Family Owned and Operated

Why our Fish Oil?Sustainable, Wild Alaskan - Our fish oil

concentrates are made from U.S. wild-caught Alaska Pollock and Pacific Whiting fish. These fisheries are certified as sustainable by the Marine Stewardship Council (MSC) and are considered the most well managed fisheries in the world.

Family Made – The Wiley Family brings you supplement products made with the finest Fish Oil Omega-3 concentrates, purified in our family owned and operated, state-of-the-art facility in Coshocton, OH. Products are US sourced and produced and are NSF certified to assure you of their safety.

Effective Nutrition - Our registered AlaskOmega® concentrated Omega-3 fish oil delivers potent doses of the essential fatty acids EPA & DHA Omega-3’s in every serving.

• Alaska Pollock (Theragra chalcogramma) is a unique source:– Healthy, well managed U.S. wild capture fishery– Certified Sustainable by Marine Stewardship Council– Small Fish typical 3-5 years in age

Why Wild Alaskan Pollock?

Food grade facility processes fresh fish within hours of the catch.

Filets are frozen for food, heads and livers are made into Fish Oil

Wild Alaskan – Fresh!

Alaska: Serious about Sustainability

• Only state to have sustainability mandate in state constitution

• Pollock Fishery certified sustainable by the Marine Stewardship Council since 2005 (recertified in 2010)

• 30 year track record of sustainable fishing practices by Alaskan Fishermen & US gov.

Holistic approach to fishery management means entire Bering Sea ecosystem is monitored and studied, including populations of rare fish, endangered birds, and the endangered Steller Sea Lion

What does Really Mean?

• Independent Assessment of fishery to global standard• Target Fish stocks are well-managed and healthy• Full traceability throughout the value chain – Consumer

Reports estimates 20-25% of fresh & frozen seafood sold in U.S. is mislabeled for species

BASED ON PAST PERFORMANCE, NOT FUTURE PROMISES

Sustainable Fishing is about what isn’t caught

• All of the raw data is a matter of public record: catch statistics, bycatch of non-target species – not just for Pollock fishery, but for Pacific Cod, King Crab, Sole, etc.

• Compare to us Gulf Shrimp fishery, which had a bycatch of 320% in same period !!• For instance, Salmon bycatch in 2010 was 47,591 fish exactly

NMFS division of NOAA – pg. 255 of http://www.nmfs.noaa.gov/by_catch/BREP2011/4.3%20Alaska%20Region.pdf

Concentrated Omega-3 are molecularly distilled to remove contaminants.

Family Made

Family Made : state-of-the-Art Process

NSF Certified for Dietary Supplement GMPs

Regularly inspected by FDA under 21 CFR 111

Family Made

NSF Contents Tested & Certified

Easy Swallow Minis• Small size – 55% smaller than

a 1000mg Reg. Strength• 630mg EPA & DHA/ 2 softgel

serving• 1 month supply, 60 count• MSC Certified Sustainable• Clinical trial underway• $14.99

Effective Nutrition

• 1000mg EPA + DHA• Peak dose of EPA delivers 750mg• 1 month supply, 30 count• MSC Certified Sustainable• Clinically proven to increase Omega-

3 levels in muscle tissue & red blood cells

• Contents Tested & Verified by NSF• $21.99

Effective NutritionPEAK EPA

• Unique All-natural Orange color of Alaska Pollock Oil

• 660mg EPA & DHA/tsp• 220mg Omega-7/tsp• Great Tasting Oil• Natural source of Vit. A & D,

and Astaxanthin• $24.99

Effective NutritionOrange Burst

• 400mg EPA & DHA/tsp• 800mg Plant Sterol Esters• 60 softgels per bottle• 1 month supply • $19.99

Effective NutritionCholesterol Support

• Build on relationship with Retailer & educate

• Introduce brand story /product to consumers

• Demo orange burst and handout samples

• Provide consumer brochure• Sales Goal – 8 units

In-Store Demo’sObjectives

Demonstration Process

• Training - Introduction to Wiley’s Finest• Complete Forms – W9 tax form & Demo Guideline Form• Demo kits – Ship to you once paperwork received• Schedule demos – Send store name, dates and times to

dan@wileysfinest.com• Post demo – Complete Demo Report Form with store

manager signature and email to sales@wileysfinest.com • Payments – Will be mailed by the 15th of each month

– Demo Report Form must have signature for payment

• Single serving samples – Mini, Peak, Orange Burst

• Serving cups, napkins

• Consumer brochure• Product stock for

demo table display

In-Store Demo’sDemo kits

Materials will be shipped to you prior to demo.

• Clean-up demo station• Complete Demo Report

Form with comments • Cover sales with Store

Manager and have them sign the Demo Report Form

• Email report to sale@wileysfinest.com

In-Store Demo’sEnd of Demo

Wild AlaskanAND

Family Made!