www.wsimarketing.com/bholroyd
PRATI SAMBA
INDUSTRY: Entertainment LOCATION: São Bernardo, BRAZIL fb.com/Grupopratisamba OTHER SERVICESPROVIDED: SMO-Fan Page Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAM
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WSI Consultant: Gustavo Ferraz
HERCULANO’s COUNTRY BAR
INDUSTRY: Entertainment LOCATION: São Bernardo, BRAZIL facebook.com/Herculanos OTHER SERVICES PROVIDED: SMO-Fan Page Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAM
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WSI Consultant: Gustavo Ferraz
NEXT
INDUSTRY: Entertainment LOCATION: Sao Paulo, BRAZIL Fbook.com/nextpromocoes OTHER SERVICESPROVIDED: SMO Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAM
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Page 40Copyright ©2011 by RAM
B-SAFE ELECTRIC Electrical Services
www.b-safeelectric.ca
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Goals and Challenges:
Before working with WSI, B-Safe used to have a basic website for several years, which did not produce results for them. When B-Safe started working with WSI, our goals for the new site were to:
Create a professional looking site that reflected the company’s brand and image Achieve higher Google rankings for relevant
keywords Generate more leads and a better
conversion rate
The Solution:
WSI’s solution was to start with a small website (10 pages) for B-Safe. We optimized that site for local search focusing on Mississauga and the Greater Toronto Area. Our overall campaign included: search engine optimization (SEO), web analytics, Google local listings and copywriting.
The Results:
As a result of working with WSI, B-Safe now has a professional looking website that is constantly being updated. The site is visited by hundreds of visitors that find the website using dozens of relevant keywords related to the company and its industry. B-Safe is now generating around $50,000 from new businesses every month.
To evaluate and continually enhance our results, WSI measures the following:
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Basic metrics: number of visitors, time each visitor spends on the site, number of pages visited, bounce rates, etc. Other metrics: geographic area of visitors,
sources of traffic, keywords that generate traffic, names of the companies who are finding the B-Safe Electric website
PageCopyright ©2011 by RAM
WSI Consultant:
VICTOR CASTELLANOS Ontario, Canada
www.wsileadgenerator.com
"We have had a website for many years and the site was not doing much for my business. In February 2009, WSI started managing my website. They meet with us on a regular basis and contunouslyadjust it. My website is now updated and keeps growing. But the neat thing is that now B-Safe is at the top of Google for relevant searches, which have generated hundreds of thousands of dollars in business with customers that I otherwise would have never met".
Brian ScheeleMaster ElectricianB-Safe Electric
TESTIMONIAL
GREGORY
INDUSTRY: Fashion LOCATION: Sao Paulo, BRAZIL URL: facebook.com/mundogregory
Online Objectives: Increase brand awareness and qualified website traffic by promoting the brand and its products on Facebook (FB Ads and content strategy). Increase fan interaction by developing online promotions.
Copyright ©2011 by RAM
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WSI Consultant: Waldemar Antonaccio Jr & Rubens Kim
GREGORY
INDUSTRY: FashionLOCATION: Sao Paulo, BRAZILURL: facebook.com/mundogregoryOnline Objectives: Increase brand awareness and qualified website traffic by promoting the brand and its products on Facebook (FB Ads and content strategy). Increase fan interaction by developing online promotions.
Copyright ©2011 by RAM
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WSI Consultant: Waldemar Antonaccio Jr & Rubens Kim
Page 50Copyright ©2011 by RAM
VICTRON INC.Electronics Manufacturing
Services
www.victron.com
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Goals and Challenges:
Victron’s old site was not representative of their status and reputation. It was built years ago, rarely maintained and looked very old and simple. The company was embarrassed to show it to their clients. Also, they were not showing up on any searches even when their name was entered. Instead, other companies with the same name showed up.
Victron wanted to have a more modern and professional looking site that they would be proud to show to their clients. They also wanted to be found when people search for their industry in the major search engines.
The Solution:
This is an ongoing project. WSI designed a new professional looking website for Victron. Shortly after, WSI started a search engine optimization (SEO) campaign for 20+ key phrases related to the company’s industry. In addition, a content marketing strategy was implemented to keep the company blog updated with fresh, relevant content on a regular basis.
The Results:
The new site is professional looking and reflects the company’s image very well. WSI updates it regularly with new information that employees are proud to show.
The website was built using the WSI Business Edge platform, which makes site maintenance very easy. The website is constantly being updated with new press releases and content keeping the site interesting and fresh.
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The site is now ranking at the top of major search engines for many of the targeted key phrases, contributing significantly to traffic and exposure. Most importantly, the company has reached global prospects due to WSI’s Internet marketing strategy applied to their business.
“I would like to provide a very positive recommendation regarding WSI. WSI’s efforts, consultations and advice has produced results that were quite surprising to us. WSI’s efforts have translated to increased business opportunities for our company. Personally, I’ve valued WSI’s collaborative/consultative style as well as their firm understanding of the channels across the Internet and commitment to offering practical, effective ideas for us to pursue. Thank you WSI!”
Craig MillerDirector, Business DevelopmentVictron Inc.
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
THE WEIGHT LOSS SHOW
Events & Exhibitions
www.weightlossshow.ae
"There would have not been any other way to expand awareness on the Weight Loss Show to so many people as we managed to do through WSI’s Internet marketing services. We at Linkviva Events appreciate WSI’s team for their expertise, advice and professionalism in customizing an Internet marketing campaign that was absolutely suited to our business and generated not only huge interest for our business online but also visitors walking to our event!”
Niousha EhsanBusiness Development Manager, Linkviva Events
TESTIMONIAL
Page 6Copyright ©2011 by RAM
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Goals and Challenges:
Prior to working with WSI, the client had challenges reaching anEnglish and Arabic-speaking target group interested in the topic of weight loss. They were running campaigns within a short period of time and seeing very little results. WSI’s objectives were to:
Gain exposure Leverage call-to-actions Increase conversions Capture information Target specific segments
The Solution:
WSI’s advanced digital marketing strategy for the Weight Loss Show included:
Web presence (Conversion Architecture) Brand building (online banners) Database building (registration form) Lead nurturing (email marketing) Ongoing review (testing and enhancing)
The solution that WSI implemented for the client included a great deal of creative design for the website and several banners that the company used to advertise its events. A professional website was built for informational purposes and acted as the uniting tool for all other marketing activities. A separate landing page was built in Arabic for those who clicked on the banner ads, which had Conversion Architecture elements. WSI used a top-notch email marketing and database system for the client and provided regular reports on the results of each campaign.
The Results:
By targeting the campaigns, WSI helped the client achieve 560 registrants for the event within 3 weeks specifically through WSI’s efforts. In addition, 12,352 visitors came to the site in only one month and more than 1,500 local leads registered online.
The client is extremely happy with the campaign and how targeted and effective it was. The campaign has achieved enormous results and value for money that traditional promotional activities could not deliver before. This in turn has resulted in impressive footfall at the event, which pleased both the organizers and exhibitors.
WSI Consultant:
HUSAM JANDALDubai, UAE
www.ezwsinet.com
Page 7Copyright ©2011 by RAM
ALL AMERICAN FENCE CORP
Fencing Contractor
www.allamericanfencecorp.com
Page 8Copyright ©2011 by RAM
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Goals and Challenges:
It became very clear to All American Fence that customers are more and more relying on the Internet to find contractors and not as much on the Yellow Pages. They began to realize they needed to focus more on the Internet for their marketing, so they decided to sign up for WSI’s digital marketing system. WSI’s objectives were to:
Increase the company’s web presence and generate leads Start PPC to generate immediate leads Start SEO for a long-term Internet
presence and to be found on major search engines above their competition
The Solution:
WSI’s solution involved: website design and development, search engine optimization (SEO) and pay-per-click (PPC). We replaced their old website with a new design and a new content management system (CMS). The website is now ranking at the top of Google’s page one listing for all of their originally targeted keywords. WSI plans to add additional keywords to expand geographic coverage.
The Results:
As a result of working with WSI, All American Fence Corp is now being found on the first page of the major search engines. Traffic to the site has increased significantly in the past 12 month. WSI measured the results using ranking reports, web analytics reports and pay-per-click reports.
Website traffic has more than doubled because of WSI’s Internet marketingMonthly visitors have increased from
1,600 in Sept 2009 to 4,000 in Aug 2010 Almost all of the client’s targeted
keywords are now ranking in the top 5 positions on Google, Yahoo! and Bing Back in Sept 2009, most of the keywords
were not even in the top 100 across all 3 search engines
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
“Through WSI’s customized SEO and PPC marketing system, we have been able to jump to the front page of major search engines. WSI has always been very knowledgeable, thorough, prompt and dependable. The WSI team is always accessible and able to answer any questions we may have right away. We would recommend WSI to any business that is looking to expand and develop their marketing online”.
Kim MyersOwnerAll American Fence Corporation
TESTIMONIAL
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LE LYS D’ORFlower Shop
www.lysdorfleuriste.be
“Since you convinced us to have our own website, we regained confidence in the viability of our business. Thanks to WSI, we understood how to overcome our geographical obstacle. Now we are eager to launch our new e-commerce website. For sure, not only our existing customers will benefit from this easy way of ordering, but we will be able to serve more new customers. We can’t finish this testimonial without talking about your constant availability, your easy listening attitude and your search for new ideas for our business. You are constantly thinking of our business like it was yours. As a consequence we really feel today you are part of Le Lys d’Or”.
Marc & Jacqueline DelensLe Lys d’Or
TESTIMONIAL
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Goals and Challenges:
Several new flower shops had emerged and one in particular opened up in a big mall at a strategic location. Le Lys d’Or’s income figures were showing a 10 to 15% decrease over the last 12 months and the flower shop was bound to close down if nothing was done quickly.
The Solution:
Through a WSI Internet Business Analysis (IBA), we uncovered all aspects of the problem at hand. We then discussed in detail the target groups within which to implement a persuasion-driven solution. It was obvious for budget reasons that pay-per-click (PPC) could not to be proposed at this stage and we focused on search engine optimization (SEO):
Online: We worked on the title and description metatags, alt tags, H1 and content as well as designed a Google Maps page Offline: We subscribed to Google Maps,
worked on a strategy of carefully selected back links, always keeping in mind the importance of using key phrases in the anchor textWe also provided guidance on the
newsletter and the news/promo feature in order to optimize the use of key phrases
The Results:
In a very short period of time after working with WSI, the flower shop could see listings for Lys d’Or in top positions on Google search for local phrases like “Fleuriste local areas”.
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In less than 3 months, the same phrase would also feature the Le Lys d’Or website in first place on Google.
Relevant keywords like “Conseil fleuriste”, “fleuriste creative”, Arrivages de fleurs” were all in first page rankings. Lys d’Or was in second place via affiliated page for marriage events. Lys d’Or was in first place on Google Belgium pages.
The number of marriages and funerals they had to work on was up by 20%. The number of direct orders through the website was reaching +/- 5 per week although the order form was not on secured pages. The overall TO is probably going to reach a 20% increase for the fiscal year which, if the previous trend is taken into account, could be assumed to be about 30% higher than what would occurred without WSI’s efforts.
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WSI Consultant:
DOMINIQUE DECOSTERBrabant Wallon, Belgium
www.wsibusinessbooster.be
Page 42Copyright ©2011 by RAM
SUNSWEET Food and Beverage
www.sunsweet.itwww.facebook.com/sunsweetones
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Goals and Challenges:
Prior to working with WSI, Sunsweet’s primary marketing focus in Europe was traditional advertising channels, primarily TV. Our challenge was to devise an Internet marketing initiative that integrated well with Sunsweet’straditional TV advertising campaign.
The Solution:
Collaborating with our WSI colleagues in Italy, we launched a new website dedicated to the Italian market and ran successful search engine marketing campaigns. Some of the elements included search engine optimization (SEO) and paid search campaigns with a focus on building targeted traffic and ultimately a customer loyalty program enabling the client to engage in an email marketing initiative with existing and prospective customers.
In collaboration with Sunsweet’s marketing team, WSI also ran an online video contest over a 6-week period. The online campaign ran in conjunction with an offline TV ad campaign and was heavily promoted on product packaging that hit the stores prior to the launch of the online campaign.
Below are the elements that we developed and executed for the Sunsweet campaign:
Development: website, landing page, Facebook Fan page and YouTube channel Marketing: PPC, social media strategy, SEO
strategy Consulting: split testing different ad groups,
defining target audience for campaigns listed above
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The Results:
Below is a summary of the results:
16,770 visits and 9,976 unique visits 59.17% new visits 80,662 page views (total) 33,651 video views 3,745 email subscriptions Conversion rate of 37.5%
PageCopyright ©2011 by RAM
WSI Consultant:
CORMAC FARRELLY Dublin, Ireland
www.wsionlinemarketing.ie
“WSI has consistently proven to be a highly professional and reliable supplier. Their work is always of a high calibre and executed in a timely manner. WSI wants to go the extra mile, wants to find the best way to do things. They are creative and are endlessly resourceful both in terms of design and ideas for online activities. They have a genuine concern to deliver value for money, and have a relentless attention to detail”.
Amanda BishopMarketing DirectorSunsweet Europe
TESTIMONIAL
mobile site
mobile site
Page 48Copyright ©2011 by RAM
HR SOLUTIONS, LLCHuman Resources / Consulting
www.hrsolutionsllc.com
“Since the WSI team took over my web marketing, I have seen a significant increase in website inquiries and new business generated from the website. We track where all of our business comes from, and in the past year, web marketing has surpassed all other forms of marketing for new business”.
Renee McNallyOwnerHR Solutions, LLC
TESTIMONIAL
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Goals and Challenges:
Prior to WSI, HR Solutions was using multiple companies/consultants for web design, copy writing, email marketing and site updates. Company owner Renee McNally was managing pay-per-click (PPC) ads on her own. WSI was brought in to handle search engine optimization (SEO), and frequent disagreements arose between all parties as to the best courses of action – a classic case of "too many cooks in the kitchen". The company owner was constantly forced to make decisions with conflicting input from several consultants. Overall, web marketing became stagnated.
The objectives of the project were to provide a more cohesive and comprehensive web marketing plan, and to provide the company owner with a single point of contact, with consulting input that was based upon verified best practices. It was also evident that a website solution that included a blog, e-commerce and email marketing could benefit the company.
The Solution:
WSI recommended modifications to the existing website design to make it more user-friendly, based upon current Conversion Architecture practices. The website was converted into a WSI eFusion site, with training for the company to make their own website updates and send newsletters. Features of WSI eFusion used include: e-commerce, email marketing, ad rotators, categorized literature lists and the blog.
Page 49Copyright ©2011 by RAM
WSI continues to provide complete SEO services, as well as assistance with blog updates and suggestions for making better use of the website in general. Most recently, HR Solutions started using separate secure zones on the website for their individual client companies.
The Results:
In the initial 3 months after WSI began working with HR Solutions, website traffic increased by more than 41%. Search engine traffic went from 54% of all website traffic to 71% of all traffic. As of December 2010, website traffic is up 56% overall, with more than 86% of all visits coming through search engines.
The website enjoys number 1 rankings for valid, competitive key phrases in all the major search engines:
The client reports that between 50% and 60% of all new business comes through the websiteWebsite inquiries are up 78% overall
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WSI Consultant:
JEFF HARRISONMaryland, USA
www.wsiwebspecialist.com
Page 62Copyright ©2011 by RAM
FOCUSIT, INC. Information Technology
www.focusitinc.com
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Goals and Challenges:
Prior to working with WSI, focusIT was struggling to generate leads. They were using an outside sales person who would contact mortgage companies and try to set up a demo. focusIT was missing valuable opportunities due to low exposure online. Also, their GoToMeeting demos would take about 2 hours – valuable time was lost because their sales person was wrongly targeting a client who was not a good fit for their product line. focusIT was missing opportunities and spending too much time chasing bad leads.
The Solution:
WSI started with a 20-keyword SEO package. We wrote and published quality content with a complete metatag revamp of the existing site. We also noticed the clickthrough rate on their pay-per-click (PPC) campaign was below 1%. Their positioning was good, but their PPC cost was high and they weren’t generating quality leads. Therefore, we took over management of the PPC campaign. We started by removing their campaigns.
We removed the low performing keywords and implemented a goal conversion metric to determine which keywords brought the best traffic. By eliminating the low performing keywords, we were able to increase the budget on the higher performing keywords.
After optimizing the PPC campaign, we then built a landing page specifically for the PPC leads. The page was designed with conversion in mind.
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Lastly, we developed an entirely new website on the WSI eFusion platform. The website was much cleaner, easy-to-navigate and communicated much more information. We implemented a 301 redirect strategy and careful page naming in the migration. To date we have seen no drop off from prior rankings.
The Results:
From these efforts, focusIT gained a 100% increase in the amount of traffic generated from the website. In addition, they were receiving an average of 3.8 leads a week from the website, while prior to this they were generating about 2-3 per month through all their efforts.
In fact, because of their exposure on the search engines for keywords related to Calyx Point, the Calyx Software Company decided to offer an exclusive agreement with focusITfor hosting of their Calyx Point Data Server, now called PointCentral.
To measure the results, WSI used many metrics such as percentage of traffic from search, keyword popularity, clickthroughrate, and goal conversions.
PageCopyright ©2011 by RAM
WSI Consultant:
SCOTT ROBBINS Arizona, USA
www.wsilogix.com
Page 52Copyright ©2011 by RAM
POIRIER & ASSOCIATESLife Insurance
www.ineedemployeebenefits.ca
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Goals and Challenges:
Prior to WSI, Poirier & Associates had a website with no idea if they were getting any traffic. Even the odd time when a prospect called them from the site, they did not know how that person found the firm. The client’s website was not found on Google.
WSI’s objectives were to help Poirier & Associates gain a strong web presence, generate a stream of leads online and see a return on their investment.
The Solution:
WSI implemented an online marketing strategy that included the following:
Started a PPC campaign to drive traffic to the original website (the original webmaster was managing) Continued to provide analytics about the
visits and their conversion rate Suggested changes to the site that would
help with the conversion rate (again, the original webmaster was managing this site) Since conversion rates for the original
website were still below average, WSI suggested a landing page with the focus on conversion by a phone call to the office or an email submission form Continued with a PPC campaign to the new
landing page that WSI designed
The Results:
WSI’s strategy has provided Piorier & Associates with a professional web presence, a stream of online leads and a great ROI in a very challenging and competitive vertical.
Page 53Copyright ©2011 by RAM
As of July 2010, the firm has completed 5 deals as a result of the PPC campaign that WSI was conducting. The total income to the firm is in excess with $16,000. They also have 4 more prospects that could turn into deals very soon, and they continue to receive leads online every week.
“WSI started a PPC campaign with me to give my business a regular web presence. With their method of explaining the process in a language I could understand, I have learned the importance of having a website and landing page that actually encourages prospects to call or email me. Prior to engaging with WSI, I had a website up for years but did not get any business from it. I’m very satisfied with the consulting advice WSI has provided. I will continue to refer my business associates to them".
Ron PoirierPresidentPoirier & Associates
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultant:
DAVID MOTKOSKIAlberta, Canada
www.smartwsimarketing.com
ONE TI
INDUSTRY: Manufacturing LOCATION: São Paulo, BRAZIL URL: www.oneti.com.br SERVICES PROVIDED: SEO, PPC Campaign Online Objectives: Lead Generation. Their Word Press website was not WSI branded but was manageable for SEO and PPC purposes . They manufacture and sell access control equipment and solutions. Contract started on April/2011.
Copyright ©2011 by RAM
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WSI Consultant: wsiconsultoria.com, Ana Luiza Cunha
HOME PAGE SCREENSHOT
Conversions
Visits
Ranking Evolution
Page 34Copyright ©2011 by RAM
EGGINGTON DAIRYLocal Milk Dairy
www.eggingtondairymilkdelivery.co.uk
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Goals and Challenges:
Eggington Dairy wished to increase awareness of their dairy milk home delivery service Eggington Dairy needed milk delivery
orders within a local area
The Solution:
A landing page was created that was fully optimized for local search using only organic techniques The landing page included a contact form
with a thank-you page The landing page was manually submitted
to the search enginesWe added search engine verification files,
created XML sitemaps and submitted thoseWe also created robots.txt and geo tags
and added those too
The Results:
Within 1 week of launching the landing page, it was appearing on the first page of Google for over 20 different search terms. Most of these terms appeared not only on the first page, but also in position 1 of Google. Other results included:
An increase in visitors to her website from a standing start to over 1000 visits in a few months – we measured this using Google Analytics 63% of the traffic to her website coming in
on a purely organic search - as seen through Google Analytics Orders placed – 5 new clients in two weeks,
and continuing to grow – this was verified by the client
Page 35Copyright ©2011 by RAM
WSI Consultant:
TRACY SPENCENorthamptonshire, UK
www.totalwsinetsolutions.com
"Eggington Dairy, a part of Pecks Farm, has worked with WSI on a number of projects, namely creating landing pages to help promote our home milk delivery service and our hand-made, fresh produce hampers. WSI and their team have been helpful and professional throughout, always guiding us down the right path, and nothing is too much trouble. Both landing pages have been a tremendous success in hitting their targeted audiences, resulting in increased sales almost from day one, which was a great boost! We would and indeed have recommended WSI's services to other businesses wanting to increase their online presence".
Fiona PeckManaging Director Eggington Dairy
TESTIMONIAL
Page 36Copyright ©2011 by RAM
CBT COACHESLuxury Coach Hire Services
www.cbtcoaches.co.za
“As an existing client of WSI, I had full faith that they would deliver as they did with my other business. They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner".
Jacques ErasmusOwnerCBT Coaches
TESTIMONIAL
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Goals and Challenges:
This is an existing client of WSI who started a new venture in anticipation of the coach services that would be needed during the 2010 Soccer World Cup. Before CBT Coaches became a client, they had no web presence at all because the business was brand new. The challenges that lay ahead included:
Setting up a web presence from scratch Generating qualified leads online Competing with other South African tour
operators that were already established
WSI’s objectives were to:
Create a professionally designed website that would convert well Create a content blueprint for the website Apply an ongoing SEO strategy to improve
the website’s search visibility Design a long-term organic search strategy
that will keep CBT Coaches at the top of search engines for “corporate events and large event passenger transport logistics” Develop keyword-specific landing pages for
targeted PPC campaigns, designed to convert search visitors into clients Drive targeted traffic to the website Develop a content marketing plan to
increase online brand awareness Track performance using Google Analytics Provide the client with monthly
performance reviews that will drive marketing campaign adjustments and provide data to determine marketing effectiveness
Page 37Copyright ©2011 by RAM
The Solution:
WSI created a professionally designed marketing website for the client and conducted a series of Internet marketing services such as: develop a PPC campaign that drove targeted traffic to the website, optimize the entire website, provide 4 content pages per month, measure analytics and offer ongoing consulting.
The Results:
The project started from scratch since this was a start-up business and the results exceeded all the business goals for the year. Through this experience, WSI demonstrated that we could generate leads quickly through Internet marketing. Some of the results include:
4 out of every 10 leads came from the site Generated $8,000/mon recurring revenue During the 2010 Soccer World Cup month,
CBT generated $300,000 in revenue through their website
o4 sales per monthoAnnual revenue $396,000
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WSI Consultant:
FRANCOIS MUSCATSouth Africa
www.wsioms.co.za
Page 28Copyright ©2011 by RAM
GILLETT & JOHNSTON (CROYDON) LTD.
Manufacturer of Clocks, Bells and Carillons
www.gillettjohnston.co.uk
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Goals and Challenges:
The company has a world-class reputation for manufacturing clock, bells and carillons for landmark buildings and churches throughout the world. Most of the company’s business was generated by repeat business from existing clients or word of mouth. Little to no business was being generated from the Internet.
Whilst the company is proud of its long tradition, it was keen not to appear out-of-date and out-of-touch with the modern world. Their old website looked old fashioned and did little for their public image.
The Solution:
WSI developed a search engine friendly website that conveys the image of a company proud of its history whilst appearing modern and progressive. All pages were optimized for one primary and a couple of secondary keywords / key phrases and each page has the primary keyword in the URL.
The Results:
The new website produces around 200 enquiries from all over the world each month. It is an excellent showcase of their work and achieves the company’s objectives of giving a modern fresh appearance to an old established business. Recent commissions gained via the website include new work from a variety of sources, including installations as far afield and varied as the Falkland Islands, Singapore, Spain and Haiti.
Page 29Copyright ©2011 by RAM
Considerable business has been generated by the website and they are delighted with the results and even more delighted with the quality and quantity of business now being generated by their new website.
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WSI Consultants:
CHRIS GRIFFIN & LESLEY BLACK Surrey, UK
www.wsiims.co.uk
“Further to our telephone conversation last week, this is to confirm that we would be delighted for you to use our website for your [showcase]. I would like to take this opportunity to say how delighted we were with the way you managed our project. You listened to our requirements and understood what we wanted to convey through our website. The follow-up service has been superb and we would have no hesitation in recommending your services".
Jenny CoombesDirectorGillett & Johnston (Croydon) Ltd
TESTIMONIAL
DISOFT
INDUSTRY: Systems Consultancy LOCATION: São Paulo, BRAZIL www.disoft.com.br OTHER SERVICESPROVIDED: Site, PPC Online Objectives: Improve the Visibility and number of accesses.
Copyright ©2011 by RAM
Back to Table of Contents WSI Consultant: Gustavo Ferraz
SYMM
INDUSTRY: Systems Consultancy LOCATION: S.CaetanoSul, BRAZIL www.symm.com.br OTHER SERVICESPROVIDED: Site Online Objectives: Improve the Visibility and number of access
Copyright ©2011 by RAM
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WSI Consultant: Gustavo Ferraz
Page 44Copyright ©2011 by RAM
MUSTARD SEED CANADA Non-Profit
www.mustardseedcanada.org
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Goals and Challenges:
Before working with WSI, the non-profit organization, Mustard Seed Canada, had no Internet marketing strategy, was using a template website and was very concerned that their current donorbase was aging with no strategy to get new, younger donors. WSI’s objectives were to re-design the website, improve its visibility in the search engines for industry keywords, generate support online and create a social media strategy for them.
The Solution:
WSI re-designed the organization’s website using the WSI eFusion platform and set up a method for staff and volunteers to make changes to the website as necessary. In addition, we created a content marketing blueprint, conducted initial keyword research, completed a competitor report and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
We also ran a targeted pay-per-click (PPC) campaign for 3 months to generate immediate traffic to the website. We also created a custom Facebook page for them and did a 3-month social media campaign to start generating interest.
The Results:
As a result of WSI’s services, Mustard Seed Canada began to appear on page 1 of Google for 4 of the 5 keywords we were targeting. Their fanbase on Facebook went from 0 to almost 800 people. In addition, they have received increased traffic to their new site.
Page 45Copyright ©2011 by RAM
WSI has completed Phase 1 of the project, which is to increase brand awareness for the organization and start building relationships with a younger donorbase. Since then, they have received a few inquiries from other organizations that found them online and want to be involved in a project.
“We knew mass mailing was proving to be less and less rewarding. Now with WSI, we’re learning new ways to share how Mustard Seed is providing better opportunities for children in Southeast Asia. As we learn how to engage people online, we’re finding more people keeping in touch. And yes, we’ve found that there are young people out there who care enough to make a contribution”.
Lucie HowellAdministratorMustard Seed Canada
TESTIMONIAL
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WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
Page 68Copyright ©2011 by RAM
CRUGA LTD. Online Retail
www.cruga.com
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WSI MARKETING DIGITAL
INDUSTRY: Digital Marketing LOCATION: São Paulo, BRAZIL Fb.com/wsimarketingdigital OTHER SERVICES PROVIDED: SMO – Facebook Fan Page Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions.
Copyright ©2011 by RAM
Back to Table of Contents WSI Consultant: Gustavo Ferraz
Goals and Challenges:
Cruga Ltd is a very experienced manufacturer providing products to retailers throughout the UK. The company felt that the direct online market could also present a good opportunity, but they had no experience of e-commerce or online marketing. They already launched an e-commerce site with their branding company, but were not getting good results and were losing online buyers in the process. WSI’s objectives were to:
Rebuild the website with well-designed architecture designed and client journey funnels Perform market and competitor research Formulate an online marketing strategy
that would provide a good ROI
The Solution:
WSI launched a new website for Cruga. A month later, we launched a marketing campaign that included:
Targeted Google AdWords PPC campaign Facebook campaign Email marketing campaign Searching engine optimization (SEO)
strategy Blogging and content marketing strategy Banner adverts on affiliates sites
The Results:
WSI has been able to exceed all expectations set by Cruga. In 12 months (between December 2009 to November 2010), they experienced the following results:
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Increased organic search traffic by 22% Increased referring site traffic by 112% Increased the existing web traffic by 25% Increased Google rankings with 14 new
page 1 rankings for Google.co.ukEmail campaigns have an open rate of
35%Facebook has provided 279 new referralsThe average number of orders per month
has increased by 167%The average turnover per month has gone
up by 232%
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WSI Consultant:
BRIAN AND DALE HOLROYD Bedfordshire, UK
www.wsimarketing.com/bholroyd
“WSI has provided us with excellent support and have really taken the time to understand our business. They have turned our pessimistic view of the Internet around and have made us profitable”.
David Lowe Financial DirectorCruga Ltd.
TESTIMONIAL
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CORNERSTONE MONTESSORI PREP
SCHOOLPrivate School
www.cornerstoneprep.ca
“Almost immediately after working with WSI, we received inquiries several times per day as well as a number of walk-ins every week. Through the website, our enquiries have increased tenfold and has enabled us to increase our marketing profile by a substantial margin. I have been and continue to be impressed with the effectiveness of WSI as well as their level of professionalism, personal attention and commitment to their clients' success. I would highly recommend them to anyone wishing to enhance their marketing profile".
Dr. Stephanie LingPrincipalCornerstone Montessori Prep School
TESTIMONIAL
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Goals and Challenges:
Prior to working with WSI, Cornerstone Montessori Prep School had no digital marketing strategy and was only seen online for keywords related to the company name. Their lead generation consisted of advertising in Yellow Pages, educational directories, educational magazines, referrals and the sign outside their school. They needed to increase enrollment to keep the school going.
The Solution:
Using the WSI eFusion platform, WSI re-designed the school’s website and conducted a targeted pay-per-click (PPC) campaign for 3 months to generate immediate traffic to the website. We also helped them streamline their processes by creating specific forms on the website for job employment inquiries, to book a tour of the school and a more detailed Admissions Application. The site is even used for parents to RSVP for special events and raise funds for special charitable projects.
In addition to the above, WSI also created a content marketing blueprint, conducted keyword research, compiled a competitor report, optimized the website pages and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
Recently, WSI also created a custom Facebookpage for the school and are in the works of designing a blog for the principal.
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The Results:
Particularly due to the changes Google has made to local search recently, the school is on page 1 of Google for terms related to “Toronto Montessori School”. When the new website went live and we started generating traffic from Google PPC ads and Facebookads, they were receiving 3 calls a day as well as people dropping in to ask for a tour of the school and several online inquiries.
In addition, over the last year:
32 people signed up for their newsletter 27 people completed the Admissions
Application Request Almost 100 inquiries for more information
came in via the contact form Inquiries from other organizations
interested in working with the school came through
As a result of WSI’s outstanding results for the school, they did not renew advertising with Yellow Pages or any of the other subscription except for the one online directory that is sending them more traffic.
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WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
mobile site
mobile site
mobile site
mobile site
CHAO DE BARRO
INDUSTRY: RETAIL LOCATION: Rio de Janeiro, BRAZIL URL: www.chaodebarro.com.br OTHER SERVICES PROVIDED: - Website Development - Content Management - E-mail Marketing Online Objectives:
Keep customers updated about their products.
Copyright ©2011 by RAM
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WSI Consultant: Rodrigo Darzi
CASA 3
INDUSTRY: RETAIL LOCATION: Rio de Janeiro, BRAZIL URL: www.casa3.com.br OTHER SERVICES PROVIDED: - Website Development - Facebook Page Customization - Mobile Website Online Objectives: Keep customers updated about their services.
Copyright ©2011 by RAM
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WSI Consultant: Rodrigo Darzi
mobile site
mobile site
PANDA CHEESEDairy Products
www.arabdairy.com
Page 1Copyright ©2011 by RAM
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Goals and Challenges:
Panda Cheese has a very high awareness in TheEgyptian market; however post their “Never SayNO to Panda” campaign, and Based on the resultsof their marketing research company:• Company did not even witness 1% market
share• The campaign affected negatively the imageof the brand• Even for kids, it affected negatively the
likeability of the brand.
What were the objectives of this project?• Position the brand as one of the most friendlybrands in Egypt• Increase consideration and preference
The Solution:
• Due to Client’s frustration with the poor figuresof their 2010 campaign, they decided to go Onlinewith minimal activities communicating theirpromotion which was about a draw to win a PS3.
• Another terrible experience with a small digitalAgency located in Cairo, they banned Client fromFacebook page and decided not to deal with themagain.
• Brand team approached several agencies withtheir Issue and frustration with no success untilPanda Cheese Egypt approached our entity.
• WSI Egypt highlighted to Client the importanceof internet, especially after Egypt’s revolution.
Building on the digital success of
the ps3 campaign, causing an
20% sales increase in greater
Cairo and Alexandria, where the
promotion was held, and putting
them on the top of the digital
game in Egypt, Arab Dairy
decided to go big with their next
digital campaign..
TESTIMONIAL
The Results:• The campaign recorded 761 conversions• The conversions rate is at 20.4%• The FaceBook page reached 16,267 fans,with a record of 14,968 people talkingabout the page. Highest ‘talking about this’figure, by far, versus the biggest and mostactive players in the Egyptian market.
WSI Consultant:
Mai SalamaCairo, Egypt
www. wsiegypt.com
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mobile site
mobile site
mobile site
mobile site
mobile site
mobile site
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SAGE REALTYReal Estate
www.findahomeinpa.com
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Goals and Challenges:
In a competitive marketplace where home buying was at a near standstill, Sage Realty needed to reach these Internet savvy home buyers. Additionally, they wanted to be sure to integrate their brand, marketing messages and search marketing efforts into a cohesive Internet marketing strategy. WSI’s objectives were to continue to move the website rankings up in the organic search listings as well as distribute marketing messages out on the Internet via digital marketing methods.
The Solution:
WSI trained Sage Realty personnel on how to set up and optimize their social media accounts such as Facebook, Twitter, LinkedIn and blog entries. From February 2010 to July 2010, Sage Realty began a submission program with WSI that included optimizing and distributing articles, press releases and videos to increase SEO exposure.
WSI not only guided the company through these new technology frontiers, but also helped them grow their business especially in an industry where many businesses were closing their doors
The Results:
Sage had the following results for 2010 in the 2nd year of the new website:
5 potential home buyers found them searching online 3 signed up to buy and 2 bought in 2010 The rest are potential clients for 2011
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Purchased homes had values totaling over $2,500,000 They expect the third client to buy in the
next 2 months with an anticipated commission of roughly $11,000 Commissions on the clients who have
bought are over $64,000 this year
“WSI’s services are a vital part of Sage’s overall marketing strategy, which includes a variety of strategies. The purpose is to integrate all as one ‘brand’, with Sage being seen as the expert or leader in that niche. WSI has encouraged us to move beyond a well-designed website with state-of-the-art home search features to submission of videos, whitepapers, press releases, social media postings and other peripheral strategies to boost our rankings".
Linda WaltersOwner and Exclusive Buyer AgentSage Realty, LLC
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultant:
NANCY VINKLERPennsylvania, USA
www.wsisimplyroi.com
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THE FIREPLACE CENTER & PATIO SHOP
Retail (Fireplaces, BBQs, Hot Tubs)
www.fireplacecenter.com
“On behalf of our entire team, a big thank you to WSI for your excellent job in creating our new website and conducting continued developments and ongoing improvements to the site. We appreciate your quick understanding to our industry, your patient and gentle manner in implementing the latest technology and our ongoing marketing meetings to help keep us focused and on track. I always feel that WSI has our best interests at heart and appreciate your fierce loyalty”.
Andy CotnamGeneral Manager / PresidentThe Fireplace Center and Patio Shop
TESTIMONIAL
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Goals and Challenges:
A WSI Competitive Analysis revealed that The Fireplace Center’s online presence was not as strong as it could be in the following areas:
The look and feel of the website was not consistent with the offline advertising and branding of The Fireplace Center & Patio Shop and the sale of luxury items Search engine optimization was strong, but
only in the primary products and brand Conversion Architecture was non-existent
and analytics revealed that visitors had difficulty navigating the 500-page website A customer retention strategy was yet to
be established (no email database)
The Solution:
WSI’s digital marketing solution for The Fireplace Center included:
A detailed competitive, market and product analysis Strong Conversion Architecture website
consistent with the sale of luxury goods and offline advertising 100% content creation and creating a
simplified product hierarchy Implementation of an online catalogue 500-page site was condensed to 100 pages
while at the same time increasing search engine presence and without diminishing the value visitors derive from the site PPC campaign design and management YouTube channel creation and embedding
of videos (TV appearances and ads)
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Monthly-specific sales promotions matched to offline marketing mix Monthly presentation to the executive
and sales team to ensure the online strategy is aligned to sales strategy Developed a social media optimization
(SMO) strategy consistent with a mature / conservative brand and created branded Facebook page and Facebook profile and trained staff on social media etiquette Consulted on aspects of sales and
marketing best practices
The Results:
As a result of WSI’s services, the company experienced the following:
14% increase in year-over-year sales 28% increase in year-over-year website
visitors (10,500 more visitors) 188% increase in conversions compared
to same period last year More business in one day of the spring
sale than achieved in a quiet month of prior year Since launch to date, 76% of the website
visitors are new to the website
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WSI Consultant:
ROGER HARLEYOntario, Canada
www.wsiknowweb.com
ABC GLASS & MIRRORShower Door and Window
Installation
www.abcglassandmirror.com
Page 16Copyright ©2011 by RAM
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Goals and Challenges:
ABC Glass & Mirror wanted to switch from traditional advertising to digital marketing. He had just built a brand new website with absolutely no organic web presence at all. He contacted WSI, along with several firms in his area, but decided to go with WSI because we explained exactly what we would do, how we do it and what he could expect - in non-technical terms. WSI’s objectives were to lessen the company’s dependence on traditional advertising over time and re-balance it to primarily online media.
The Solution:
Before working with WSI, they had zero PR and did not show up on the search engines for any search terms at all. WSI initiated a campaign that involved: marketing consulting, a website makeover and ongoing maintenance, search engine optimization (SEO), social media training and ongoing consulting as well as implementation assistance.
The Results:
ABC Glass and Mirror has seen a dramatic increase in their online leads and has been able to rebalance their marketing budget to the more flexible and measurable (and effective) online media.
We now have a total of 321 first page rankings, including several #1 rankings across all of the major search engines. We also have a tremendous amount of #2 and #3 rankings. In addition, the company is now interacting with clients in their local area via social media.
The company estimates that about 80% of all new calls come via search on the web. In a tough economy, they have experienced growth over the last two years. They have brought on two new members this year and feel they may need to look for additional members if business keeps up.
WSI Consultant:
CHUCK BANKOFFCalifornia, USA
www.wsieworks.com
“I just wanted to take a minute to thank WSI and your team. What an awesome job you are doing! In less than two months, I'm finding us on the 1st page of Google and in some cases we’re in the 1st position. Business is steadily picking up and with this economy it could not have come at a better time. I'm letting my friends and colleagues know how much WSI has helped us out. Thanks again for all your hard work!”
Micah HowellOwnerABC Glass and Mirror Inc.
TESTIMONIAL
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DIABLO SOLAR SERVICES Solar Energy
www.diablosolar.com
“I am approached everyday by web marketing companies but the solution offered by WSI made the most sense to me. The different levels of service packages allowed us to ‘test the water’ before increasing our participation. Your ongoing result monitoring and review methodology works very well as we can make changes to improve effectiveness and track our return on investment. Thank you team WSI!“
Phil DeatschOwnerDiablo Solar Services, Inc.
TESTIMONIAL
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Goals and Challenges:
Prior to working with WSI, Diablo Solar Services was not being found on the major search engines. In fact, when searched for their company name “Diablo Solar” on Google, another company would come up above them, which annoyed the owner great deal.
They have relied on traditional marketing methods and referrals for all of their business for over 25 years. They were very successful. But the owner was beginning to realize that he needs to have a better presence on the Internet. They have not done any Internet marketing prior to meeting with WSI. This company is serious about marketing as they allocated a significant amount of their budget for marketing every year, and they were ready to shift some of that money to the Internet.
WSI’s objectives were to help the company be found organically for local searches for solar-related keywords within their territory and to generate traffic to their website immediately.
The Solution:
WSI provided Diablo Solar search engine optimization (SEO), pay-per-click (PPC), blog writing, content writing, email marketing and video optimization services.
This is an ongoing campaign. They are ranking in the top 5 for all of their originally targeted keywords – top of the first page of Google. WSI has since added additional keywords to expand geographic coverage and they are beginning to show up on the first page for these terms as well. We have also added articles and videos to the campaign, which are also showing up on the first page.
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The Results:
As a result of WSI’s services, Diablo Solar is now being found on the first pages of all major search engines for their keywords. Traffic to the site has increased drastically.
Number of visitors has increased more than 3 times since September:
oSeptember 2009: 463oOctober 2010: 1466
PPC - 500 clicks per month on both Yahoo! and Google SEO - Most of their keywords are ranking
at the top of the first page
The most remarkable result is this Google search result - they get 10 links at the top of the first page:
1 for PPC 1 for a local listing 1 for articles/blogs 3 for SEO 4 for videos
WSI measured these results using ranking reports, Google Analytics and PPC reports.
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WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
Page 20Copyright ©2011 by RAM
POCO SOLAR ENERGY INC.
Solar Energy
www.pocosolar.com
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Goals and Challenges:
POCO Solar was not visible on any search engines. They were relying mainly on traditional marketing methods such as Yellow Pages, direct mailers, etc. But they knew that marketing is shifting from these traditional methods to the Internet. They knew they needed to focus more on the Internet because they realized the power of the Internet and did not want to fall behind as their competition was making the transition.
The Solution:
WSI’s services included search engine optimization (SEO), pay-per-click (PPC), content marketing and reputation management. WSI initially targeted 20 keywords for SEO, all of which started to rank at the top of the first page in less than a year. We have added 50 keywords to the campaign, 20+ of which are already on the first page.
The Results:
Here are the results of WSI’s solution:
Traffic increased more than 50% in less than 12 months Remarkable improvement in visibility (40+
keywords ranking on the first page of major search engines) PPC is working well and consistently
providing 300 to 400 clicks and a steady stream of leads During Q1 and Q2 of 2010, the client
generated $175,000 worth of business from Internet leads in about 3 month This produced more than enough profit to
cover the online marketing cost for the year
“I take this opportunity to commend the WSI team on the excellent Internet marketing results you produced for POCO Solar Energy Inc. We know we made the right decision by working with a global company like WSI that’s available to us locally! The project management skills and hands-on approach of your team is impressive and has delivered very good results for us. We plan to expand our Internet marketing efforts and increase reliance on the Internet to generate leads for us. I would not hesitate to recommend WSI to other business owners”.
Greg CorderoPresidentPOCO Solar Energy, Inc.
TESTIMONIAL
WSI began providing reputation management services to POCO Solar to monitor reviews and encourage positive reviews. We will continue to monitor, research, and provide value added services for POCO Solar.
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
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STREETER MARSHALL Solicitors / Legal Services
www.streetermarshall.com
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Goals and Challenges:
Streeter Marshall is an old established firm of solicitors and notaries with 3 offices in the South East of England. The old website was built by WSI back in 2005, but had become outdated and did not convey the modern image needed by this progressive firm.
Whilst the old site had been successful in bringing new client business to Streeter Marshall, most Internet business came via the pay-per-click (PPC) campaign that WSI conducted with very little business coming from organic search.
The Solution:
The initial site WSI created for them used dynamically generated URLs and the new site that WSI developed recently is far more search engine friendly. The website was created with each web page being optimized for one primary, and a couple of secondary keywords / key phrases. Also, the page URLs contained the primary keyword on each page.
The new website also reflects their new corporate branding and whilst the client was keen in having a graphic intensive home page, we have managed to overcome the SEO issues caused by this with the creative use of javascript and ALT text for the service images.
WSI will continue to work with the company to review its ongoing Internet marketing strategy and expect more of their marketing budget to move from traditional advertising to organic search / social media optimization.
Streeter Marshall is overall very pleased with the results that WSI generated for them.
Page 55Copyright ©2011 by RAM
The Results:
Web analytics show that the ongoing PPC campaign, which has continued at the same advertising spend level as previously, is now only accountable for 10% of the website traffic. Meanwhile, organic search is now sending around 70% of visitors each month (over 1,200 visitors each month).
“We are delighted particularly at the speed the website moves from screen to screen compared with the old site. In addition, the color and clarity is much better with a more modern image. Many thanks to WSI for all your help over a long period of time. We are pleased with the input that you have made into the development of the site, a much better product than what we had originally".
David MooreSenior PartnerStreeter Marshall
TESTIMONIAL
PageCopyright ©2011 by RAM
WSI Consultants:
CHRIS GRIFFIN & LESLEY BLACK Surrey, UK
www.wsiims.co.uk
MOBILE MARKTelecommunications
www.mobilemark.com
"We have heard nothing but positive comments about the new website. Visitors are drawn in from the first page and find it easy to move around the website. We are grateful for the advice and assistance we received from WSI. WSI guided us through web design, page creation, database maintenance and search engine optimization. It is one thing to have a website and another to have an effective website. It was an eye opener to realize all the factors that go into building an effective website”.
Eleanor SylvanVice President MarketingMobile Mark, Inc.
TESTIMONIAL
Page 14Copyright ©2011 by RAM
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EXTREME ECO ADVENTURE INDUSTRY: Eco Tourism LOCATION: Bahia, BRAZIL URL: www.extremeecoadventure.com.br
SERVICES PROVIDED: Conversion Architecture, SEO Online Objectives: Be found in Search Engine sites. Testimony: “I found WSI online searching for SEO. I was very well received by an attentive staff. In addition to SEO, I now have a new site that was delivered quickly and gives me good results. They were committed to meet deadlines and promptly understood my needs. ” Marcelo Cardoso
Copyright ©2011 by RAM
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WSI Consultant: wsiconsultoria.com , Ana Luiza Cunha
HOME PAGE SCREENSHOT
SEO Keywords Position Aug/11
Initial Position (May/11)
chapada diamantina 12 >100
chapada diamantina bahia
49 >100
pacote chapada diamantina
8 61
trekking 9 >100
lençois chapada diamantina
>100 >100
Goals and Challenges:
Mobile Mark wanted to generate interest among existing customers and prospects in their database for the SMW Series, a modular antenna design that allows 2, 3, or 4 different antennas to be combined in 1 antenna housing. They also wanted to generate entirely new leads.
The Solution:
A printed application brochure was developed to explain the features and benefits of the product, explain model numbers and the many combinations possible, and give application examples so that their customers can envision the antenna in their setting.
It was the electronic use of the brochure in conjunction with other electronic material that helped Mobile Mark truly increase the number of people who became familiar with this product. Here are the details of the solution:
Product descriptions were added to the website as models were developed An electronic version of the brochure was
added to the tech library on the site A link to the electronic version of the
brochure was added on the front page A Featured Products section was added to
the Product Database section of the site Links were added from the Featured
Product section to the brochure and product listings An electronic Mobile Mark e-newsletter
was sent out with links to both the products and the brochure SEO pages were developed to reinforce
links to the Mobile Mark website
Press releases were distributed online with links back to the website The sales team was able to direct
prospects to the product information on the website and they were able to send out electronic links to the brochure
The Results:
The website was launched in May 2009 and below are some of the results achieved:
Total SMW & MGW units sold increased 64% year-over-year based on Jan-May sales For just the SMW antennas, the units
increased 74% in the same periodUsing the combined SMW & MGW sales
dollars for the Jan-May period, the sales dollars increased 62%, which is in line with the increase seen in the units For only the SMW antennas, the sales
dollars increased 73% The number of distinct models sold
increased 22% from 2009 to 2010 For the number of series (i.e. without
considering the cable and connector combinations) the number of series increased 27%
WSI Consultant:
NANCY VINKLERPennsylvania, USA
www.wsisimplyroi.com
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FIRST CONSULTING GROUP (FCG)
Training and Consulting
www.firstconsultinggroup.com.mx
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Goals and Challenges:
Before working with WSI, the client had a lot of people providing basic information, such as dates and training programs by phone, face-to-face and email rather than through an online presence.
They also only had local coverage and wanted to expand their reach. WSI’s goal was to develop regional and national coverage by helping the client be found in Google, while reducing costs by having all their information online.
The Solution:
To meet the needs of First Consulting Group, WSI built a robust website with a very functional calendar of events where clients can register for FCG’s training programs. We also did some search engine optimization (SEO), so they could target their services in different cities.
We have submitted their seminars to related directories and we have built many landing pages per topic, which has helped in the SEO strategy. This way, the client can be in the top results not only with one listing but two and sometimes even more listings.
“Great work, great design, I don’t even want my competition to know about what I’m doing. Thanks a lot to WSI!”
Juan Manuel Flores CervantesSocio ConsultorFirst Consulting Group
TESTIMONIAL
WSI Consultant:
JORGE CONTRERAS Coahuila, Mexico
www.wsifirstsolutions.com
Page 23Copyright ©2011 by RAM
The Results:
This professionally designed website ranks very high in the search results for a lot of the keywords related to FCG’s services. The site is also very functional meeting all the needs that the client had initially. From July 2009 to July 2010, the client experienced a 305% increase in direct sales as a result of WSI’s services.
VALUE LOGISTICSTransportation
www.value.co.za
Page 10Copyright ©2011 by RAM
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Goals and Challenges:
Prior to working with WSI, Value Logistics had no website presence at all despite their status as a Johannesburg Stock Exchange listed company. Instead, the company was spending $180,000 annually on Yellow Page advertising. WSI’s goal was to develop a professional web presence for the client and help them generate leads online.
The Solution:
WSI created a customized digital marketing plan for the client that included:
A new, professionally designed marketing website Online “request a quote” forms SEO for the entire website 5 content pages per month Analytics measurement and regular
consulting Article submissions An ongoing link building strategy Advertising in online classifieds and
industry-specific directories
The Results:
As a result of working with WSI, the client was able to compete more effectively online against bigger competitors through their professional online presence. WSI reduced their Yellow Pages marketing spend by 50% through effective online marketing.
The client gained 1,978 inquiries from their website through WSI’s campaign between May 2009 to July 2010, 10% of which converted into customers resulting in over $100,000 worth of sales.
WSI Consultant:
FRANCOIS MUSCATSouth Africa
www.wsioms.co.za
“WSI and their team have been instrumental in generating leads and growing Value’s business online. WSI has helped us achieve excellent results in this competitive industry”.
Tracey Le RouxMarketing ManagerValue Logistics
TESTIMONIAL
Page 11Copyright ©2011 by RAM
mobile site
ABOUT WSIWSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com.
The information herein is the property of RAM Corporate (RAM). We are an independently owned and operated WSI franchised business.
©2011 RAM. All rights reserved.
Table of Contents
The Stork’s Nest Child Academy | Day Care 4
The Weight Loss Show | Events & Exhibitions 6
All American Fence Corp | Fencing Contractor 8
Value Logistics | Transportation 10
The ALEA Group | B2B Lead Generation 12
Mobile Mark | Telecommunications 14
ABC Glass & Mirror | Shower Door and Window Installation 16
Mardi Gras Casino & Racetrack | Casino, Racing & Entertainment 18
Poco Solar Energy Inc. | Solar Energy 20
First Consulting Group (FCG) | Training and Consulting 22
Cornerstone Montessori Prep School | Private School 24
The Fireplace Center & Patio Shop | Retail 26
Gillett & Johnston (Croydon) Ltd. | Manufacturer of Clocks 28
Sage Realty | Real Estate 30
Kaya Skin Clinic | Beauty and Skin Care 32
Eggington Dairy | Local Milk Dairy 34
CBT Coaches | Luxury Coach Hire Services 36
Diablo Solar Services | Solar Energy 38
B-Safe Electric | Electrical Services 40
Sunsweet | Food and Beverage 42
Mustard Seed Canada | Non-Profit 44
Tallinn Hotels (Aldera Hotel Ltd.) | Accommodation 46
HR Solutions, LLC | Human Resources / Consulting 48
Victron Inc. | Electronics Manufacturing Services 50
Poirier & Associates | Life Insurance 52
Streeter Marshall | Solicitors / Legal Services 54
Milton Keynes College | Education 56
Eleg Distributors | Automotive Parts Distributors 58
Maid in California | Cleaning Services 60
focusIT Inc. | Information Technology 62
Smart2BeGreen | Eco-Newsletter Publication 64
Le Lys d’Or | Flower Shop 66
Cruga Ltd. | Online Retail 68
THE STORK’S NEST CHILD ACADEMY
Day Care
www.storksnestchild.com
Page 4Copyright ©2011 by RAM
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Goals and Challenges:
Stork’s Nest was advertising through traditional methods of Yellow Pages, radio and local newspaper ads. Their original website was 100% Flash and not recognized by the search engines. Due to the downturn in the market, enrollments were dipping. They needed a measurable way to attract new visitors to the school for enrollment.
The Solution:
WSI’s solution for The Stork’s Nest Child Academy was to build a new website using the WSI eFusion platform. WSI also optimized the website for local place search in the spring of 2009. Afterwards, WSI initiated a pay-per-click (PPC) campaign using the call-to-action of “free initial registration worth $75”. For existing families, they were able to access easily downloadable calendars.
The Results:
WSI’s solution for Stork’s Nest provided the day care with a steady stream of leads coming from the website with workflows and requests for tours sent to specified locations. They immediately experienced a dramatic increase in leads and new enrollments to the school. WSI also used email marketing to follow up with prospective families that did not enroll but showed interest. This way, those leads were not forgotten but were nurtured for potential future enrollments.
From a search engine perspective, the website ranked page one for the following keywords: “Daycare Rhode Island”, “Day Care
“In a tough economy, we were hesitant to take on another expense for advertising, but WSI helped us to see that website marketing was a necessity in today's market. They were right! Our business has really blossomed and it is through the referrals that came through our website! We are truly grateful to work with such talented people and a company as fantastic as WSI. The return on investment (ROI) was astounding to me and it is all through WSI's commitment to our site that this was possible!”
Michele SteveninVice PresidentThe Stork’s Nest Child Academy
TESTIMONIAL
Rhode Island”, “Daycare East Greenwich, Daycare Warwick”, “Daycare Smithfield”. Since starting the project, there have been over 150 leads with approximately 50 new enrollments both full-time and part-time.
WSI Consultant:
SCOTT WASSERMANRhode Island, USA
www.wsiwikipro.com
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THE WEIGHT LOSS SHOW
Events & Exhibitions
www.weightlossshow.ae
"There would have not been any other way to expand awareness on the Weight Loss Show to so many people as we managed to do through WSI’s Internet marketing services. We at Linkviva Events appreciate WSI’s team for their expertise, advice and professionalism in customizing an Internet marketing campaign that was absolutely suited to our business and generated not only huge interest for our business online but also visitors walking to our event!”
Niousha EhsanBusiness Development Manager, Linkviva Events
TESTIMONIAL
Page 6Copyright ©2011 by RAM
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Goals and Challenges:
Prior to working with WSI, the client had challenges reaching anEnglish and Arabic-speaking target group interested in the topic of weight loss. They were running campaigns within a short period of time and seeing very little results. WSI’s objectives were to:
Gain exposure Leverage call-to-actions Increase conversions Capture information Target specific segments
The Solution:
WSI’s advanced digital marketing strategy for the Weight Loss Show included:
Web presence (Conversion Architecture) Brand building (online banners) Database building (registration form) Lead nurturing (email marketing) Ongoing review (testing and enhancing)
The solution that WSI implemented for the client included a great deal of creative design for the website and several banners that the company used to advertise its events. A professional website was built for informational purposes and acted as the uniting tool for all other marketing activities. A separate landing page was built in Arabic for those who clicked on the banner ads, which had Conversion Architecture elements. WSI used a top-notch email marketing and database system for the client and provided regular reports on the results of each campaign.
The Results:
By targeting the campaigns, WSI helped the client achieve 560 registrants for the event within 3 weeks specifically through WSI’s efforts. In addition, 12,352 visitors came to the site in only one month and more than 1,500 local leads registered online.
The client is extremely happy with the campaign and how targeted and effective it was. The campaign has achieved enormous results and value for money that traditional promotional activities could not deliver before. This in turn has resulted in impressive footfall at the event, which pleased both the organizers and exhibitors.
WSI Consultant:
HUSAM JANDALDubai, UAE
www.ezwsinet.com
Page 7Copyright ©2011 by RAM
ALL AMERICAN FENCE CORP
Fencing Contractor
www.allamericanfencecorp.com
Page 8Copyright ©2011 by RAM
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Goals and Challenges:
It became very clear to All American Fence that customers are more and more relying on the Internet to find contractors and not as much on the Yellow Pages. They began to realize they needed to focus more on the Internet for their marketing, so they decided to sign up for WSI’s digital marketing system. WSI’s objectives were to:
Increase the company’s web presence and generate leads Start PPC to generate immediate leads Start SEO for a long-term Internet
presence and to be found on major search engines above their competition
The Solution:
WSI’s solution involved: website design and development, search engine optimization (SEO) and pay-per-click (PPC). We replaced their old website with a new design and a new content management system (CMS). The website is now ranking at the top of Google’s page one listing for all of their originally targeted keywords. WSI plans to add additional keywords to expand geographic coverage.
The Results:
As a result of working with WSI, All American Fence Corp is now being found on the first page of the major search engines. Traffic to the site has increased significantly in the past 12 month. WSI measured the results using ranking reports, web analytics reports and pay-per-click reports.
Website traffic has more than doubled because of WSI’s Internet marketingMonthly visitors have increased from
1,600 in Sept 2009 to 4,000 in Aug 2010 Almost all of the client’s targeted
keywords are now ranking in the top 5 positions on Google, Yahoo! and Bing Back in Sept 2009, most of the keywords
were not even in the top 100 across all 3 search engines
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
“Through WSI’s customized SEO and PPC marketing system, we have been able to jump to the front page of major search engines. WSI has always been very knowledgeable, thorough, prompt and dependable. The WSI team is always accessible and able to answer any questions we may have right away. We would recommend WSI to any business that is looking to expand and develop their marketing online”.
Kim MyersOwnerAll American Fence Corporation
TESTIMONIAL
Page 9Copyright ©2011 by RAM
VALUE LOGISTICSTransportation
www.value.co.za
Page 10Copyright ©2011 by RAM
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Goals and Challenges:
Prior to working with WSI, Value Logistics had no website presence at all despite their status as a Johannesburg Stock Exchange listed company. Instead, the company was spending $180,000 annually on Yellow Page advertising. WSI’s goal was to develop a professional web presence for the client and help them generate leads online.
The Solution:
WSI created a customized digital marketing plan for the client that included:
A new, professionally designed marketing website Online “request a quote” forms SEO for the entire website 5 content pages per month Analytics measurement and regular
consulting Article submissions An ongoing link building strategy Advertising in online classifieds and
industry-specific directories
The Results:
As a result of working with WSI, the client was able to compete more effectively online against bigger competitors through their professional online presence. WSI reduced their Yellow Pages marketing spend by 50% through effective online marketing.
The client gained 1,978 inquiries from their website through WSI’s campaign between May 2009 to July 2010, 10% of which converted into customers resulting in over $100,000 worth of sales.
WSI Consultant:
FRANCOIS MUSCATSouth Africa
www.wsioms.co.za
“WSI and their team have been instrumental in generating leads and growing Value’s business online. WSI has helped us achieve excellent results in this competitive industry”.
Tracey Le RouxMarketing ManagerValue Logistics
TESTIMONIAL
Page 11Copyright ©2011 by RAM
THE ALEA GROUPB2B Lead Generation
www.thealeagroup.com
Page 12Copyright ©2011 by RAM
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Goals and Challenges:
The ALEA Group had no Internet marketing strategy before working with WSI. The company was only found online for keywords related specifically to their company name. WSI’s objectives were to improve the company’s visibility on the search engines for industry-related keywords, showcase their president as a thought leader as well as generate leads online.
The Solution:
WSI created a content marketing blueprint for the company. In addition, we conducted initial keyword research, compiled a competitor report, optimized some pages on the company’s existing website and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
We also re-designed the company’s blog, optimized the WordPress plug-ins and published content for the blog, which the company provides, on a regular basis.
The Results:
The ALEA Group’s website is now being found on the search engines for industry-related keywords in a very competitive area. The keywords that the site has been optimized for include: “B2B lead generation”, “lead generation” and “appointment setting service”. This is a highly competitive industry and the company is very happy that they are now visible in the search engines for keywords related to their industry.
As a result, traffic to their site has increased drastically as well. Between September and December 2010, website traffic increased 89% over the traffic received between May and August 2010.
WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
“We engaged with WSI 3 months ago to help with ALEA's SEO ranking on Google. WSI presented a plan and delivered on the plan. We are now on page 1 of Google when you type ‘lead generation’. WSI made the process painless and seamless. It is like watching someone who is in complete control of their craft at work. I have no hesitation recommending WSI for any web-related project”.
Louis FoongPresidentThe ALEA Group
TESTIMONIAL
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MOBILE MARKTelecommunications
www.mobilemark.com
"We have heard nothing but positive comments about the new website. Visitors are drawn in from the first page and find it easy to move around the website. We are grateful for the advice and assistance we received from WSI. WSI guided us through web design, page creation, database maintenance and search engine optimization. It is one thing to have a website and another to have an effective website. It was an eye opener to realize all the factors that go into building an effective website”.
Eleanor SylvanVice President MarketingMobile Mark, Inc.
TESTIMONIAL
Page 14Copyright ©2011 by RAM
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Goals and Challenges:
Mobile Mark wanted to generate interest among existing customers and prospects in their database for the SMW Series, a modular antenna design that allows 2, 3, or 4 different antennas to be combined in 1 antenna housing. They also wanted to generate entirely new leads.
The Solution:
A printed application brochure was developed to explain the features and benefits of the product, explain model numbers and the many combinations possible, and give application examples so that their customers can envision the antenna in their setting.
It was the electronic use of the brochure in conjunction with other electronic material that helped Mobile Mark truly increase the number of people who became familiar with this product. Here are the details of the solution:
Product descriptions were added to the website as models were developed An electronic version of the brochure was
added to the tech library on the site A link to the electronic version of the
brochure was added on the front page A Featured Products section was added to
the Product Database section of the site Links were added from the Featured
Product section to the brochure and product listings An electronic Mobile Mark e-newsletter
was sent out with links to both the products and the brochure SEO pages were developed to reinforce
links to the Mobile Mark website
Press releases were distributed online with links back to the website The sales team was able to direct
prospects to the product information on the website and they were able to send out electronic links to the brochure
The Results:
The website was launched in May 2009 and below are some of the results achieved:
Total SMW & MGW units sold increased 64% year-over-year based on Jan-May sales For just the SMW antennas, the units
increased 74% in the same periodUsing the combined SMW & MGW sales
dollars for the Jan-May period, the sales dollars increased 62%, which is in line with the increase seen in the units For only the SMW antennas, the sales
dollars increased 73% The number of distinct models sold
increased 22% from 2009 to 2010 For the number of series (i.e. without
considering the cable and connector combinations) the number of series increased 27%
WSI Consultant:
NANCY VINKLERPennsylvania, USA
www.wsisimplyroi.com
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ABC GLASS & MIRRORShower Door and Window
Installation
www.abcglassandmirror.com
Page 16Copyright ©2011 by RAM
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Goals and Challenges:
ABC Glass & Mirror wanted to switch from traditional advertising to digital marketing. He had just built a brand new website with absolutely no organic web presence at all. He contacted WSI, along with several firms in his area, but decided to go with WSI because we explained exactly what we would do, how we do it and what he could expect - in non-technical terms. WSI’s objectives were to lessen the company’s dependence on traditional advertising over time and re-balance it to primarily online media.
The Solution:
Before working with WSI, they had zero PR and did not show up on the search engines for any search terms at all. WSI initiated a campaign that involved: marketing consulting, a website makeover and ongoing maintenance, search engine optimization (SEO), social media training and ongoing consulting as well as implementation assistance.
The Results:
ABC Glass and Mirror has seen a dramatic increase in their online leads and has been able to rebalance their marketing budget to the more flexible and measurable (and effective) online media.
We now have a total of 321 first page rankings, including several #1 rankings across all of the major search engines. We also have a tremendous amount of #2 and #3 rankings. In addition, the company is now interacting with clients in their local area via social media.
The company estimates that about 80% of all new calls come via search on the web. In a tough economy, they have experienced growth over the last two years. They have brought on two new members this year and feel they may need to look for additional members if business keeps up.
WSI Consultant:
CHUCK BANKOFFCalifornia, USA
www.wsieworks.com
“I just wanted to take a minute to thank WSI and your team. What an awesome job you are doing! In less than two months, I'm finding us on the 1st page of Google and in some cases we’re in the 1st position. Business is steadily picking up and with this economy it could not have come at a better time. I'm letting my friends and colleagues know how much WSI has helped us out. Thanks again for all your hard work!”
Micah HowellOwnerABC Glass and Mirror Inc.
TESTIMONIAL
Page 17Copyright ©2011 by RAM
“We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI has integrated our core business and offline efforts into an effective online campaign. Their SEO program in particular has had a dramatic impact on our business".
Cathy ResideC.O.O.Mardi Gras Gaming
TESTIMONIAL
Page 18Copyright ©2011 by RAM
MARDI GRAS CASINO & RACETRACK
Casino, Racing and Entertainment
www.playmardigras.com www.mardigrascasinowv.com
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Goals and Challenges:
Before working with WSI, Mardi Gras Casino and Racetrack in Florida, USA was not ranking on the first page of Google in the very competitive gaming and entertainment market of South Florida. At the time, they had modest traffic to their 40-page site that was built without Conversion Architecture and inadequate search engine optimization (SEO). They were not running a pay-per-click (PPC) campaign, conducted very little social media marketing and did not have a blog.
Mardi Gras Casino and Racetrack in West Virginia, USA opened a brand new hotel in the summer of 2010. WSI was assigned the task of generating reservation requests as well as raising overall awareness of the property.
The Solution:
For Mardi Gras Florida, WSI created an entirely brand new 100+ page site as part of a comprehensive online marketing program. We developed a creative concept that provided powerful Conversion Architecture to the site focusing on their key profit centers. We wrote 100 pages of original keyword-rich content and continue to make daily content updates to the site.
Since the launch of the site, WSI began managing all of their social media marketing including: creating new Facebook and Twitter pages, posting to them on a daily basis, developing exclusive Facebook and Twitter promotions and running Facebook ads. We also manage an ongoing PPC campaign, a link building program as well as write, optimize and distribute content on their blog weekly.
For Mardi Gras West Virginia, we launched a pilot PPC campaign to generate phone call reservations for their new hotel
The Results:
In less than 6 months, Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms. In many cases, they dominant the first page appearing multiple times with results from the site, blog and video channels. The volume of site traffic during this initial 6-month period has increased over 300%.
At the Mardi Gras West Virginia hotel, our PPC campaign was just as successful. Our conversion goal is to generate phone call requests for reservations. In the first 4 months of the PPC campaign, we have generated an average of 122 calls per week at a cost of $2.38 per call. These results have provided an outstanding ROI for the hotel. They expanded the budget for PPC for 2011. We will also be launching a comprehensive integrated online marketing program for the West Virginia property including a new 100+ page site.
WSI Consultant:
PETER V. DECRESCENZOFlorida, USA
www.wsi-onlinesolutions.com
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Page 20Copyright ©2011 by RAM
POCO SOLAR ENERGY INC.
Solar Energy
www.pocosolar.com
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Goals and Challenges:
POCO Solar was not visible on any search engines. They were relying mainly on traditional marketing methods such as Yellow Pages, direct mailers, etc. But they knew that marketing is shifting from these traditional methods to the Internet. They knew they needed to focus more on the Internet because they realized the power of the Internet and did not want to fall behind as their competition was making the transition.
The Solution:
WSI’s services included search engine optimization (SEO), pay-per-click (PPC), content marketing and reputation management. WSI initially targeted 20 keywords for SEO, all of which started to rank at the top of the first page in less than a year. We have added 50 keywords to the campaign, 20+ of which are already on the first page.
The Results:
Here are the results of WSI’s solution:
Traffic increased more than 50% in less than 12 months Remarkable improvement in visibility (40+
keywords ranking on the first page of major search engines) PPC is working well and consistently
providing 300 to 400 clicks and a steady stream of leads During Q1 and Q2 of 2010, the client
generated $175,000 worth of business from Internet leads in about 3 month This produced more than enough profit to
cover the online marketing cost for the year
“I take this opportunity to commend the WSI team on the excellent Internet marketing results you produced for POCO Solar Energy Inc. We know we made the right decision by working with a global company like WSI that’s available to us locally! The project management skills and hands-on approach of your team is impressive and has delivered very good results for us. We plan to expand our Internet marketing efforts and increase reliance on the Internet to generate leads for us. I would not hesitate to recommend WSI to other business owners”.
Greg CorderoPresidentPOCO Solar Energy, Inc.
TESTIMONIAL
WSI began providing reputation management services to POCO Solar to monitor reviews and encourage positive reviews. We will continue to monitor, research, and provide value added services for POCO Solar.
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
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FIRST CONSULTING GROUP (FCG)
Training and Consulting
www.firstconsultinggroup.com.mx
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Goals and Challenges:
Before working with WSI, the client had a lot of people providing basic information, such as dates and training programs by phone, face-to-face and email rather than through an online presence.
They also only had local coverage and wanted to expand their reach. WSI’s goal was to develop regional and national coverage by helping the client be found in Google, while reducing costs by having all their information online.
The Solution:
To meet the needs of First Consulting Group, WSI built a robust website with a very functional calendar of events where clients can register for FCG’s training programs. We also did some search engine optimization (SEO), so they could target their services in different cities.
We have submitted their seminars to related directories and we have built many landing pages per topic, which has helped in the SEO strategy. This way, the client can be in the top results not only with one listing but two and sometimes even more listings.
“Great work, great design, I don’t even want my competition to know about what I’m doing. Thanks a lot to WSI!”
Juan Manuel Flores CervantesSocio ConsultorFirst Consulting Group
TESTIMONIAL
WSI Consultant:
JORGE CONTRERAS Coahuila, Mexico
www.wsifirstsolutions.com
Page 23Copyright ©2011 by RAM
The Results:
This professionally designed website ranks very high in the search results for a lot of the keywords related to FCG’s services. The site is also very functional meeting all the needs that the client had initially. From July 2009 to July 2010, the client experienced a 305% increase in direct sales as a result of WSI’s services.
Page 24Copyright ©2011 by RAM
CORNERSTONE MONTESSORI PREP
SCHOOLPrivate School
www.cornerstoneprep.ca
“Almost immediately after working with WSI, we received inquiries several times per day as well as a number of walk-ins every week. Through the website, our enquiries have increased tenfold and has enabled us to increase our marketing profile by a substantial margin. I have been and continue to be impressed with the effectiveness of WSI as well as their level of professionalism, personal attention and commitment to their clients' success. I would highly recommend them to anyone wishing to enhance their marketing profile".
Dr. Stephanie LingPrincipalCornerstone Montessori Prep School
TESTIMONIAL
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Goals and Challenges:
Prior to working with WSI, Cornerstone Montessori Prep School had no digital marketing strategy and was only seen online for keywords related to the company name. Their lead generation consisted of advertising in Yellow Pages, educational directories, educational magazines, referrals and the sign outside their school. They needed to increase enrollment to keep the school going.
The Solution:
Using the WSI eFusion platform, WSI re-designed the school’s website and conducted a targeted pay-per-click (PPC) campaign for 3 months to generate immediate traffic to the website. We also helped them streamline their processes by creating specific forms on the website for job employment inquiries, to book a tour of the school and a more detailed Admissions Application. The site is even used for parents to RSVP for special events and raise funds for special charitable projects.
In addition to the above, WSI also created a content marketing blueprint, conducted keyword research, compiled a competitor report, optimized the website pages and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
Recently, WSI also created a custom Facebookpage for the school and are in the works of designing a blog for the principal.
Page 25Copyright ©2011 by RAM
The Results:
Particularly due to the changes Google has made to local search recently, the school is on page 1 of Google for terms related to “Toronto Montessori School”. When the new website went live and we started generating traffic from Google PPC ads and Facebookads, they were receiving 3 calls a day as well as people dropping in to ask for a tour of the school and several online inquiries.
In addition, over the last year:
32 people signed up for their newsletter 27 people completed the Admissions
Application Request Almost 100 inquiries for more information
came in via the contact form Inquiries from other organizations
interested in working with the school came through
As a result of WSI’s outstanding results for the school, they did not renew advertising with Yellow Pages or any of the other subscription except for the one online directory that is sending them more traffic.
WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
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THE FIREPLACE CENTER & PATIO SHOP
Retail (Fireplaces, BBQs, Hot Tubs)
www.fireplacecenter.com
“On behalf of our entire team, a big thank you to WSI for your excellent job in creating our new website and conducting continued developments and ongoing improvements to the site. We appreciate your quick understanding to our industry, your patient and gentle manner in implementing the latest technology and our ongoing marketing meetings to help keep us focused and on track. I always feel that WSI has our best interests at heart and appreciate your fierce loyalty”.
Andy CotnamGeneral Manager / PresidentThe Fireplace Center and Patio Shop
TESTIMONIAL
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Goals and Challenges:
A WSI Competitive Analysis revealed that The Fireplace Center’s online presence was not as strong as it could be in the following areas:
The look and feel of the website was not consistent with the offline advertising and branding of The Fireplace Center & Patio Shop and the sale of luxury items Search engine optimization was strong, but
only in the primary products and brand Conversion Architecture was non-existent
and analytics revealed that visitors had difficulty navigating the 500-page website A customer retention strategy was yet to
be established (no email database)
The Solution:
WSI’s digital marketing solution for The Fireplace Center included:
A detailed competitive, market and product analysis Strong Conversion Architecture website
consistent with the sale of luxury goods and offline advertising 100% content creation and creating a
simplified product hierarchy Implementation of an online catalogue 500-page site was condensed to 100 pages
while at the same time increasing search engine presence and without diminishing the value visitors derive from the site PPC campaign design and management YouTube channel creation and embedding
of videos (TV appearances and ads)
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Monthly-specific sales promotions matched to offline marketing mix Monthly presentation to the executive
and sales team to ensure the online strategy is aligned to sales strategy Developed a social media optimization
(SMO) strategy consistent with a mature / conservative brand and created branded Facebook page and Facebook profile and trained staff on social media etiquette Consulted on aspects of sales and
marketing best practices
The Results:
As a result of WSI’s services, the company experienced the following:
14% increase in year-over-year sales 28% increase in year-over-year website
visitors (10,500 more visitors) 188% increase in conversions compared
to same period last year More business in one day of the spring
sale than achieved in a quiet month of prior year Since launch to date, 76% of the website
visitors are new to the website
WSI Consultant:
ROGER HARLEYOntario, Canada
www.wsiknowweb.com
Page 28Copyright ©2011 by RAM
GILLETT & JOHNSTON (CROYDON) LTD.
Manufacturer of Clocks, Bells and Carillons
www.gillettjohnston.co.uk
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Goals and Challenges:
The company has a world-class reputation for manufacturing clock, bells and carillons for landmark buildings and churches throughout the world. Most of the company’s business was generated by repeat business from existing clients or word of mouth. Little to no business was being generated from the Internet.
Whilst the company is proud of its long tradition, it was keen not to appear out-of-date and out-of-touch with the modern world. Their old website looked old fashioned and did little for their public image.
The Solution:
WSI developed a search engine friendly website that conveys the image of a company proud of its history whilst appearing modern and progressive. All pages were optimized for one primary and a couple of secondary keywords / key phrases and each page has the primary keyword in the URL.
The Results:
The new website produces around 200 enquiries from all over the world each month. It is an excellent showcase of their work and achieves the company’s objectives of giving a modern fresh appearance to an old established business. Recent commissions gained via the website include new work from a variety of sources, including installations as far afield and varied as the Falkland Islands, Singapore, Spain and Haiti.
Page 29Copyright ©2011 by RAM
Considerable business has been generated by the website and they are delighted with the results and even more delighted with the quality and quantity of business now being generated by their new website.
WSI Consultants:
CHRIS GRIFFIN & LESLEY BLACK Surrey, UK
www.wsiims.co.uk
“Further to our telephone conversation last week, this is to confirm that we would be delighted for you to use our website for your [showcase]. I would like to take this opportunity to say how delighted we were with the way you managed our project. You listened to our requirements and understood what we wanted to convey through our website. The follow-up service has been superb and we would have no hesitation in recommending your services".
Jenny CoombesDirectorGillett & Johnston (Croydon) Ltd
TESTIMONIAL
Page 30Copyright ©2011 by RAM
SAGE REALTYReal Estate
www.findahomeinpa.com
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Goals and Challenges:
In a competitive marketplace where home buying was at a near standstill, Sage Realty needed to reach these Internet savvy home buyers. Additionally, they wanted to be sure to integrate their brand, marketing messages and search marketing efforts into a cohesive Internet marketing strategy. WSI’s objectives were to continue to move the website rankings up in the organic search listings as well as distribute marketing messages out on the Internet via digital marketing methods.
The Solution:
WSI trained Sage Realty personnel on how to set up and optimize their social media accounts such as Facebook, Twitter, LinkedIn and blog entries. From February 2010 to July 2010, Sage Realty began a submission program with WSI that included optimizing and distributing articles, press releases and videos to increase SEO exposure.
WSI not only guided the company through these new technology frontiers, but also helped them grow their business especially in an industry where many businesses were closing their doors
The Results:
Sage had the following results for 2010 in the 2nd year of the new website:
5 potential home buyers found them searching online 3 signed up to buy and 2 bought in 2010 The rest are potential clients for 2011
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Purchased homes had values totaling over $2,500,000 They expect the third client to buy in the
next 2 months with an anticipated commission of roughly $11,000 Commissions on the clients who have
bought are over $64,000 this year
“WSI’s services are a vital part of Sage’s overall marketing strategy, which includes a variety of strategies. The purpose is to integrate all as one ‘brand’, with Sage being seen as the expert or leader in that niche. WSI has encouraged us to move beyond a well-designed website with state-of-the-art home search features to submission of videos, whitepapers, press releases, social media postings and other peripheral strategies to boost our rankings".
Linda WaltersOwner and Exclusive Buyer AgentSage Realty, LLC
TESTIMONIAL
WSI Consultant:
NANCY VINKLERPennsylvania, USA
www.wsisimplyroi.com
Page 32Copyright ©2011 by RAM
KAYA SKIN CLINIC Beauty and Skin Care
www.kayaskinclinic.me/lp
“WSI has spearheaded Kaya Skin Clinic’s entry to the online platform. They have a good understanding of consumer online behavior and are up-to-date with the latest trends and incorporate those well into the strategy for our brand. Our online awareness scores according to a brand tracker have doubled since WSI has come onboard”.
Samir SrivastavBusiness Head MENAKaya Skin Clinic
TESTIMONIAL
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Goals and Challenges:
Kaya Skin Clinic wanted to reach a targeted audience through their web presence. They wanted to promote their clinic online, generate more leads and achieve a better return on investment (ROI). WSI’s objective for the client was to achieve the following goals:
Launch a professionally designed and executed online marketing strategy Generate leads from targeted search
advertising and banner campaigns Increase customer engagement with a
strong social media strategy
The Solution:
The solution that WSI implemented included the following Internet marketing services:
Conversion Architecture Search engine marketing (SEO and PPC in
English and Arabic) Social media (policy development,
optimizing and tracking social profiles) Online directory submissions Content marketing (blog writing,
publishing, reviews and posting) Online banner advertising Monitoring and tracking effectiveness
The Results:
Since launching this campaign, Kaya Skin Clinic has achieved the following results:
• Generated nearly the same amount of leads in the first 3 months as what their previous agencies achieved within a year!
Page 33Copyright ©2011 by RAM
• BEFORE: Through campaigns that ran prior to WSI’s involvement, the client generated approximately 2,400 leads within one year• AFTER: Within the first 3 months, WSI generated nearly 2,000 leads
When matching the media budget for comparative purposes, the results for the equivalent activities for the sample campaign are as below:
WSI’s campaign generated 2 times more impressions and most importantly, 2.5 times more leads Independent research by a global market
research company (TNS) has shown that even after the first month of the online campaign launched by WSI, online medium as a source of brand awareness (recognition) by the target audience has increased by 2 times
The client was unhappy with their former Internet marketing partner because they paid a lot of money and didn’t get their expected results. However, with WSI they are very satisfied with their current campaigns and happy with the cost-effective services that WSI offers them.
WSI Consultant:
HUSAM JANDALDubai, UAE
www.ezwsinet.com
Page 34Copyright ©2011 by RAM
EGGINGTON DAIRYLocal Milk Dairy
www.eggingtondairymilkdelivery.co.uk
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Goals and Challenges:
Eggington Dairy wished to increase awareness of their dairy milk home delivery service Eggington Dairy needed milk delivery
orders within a local area
The Solution:
A landing page was created that was fully optimized for local search using only organic techniques The landing page included a contact form
with a thank-you page The landing page was manually submitted
to the search enginesWe added search engine verification files,
created XML sitemaps and submitted thoseWe also created robots.txt and geo tags
and added those too
The Results:
Within 1 week of launching the landing page, it was appearing on the first page of Google for over 20 different search terms. Most of these terms appeared not only on the first page, but also in position 1 of Google. Other results included:
An increase in visitors to her website from a standing start to over 1000 visits in a few months – we measured this using Google Analytics 63% of the traffic to her website coming in
on a purely organic search - as seen through Google Analytics Orders placed – 5 new clients in two weeks,
and continuing to grow – this was verified by the client
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WSI Consultant:
TRACY SPENCENorthamptonshire, UK
www.totalwsinetsolutions.com
"Eggington Dairy, a part of Pecks Farm, has worked with WSI on a number of projects, namely creating landing pages to help promote our home milk delivery service and our hand-made, fresh produce hampers. WSI and their team have been helpful and professional throughout, always guiding us down the right path, and nothing is too much trouble. Both landing pages have been a tremendous success in hitting their targeted audiences, resulting in increased sales almost from day one, which was a great boost! We would and indeed have recommended WSI's services to other businesses wanting to increase their online presence".
Fiona PeckManaging Director Eggington Dairy
TESTIMONIAL
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CBT COACHESLuxury Coach Hire Services
www.cbtcoaches.co.za
“As an existing client of WSI, I had full faith that they would deliver as they did with my other business. They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner".
Jacques ErasmusOwnerCBT Coaches
TESTIMONIAL
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Goals and Challenges:
This is an existing client of WSI who started a new venture in anticipation of the coach services that would be needed during the 2010 Soccer World Cup. Before CBT Coaches became a client, they had no web presence at all because the business was brand new. The challenges that lay ahead included:
Setting up a web presence from scratch Generating qualified leads online Competing with other South African tour
operators that were already established
WSI’s objectives were to:
Create a professionally designed website that would convert well Create a content blueprint for the website Apply an ongoing SEO strategy to improve
the website’s search visibility Design a long-term organic search strategy
that will keep CBT Coaches at the top of search engines for “corporate events and large event passenger transport logistics” Develop keyword-specific landing pages for
targeted PPC campaigns, designed to convert search visitors into clients Drive targeted traffic to the website Develop a content marketing plan to
increase online brand awareness Track performance using Google Analytics Provide the client with monthly
performance reviews that will drive marketing campaign adjustments and provide data to determine marketing effectiveness
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The Solution:
WSI created a professionally designed marketing website for the client and conducted a series of Internet marketing services such as: develop a PPC campaign that drove targeted traffic to the website, optimize the entire website, provide 4 content pages per month, measure analytics and offer ongoing consulting.
The Results:
The project started from scratch since this was a start-up business and the results exceeded all the business goals for the year. Through this experience, WSI demonstrated that we could generate leads quickly through Internet marketing. Some of the results include:
4 out of every 10 leads came from the site Generated $8,000/mon recurring revenue During the 2010 Soccer World Cup month,
CBT generated $300,000 in revenue through their website
o4 sales per monthoAnnual revenue $396,000
WSI Consultant:
FRANCOIS MUSCATSouth Africa
www.wsioms.co.za
Page 38Copyright ©2011 by RAM
DIABLO SOLAR SERVICES Solar Energy
www.diablosolar.com
“I am approached everyday by web marketing companies but the solution offered by WSI made the most sense to me. The different levels of service packages allowed us to ‘test the water’ before increasing our participation. Your ongoing result monitoring and review methodology works very well as we can make changes to improve effectiveness and track our return on investment. Thank you team WSI!“
Phil DeatschOwnerDiablo Solar Services, Inc.
TESTIMONIAL
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Goals and Challenges:
Prior to working with WSI, Diablo Solar Services was not being found on the major search engines. In fact, when searched for their company name “Diablo Solar” on Google, another company would come up above them, which annoyed the owner great deal.
They have relied on traditional marketing methods and referrals for all of their business for over 25 years. They were very successful. But the owner was beginning to realize that he needs to have a better presence on the Internet. They have not done any Internet marketing prior to meeting with WSI. This company is serious about marketing as they allocated a significant amount of their budget for marketing every year, and they were ready to shift some of that money to the Internet.
WSI’s objectives were to help the company be found organically for local searches for solar-related keywords within their territory and to generate traffic to their website immediately.
The Solution:
WSI provided Diablo Solar search engine optimization (SEO), pay-per-click (PPC), blog writing, content writing, email marketing and video optimization services.
This is an ongoing campaign. They are ranking in the top 5 for all of their originally targeted keywords – top of the first page of Google. WSI has since added additional keywords to expand geographic coverage and they are beginning to show up on the first page for these terms as well. We have also added articles and videos to the campaign, which are also showing up on the first page.
Page 39Copyright ©2011 by RAM
The Results:
As a result of WSI’s services, Diablo Solar is now being found on the first pages of all major search engines for their keywords. Traffic to the site has increased drastically.
Number of visitors has increased more than 3 times since September:
oSeptember 2009: 463oOctober 2010: 1466
PPC - 500 clicks per month on both Yahoo! and Google SEO - Most of their keywords are ranking
at the top of the first page
The most remarkable result is this Google search result - they get 10 links at the top of the first page:
1 for PPC 1 for a local listing 1 for articles/blogs 3 for SEO 4 for videos
WSI measured these results using ranking reports, Google Analytics and PPC reports.
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
Page 40Copyright ©2011 by RAM
B-SAFE ELECTRIC Electrical Services
www.b-safeelectric.ca
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Goals and Challenges:
Before working with WSI, B-Safe used to have a basic website for several years, which did not produce results for them. When B-Safe started working with WSI, our goals for the new site were to:
Create a professional looking site that reflected the company’s brand and image Achieve higher Google rankings for relevant
keywords Generate more leads and a better
conversion rate
The Solution:
WSI’s solution was to start with a small website (10 pages) for B-Safe. We optimized that site for local search focusing on Mississauga and the Greater Toronto Area. Our overall campaign included: search engine optimization (SEO), web analytics, Google local listings and copywriting.
The Results:
As a result of working with WSI, B-Safe now has a professional looking website that is constantly being updated. The site is visited by hundreds of visitors that find the website using dozens of relevant keywords related to the company and its industry. B-Safe is now generating around $50,000 from new businesses every month.
To evaluate and continually enhance our results, WSI measures the following:
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Basic metrics: number of visitors, time each visitor spends on the site, number of pages visited, bounce rates, etc. Other metrics: geographic area of visitors,
sources of traffic, keywords that generate traffic, names of the companies who are finding the B-Safe Electric website
WSI Consultant:
VICTOR CASTELLANOS Ontario, Canada
www.wsileadgenerator.com
"We have had a website for many years and the site was not doing much for my business. In February 2009, WSI started managing my website. They meet with us on a regular basis and contunouslyadjust it. My website is now updated and keeps growing. But the neat thing is that now B-Safe is at the top of Google for relevant searches, which have generated hundreds of thousands of dollars in business with customers that I otherwise would have never met".
Brian ScheeleMaster ElectricianB-Safe Electric
TESTIMONIAL
Page 42Copyright ©2011 by RAM
SUNSWEET Food and Beverage
www.sunsweet.itwww.facebook.com/sunsweetones
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Goals and Challenges:
Prior to working with WSI, Sunsweet’s primary marketing focus in Europe was traditional advertising channels, primarily TV. Our challenge was to devise an Internet marketing initiative that integrated well with Sunsweet’straditional TV advertising campaign.
The Solution:
Collaborating with our WSI colleagues in Italy, we launched a new website dedicated to the Italian market and ran successful search engine marketing campaigns. Some of the elements included search engine optimization (SEO) and paid search campaigns with a focus on building targeted traffic and ultimately a customer loyalty program enabling the client to engage in an email marketing initiative with existing and prospective customers.
In collaboration with Sunsweet’s marketing team, WSI also ran an online video contest over a 6-week period. The online campaign ran in conjunction with an offline TV ad campaign and was heavily promoted on product packaging that hit the stores prior to the launch of the online campaign.
Below are the elements that we developed and executed for the Sunsweet campaign:
Development: website, landing page, Facebook Fan page and YouTube channel Marketing: PPC, social media strategy, SEO
strategy Consulting: split testing different ad groups,
defining target audience for campaigns listed above
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The Results:
Below is a summary of the results:
16,770 visits and 9,976 unique visits 59.17% new visits 80,662 page views (total) 33,651 video views 3,745 email subscriptions Conversion rate of 37.5%
WSI Consultant:
CORMAC FARRELLY Dublin, Ireland
www.wsionlinemarketing.ie
“WSI has consistently proven to be a highly professional and reliable supplier. Their work is always of a high calibre and executed in a timely manner. WSI wants to go the extra mile, wants to find the best way to do things. They are creative and are endlessly resourceful both in terms of design and ideas for online activities. They have a genuine concern to deliver value for money, and have a relentless attention to detail”.
Amanda BishopMarketing DirectorSunsweet Europe
TESTIMONIAL
Page 44Copyright ©2011 by RAM
MUSTARD SEED CANADA Non-Profit
www.mustardseedcanada.org
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Goals and Challenges:
Before working with WSI, the non-profit organization, Mustard Seed Canada, had no Internet marketing strategy, was using a template website and was very concerned that their current donorbase was aging with no strategy to get new, younger donors. WSI’s objectives were to re-design the website, improve its visibility in the search engines for industry keywords, generate support online and create a social media strategy for them.
The Solution:
WSI re-designed the organization’s website using the WSI eFusion platform and set up a method for staff and volunteers to make changes to the website as necessary. In addition, we created a content marketing blueprint, conducted initial keyword research, completed a competitor report and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building.
We also ran a targeted pay-per-click (PPC) campaign for 3 months to generate immediate traffic to the website. We also created a custom Facebook page for them and did a 3-month social media campaign to start generating interest.
The Results:
As a result of WSI’s services, Mustard Seed Canada began to appear on page 1 of Google for 4 of the 5 keywords we were targeting. Their fanbase on Facebook went from 0 to almost 800 people. In addition, they have received increased traffic to their new site.
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WSI has completed Phase 1 of the project, which is to increase brand awareness for the organization and start building relationships with a younger donorbase. Since then, they have received a few inquiries from other organizations that found them online and want to be involved in a project.
“We knew mass mailing was proving to be less and less rewarding. Now with WSI, we’re learning new ways to share how Mustard Seed is providing better opportunities for children in Southeast Asia. As we learn how to engage people online, we’re finding more people keeping in touch. And yes, we’ve found that there are young people out there who care enough to make a contribution”.
Lucie HowellAdministratorMustard Seed Canada
TESTIMONIAL
WSI Consultant:
LIANA LINGOntario, Canada
www.wsiwebconnects.com
Page 46Copyright ©2011 by RAM
TALLINN HOTELS (ALDERA HOTEL LTD)
Accommodation
www.tallinnhotels.ee
“After few meetings with WSI, we felt that this is the right company to work with – now considering the new website we admit that the choice was right! They are helpful and respond quickly to our concerns. All questions have been answered. We already see how successful our cooperation has been. Within the first months of our website being online and after our monthly meetings with WSI, we have seen how the most important numbers have been doubled. I am very satisfied we chose WSI”.
Alver PupartSales and Marketing DirectorTallinnHotels / Aldera Hotell OÜ
TESTIMONIAL
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Goals and Challenges:
Before working with WSI, the client had an outdated website design and a poor Internet marketing strategy. They were not satisfied with their website statistics: bounce rate 67%, average time on site only 1:24 and only 2 pages seen per visit. As their main source of leads and bookings comes online and their budget for this is quite high, they realized that they were wasting money and asked WSI to help them.
TallinnHotels operates 4 hotels with different price range. One of the project goals was to make it easier for clients to find the best hotel for them. The objective of this project was to re-design the brand for TallinnHotels, starting from the website and end with business cards. We also wanted to create a search engine optimization (SEO) strategy and integrate social media to marketing plan and get more bookings online.
The Solution:
WSI designed and created a new website for the company focused on Conversion Architecture and integrated it with social media. The website features: online booking functionality, contact form, phone booking, email booking and social media connections. In addition, we added an online support feature allowing the hotel staff to help their clients book the right room.
To make it easier for clients to decide which hotel room to book, we integrated a 360-degree view feature within this site. The site is in 4 languages: English, Estonian, Russian and Finnish.
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TallinnHotels’ Facebook and Twitter pages were designed following the website style. Also new email templates and email footers were designed. To make it complete, we designed new business cards as well. WSI is doing SEO and running PPC campaigns in 5 countries and helping them with email marketing.
The Results:
The hotel is very happy with WSI’s solution and the results we have produced. They like the new look of the website and other marketing materials as well as the social media pages.
They appear on the first page of Google for the main keyword phrases “Tallinn Hotels” and “Tallinn Hotel” Total visits increased from 4000 to 5000Website bounce rate dropped from 67%
to 45% Average time on site increased from 1:24
to 2:26 Pages per visit increased from 2.0 to 3.5
WSI Consultant:
ARMIN TULLHajumaa, Estonia
www.wsionline.ee
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HR SOLUTIONS, LLCHuman Resources / Consulting
www.hrsolutionsllc.com
“Since the WSI team took over my web marketing, I have seen a significant increase in website inquiries and new business generated from the website. We track where all of our business comes from, and in the past year, web marketing has surpassed all other forms of marketing for new business”.
Renee McNallyOwnerHR Solutions, LLC
TESTIMONIAL
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Goals and Challenges:
Prior to WSI, HR Solutions was using multiple companies/consultants for web design, copy writing, email marketing and site updates. Company owner Renee McNally was managing pay-per-click (PPC) ads on her own. WSI was brought in to handle search engine optimization (SEO), and frequent disagreements arose between all parties as to the best courses of action – a classic case of "too many cooks in the kitchen". The company owner was constantly forced to make decisions with conflicting input from several consultants. Overall, web marketing became stagnated.
The objectives of the project were to provide a more cohesive and comprehensive web marketing plan, and to provide the company owner with a single point of contact, with consulting input that was based upon verified best practices. It was also evident that a website solution that included a blog, e-commerce and email marketing could benefit the company.
The Solution:
WSI recommended modifications to the existing website design to make it more user-friendly, based upon current Conversion Architecture practices. The website was converted into a WSI eFusion site, with training for the company to make their own website updates and send newsletters. Features of WSI eFusion used include: e-commerce, email marketing, ad rotators, categorized literature lists and the blog.
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WSI continues to provide complete SEO services, as well as assistance with blog updates and suggestions for making better use of the website in general. Most recently, HR Solutions started using separate secure zones on the website for their individual client companies.
The Results:
In the initial 3 months after WSI began working with HR Solutions, website traffic increased by more than 41%. Search engine traffic went from 54% of all website traffic to 71% of all traffic. As of December 2010, website traffic is up 56% overall, with more than 86% of all visits coming through search engines.
The website enjoys number 1 rankings for valid, competitive key phrases in all the major search engines:
The client reports that between 50% and 60% of all new business comes through the websiteWebsite inquiries are up 78% overall
WSI Consultant:
JEFF HARRISONMaryland, USA
www.wsiwebspecialist.com
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VICTRON INC.Electronics Manufacturing
Services
www.victron.com
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Goals and Challenges:
Victron’s old site was not representative of their status and reputation. It was built years ago, rarely maintained and looked very old and simple. The company was embarrassed to show it to their clients. Also, they were not showing up on any searches even when their name was entered. Instead, other companies with the same name showed up.
Victron wanted to have a more modern and professional looking site that they would be proud to show to their clients. They also wanted to be found when people search for their industry in the major search engines.
The Solution:
This is an ongoing project. WSI designed a new professional looking website for Victron. Shortly after, WSI started a search engine optimization (SEO) campaign for 20+ key phrases related to the company’s industry. In addition, a content marketing strategy was implemented to keep the company blog updated with fresh, relevant content on a regular basis.
The Results:
The new site is professional looking and reflects the company’s image very well. WSI updates it regularly with new information that employees are proud to show.
The website was built using the WSI Business Edge platform, which makes site maintenance very easy. The website is constantly being updated with new press releases and content keeping the site interesting and fresh.
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The site is now ranking at the top of major search engines for many of the targeted key phrases, contributing significantly to traffic and exposure. Most importantly, the company has reached global prospects due to WSI’s Internet marketing strategy applied to their business.
“I would like to provide a very positive recommendation regarding WSI. WSI’s efforts, consultations and advice has produced results that were quite surprising to us. WSI’s efforts have translated to increased business opportunities for our company. Personally, I’ve valued WSI’s collaborative/consultative style as well as their firm understanding of the channels across the Internet and commitment to offering practical, effective ideas for us to pursue. Thank you WSI!”
Craig MillerDirector, Business DevelopmentVictron Inc.
TESTIMONIAL
WSI Consultant:
JASON YICalifornia, USA
www.ezwsiweb.com
Page 52Copyright ©2011 by RAM
POIRIER & ASSOCIATESLife Insurance
www.ineedemployeebenefits.ca
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Goals and Challenges:
Prior to WSI, Poirier & Associates had a website with no idea if they were getting any traffic. Even the odd time when a prospect called them from the site, they did not know how that person found the firm. The client’s website was not found on Google.
WSI’s objectives were to help Poirier & Associates gain a strong web presence, generate a stream of leads online and see a return on their investment.
The Solution:
WSI implemented an online marketing strategy that included the following:
Started a PPC campaign to drive traffic to the original website (the original webmaster was managing) Continued to provide analytics about the
visits and their conversion rate Suggested changes to the site that would
help with the conversion rate (again, the original webmaster was managing this site) Since conversion rates for the original
website were still below average, WSI suggested a landing page with the focus on conversion by a phone call to the office or an email submission form Continued with a PPC campaign to the new
landing page that WSI designed
The Results:
WSI’s strategy has provided Piorier & Associates with a professional web presence, a stream of online leads and a great ROI in a very challenging and competitive vertical.
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As of July 2010, the firm has completed 5 deals as a result of the PPC campaign that WSI was conducting. The total income to the firm is in excess with $16,000. They also have 4 more prospects that could turn into deals very soon, and they continue to receive leads online every week.
“WSI started a PPC campaign with me to give my business a regular web presence. With their method of explaining the process in a language I could understand, I have learned the importance of having a website and landing page that actually encourages prospects to call or email me. Prior to engaging with WSI, I had a website up for years but did not get any business from it. I’m very satisfied with the consulting advice WSI has provided. I will continue to refer my business associates to them".
Ron PoirierPresidentPoirier & Associates
TESTIMONIAL
WSI Consultant:
DAVID MOTKOSKIAlberta, Canada
www.smartwsimarketing.com
Page 54Copyright ©2011 by RAM
STREETER MARSHALL Solicitors / Legal Services
www.streetermarshall.com
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Goals and Challenges:
Streeter Marshall is an old established firm of solicitors and notaries with 3 offices in the South East of England. The old website was built by WSI back in 2005, but had become outdated and did not convey the modern image needed by this progressive firm.
Whilst the old site had been successful in bringing new client business to Streeter Marshall, most Internet business came via the pay-per-click (PPC) campaign that WSI conducted with very little business coming from organic search.
The Solution:
The initial site WSI created for them used dynamically generated URLs and the new site that WSI developed recently is far more search engine friendly. The website was created with each web page being optimized for one primary, and a couple of secondary keywords / key phrases. Also, the page URLs contained the primary keyword on each page.
The new website also reflects their new corporate branding and whilst the client was keen in having a graphic intensive home page, we have managed to overcome the SEO issues caused by this with the creative use of javascript and ALT text for the service images.
WSI will continue to work with the company to review its ongoing Internet marketing strategy and expect more of their marketing budget to move from traditional advertising to organic search / social media optimization.
Streeter Marshall is overall very pleased with the results that WSI generated for them.
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The Results:
Web analytics show that the ongoing PPC campaign, which has continued at the same advertising spend level as previously, is now only accountable for 10% of the website traffic. Meanwhile, organic search is now sending around 70% of visitors each month (over 1,200 visitors each month).
“We are delighted particularly at the speed the website moves from screen to screen compared with the old site. In addition, the color and clarity is much better with a more modern image. Many thanks to WSI for all your help over a long period of time. We are pleased with the input that you have made into the development of the site, a much better product than what we had originally".
David MooreSenior PartnerStreeter Marshall
TESTIMONIAL
WSI Consultants:
CHRIS GRIFFIN & LESLEY BLACK Surrey, UK
www.wsiims.co.uk
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MILTON KEYNES COLLEGE Education
www.mkcollege.ac.uk
“Facebook advertising was a new venture for the college, so it was great to have the expertise of WSI on hand to guide us through it. The campaign was well-managed and produced excellent results, doubling the amount of fans in the first week alone. WSI integrated all of our social media, which ensured that we delivered a consistent and cohesive message across all marketing platforms”.
Emma ThompsonDigital & Online Marketing ExecutiveMilton Keynes College
TESTIMONIAL
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Goals and Challenges:
Milton Keynes College is a well-known college within the UK providing school leavers with 317 part-time and full-time courses and diplomas. The marketing department is very experienced and the website receives over 25,000 visitors on average per month. However, they had only recently started experimenting with social media and were looking for a consultant to assist.
WSI’s goal was to help the college raise brand awareness amongst 16-19 year olds within a 20-mile radius of the city of Milton Keynes. In addition, we wanted to generate increased course bookings through a pay-per-click (PPC) campaign, which was solely targeting competitor college search phrases.
The Solution:
WSI launched a social media brand awareness campaign, including a secondary pay-per-click (PPC) campaign. WSI was responsible for developing the project, creating the content, setting up the platforms and managing the daily updates. The project was set as a 3-month brand awareness campaign using the following mediums:
PPC advertising and landing page design Facebook advertising and landing page Facebook Fan PageWordPress blog YouTube videos
WSI targeted competitor universities and colleges within a 20-mile radius of Milton Keynes College.
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We created a landing page that would target users searching for competitor colleges and universities and drive the traffic to that landing page with a focus on signing up for courses with Milton Keynes College. We would also link them to the Facebookcampaign.
The Facebook campaign involved driving traffic to a Fan Page offering weekly contests and prizes while providing daily updates and interesting content. A WordPress blog was launched and used to feed interesting and relevant content to the Facebook page. In addition, YouTube videos featuring current students were fed into the Fan Page.
The Results:
Over 8 weeks of targeting a 20-mile radius around Milton Keynes:
500 fans joined the Fan Page 30 video views per day 4-8 interactions per post 464 Facebook page views per day Competitor PPC campaign generates 3090
website visits 202 phone call enquiries and 21 booked
courses to date
WSI Consultant:
BRIAN AND DALE HOLROYD Bedfordshire, UK
www.wsimarketing.com/bholroyd
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ELREG DISTRIBUTORSAutomotive Parts Distributors
www.elreg.com
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Goals and Challenges:
Elreg Distributors’ previous website was outdated and ineffective. They wanted to redesign their site with an engine that could allow visitors to search through a database of over 1,000 products, select the products they are interested in and add them to a dynamic quotation submission shopping cart. They also required site traffic generation via Internet marketing. WSI’s approach was to apply Conversion Architecture to their web solution and persuade visitors to submit quote requests online. We also planned to utilize Internet marketing to drive the right people to their new site.
The Solution:
WSI provided Elreg Distributors with a professional website design and development. We modified the eCommerce system to allow for product selection and quotation request submissions to take place. Once the site was launched, WSI initiated pay-per-click (PPC) and email marketing campaigns. Later on, WSI implemented search engine optimization (SEO) services for the client to drive even more traffic to the site.
The Results:
As a result of WSI’s services, Elreg Distributers went from an almost non-existent web presence to receiving an average of 8-10 new leads or sales opportunities each day. Traditionally, the company only distributed throughout North America, but now gains clients from all over the world as a result of WSI’s search engine marketing.
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The website has become a significant revenue source with each month’s sales from website inquiries exceeding the previous months’. Since implementing their search engine optimization strategy, their visitor traffic has more than tripled and now there are thousands of unique visitors each month.
“WSI listened and responded instantaneously to recommendations that were made along the way. They continually presented innovative ideas to make the site more effective. They also presented ways to optimize and make our site more effective by ensuring potential clients were finding us. WSI continually tweaks our site, develops landing pages and looks for ways to ensure we are increasing our sales. It’s like having another sales agent working for you – actually better".
Joe ZundlPresidentElreg Distributors
TESTIMONIAL
WSI Consultants:
JASON & DENISE GERVAIS Ontario, Canada
www.yourwsiadvantage.com
Page 60Copyright ©2011 by RAM
MAID IN CALIFORNIACleaning Services
www.maidincalifornia.com
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Goals and Challenges:
The client tried running pay-per-click (PPC) programs on their own and with the help of other companies but never achieved a return on investment. They had virtually no traffic and no business from their website.
The Solution:
WSI developed a pay-per-click (PPC) strategy that drove targeted traffic to www.MaidInCalifornia.com. We quickly found the highest performing keywords were actually a combination of a few generic “heavy hitters” that drew a lot of traffic, and a high volume of individual geo-targeted keywords that only drew one or two visitors each month. These two strategies were combined to produce as much qualified traffic as the client can handle.
The Results:
As a result of the campaign, the client increased their business so quickly they had to hire 2 additional people! WSI is delivering many leads at half the price they were paying when they did it themselves. The following statistics are purely a result of the campaigns WSI is running (does not include any incidental contact points). Between February 17, 2008 –January 10, 2011, we achieved the following:
Impressions: 1,065,147 Visits: 8,475 Phone calls (recorded): 1,923 Emails: 142Web events: 5,176 Average visits per week: 61.1 Average spend per week: $190.03 Average cost per visit: $3.11
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The vast majority of these contact points resulted in a sale. Since housekeeping is a recurring service, there is a lifetime value to most of these sales.
“I am so sorry we didn’t start working with WSI years ago. We can’t believe what a difference it made once WSI took over our website and search engine marketing. You have completely changed our business for the better. Our main house keeping campaign is really cleaning up (pardon the pun). Not only that, we are spending half what we used to spend! These numbers are staggering for us. I can’t express how much WSI helped my business".
Deborah A. KerrMaid in California
TESTIMONIAL
WSI Consultant:
CHUCK BANKOFFCalifornia, USA
www.wsieworks.com
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FOCUSIT, INC. Information Technology
www.focusitinc.com
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Goals and Challenges:
Prior to working with WSI, focusIT was struggling to generate leads. They were using an outside sales person who would contact mortgage companies and try to set up a demo. focusIT was missing valuable opportunities due to low exposure online. Also, their GoToMeeting demos would take about 2 hours – valuable time was lost because their sales person was wrongly targeting a client who was not a good fit for their product line. focusIT was missing opportunities and spending too much time chasing bad leads.
The Solution:
WSI started with a 20-keyword SEO package. We wrote and published quality content with a complete metatag revamp of the existing site. We also noticed the clickthrough rate on their pay-per-click (PPC) campaign was below 1%. Their positioning was good, but their PPC cost was high and they weren’t generating quality leads. Therefore, we took over management of the PPC campaign. We started by removing their campaigns.
We removed the low performing keywords and implemented a goal conversion metric to determine which keywords brought the best traffic. By eliminating the low performing keywords, we were able to increase the budget on the higher performing keywords.
After optimizing the PPC campaign, we then built a landing page specifically for the PPC leads. The page was designed with conversion in mind.
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Lastly, we developed an entirely new website on the WSI eFusion platform. The website was much cleaner, easy-to-navigate and communicated much more information. We implemented a 301 redirect strategy and careful page naming in the migration. To date we have seen no drop off from prior rankings.
The Results:
From these efforts, focusIT gained a 100% increase in the amount of traffic generated from the website. In addition, they were receiving an average of 3.8 leads a week from the website, while prior to this they were generating about 2-3 per month through all their efforts.
In fact, because of their exposure on the search engines for keywords related to Calyx Point, the Calyx Software Company decided to offer an exclusive agreement with focusITfor hosting of their Calyx Point Data Server, now called PointCentral.
To measure the results, WSI used many metrics such as percentage of traffic from search, keyword popularity, clickthroughrate, and goal conversions.
WSI Consultant:
SCOTT ROBBINS Arizona, USA
www.wsilogix.com
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SMART2BEGREEN Eco-Newsletter Publication
www.smart2begreen.com
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Goals and Challenges:
Smart2BeGreen needed exposure, qualified visitors to their website and new subscribers to ensure success for their Internet business. Also, Smart2BeGreen.com did not rank in search engine results for their top target keywords.
The Solution:
WSI implemented a comprehensive, multi-phase Internet marketing campaign for Smart2BeGreen that included using Google, Twitter, YouTube, Facebook and LinkedIn. In addition, we also:
Added keyword-rich content to every page of their website Implemented social bookmarking and link
building strategies Built a social networking presence on
Twitter, YouTube, Facebook, and LinkedIn Automated updates for new content
distribution Conducted a link building campaign for
inbound links from other websites
The Results:
The impact of WSI’s Internet marketing solution after the first 6 months is staggering:
Increased visitors to Smart2BeGreen website by 900% Listed on the first 3 pages of search engine
results for more than 780 targeted keywords 1st page listing in Google search results for
top 10 keywords
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Over 1200 keyword phrases are converted to website visitsMore than 450 different sources deliver
traffic to the website Over 4000 followers/friends/connections
on Twitter, Facebook, LinkedIn and Plaxo Videos are viewed by several thousand
visitors on YouTube
WSI Consultant:
GREGG TOWSLEYCalifornia, USA
www.wsiqualitysolutions.com
“WSI’s keyword research, competitive analysis, search engine optimization and social media marketing helped our website rocket in the ranks of the search engines. Our business has grown as a direct result of WSI’s solutions".
Bill GueringerPresident and CEOSmart2BeGreen.com
TESTIMONIAL
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LE LYS D’ORFlower Shop
www.lysdorfleuriste.be
“Since you convinced us to have our own website, we regained confidence in the viability of our business. Thanks to WSI, we understood how to overcome our geographical obstacle. Now we are eager to launch our new e-commerce website. For sure, not only our existing customers will benefit from this easy way of ordering, but we will be able to serve more new customers. We can’t finish this testimonial without talking about your constant availability, your easy listening attitude and your search for new ideas for our business. You are constantly thinking of our business like it was yours. As a consequence we really feel today you are part of Le Lys d’Or”.
Marc & Jacqueline DelensLe Lys d’Or
TESTIMONIAL
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Goals and Challenges:
Several new flower shops had emerged and one in particular opened up in a big mall at a strategic location. Le Lys d’Or’s income figures were showing a 10 to 15% decrease over the last 12 months and the flower shop was bound to close down if nothing was done quickly.
The Solution:
Through a WSI Internet Business Analysis (IBA), we uncovered all aspects of the problem at hand. We then discussed in detail the target groups within which to implement a persuasion-driven solution. It was obvious for budget reasons that pay-per-click (PPC) could not to be proposed at this stage and we focused on search engine optimization (SEO):
Online: We worked on the title and description metatags, alt tags, H1 and content as well as designed a Google Maps page Offline: We subscribed to Google Maps,
worked on a strategy of carefully selected back links, always keeping in mind the importance of using key phrases in the anchor textWe also provided guidance on the
newsletter and the news/promo feature in order to optimize the use of key phrases
The Results:
In a very short period of time after working with WSI, the flower shop could see listings for Lys d’Or in top positions on Google search for local phrases like “Fleuriste local areas”.
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In less than 3 months, the same phrase would also feature the Le Lys d’Or website in first place on Google.
Relevant keywords like “Conseil fleuriste”, “fleuriste creative”, Arrivages de fleurs” were all in first page rankings. Lys d’Or was in second place via affiliated page for marriage events. Lys d’Or was in first place on Google Belgium pages.
The number of marriages and funerals they had to work on was up by 20%. The number of direct orders through the website was reaching +/- 5 per week although the order form was not on secured pages. The overall TO is probably going to reach a 20% increase for the fiscal year which, if the previous trend is taken into account, could be assumed to be about 30% higher than what would occurred without WSI’s efforts.
WSI Consultant:
DOMINIQUE DECOSTERBrabant Wallon, Belgium
www.wsibusinessbooster.be
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CRUGA LTD. Online Retail
www.cruga.com
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Goals and Challenges:
Cruga Ltd is a very experienced manufacturer providing products to retailers throughout the UK. The company felt that the direct online market could also present a good opportunity, but they had no experience of e-commerce or online marketing. They already launched an e-commerce site with their branding company, but were not getting good results and were losing online buyers in the process. WSI’s objectives were to:
Rebuild the website with well-designed architecture designed and client journey funnels Perform market and competitor research Formulate an online marketing strategy
that would provide a good ROI
The Solution:
WSI launched a new website for Cruga. A month later, we launched a marketing campaign that included:
Targeted Google AdWords PPC campaign Facebook campaign Email marketing campaign Searching engine optimization (SEO)
strategy Blogging and content marketing strategy Banner adverts on affiliates sites
The Results:
WSI has been able to exceed all expectations set by Cruga. In 12 months (between December 2009 to November 2010), they experienced the following results:
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Increased organic search traffic by 22% Increased referring site traffic by 112% Increased the existing web traffic by 25% Increased Google rankings with 14 new
page 1 rankings for Google.co.ukEmail campaigns have an open rate of
35%Facebook has provided 279 new referralsThe average number of orders per month
has increased by 167%The average turnover per month has gone
up by 232%
WSI Consultant:
BRIAN AND DALE HOLROYD Bedfordshire, UK
www.wsimarketing.com/bholroyd
“WSI has provided us with excellent support and have really taken the time to understand our business. They have turned our pessimistic view of the Internet around and have made us profitable”.
David Lowe Financial DirectorCruga Ltd.
TESTIMONIAL
ABOUT WSIWSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com.
The information herein is the property of RAM Corporate (RAM). We are an independently owned and operated WSI franchised business.
©2011 RAM. All rights reserved.