Introduction to Windows 7

Windows 7availability

Windows 7

7 scenarios for consumers

7 scenarios for enterprises

Agenda

Windows 7

Windows 7 Development ProcessNew approach for Windows development and disclosure

Vision Development & Test Pre-Beta Beta Release

PlanningSpend more time on planning & vision phase analyzing trends and needs before building features. Focus on end-to-end business scenarios – not just new features and technologies.

PredictabilityGive our customer and partners a timeframe for the release and stick to our plan – 3 years for Windows 7.Disclose with higher degree of certainty and minimize changes

EcosystemEngaging with partners earlier and more closely to enable seamless experiences and compatibility across hardware, software and services

We are here

Genèse Windows 7

Customer Input

Partner Input

Engineering Excellence

What We Heard from Customers…

All customers first and foremost want the basics

Major architectural changes are disruptive

Consumers want improvements, not change

Consumers want to hear about new features in the context of making things they already do easier

Business customers increasingly value more flexible experiences

Consumers want stable platforms, and, want to run the latest experiences

Deliver on the fundamentals, such as performance, reliability and compatibility

No significant architectural changes that break device or application compatibility

Make things consumers already do faster and easier on the PC and on the Web

Position new features in the context of making things they do today better, and things they’d like to do possible

Give IT Pros the flexibility to meet the changing needs of users in the office and on-the-road

Deliver a solid core OS on a predictable schedule, and deliver innovative experiences more frequently

What We Heard Implications for Windows 7

Similar Compatibility: Most software that runs on Windows Vista will run on Windows 7. Exceptions will be low level code (AV, Firewall, Imaging, etc). Hardware that runs Windows Vista well will run Windows 7 well.

Few Changes: Focus on quality and reliability improvements

Windows 7 Builds on Windows VistaDeployment, Testing, and Pilots Today Will Continue to Pay Off

Deep Changes: New models for security, drivers, deployment, and networking

Works the Way You Want

Better performance

Faster startup & shutdown

Quicker task management

Improved battery life

Closer development with PC Manufacturers

Faster & More Responsive

“I want my PC to be fast and responsive.”

Performance Improvement Example

Windows 7 memory consumption is independent of number of open windows

050000

100000150000200000250000300000350000

Number of Windows Open

Mem

ory

Consu

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MB

)

Memory Consumption Comparison (Lower bars are better)

Windows Vista Windows 7 Pre Beta

Preliminary data gathered onWindows 7 pre-release builds

Battery Life Increase Example DVD Battery Life

(Taller bars are better)

0

50

100

150

200

250

+15.4%

+12.5%

+11.5%

System A System B System C

DV

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Life (

Min

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s)

Windows Vista SP1 Windows 7 Pre-BetaPreliminary data gathered onWindows 7 pre-release builds

7 scenarios for consumers

7 Scenarios for consumersHome network made simple High-fidelity PC, with outstanding sound and visualsMedia CenterDevicesInternet Explorer 8 TouchWindows Live

Home Networking Made Simple

WPS Support (Wifi Protection Setup)

Windows Connect Now (WCN) supports Wi-Fi Protected Setup an industry standard to reduce the complexity involved in setting up a wireless router or access point

Home GroupYou canalso create or join a HomeGroup (discussed later) tostart sharing files and printers with everyone in yourhome. Tasks that aren’t vital to getting you set up andconnected to a network have been removed from the

Demo

High-fidelity PC, with outstanding

sound and visuals

Optimized Playback

New Inbox MF Decode DetailAdditions relative to Vista Inbox Decoders

H.264: Baseline, Main, and High Profiles @ all levels IDCT, MoComp, and VLD DXVA

AAC: LC multichannel, HE v1 (SBR), HE v2 (PS) MJPEG and DV native MFT decoders added for AVI

Generic Format Name File Extensions Container Video Codecs Audio Codecs

MPEG-4 .mp4 (A, V, A+V).m4a (A)

ISO MPEG-4 H.264, MPEG-4 ASP and SP

AAC, MP3

3GPP/3GPP2 .3gp, .3g2 (A, V, A+V)

3GP H.264, MPEG-4 SP AAC

AAC .aac (A) ADTS AAC

ASP in AVI (compatible with DivX ® 4-6 video codec, Xvid, 3ivx

.avi (V, A+V) AVI MPEG-4 ASP MP3, MS ADPCM

AVCHD .m2t, .m2ts, .mts (A, V, A+V)

MPEG-2 TS H.264 Dolby Digital, LPCM

HDV .m2t, .m2ts, .mts (A, V, A+V)

MPEG-2 TS MPEG-2 MPEG-1 L2

Fast Transcode

Demo

PC Is Center Of The Devices Ecosystem

PC is central media store

Often you want to be able to watch the content when you're out and about

Great examples of a Portable Media Players are Sony Walkman and Creative Zen W

People want simple ways of transferring contentto devices without having to be bothered with the underlying complexities

We have integrated great transcode technologyinto the Windows 7 shell

When you do a drag and drop on your device, the necessary conversions happen automatically

Different FormatsDifferent portable video players need different video formats

Format needed will not be format in which video is stored on PCFormat on your PC will be whatever format contentwas delivered in

Typically TV is MPEG2More and more in the future it'll be HD resolution

Typically, portable video devices need a lower resolutionformat to match their screens

More and more in the future they'll use H.264 video and AAC audioChange format of video and audio content as part of the process of transferring content from PC store to device

New Inbox MF Encode DetailAdditions relative to Vista Inbox EncodersGeneric Format Name File Extensions Container Video Codecs Audio Codecs

MPEG-4 .mp4 (A, V, A+V).m4a (A)

ISO MPEG-4 H.264 Baseline AAC-LC

3GPP/3GPP2 .3gp, .3g2 (A, V, A+V)

3GP H.264 Baseline AAC-LC

H.264Baseline profile level 3 with 1-pass CBRBit rate up to 1.5MbpsMaximum size: 640 x 480, maximum frame rate: 30fps

AACLC stereo with 44.1 or 48KHz sample rate96, 128, 160, or 192KHz bit rate

W7 Outstanding Sound - FeaturesNative HDMI Audio support

Microsoft HD Audio driver supports HDMI

Native Bluetooth Audio Device support Supports music, video and communicationsTransport controls map correctly to Windows HID commands

Stream RoutingSound automatically moves when devices come and go

Automatic AttenuationMedia playback attenuates or pauses when you take a call

Intuitive Support for Multiple Devices Easy Volume Control for any device

W7 Media Player - Features• Lightweight Player Mode

• Optimized for type of media• Touch friendly

• DVD Playback• Optimized full screen experience• Default experience on inserting a DVD

• Library Mode Enhancements• Easy access to media around the home• Hover preview

• Integration with Desktop Experience• Easy access to frequently played content• Easy control over background music

W7 Media Sharing - Features

DLNA 1.5 SupportWindows is a Player, a Controller, a Renderer and a Content Directory (server)Compatible with industry-standard devices

Play ToSend content to another PC or device in your home

Demo

Media Center

Broadcast TV Platform GeneralSimplified

TV SetupAuto Setup and ScanningFirst Run ExperienceSupport for up to 4 tuners

Reduce Hardware CostsMicrosoft provided software MPEG 2 encoderHybrid Tuner Support

Optional OEM Solutions Optical disc burning of

protected content Streaming of Protected TV to

other devices (DTCP)

A New Tuner Model Protected Broadcast Driver Architecture Customized TV Solutions for Windows

Media Center Scalable and rich premium content story

Broadcast TV Updates - DVBFirst PC TV Solution

Freeview CertificationIncluding MHEG-5 interactive TV

Opportunity to differentiate

FeaturesIn-Band guide data, including now/next supportDVB SubtitlingDVB TeletextAudio DescriptionSatellite Support

DVB-S and S2 supportFRUN supporting satellite detectionGuide merging for multiple satellite sources

Broadcast TV Platform GeneralAudio Enhancements

1.4x Trick Mode SupportSpeaker FillAudio LevelingMultiple Audio Streams in Recordings

Heterogeneous tunersMerged guide with digital sub-channels (e.g. NTSC+QAM combo, DVB-T/S+PAL, ISDB-T+ISDB-S)

Robust Tuners Updated tools, kits, docs and

for logo program Increased in-box tuner

support (175+ tuners) and 99% coverage with Windows Update = lower support costs

New TV Standards H.264 support in Windows

Media Center Advanced audio format

support - AC-3, HE-AAC v1, HE-AAC v2 and DD+

Seamless handling of top third-party firewallsUsers are only prompted to manually configure their firewall if the firewall is not already configured to allow Media Center Extender traffic through

Xbox 360 Media Center Extender software supports playback of MPEG-4 parts 2/10 video content

Addresses top user request and ensures that content encoded using the most popular media formats can play on Xbox

Xbox background download functionality is enabled while Media Center Extender application is active on the Xbox

Xbox Live downloads proceed in parallel with Media Center Extender usage

New Extender Features in Windows 7

Media Center Windows 7 in France • Support of HD DVB-T free to air (TF1, France 2, M6 , ARTE)• All DVB-T tuners support HD DVB-T • Heterogeneous tuners support (SECAM + SAT, DVB-T + SAT,

…)

• Simulcast

Media Center Windows 7 in France• Automatic satellite detection

Media Center Windows 7 en France •Heteregoneus tuners support

Demo

Devices

Devices And Printers

Pairing Wizard Launch Point

Problem resolution

entry pointPhotorealisti

c icons

Collecting point for all

devices

Customizable context menus

Device Stage for Windows Portable Devices (WPD)

Bluethooth Bluetooth Integration into Devices and Printers UX

In-Box support for Bluetooth Audio

Bluetooth v2.1 Support

Improved Power Management• Bluetooth radio can enter Selective Suspend while connections

are in sniff mode

USB Class Match for Bluetooth Dongles• In-box support for 100% of Bluetooth dongles

Demo

Internet Explorer 8

Internet Explorer 8 puts the Web at your service

Reach Beyond the PageExperience integrated online

services and information you care about most Accelerators

Web Slices Search

Faster, EasierQuickly and easily access the

power of the Web Navigation Performance

Developer Tools Interoperability / Standards

Peace of MindBrowse Confidently: You’re

using the safest, most reliable and compatible browser

Privacy Security

Reliability CompatibilitySome Key Areas of Development

IE8 offers new opportunities for web innovation

IE8: Principles & Features

Accelerators

Direct, contextual access to web services from any page

Accelerators: A New ApproachAccelerators …

Are service sockets associated with the browser and accessible from any web pageMay act of a specific selection (via context menu) or on an entire page (via Page menu)Provide a more streamlined & efficient user experienceDeliver both exposure and usage to service providersAre easy for service providers to create using published OpenService format

Web Slices

Monitor your favorites sites on the Web

Web Slices : A New ApproachWeb Slices …

Allow users to monitor information, be informed when status changes, and have a direct link to the serviceAre implemented by service providers with simple mark-up and then subscribed to by users Are shown at all times on the Favorites BarInclude an icon & information in the title, a rich drop-down preview, and a direct link to the serviceProvide a more streamlined & efficient user experienceDeliver both exposure and usage to service providers

Browser-based Exploits

Social Engineering & Privacy Exploits

Web Server Exploits

Building on IE7 and addressing the evolving threat landscape

IE 7 investments & leadership

Build on a secure foundation, helping to ensure your data is safe, secure and preserved • ActiveX Controls – Per site / Per User• DEP - Data Execution Prevention• Security Development Lifecycle (SDL)• Active X Opt in• Protected ModeExtends browser protection to the web server offering increased protection to sites • XDomainRequest - Cross Domain Requests• XDM - Cross Document Messaging• XSS Filter – Cross Site Server (reflection exploits) • Http only cookies• Group Policies

More confidently bank, communicate and shop online• SmartScreen Filter – Enhanced Phishing & Malware Detection• Domain Highlighting• International domain anti-spoofing• Extended Validation (EV) SSL Certificates

IE8 Security Enhancements

Domain HighlightingAids users to more accurately and quickly ascertain that the site they are visiting is the intended site. The domain is black, standing out from other characters which are gray.

SmartScreen® Filter

Dynamic Anti-Pishing Integration

Delete Browsing HistoryMore Granular Control & UtilityCan Preserve Favorite Data while deleting all other data retained by the browser

InPrivateTM BrowsingHelp to prevents users’ information from being retainedOpens a new browser session from the new tab page and the Safety menuDesigned for shared PC and users of public PCsAdheres to Parental Controls

Demo

Touch

Now Is The Time!Customers are ready for touch

Multi-touch offers clear differentiation with a high “Wow” factor for consumersMulti-touch enhances on-the-go use and opens up new scenarios for business90% of people in focus groups claimed they would pay a 20-30% premium for a PC with Multi-touchSeeing is believing: Consumer purchase intent doubles after hands-on experience

Now Is The Time!Mainstream digitizers are available

Multi-touch sensors are available today for a range of form-factors from laptops up to large all-in-onesWindows 7 will work with any Multi-touch digitizer meeting the logo requirementsWe are working closely with several digitizer partners, including

Elo, N-Trig, NextWindow, and Wacom

Now Is The Time!ISVs are investing in Multi-touch

ISVs are enthusiastic about Multi-touch!We are working with several ISVs today on Multi-touch applications, including

AutoDeskCorelSonicCyberlinkAvoco SecureIdentity Mine

The first Multi-Touch Capable PCs are Available Today

HP TouchSmartAll-in-one PC with 2-touch digitizer

from NextWindow

Dell Latitude XTLaptop with Multi-touch and

pen digitizer from N-Trig

Multi-touch UI EnhancementsCore Windows

Touch-optimized top-level UIStart menu, taskbar, window arranging, Explorer etcRipple feedback, cursor updatesTouch optimized Flicks

Panning UX and feedbackBoundary feedback, bounce, inertiaVisually appealing and “fun”

Photo ViewerMT Zoom and rotation

Touch-optimized Media PlayerTouchable playback controls

Touch-friendly keyboardNew visuals, improved look, launching and feedbackPrediction and improved correction experience

ApplicationsInternet Explorer

Pan and zoom & nav gestures“Open link in new tab” gestureAddress bar drag menu

Media Center:Live gallery panningOn-screen keyboardLarger transport controls & seekNew Now Playing & details pages

Multi-touch PackSeparate delivery of multi-touch games and Surface style mapping – not part of Windows.

Also:Windows Live Photo GalleryXPS ViewerMS Paint

Demo

Windows Live

Rich Applications

The Complete ExperienceWindows and Windows Live

Windows 7 Provides the foundation for the

broadest set of experiences across applications and devices

Expect major releases every few years to maximize stability

Moving our communication and sharing applications to Windows Live to deliver rapid innovation

Provides faster, more flexible first party communication and sharing services

Expect updates about every quarter

Completes the consumer experience across the web, Windows PC, and phone

Provides the best Windows applications for consumer communication and sharing experiences

Expect major releases about every year

Partner opportunity to ship the Windows Live suite to complete the Windows7 experience

Leading Services

Windows Live Wave 3

Keep your life in sync

Faster, more flexible ways to communicate and share

Easier to integrate and manage all your digital stuff

Integrated, end-to-end experience across Windows - PC, Phone, and

Web

Rich applications that light-up Windows

5

MailPhoto GalleryMovie MakerMessengerWriterFamily SafetyToolbar

Leading ServicesHotmail

MessengerHome.live.com

GroupsPhotos

CalendarEvents

SyncSkyDrive

Demo

7 scenarios for

entreprises

Thank You