Outstanding Web Solutions for UK and European Businesses

Gillett & Johnston (Croydon) Ltd. | Manufacturer of Clocks 4

Eggington Dairy | Local Milk Dairy 6

Sunsweet | Food and Beverage 8

Tallinn Hotels (Aldera Hotel Ltd.) | Accommodation 10

Streeter Marshall | Solicitors / Legal Services 12

Milton Keynes College | Education 14

Le Lys d’Or | Flower Shop 16

Cruga Ltd. | Online Retail 18

About WSI 20

Table of Contents

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GILLETT & JOHNSTON (CROYDON) LTD.

Manufacturer of Clocks, Bells and Carillons

www.gillettjohnston.co.uk

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Goals and Challenges:

The company has a world-class reputation for manufacturing clock, bells and carillons for landmark buildings and churches throughout the world. Most of the company’s business was generated by repeat business from existing clients or word of mouth. Little to no business was being generated from the Internet.

Whilst the company is proud of its long tradition, it was keen not to appear out-of-date and out-of-touch with the modern world. Their old website looked old fashioned and did little for their public image.

The Solution:

WSI developed a search engine friendly website that conveys the image of a company proud of its history whilst appearing modern and progressive. All pages were optimised for one primary and a couple of secondary keywords / key phrases and each page has the primary keyword in the URL.

The Results:

The new website produces around 200 enquiries from all over the world each month. It is an excellent showcase of their work and achieves the company’s objectives of giving a modern fresh appearance to an old established business. Recent commissions gained via the website include new work from a variety of sources, including installations as far afield and varied as the Falkland Islands, Singapore, Spain and Haiti.

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Considerable business has been generated by the website and they are delighted with the results and even more delighted with the quality and quantity of business now being generated by their new website.

WSI Consultants:

CHRIS GRIFFIN & LESLEY BLACK Surrey, UK

www.wsiims.co.uk

“Further to our telephone conversation last week, this is to confirm that we would be delighted for you to use our website for your [showcase]. I would like to take this opportunity to say how delighted we were with the way you managed our project. You listened to our requirements and understood what we wanted to convey through our website. The follow-up service has been superb and we would have no hesitation in recommending your services".

Jenny CoombesDirectorGillett & Johnston (Croydon) Ltd

TESTIMONIAL

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EGGINGTON DAIRYLocal Milk Dairy

www.eggingtondairymilkdelivery.co.uk

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Goals and Challenges:

Eggington Dairy wished to increase awareness of their dairy milk home delivery service Eggington Dairy needed milk delivery

orders within a local area

The Solution:

A landing page was created that was fully optimised for local search using only organic techniques The landing page included a contact form

with a thank-you page The landing page was manually submitted

to the search enginesWe added search engine verification files,

created XML sitemaps and submitted thoseWe also created robots.txt and geo tags

and added those too

The Results:

Within 1 week of launching the landing page, it was appearing on the first page of Google for over 20 different search terms. Most of these terms appeared not only on the first page, but also in position 1 of Google. Other results included:

An increase in visitors to her website from a standing start to over 1000 visits in a few months – we measured this using Google Analytics 63% of the traffic to her website coming in

on a purely organic search - as seen through Google Analytics Orders placed – 5 new clients in two weeks,

and continuing to grow – this was verified by the client

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WSI Consultant:

TRACY SPENCENorthamptonshire, UK

www.totalwsinetsolutions.com

"Eggington Dairy, a part of Pecks Farm, has worked with WSI on a number of projects, namely creating landing pages to help promote our home milk delivery service and our hand-made, fresh produce hampers. WSI and their team have been helpful and professional throughout, always guiding us down the right path, and nothing is too much trouble. Both landing pages have been a tremendous success in hitting their targeted audiences, resulting in increased sales almost from day one, which was a great boost! We would and indeed have recommended WSI's services to other businesses wanting to increase their online presence".

Fiona PeckManaging Director Eggington Dairy

TESTIMONIAL

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SUNSWEET Food and Beverage

www.sunsweet.itwww.facebook.com/sunsweetones

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Goals and Challenges:

Prior to working with WSI, Sunsweet’s primary marketing focus in Europe was traditional advertising channels, primarily TV. Our challenge was to devise an Internet marketing initiative that integrated well with Sunsweet’straditional TV advertising campaign.

The Solution:

Collaborating with our WSI colleagues in Italy, we launched a new website dedicated to the Italian market and ran successful search engine marketing campaigns. Some of the elements included search engine optimisation (SEO) and paid search campaigns with a focus on building targeted traffic and ultimately a customer loyalty program enabling the client to engage in an email marketing initiative with existing and prospective customers.

In collaboration with Sunsweet’s marketing team, WSI also ran an online video contest over a 6-week period. The online campaign ran in conjunction with an offline TV ad campaign and was heavily promoted on product packaging that hit the stores prior to the launch of the online campaign.

Below are the elements that we developed and executed for the Sunsweet campaign:

Development: website, landing page, Facebook Fan page and YouTube channel Marketing: PPC, social media strategy, SEO

strategy Consulting: split testing different ad groups,

defining target audience for campaigns listed above

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The Results:

Below is a summary of the results:

16,770 visits and 9,976 unique visits 59.17% new visits 80,662 page views (total) 33,651 video views 3,745 email subscriptions Conversion rate of 37.5%

WSI Consultant:

CORMAC FARRELLY Dublin, Ireland

www.wsionlinemarketing.ie

“WSI has consistently proven to be a highly professional and reliable supplier. Their work is always of a high calibre and executed in a timely manner. WSI wants to go the extra mile, wants to find the best way to do things. They are creative and are endlessly resourceful both in terms of design and ideas for online activities. They have a genuine concern to deliver value for money, and have a relentless attention to detail”.

Amanda BishopMarketing DirectorSunsweet Europe

TESTIMONIAL

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TALLINN HOTELS (ALDERA HOTEL LTD)

Accommodation

www.tallinnhotels.ee

“After few meetings with WSI, we felt that this is the right company to work with – now considering the new website we admit that the choice was right! They are helpful and respond quickly to our concerns. All questions have been answered. We already see how successful our cooperation has been. Within the first months of our website being online and after our monthly meetings with WSI, we have seen how the most important numbers have been doubled. I am very satisfied we chose WSI”.

Alver PupartSales and Marketing DirectorTallinnHotels / Aldera Hotell OÜ

TESTIMONIAL

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Goals and Challenges:

Before working with WSI, the client had an outdated website design and a poor Internet marketing strategy. They were not satisfied with their website statistics: bounce rate 67%, average time on site only 1:24 and only 2 pages seen per visit. As their main source of leads and bookings comes online and their budget for this is quite high, they realised that they were wasting money and asked WSI to help them.

TallinnHotels operates 4 hotels with different price range. One of the project goals was to make it easier for clients to find the best hotel for them. The objective of this project was to re-design the brand for TallinnHotels, starting from the website and end with business cards. We also wanted to create a search engine optimisation (SEO) strategy and integrate social media to marketing plan and get more bookings online.

The Solution:

WSI designed and created a new website for the company focused on Conversion Architecture and integrated it with social media. The website features: online booking functionality, contact form, phone booking, email booking and social media connections. In addition, we added an online support feature allowing the hotel staff to help their clients book the right room.

To make it easier for clients to decide which hotel room to book, we integrated a 360-degree view feature within this site. The site is in 4 languages: English, Estonian, Russian and Finnish.

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TallinnHotels’ Facebook and Twitter pages were designed following the website style. Also new email templates and email footers were designed. To make it complete, we designed new business cards as well. WSI is doing SEO and running PPC campaigns in 5 countries and helping them with email marketing.

The Results:

The hotel is very happy with WSI’s solution and the results we have produced. They like the new look of the website and other marketing materials as well as the social media pages.

They appear on the first page of Google for the main keyword phrases “Tallinn Hotels” and “Tallinn Hotel” Total visits increased from 4000 to 5000Website bounce rate dropped from 67%

to 45% Average time on site increased from 1:24

to 2:26 Pages per visit increased from 2.0 to 3.5

WSI Consultant:

ARMIN TULLHajumaa, Estonia

www.wsionline.ee

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STREETER MARSHALL Solicitors / Legal Services

www.streetermarshall.com

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Goals and Challenges:

Streeter Marshall is an old established firm of solicitors and notaries with 3 offices in the South East of England. The old website was built by WSI back in 2005, but had become outdated and did not convey the modern image needed by this progressive firm.

Whilst the old site had been successful in bringing new client business to Streeter Marshall, most Internet business came via the pay-per-click (PPC) campaign that WSI conducted with very little business coming from organic search.

The Solution:

The initial site WSI created for them used dynamically generated URLs and the new site that WSI developed recently is far more search engine friendly. The website was created with each web page being optimised for one primary, and a couple of secondary keywords / key phrases. Also, the page URLs contained the primary keyword on each page.

The new website also reflects their new corporate branding and whilst the client was keen in having a graphic intensive home page, we have managed to overcome the SEO issues caused by this with the creative use of javascript and ALT text for the service images.

WSI will continue to work with the company to review its ongoing Internet marketing strategy and expect more of their marketing budget to move from traditional advertising to organic search / social media optimisation.

Streeter Marshall is overall very pleased with the results that WSI generated for them.

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The Results:

Web analytics show that the ongoing PPC campaign, which has continued at the same advertising spend level as previously, is now only accountable for 10% of the website traffic. Meanwhile, organic search is now sending around 70% of visitors each month (over 1,200 visitors each month).

“We are delighted particularly at the speed the website moves from screen to screen compared with the old site. In addition, the colour and clarity is much better with a more modern image. Many thanks to WSI for all your help over a long period of time. We are pleased with the input that you have made into the development of the site, a much better product than what we had originally".

David MooreSenior PartnerStreeter Marshall

TESTIMONIAL

WSI Consultants:

CHRIS GRIFFIN & LESLEY BLACK Surrey, UK

www.wsiims.co.uk

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MILTON KEYNES COLLEGE Education

www.mkcollege.ac.uk

“Facebook advertising was a new venture for the college, so it was great to have the expertise of WSI on hand to guide us through it. The campaign was well-managed and produced excellent results, doubling the amount of fans in the first week alone. WSI integrated all of our social media, which ensured that we delivered a consistent and cohesive message across all marketing platforms”.

Emma ThompsonDigital & Online Marketing ExecutiveMilton Keynes College

TESTIMONIAL

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Goals and Challenges:

Milton Keynes College is a well-known college within the UK providing school leavers with 317 part-time and full-time courses and diplomas. The marketing department is very experienced and the website receives over 25,000 visitors on average per month. However, they had only recently started experimenting with social media and were looking for a consultant to assist.

WSI’s goal was to help the college raise brand awareness amongst 16-19 year olds within a 20-mile radius of the city of Milton Keynes. In addition, we wanted to generate increased course bookings through a pay-per-click (PPC) campaign, which was solely targeting competitor college search phrases.

The Solution:

WSI launched a social media brand awareness campaign, including a secondary pay-per-click (PPC) campaign. WSI was responsible for developing the project, creating the content, setting up the platforms and managing the daily updates. The project was set as a 3-month brand awareness campaign using the following mediums:

PPC advertising and landing page design Facebook advertising and landing page Facebook Fan PageWordPress blog YouTube videos

WSI targeted competitor universities and colleges within a 20-mile radius of Milton Keynes College.

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We created a landing page that would target users searching for competitor colleges and universities and drive the traffic to that landing page with a focus on signing up for courses with Milton Keynes College. We would also link them to the Facebookcampaign.

The Facebook campaign involved driving traffic to a Fan Page offering weekly contests and prizes while providing daily updates and interesting content. A WordPress blog was launched and used to feed interesting and relevant content to the Facebook page. In addition, YouTube videos featuring current students were fed into the Fan Page.

The Results:

Over 8 weeks of targeting a 20-mile radius around Milton Keynes:

500 fans joined the Fan Page 30 video views per day 4-8 interactions per post 464 Facebook page views per day Competitor PPC campaign generates 3090

website visits 202 phone call enquiries and 21 booked

courses to date

WSI Consultant:

BRIAN AND DALE HOLROYD Bedfordshire, UK

www.wsimarketing.com/bholroyd

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LE LYS D’ORFlower Shop

www.lysdorfleuriste.be

“Since you convinced us to have our own website, we regained confidence in the viability of our business. Thanks to WSI, we understood how to overcome our geographical obstacle. Now we are eager to launch our new e-commerce website. For sure, not only our existing customers will benefit from this easy way of ordering, but we will be able to serve more new customers. We can’t finish this testimonial without talking about your constant availability, your easy listening attitude and your search for new ideas for our business. You are constantly thinking of our business like it was yours. As a consequence we really feel today you are part of Le Lys d’Or”.

Marc & Jacqueline DelensLe Lys d’Or

TESTIMONIAL

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Goals and Challenges:

Several new flower shops had emerged and one in particular opened up in a big mall at a strategic location. Le Lys d’Or’s income figures were showing a 10 to 15% decrease over the last 12 months and the flower shop was bound to close down if nothing was done quickly.

The Solution:

Through a WSI Internet Business Analysis (IBA), we uncovered all aspects of the problem at hand. We then discussed in detail the target groups within which to implement a persuasion-driven solution. It was obvious for budget reasons that pay-per-click (PPC) could not to be proposed at this stage and we focused on search engine optimisation (SEO):

Online: We worked on the title and description metatags, alt tags, H1 and content as well as designed a Google Maps page Offline: We subscribed to Google Maps,

worked on a strategy of carefully selected back links, always keeping in mind the importance of using key phrases in the anchor textWe also provided guidance on the

newsletter and the news/promo feature in order to optimise the use of key phrases

The Results:

In a very short period of time after working with WSI, the flower shop could see listings for Lys d’Or in top positions on Google search for local phrases like “Fleuriste local areas”.

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In less than 3 months, the same phrase would also feature the Le Lys d’Or website in first place on Google.

Relevant keywords like “Conseil fleuriste”, “fleuriste creative”, Arrivages de fleurs” were all in first page rankings. Lys d’Or was in second place via affiliated page for marriage events. Lys d’Or was in first place on Google Belgium pages.

The number of marriages and funerals they had to work on was up by 20%. The number of direct orders through the website was reaching +/- 5 per week although the order form was not on secured pages. The overall TO is probably going to reach a 20% increase for the fiscal year which, if the previous trend is taken into account, could be assumed to be about 30% higher than what would occurred without WSI’s efforts.

WSI Consultant:

DOMINIQUE DECOSTERBrabant Wallon, Belgium

www.wsibusinessbooster.be

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CRUGA LTD. Online Retail

www.cruga.com

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Goals and Challenges:

Cruga Ltd is a very experienced manufacturer providing products to retailers throughout the UK. The company felt that the direct online market could also present a good opportunity, but they had no experience of e-commerce or online marketing. They already launched an e-commerce site with their branding company, but were not getting good results and were losing online buyers in the process. WSI’s objectives were to:

Rebuild the website with well-designed architecture designed and client journey funnels Perform market and competitor research Formulate an online marketing strategy

that would provide a good ROI

The Solution:

WSI launched a new website for Cruga. A month later, we launched a marketing campaign that included:

Targeted Google AdWords PPC campaign Facebook campaign Email marketing campaign Searching engine optimisation (SEO)

strategy Blogging and content marketing strategy Banner adverts on affiliates sites

The Results:

WSI has been able to exceed all expectations set by Cruga. In 12 months (between December 2009 to November 2010), they experienced the following results:

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Increased organic search traffic by 22% Increased referring site traffic by 112% Increased the existing web traffic by 25% Increased Google rankings with 14 new

page 1 rankings for Google.co.ukEmail campaigns have an open rate of

35%Facebook has provided 279 new referralsThe average number of orders per month

has increased by 167%The average turnover per month has gone

up by 232%

WSI Consultant:

BRIAN AND DALE HOLROYD Bedfordshire, UK

www.wsimarketing.com/bholroyd

“WSI has provided us with excellent support and have really taken the time to understand our business. They have turned our pessimistic view of the Internet around and have made us profitable”.

David Lowe Financial DirectorCruga Ltd.

TESTIMONIAL

ABOUT WSIWSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of businesses realise their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com.

The information herein is the property of RAM Corporate (RAM). We are an independently owned and operated WSI franchised business.

©2011 RAM. All rights reserved.