Winning IN The Digital Economy: The New Normal, Digiday Retail Summit, June 27th, 2016
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Performance can maintain a baseline of success during times of transition Performance is no longer enough
Transcript of Winning IN The Digital Economy: The New Normal, Digiday Retail Summit, June 27th, 2016
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Performance can maintain a baseline of success during times of transition Performance is no longer enough
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TRANSVERSAL THINKING
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Thinking Transversally
Making connections within and across channels
Connecting above the line and below the line media
Connecting platforms and delivery mechanisms
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UNDERSTAND CONSUMERS AS PEOPLEAND MACHINES TOO
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Understanding People
Begin organizing for the segment of one
Understand people and machines
Examine changing interfaces
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THE EXPERIENCE ECONOMY
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Building Experiences
Experiences are how people build beliefs
Simple experiences can have a big impact on the journey
Empathy and innovation create new forms of value
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