Wine Marketing: Direct to Consumer

DTC – Without Technology ????

Sagemoor Vineyards

• Established 1972 - 450 acres• 2014- Purchased from original partners by

Allan Bros. Inc. , Naches, WA• 2017 – 1100 acres, 114 winery customers• 2017- Released first wines – Wines of

Sagemoor• 2017 – Launched DTC retail store – Selections

by Sagemoor

Sagemoor Vineyards – website 2003

Intro sentence if needed:

• Bullet Point• Bullet Point• Bullet Point• Bullet Point

Sagemoor Vineyards – website 2003

Intro sentence if needed:

• Bullet Point• Bullet Point• Bullet Point• Bullet Point

Sagemoor Vineyards – website 2003

Intro sentence if needed:

• Bullet Point• Bullet Point• Bullet Point• Bullet Point

Sagemoor – What’s next?2014 Allan Bros purchase prompted more vertical strategy to connect to consumer – how?

• Utilize owned assets- taking stock-20151. Grapes in production2. Warehouse facilities3. Financial backing4. IT department5. People6. Brand awareness7. Winemaker relationships

Sagemoor – R and D phase 2015-2017

Develop platforms to execute plan

1.Wines of Sagemoor – Custom Crush

• Stars in a Row, Cabernet, John Abbott• Among Friends, Riesling, Ali Mayfield• Carving Blocks, Riesling, Ali Mayfield• Without Rehearsal, Sauv blanc, Ali Mayfield

All that goes into first time effort, etc, etc, etc,,,,,,,

Sagemoor – 2017 and onward

The results:

Sagemoor – R and D phase 2015-2017Develop platforms to execute planDTC- “Selections by Sagemoor”

• On-line retail • Inventory- Wines of Sagemoor• Inventory- Offerings of Sagemoor Vineyards winery

customers production• Promotion – all everything imaginable e.g., social,

creative writing, content, events, one on one sales, word of mouth, on-premise, etc. etc. and to be learned and executed.

• Optimization of efforts, its called selling.

All that goes into first time effort, etc, etc, etc,,,,,,,

Sagemoor – 2017 and onward

“Selections by Sagemoor is an educational wine experience, that’s both accessible and prestigious by design and conveniently delivered. Selections will create a comparative experience for consumers of wines from Sagemoor Vineyards’ varieties, vineyard blocks and winemakers.”

Sagemoor – 2017 and onward

Sagemoor – 2017 and onward

Sagemoor – 2017 and onward

As we say at Sagemoor, “ Let’s see what

happens”!