Windows 8 App and Game Development Landscapeall the different ways you can build apps and games for Windows 8

Jim O’NeilTechnology Evangelist, Microsofthttp://aka.ms/jimoneil@jimoneil

http://aka.ms/8in30

agenda

Landscape Certification Monetization

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Landscape Certification Monetization

HTML5/JS Developers• HTML5/JS Project Templates

C# / VB / C++ developersXAML – develop apps from scratch using Visual Studio and Blend

C# developersXamarin - Xamarin enables developers to build fully native iOS and Android apps in C# that can share code with Windows apps. Through code re-use and sharing, and by unifying mobile app development in C#, Xamarin makes it possible to deliver gorgeous, performant, native apps for all major device platforms quickly

Infinite Flight

Draw A Stickman Rdio

• Free open source SDK/Toolkit for creating cross platform mobile apps• Windows 8 Support is delivered via a set of NuGet packages

• jqMobi – standard appMobi Javascript SDK and Toolkit• Direct Canvas – HTML5 Canvas support

HTML5/JS developers

• Free open source cross platform framework for apps on mobile devices• Renders UI using HTML5 and CSS; Web browser encased in a native app

for each platform• Build for Windows Phone and Port to Windows 8

HTML5/JS developers

• < 1/6 of apps in the Windows Phone market are games• Games are the most

downloaded• 1/3 of all free apps are

games• Over ½ of all paid apps are

games• Demand > Supply =

opportunity

Game On!

HTML5/JS developersCanvas – and of course you can develop your game from scratch using the Canvas element in HTML5.

HTML5/JS developersGameMaker - family of products that caters to entry-level developers and seasoned game development professionals to create cross platform games

HTML5/JS developersGameSalad – create cross platform games rapidly with no code

HTML5/JS developers

Construct2 - cross platform game development for beginners

HTML5/JS developers

CreateJS – suite of modular libraries and tools which work together to enable rich interactive content on open web technologies via HTML5

http://bit.ly/R3v2DH http://bit.ly/R8Rf1v

HTML5/JS developersImpactJS - JavaScript Game Engine that allows you to develop stunning cross platform HTML5 Games

C# / C++ developersXAML – develop games from scratch using Visual Studio and Blend

C# developersMonoGame – cross platform implementation of the XNA 4.0 framework

C# developers

Unity – most popular cross platform game development tool for 2D and 3D games

C++ developersEpic Games Unreal Engine 3 (UDK ) – a complete professional framework that provides tools for creating high-quality games and apps, movies and advanced 3D visualizations and simulations

http://www.unrealengine.com/udk/

certification

Landscape Certification Monetization

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Landscape Certification Monetization

Landscape

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http://bit.ly/Win8StoreDocs

Read the agreements

Run the WACK

http://bit.ly/FixW8CertIssues

Quick Fixes

Certification Summary

Read the Windows Store Agreements12 Test on multiple devices including ARM!

3 If certification fails, check the ‘Common Fixes’ doc

monetization

Landscape Certification Monetization

Existing relationship

Subscriptions

Consumable purchases

Use Your Existing Commerce

Use our ad system

Bring your own

Ad SupportedTime-limited trials

Feature-differentiated trials

70/30 rising to 80/20 split

One-time Purchase

Persistent purchases

Expiring purchases

Purchases over time

Flexible options

Some Observations

Apps with a free trial downloaded 70 times more frequentlyApps with a free trial show a 10% conversion rate to purchase

For the top 100 revenue grossing applications (Jun 2010 – Jun 2012)84% feature in-app purchases; 81% of those are freedownloads have doubled; revenue has triplednet-revenue for paid apps has dropped 5% in past two years

• 40 million licenses of Windows 8 sold in first month (launched Oct 26th)

• 670M devices run Windows 7 – all upgradable

• 1.2B devices run Windows• IDC forecasts

• 300M Windows 8 units to ship in 2013

• 142.8M tablets to ship in 2013 (all OS)

Unprecedented opportunity for today’s Application

Developers!