Winning with mySAP CRM - mmo.org.tr · SAP AG 2002, mySAP.com Standard ... Discrete Industries...
Transcript of Winning with mySAP CRM - mmo.org.tr · SAP AG 2002, mySAP.com Standard ... Discrete Industries...
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SAP AG 2002, mySAP.com Standard Presentation 1
Tedarik Zinciri Yönetiminde Stratejinin Aksiyona
Dönüştürülmesi
Uğur CANDANSolution Manager
SAP Tü[email protected]
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SAP AG 2002, mySAP.com Standard Presentation 2
mySAP.com E-iş Çözümleri
Müşteri
Ürün/Servis Operasyon
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SAP AG 2002, mySAP.com Standard Presentation 3
mySAP.com E-iş Çözümleri
Customer Intimacy
Product Leadership Operational Excellence
mySAP.commySAP.com
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
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SAP AG 2002, mySAP.com Standard Presentation 4
mySAP.com & SAP R/3 Enterprise
mySAP.commySAP.com
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
ERPSAP R/3 Enterprise
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SAP AG 2002, mySAP.com Standard Presentation 5
Sektörel bilgi birikimi ve
entegre sektörel
çözümler.
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SAP AG 2002, mySAP.com Standard Presentation 6
mySAP.commySAP.com
mySAP.com E-iş Çözümleri
21 Sektörel Çözüm
21 Sektörel Çözüm
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
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SAP AG 2002, mySAP.com Standard Presentation 7
SAP’nin Sektörel Bakış Açısı
Industry Solutions
myS
AP A
eros
pace
& D
efen
sem
ySAP
Aut
omot
ive
myS
AP E
&C
myS
AP H
igh
Tech
myS
AP C
hem
ical
s m
ySAP
Mill
Pro
duct
s m
ySAP
Pha
rmac
eutic
als
myS
AP O
il &
Gas
m
ySAP
Min
ing
myS
AP C
P m
ySAP
Ret
ail
myS
AP M
edia
m
ySAP
Ser
vice
Pro
vide
rsm
ySAP
Tel
ecom
mun
icat
ions
myS
AP U
tiliti
es
myS
AP B
anki
ngm
ySAP
Fina
ncia
l Ser
vice
Pro
v.m
ySAP
Insu
ranc
em
ySAP
Hea
lthca
re
myS
AP H
ighe
r Ed.
& R
esea
rch
myS
AP P
ublic
Sec
tor
Cross-IndustrySolutions
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Industry Solutions
myS
AP A
eros
pace
& D
efen
sem
ySAP
Aut
omot
ive
myS
AP E
&C
myS
AP H
igh
Tech
myS
AP C
hem
ical
s m
ySAP
Mill
Pro
duct
s m
ySAP
Pha
rmac
eutic
als
myS
AP O
il &
Gas
m
ySAP
Min
ing
myS
AP C
P m
ySAP
Ret
ail
myS
AP M
edia
m
ySAP
Ser
vice
Pro
vide
rsm
ySAP
Tel
ecom
mun
icat
ions
myS
AP U
tiliti
es
myS
AP B
anki
ngm
ySAP
Fina
ncia
l Ser
vice
Pro
v.m
ySAP
Insu
ranc
em
ySAP
Hea
lthca
re
myS
AP H
ighe
r Ed.
& R
esea
rch
myS
AP P
ublic
Sec
tor
Cross-IndustrySolutions
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Best-in-class solutionsfor dedicated
industries
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SAP AG 2002, mySAP.com Standard Presentation 8
Example: Automotive
DiscreteIndustries
ProcessIndustries
ServiceIndustries
PublicServices
BranchenlösungenCon-
sumerIndus-tries
FinancialServices
myS
AP
Aer
ospa
ce &
Def
ense
myS
AP
CP
myS
AP
E&C
myS
AP
Hig
h Te
chm
ySA
P C
hem
ical
s m
ySA
P M
ill P
rodu
cts
myS
AP
Phar
mac
eutic
als
myS
AP
Oil
& G
as
myS
AP
Min
ing
myS
AP
CP
myS
AP
Ret
ail
myS
AP
Med
ia
myS
AP
Serv
ice
Prov
ider
sm
ySA
P Te
leco
mm
unic
atio
nsm
ySA
P U
tiliti
es
myS
AP
Ban
king
myS
AP
Fina
ncia
l Ser
vice
Pro
v.m
ySA
P In
sura
nce
myS
AP
Hea
lthca
re
myS
AP
Hig
her E
d. &
Res
earc
h m
ySA
P Pu
blic
Sec
tor
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
CP – IS SolutionBest Business Practices
mySAP Enterprise PortalsRole based portals for supplier,manufacturer and customers
mySAP CRMB2B Sales
mySAP SCMManufacturer: Constraint based sequencing, rapid planning matrix
mySAP BIManufacturer : Business & Product Analytics
mySAP PLMManufacturer: Collaboration platform for product development
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SAP AG 2002, mySAP.com Standard Presentation 9
Example: Telecommunications
Service Industries
ProcessIndustries
ServiceIndustries
PublicServices
BranchenlösungenCon-
sumerIndus-tries
FinancialServices
myS
AP
Med
ia
myS
AP
Tele
com
mun
icat
ions
myS
AP
Serv
ice
Prov
ider
sm
ySA
P U
tiliti
esm
ySA
P C
hem
ical
s m
ySA
P M
ill P
rodu
cts
myS
AP
Phar
mac
eutic
als
myS
AP
Oil
& G
as
myS
AP
Min
ing
myS
AP
CP
myS
AP
Ret
ail
myS
AP
Med
ia
myS
AP
Serv
ice
Prov
ider
sm
ySA
P Te
leco
mm
unic
atio
nsm
ySA
P U
tiliti
es
myS
AP
Ban
king
myS
AP
Fina
ncia
l Ser
vice
Pro
v.m
ySA
P In
sura
nce
myS
AP
Hea
lthca
re
myS
AP
Hig
her E
d. &
Res
earc
h m
ySA
P Pu
blic
Sec
tor
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Customer Financials ManagementRevenue Management – Contract Accounting Revenue Management – Convergent Invoicing Electronic Bill Presentment & Payment
mySAP CRMTelecom SalesCustomer Financials ManagementDealer Management
mySAP SCMSupply Network Optimization for physical productsdemand Planning of Services for demand driven network development
mySAP PLM (Asset Life-Cycle Management)End-to-end Management of Network infrastructure
mySAP Enterprise PortalsRole based portals for employees,dealers and customers
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SAP AG 2002, mySAP.com Standard Presentation 10
Teknolojik gelişim...
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SAP AG 2002, mySAP.com Standard Presentation 11
mySAP.com E-iş Platformu
mySAP.commySAP.com21 Industry Solutions21 Industry Solutions
mySAP TeknolojimySAP Teknoloji
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
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SAP AG 2002, mySAP.com Standard Presentation 12
Bugünnün Şirketlerinden Bir Kesit...
ERP legacy~15 systems
ERP non-SAP~25 systems,
different versions
Technical systems
Trading
CollaborativeEngineering
e-Sales
SAP R/3~30 systems,
Versions 3.1I - 4.6B
E-Procurement10 units
SAP MarketsEnterprise Buyer
Professional Edition
Yatırımlarımı nasıl koruyacağım ...
...Yatırımlarımı koruyarak gelişim sağlayabilir miyim ?
... Entegre heterojen sistemler !
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SAP AG 2002, mySAP.com Standard Presentation 13
Portal
Uygulamalar
Exchange
Açık E-iş Yapısının Parçaları
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SAP AG 2002, mySAP.com Standard Presentation 14
PortalInfra-structure
ExchangeInfra-structure
SAP Web Application Server
mySAP Teknoloji
Enterprise PortalsmySAP Enterprise Portals
ExchangemySAP Exchanges
SRMmySAP
SRM
HRmySAP
HR
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
FINmySAPFinan-cials
BImySAP
BI3rd
Party...
Legacy...
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SAP AG 2002, mySAP.com Standard Presentation 15
mySAP Technology - Summary
mySAP Technology solves the integration challenge from a business perspective
Drives collaborative business within and beyond company boundaries using shared collaboration knowledgeProvides one common, message-based infrastructure for both integration within and beyond company boundariesNative-Web infrastructurefor reliable, mission critical e-businesssolutionsPowers the mySAP.come-business platform andopenly integrates any application from any vendor in any technology environment
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SAP AG 2002, mySAP.com Standard Presentation 16
Yatırımın Geri Dönüşü...
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SAP AG 2002, mySAP.com Standard Presentation 17
mySAP.com E-iş Platformu
mySAP.commySAP.com21 Sektörel Ç
özüm21 Sektörel Ç
özümmyS
AP
Serv
isle
r
mySAP TeknolojimySAP Teknoloji
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
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SAP AG 2002, mySAP.com Standard Presentation 18
mySAP Servisleri ile Toplam Sahip Olma Maliyetinin Azaltılması
$
CanlıKullanım
Yönetim &Sürekli GelişimUyarlamaİhtiyaç
Değerlendirme
Sahip Olma Maliyeti =Uygulama Maliyeti + Yönetim Maliyeti
Fonksiyonelihtiyaçlar Teknolojik
Gelisim
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SAP AG 2002, mySAP.com Standard Presentation 19
Tedarik Zinciri Yönetiminde Stratejinin
Aksiyona Dönüştürülmesi
Uğur CANDANSolution Manager
SAP Tü[email protected]