Wiley Academic Catalog Business Finance & Economics

5/21/2018 Wiley Academic Catalog Business Finance & Economics

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Business, Finance &

Econom ics

2014

JEEKNOCKOUT


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NOTE

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I M

C O N T E N T SBUSINESS 1

BUSINESS ANALYTICS 1

COMMUNICATIONS 4

ENTREPRENEURSHIP 5

HUMAN RESOURCE MANAGEMENT 6

INTERNATIONAL BUSINESS 7

MANAGEMENT 8

MANAGEMENT INFORMATION SYSTEMS 9

MARKETING 11

OPERATIONS MANAGEMENT 15

ORGANIZATIONAL BEHAVIOUR 19

STRATEGIC MANAGEMENT 20

FINANCE 22

ACCOUNTING 29

ECONOMICS 31

HOTEL MANAGEMENT 33

SUBJECTWISE LISTING 34

BUSINESS / SELF-HELP BOOKS 39


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BUSINESS SYSTEMSbs.ecomod.i1 Optimization Modeling of Economic Systems

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bs.lean.i2 Initial Lean Supply Chain Tactical

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CHEMICAL ENGINEERING

ce.batt.i1 Introduction to Battery Technology for Hybrid Electric Vehicles

COMPUTER SCIENCEcs.con.i1 Principles of Concurrency

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ELECTRICAL & COMPUTER ENGINEERINGece.embed.i1 Signal Processing for Embedded Systems

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BUSINESS

E-Commerce: Fundamentals andApplications

Chan

Table of Contents

Part I: Technologies (Fundamentals) Internet andWorld Wide Web Client-side Programming Server-side Programming I: Servlet fundamentals Server-side Programming II: Database Connectivity Server-side Programming III: Session Tracking BasicCryptography for Enabling E-commerce InternetSecurity Advanced technologies for e-commerce Part 2: Applications Internet Payment Systems

Consumer-oriented E-commerce Business-oriented E-commerce E-service WebAdvertising and Web Publishing Step-by-Step Exercises for Building the VBS

ISBN: 9788126514694 | ` 589

Business Process Reengineering &Change Management

Dey

Table of Contents

Business Process Reengineering and Kaizen Definition and Illustrations of Business ProcessReengineering Business Process Reengineeringand Other Management Concepts Implementationof Business Process Reengineering ReengineeringStructure Common Pitfalls in Business ProcessReengineering Change Management in BusinessProcess Reengineering

ISBN: 9788177225365 | ` 349

Business Law for ManagersGoel

Table of Contents

Laws relating to Contract, Sale of Goods, NegotiableInstruments and Consumer Protection. Highlightsof laws relating to Intellectual Property includingPatents, Copyright and Trademark. Highlights of somerelevant economic laws like IT Act 2000; FEMA 1999;and Competition Act 2002. Corporate laws includeCompany Law along with Corporate Governance. Legal aspects relating to business - Partnerships,Alternative Dispute Redressal, Sexual Harassment, Right

to Information and Environment Protection. Relevant aspects of the Constitution ofIndia concerning business.

ISBN: 9788177225358 | ` 349

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BUSINESS ANALYTICS

Code Halos : How the Digital Livesof People, Things andOrganizations are Changing theRules of Business

Frank NEW

Table of Contents

Digits over Widgets: The Next Age of Business andTechnology Four Principles for Success in the CodeHalo Economy Winning with the Crossroads Model

ISBN: 9788126548606 | ` 599

Microsoft Big Data Solutions

Jorgensen

NEW

Table of Contents

What Is Big Data? Setting up for Big Data withMicrosoft Storing and Managing Big Data Workingwith Your Big Data Big Data and SQL Server Together

Moving Your Big Data Forward

ISBN: 9788126548767 | ` 699

Modeling for Insight: A MasterClass for Business Analysts

Powell NEW

Table of Contents

Foundations of Modeling for Insight SpreadsheetEngineering A First Example The Red Cross Problem

Retirement Planning Problem Technology Option

Medi Device Draft Commercials New EnglandCollege Skiway National Leasing, Inc. Pharma X andPharma Y Invivo Diagnostics, Inc.

ISBN: 9788126547111 | ` 749

Predictive Analytics: The Power toPredict Who Will Click, Buy, Lie, orDie

Siegel NEW

Table of Contents

Liftoff! Prediction Takes Action (deployment) WithPower Comes Responsibility: Hewlett-Packard, Target

and the Police Deduce Your Secrets (ethics) The DataEffect: A Glut at the End of the Rainbow (data) TheMachine That Learns: A Look inside Chases Predictionof Mortgage Risk (modeling) The Ensemble Effect:

Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) Watson and theJeopardy! Challenge (question answering) Persuasion by the Numbers: How Telenor,U.S. Bank and the Obama Campaign Engineered Influence (uplift) Afterword TenPredictions for the First Hour of 2020 Appendices Five Effects of Prediction Twenty-One Applications of Predictive Analytics Prediction People--Cast of Characters

ISBN: 9788126547999 | ` 599

BUSINESS / BUSINESS ANALYTICS


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Marketing Analytics: Data-DrivenTechiniques with Microsoft Excel

Winston NEW

Table of Contents

Using Excel to Summarize Marketing Data Pricing Forecasting What do Customers Want? CustomerValue Market Segmentat ion Forecasting NewProduct Sales Retailing Advertising MarketingResearch Tools Internet and Social Marketing

ISBN: 9788126548620 | ` 799

An Introduction to MultivariateStatistical Analysis, 3ed

Anderson

Table of Contents

The Multivariate Normal Distribution. Estimationof the Mean Vector and the Covariance Matrix. The Distributions and Uses of Sample CorrelationCoefficients. The Generalized T2-Statistic.

Classification of Observations. The Distributionof the Sample Covariance Matrix and the SampleGeneralized Variance. Testing the General LinearHypothesis: Multivariate Analysis of Variance Testing

Independence of Sets of Variates. Testing Hypotheses of Equality of CovarianceMatrices and Equality of Mean Vectors and Covariance Matrices. Principal Components.

Cononical Correlations and Cononical Variables. The Distributions of CharacteristicRoots and Vectors. Factor Analysis. Pattern of Dependence; Graphical Models.

ISBN: 9788126524488 | ` 649

Mastering Data Mining: The Artand Science of CustomerRelationship Management

Berry

Table of Contents

Setting the Focus The Three Pillars of Data Mining Case Studies

ISBN: 9788126518258 | ` 619

Using Excel for Business Analysis: AGuide to Financial ModellingFundamentals, + Website

Fairhurst

Table of Contents

What Is Financial Modelling? Building a Model Best Practice Principles of Modelling FinancialModelling Techniques Using Excel in FinancialModelling Functions for Financial Modelling Toolsfor Model Display Tools for Financial Modelling Common Uses of Tools in Financial Modelling Model

Review Stress-Testing, Scenarios, and Sensitivi ty Analysis in Financial Modelling Presenting Model Output

ISBN: 9788126545650 | ` 799

Data Smart: Using Data Science toTransform Information into Insight

Foreman

Table of Contents

Everything You Ever Needed to Know aboutSpreadsheets but Were Too Afraid to Ask ClusterAnalysis Part I: Using K-Means to Segment YourCustomer Base Nave Bayes and the IncredibleLightness of Being an Idiot Optimization Modeling:Because That Fresh Squeezed Orange Juice AintGonna Blend Itself Cluster Analysis Part II: NetworkGraphs and Community Detection The Granddaddy

of Supervised Artificial Intelligence--Regression Ensemble Models: A Whole Lot ofBad Pizza Forecasting: Breathe Easy; You Cant Win Outlier Detection: Just BecauseTheyre Odd Doesnt Mean Theyre Unimportant Moving from Spreadsheets into R

ISBN: 9788126546145 | ` 699

Taming The Big Data Tidal Wave:Finding Opportunities in Huge Data

Streams with Advanced AnalyticsFranks

Table of Contents

What Is Big Data and Why Does It Matter? WebData: The Original Big Data A Cross-Section of BigData Sources and the Value They Hold The Evolutionof Analytic Scalability The Evolution of AnalyticProcesses The Evolution of Analytic Tools andMethods What Makes a Great Analysis? What Makes

a Great Analytic Professional? Who Is the Analytic Professional? What Makes a GreatAnalytics Team? Enabling Analytic Innovation Creating a Culture of Innovation andDiscovery

ISBN: 9788126545698 | ` 999

Next Generation Excel, 2ed:Modeling in Microsoft Excel forAnalysts and MBAs

Gottlieb

Table of Contents

AutoFill Selecting Efficiently in Excel Formulas,Functions and Relative and Absolute Addressing Naming Cells and Ranges Conditional and AdvancedConditional Formatting in Excel Excel Charts Sparkline and Advanced Topics in Excel Charts IFFunctions Text Manipulation Descriptive Statistics

Frequency Distributions Statistical Regression Data Analysis--The Excel Easy to Use

Statistics Add-In Data Analysis--Multi-Regression Naming Cells--For MeaningfulDecision Making and Modeling What-If Analysis and Goal Seek Sensitivity Analysis-

-One- and Two-Way Data Tables Using Scroll Bars for Sensitivity Analysis Multi-PageBudgets--Going to the Third Dimension Lookup Tables Sorting Data AutoFilter Data Forms and Features Eliminated in Excel 2007 and 2010 Group and Outline Data Excel Subtotals Pivot Tables Data Mining Using Pivot Tables Using Slicers to FilterPivot Tables NPV and IRR--Evaluating Capital Investments Unconventional FinancialFunctions: XNPV and XIRR Frequently Used Financial Functions Amortization Tables

Accounting Depreciation Functions Beyond the Goal Seek--More Than One ChangingCell? Use the Solver The Solver Add-In--Optimizer

ISBN: 9788126542581 | ` 699

BUSINESS ANALYTICS


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Web Analytics 2.0: The Art ofOnline Accountability & Science ofCustomer Centricity

Kaushik

Table of Contents

The Bold New World of Web Analytics 2.0. The

Optimal Strategy for Choosing Your Web Analytics SoulMate. The Awesome World of Clickstream Analysis:Metrics. The Awesome World of Clickstream Analysis:Practical Solutions. The Key to Glory: MeasuringSuccess. Failing Faster: Unleashing the Power of

Testing and Experimentation. Competitive Intelligence Analysis. Emerging Analytics:Social, Mobile, and Video. Optimal Solutions for Hidden Web Analytics Traps. GuidingPrinciples for Becoming an Analysis Ninja. Advanced Principles for Becoming anAnalysis Ninja. The Web Analytics Career. HiPPOs, Ninjas and the Masses: Creating aData-Driven Culture.

ISBN: 9788126542451 | ` 699

Also useful for Management Information Systems / Operations

Management

Data Mining Methods and Models

Larose

Table of Contents

Dimension Reduction Methods RegressionModeling Multiple Regression and Model Building

Logistic Regression Nave Bayes and BayesianNetworks Genetic Algorithms Case Study:Modeling Response to Direct-Mail Marketing

ISBN: 9788126507764 | ` 439

Business Analytics for Managers:Taking Business Intelligence BeyondReporting

Laursen

Table of Contents

The Business Analytics Model. Business Analyticsat Strategic Level. Development and Deployment ofInformation at the Functional Level. Business Analyticsat the Analytical Level. Business Analytics at theData Warehouse Level. The Companys Collection ofSource Data. Structuring of a Business Intelligence

Competency Center. Assessment and Prioritization of BA Projects. Business Analyticsin the Future.

ISBN: 9788126544127 | ` 649Also useful for MIS / Operations Management

Data Mining Techniques: ForMarketing, Sales and CustomerRelationship Management, 3ed

Linoff

Table of Contents

What Is Data Mining and Why Do It? Data MiningApplications in Marketing and Customer RelationshipManagement. The Data Mining Process. Statistics101: What You Should Know About Data. Descriptions

and Prediction: Profiling and Predictive Modeling. Data

Mining Using Classic Statistical Techniques. Decision Trees. Artifi cial Neural Networks. Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. Knowing When to Worry: Using Survival Analysis to Understand Customers. GeneticAlgorithms and Swarm Intelligence. Tell Me Something New: Pattern Discovery andData Mining. Finding Islands of Similarity: Automatic Cluster Detection. AlternativeApproaches to Cluster Detection. Market Basket Analysis and Association Rules. LinkAnalysis. Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. BuildingCustomer Signatures. Derived Variables: Making the Data Mean More. Too Much of a

Good Thing? Techniques for Reducing the Number of Variables. Listen Carefully to WhatYour Customers Say: Text Mining.

ISBN: 9788126534722 | ` 679

Also useful for Management Information Systems

Data Mining Using SAS EnterpriseMiner

Matignon

Table of Contents

Introduction. Sample Nodes. Explore Nodes. Modify Nodes. Model Nodes. Assess Nodes. Scoring Nodes. Utility Nodes.

ISBN: 9788126535668 | ` 779

Excel Data Analysis: Your VisualBlueprint for Analyzing Data,Charts and Pivottables, 4ed

Mcfedries

Table of Contents

Building Formulas for Data Analysis TroubleshootingFormulas Enhancing Formulas with Functions Analyzing Financial Data Analyzing Statistical Data Building Tables for Data Analysis Sorting and FilteringData Learning Data Analysis Techniques Workingwith Data Analysis Tools Tracking Trends and Making

Forecasts Working with the Analysis Tool Pak Analyzing Data with PivotTables Visualizing Data with Charts Importing Data into Excel Querying Data Sources Learning VBA for Data Analysis

ISBN: 9788126544004 | ` 499

Big Data, Big Analytics: EmergingBusiness Intelligence and AnalyticTrends for Todays Businesses

Minelli

Table of Contents

What Is Big Data and Why Is It Important? IndustryExamples of Big Data Big Data Technology Information Management Business Analytics ThePeople Part of the Equation Data Privacy and Ethics

ISBN: 9788126544691 | ` 499

BUSINESS ANALYTICS


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BUSINESS ANALYTICS / COMMUNICATIONS

Fundamentals of Business Analytics

Prasad

Table of Contents

Business View of Information Technology Applications Case Study Briefs Types of Digital Data Introductionto OLTP and OLAP Getting Started with BusinessIntelligence BI Definitions and Concepts Basics of

Data Integration Multidimensional Data Modeling Measures, Metrics, KPIs, and Performance Management

Basics of Enterprise Reporting BI Road Ahead

ISBN: 9788126532032 | ` 529

Also useful for Management Information Systems / Operations

Management

Too Big To Ignore: The BusinessCase for Big Data

Simon

Table of Contents

Data 101 and the Data Deluge DemystifyingBig Data The Elements of Persuasion: Big DataTechniques Big Data Solutions Case Studies: TheBig Rewards of Big Data Taking the Big Plunge BigData: Big Issues and Big Problems Looking Forward:The Future of Big Data Final Thoughts

ISBN: 9788126543250 | ` 399

Big Data: Understanding How DataPowers Big Business

Schmarzo

Table of Contents

The Big Data Business Opportunity Big Data History

Lesson Business Impact of Big Data OrganizationalImpact of Big Data Understanding Decision Theory Creating the Big Data Strategy Understanding YourValue Creation Process Big Data User ExperienceRamifi cations Identifying Big Data Use Cases Solution Engineering Big Data Architectural Ramifi

cations Launching Your Big Data Journey Call to Action

ISBN: 9788126545452 | ` 499

Data Mining for BusinessIntelligence: Concepts, Techniquesand Applications in Microsoft

Office Excel with XLMinerShmueli

Table of Contents

Overview of the Data Mining Process DataExploration and Dimension Reduction EvaluatingClassification and Predictive Performance MultipleLinear Regression Three Simple ClassificationMethods Classification and Regression trees Logistic

Regression Neural Nets Discriminant Analysis

ISBN: 9788126517589 | ` 659

Also useful for Operations Management

Business Intelligence

Vercellis

Table of Contents

Components of the decision-making process. Business intelligence. Decision support systems. Data warehousing. Mathematical models and meth-ods. Mathematical models for decision making.

Data mining. Data preparation. Data exploration. Regression. Time series. Classification. Associationrules. Clustering. Business intelligence applications. Marketing models. Logistic and production models. Data envelopment analysis.

ISBN: 9788126541881 | ` 489

EXCLUSIVE TITLES

AppliedData Mining:

StatisticalMethods forBusiness and

Industry

Giudici

Applied Data Mining: StatisticalMethods for Business and Industry

Giudici

ISBN: 9812531785 | $ 5.50

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COMMUNICATIONS

Management Communication, 3ed

Bell

Table of Contents

Pillars of Management Communication. Letters,Memos and E-mail. Reports and Proposals. Career Communication. Communication Issues forManagement Success.

ISBN: 9788126529452 | ` 669

Soft Skills for Managers

Kalyana

Table of Contents

Introduction to Soft Skills Leadership TeamBuilding Positive Attitude Communications Perception Decision Making Motivation GoalSetting Emotional Intelligence Management TimeManagement Stress Management

ISBN: 9788177225686 | ` 225


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Soft Skills for Young Managers

Rao

Table of Contents

Indian Education Indian Cricket Employability Skills Communication Skills Soft Skills EntrepreneurialSkills Leadership Skills Decision Making Skills Time Management Indian Knowledge Workers

Consultants vs. Contractors Failure is Only a Comma Suicide is not the Solution Grow Your Potential Westernization Indian Media Corruption BlackMoney Reverse Brain Drain Women Power India -An Emerging Super Power

ISBN: 9788177223774 | ` 375

Communication Skills Handbook:How to Succeed in Written andOral Communication

Summers

Key Features

To outline the minimum requirements for formal pre-sentation of written and verbal material Assists lectur-ers to apply a consistent approach to the assessment ofthe formal presentation of written and verbal materialby students irrespective of department, unit or levelof study Reinforces that communication skills should

be viewed by students as an integral component of their studies and essential to theircareers, rather than as optional skills isolated from their chosen disciplines This editionhas been thoroughly updated to reflect the sixth edition of the Style Manual

ISBN: 9788126522231 | ` 169

Integrated Business Communicationin a Global Marketplace

Stuart

Table of Contents

Building Blocks of Communication The ComplexWorld of the Sender Knowing the Receivers ofYour Messages Breaking through the Noise Communication Channels Business Communicationand Public Relations Tools External Communication:Messaging to your Publics Internal Communication:Messaging within your Company The Importance ofEffective Communication in the Workplace Issues of

Organizational Leadership Global Communication Expands Communication in theNew Management World Issues Affecting Communication Strategy New Focus onResponsible Communication Looking Ahead

ISBN: 9788126513451 | ` 599

ENTREPRENEURSHIPPatterns of Entrepreneurship

Kaplan

Table of Contents

The Entrepreneurial Process Developing Ideasand Business Opportunities Analyzing The Market,Customers and Competition Preparing The WinningBusiness Plan Setting up The Company Early-Stage Financing Growth Funding Discovering TheValue in Intellectual Property: The Competitive Edge Preparing The Organization For Growth Developing an

COMMUNICATIONS / ENTREPRENEURSHIP

E-Business Strategy Managing Financial Operations Buying Existing and TurnaroundBusinesses and Opening Franchises Launching A High-Tech Venture Harvesting andExiting The Venture: Options and Alternatives

ISBN: 9788126512829 | ` 499

Entrepreneurship Theory at the

Crossroads: Paradigms and Praxis,2ed

Manimala

Table of Contents

Entrepreneurial Innovation: Beyond Schumpeter Innovative Entrepreneurship: Testing the Theory ofEnvironmental Determinism Entrepreneurial Heuristics:A Comparison between High PI (Pioneering-Innovative)and Low PI Ventures Rules of Thumb that helpInnovators: ATale of Two Entrepreneurs New Venture

Strategies: The Innovators Choice Beyond Innovators and Imitators: A Taxonomy ofEntrepreneurs Networking for Innovation: Anecdotal Evidences from a Large-SampleStudy of Innovative Enterprises Higher Education-Enterprise Co-operation and theEntrepreneurial Graduate: The Need for a New Paradigm Organizational Learning

through Partnerships: The Case of SMEs Managing R & D in SMEs: Taking Advantageof the Giants Shoulders Growth Venture Policies and Founder Characteristics: Evidencefrom British High-Growth and Low-Growth Ventures Policies and Founder Characteristicsof New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms

Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparisonbetween British and Indian Enterprises Entrepreneurial Motivation Revisited PromotingIndustrial Clusters in India: Lessons from Europe and East Asia Entrepreneurshipin Established Indian Firms: Strategies for Coping with Large-Scale Changes in theBusiness Environment Financing Innovation: Strategies of Established versus Start-upVentures Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act Entrepreneurial Framework Conditions and Activity Levels in India: Results of a NationalSurvey Compared with the Global Scenario Epilogue Manimalas EntrepreneurialCognition Research: The Beginning of Deep Entrepreneurial Cognition Research

ISBN: 9788177224603 | ` 449

Entrepreneurship and SmallBusiness, 3ed Asia-Pacific

Schaper

Table of Contents

The nature of small business and entrepreneurship Getting into business. Selected topics

ISBN: 9788126531165 | ` 669

Entrepreneurship, w/cdTrehan

Table of Contents

Establishing a New Enterprise Financial Requirementsof a New Enterprise Managing a New Enterprise Expansion Strategies of an Enterprise BusinessContinuity Plan Small-Scale Enterprises InstitutionalSupport for Small Enterprises Challenges for SmallEnterprises Organizational Complexity, Creativityand Culture Decision Support System IntellectualProperty Franchising

ISBN: 9789350040263 | ` 429


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HUMAN RESOURCE MANAGEMENT

Strategic Human ResourceManagement, w/cd

Rao

NEW

Table of Contents

Transformation of Personnel Function Introductionto Strategic Human Resource Management HumanCapital An Investment Perspective of HumanResources Human Resource Environment TheConcept of Strategy and Types of Strategies HRStrategy and its Components Integration of HRStrategy with Organizational Strategies HumanResources as a Source of Competitive Advantage

HRs Role as a Strategic Partner Design and Redesign of Work Systems StrategicHuman Resource Planning Strategic Recruitment and Selection Succession Planningand Management Strategic Training and Development A Learning Organization Performance Management Strategic Compensation Management Strategic IndustrialRelations Knowledge Management High Performance Work Practices EmployeeEngagement HR Evaluation and HR Audit HR Outsourcing Global Human ResourceManagement

ISBN: 9789351192589 | ` 449

Strategic Human Resources:Frameworks for General Managers,3ed

Baron

Table of Contents

The Five Factors Consistent HR Practices: TheWhole Can Be More Than the Sum of the Parts Employment and Economics Employment as aSocial Relation Voice: Unions and Other Forms ofEmployee Representation Employment, Society and

the Law Internal Labor Markets High-CommitmentHR Performance Evaluation Pay for Performance Compensation Systems: Forms,Bases and Distribution of Rewards Job Design Staffing and Recruitment Training

Promotion and Career Concerns Downsizing Outsourcing HRM in EmergingCompanies Organizing HR

ISBN: 9788126524914 | ` 619

Human Resource Management,10ed

DeCenzo

Table of Contents

Understanding HRM The Legal and Ethical Contextof HRM Staffing the Organization Training andDevelopment Maintaining High Performance Labor-Management Environments

ISBN: 9788126531196 | ` 569

Human Resource Management

Gupta

Table of Contents

Overview of HRM Human Resource Planning JobAnalysis, Job Description, Job Specification and JobEvaluation Acquisition of Human Resource Trainingand Development Performance Appraisal Change

Management Career and Succession Planning Maintenance of Human Resource CompensationManagement Latest Trends in Human ResourceManagement

ISBN: 9788177228212 | ` 349

Training & Development (IndianText ed)

Janakiram

Table of Contents

Training Training Needs Training Design Learning Training Process Training Methods, Techniques and

Aids Implementation of Training Trainers Skills andStyles Management Development Validation andEvaluation of Training 12 Cases

ISBN: 9788177227253 | ` 379

Human Resource Management: AManagerial Tool

Kleiman

Description

The book contains exercises in each chapter that aredesigned to keep students thinking about competitiveadvantage in a variety of scenarios; discussion ques-

tions. The book is having dozens of up-to-date caseswith analysis and discussion as well as cases for addi-tional student analysis. It contains experiential exercisesin which the user is asked to analyze a case study. Thebook also features policies and materials from well-

known companies HR Policy statements and practices, examples of commonly usedforms, and relevant laws and government regulations.

ISBN: 9788177223750 | ` 349

Industrial Sociology

Mathur

Table of Contents

Nature and Scope of Industrial Sociology Development of Industry Industrialization in India

Grievances and Grievance Handling Procedure Discipline and Management of Discipline Nature andCauses of Industrial Disputes Strikes and Lock-outs Industrial Relations Machinery Tripartite and BipartiteMachinery Trade Unionism in India The TradeUnion Act, 1926 The Industrial Employment (StandingOrders) Act, 1946

ISBN: 9788177228465 | ` 229

ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT


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Performance Management, w/cd

Rao

Table of Contents

Fundamentals of Performance Management Performance Management Process - I PerformanceManagement Process - II Team and OrganizationalPerformance Management

ISBN: 9789350042892 | ` 395

Strategic Human ResourceManagement, 2ed

Schuler

Table of Contents

Looking Inside for Competitive Advantage Understanding Human Resource Management in theContext of Organizations and Their Environments Implications of the Converging Economy for Human

Resource Management Human Resources and theResource Based view of the Firm The ComplexResource-Based View: Implications for Theory andPractice in Strategic Human Resource Management

Alignment of Human Resources and their Impact on Business Performance ConvertingGlobal Presence into Global Competitive Advantage Human Resource Strategy inInternational Context Reframing Global Mindset: From Thinking to Acting A Quarter-Century Review of Human Resource Management in the US: The Growth in Importanceof the International Perspective European Human Resource Management: ResearchingDevelopments over Time HRM in China HRM in India HR Strategy and CompetitiveAdvantage in the Service Sector Managing the Human Resource Architecture forKnowledge-Based Competition New HR Metrics: Scoring on the Business Scorecard

Strategies for Responsible Restructuring The Three-Dimensional People Strategy:Putting Human Resources Policies into Action Seeing the Elephant: Human ResourceManagement Challenges in the Age of Globalization The Changing Role of theCorporate HR Function in Global Organizations of the Twenty-first Century People

Processing Systems and Human Resource Strategy

ISBN: 9788126515899 | ` 599

Employee Engagement (Hardback)

Sengupta

Table of Contents

Demystifying Employee Engagement Inequalities inGender Engagement at Workplaces Building Blocksof Engagement Life @ Work Lens of the ServiceMarketer The Extended Honeymoon MeasuringEngagement Best Practices and Benchmarking inEmployee Engagement

ISBN: 9788177226713 | ` 395

Also available in Paperback ISBN: 9788177229134 | ` 295

Human Resource Management,w/cd

Sengupta

Table of Contents

The New Brand Ambassadors The New Age HRM Human Resource Planning Job Analysis Recruitment

Selection Reliability & Validity in Selection Performance Management Systems CompetencyBased Performance Management Learning Process& Trainers Employee Training & Development Compensation & Benefits Performance-basedCompensation Workplace Health & Safety

Industrial Relations Women Workforce & HR Human Resource Automation, Audit& Accounting Social Media Applications in Managing Human Resources TalentManagement Employee Engagement Business Cases Comprehensive Case Studies

ISBN: 9789350043196 | ` 449

Forthcoming Titles

Human Resource Management, 11ed, ISVDeCenzo

Human Resource ManagementRaju

INTERNATIONAL BUSINESS

Elements of International Business

Chary

Table of Contents

Introduction Intercultural Management InternationalTrade International Politics and Economic Integration International Organisations Foreign Direct Investment

I Foreign Direct Investment II Strategies International Business Today and Tomorrow

ISBN: 9788126506941 | ` 549

International Business, 8ed

Czinkota

Table of Contents

Part I: Impact Part II: Foundations Part III:Environment Part IV: Strategy Part V: Operations

ISBN: 9788126534074 | ` 749

International Management, 4ed

Mead

Table of Contents

Introduction Cross-Cultural Management International Management Conclusions

ISBN: 9788126529759 | ` 699

HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS


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INTERNATIONAL BUSINESS / MANAGEMENT

Global Trade in the NewMillennium (Hardback)

Parthasarathy

Table of Contents

Globalization Trade Trade Environment Government Influence on Trade Emerging MarketEconomies Foreign Direct Investment FinancialCrisis and Economy International Taxation EU IndiaTrade & Business Relations India EU Cooperation Impact of Free Trade Agreement Sanitary and Phyto-Sanitary Measures (SPS) Challenges & Hurdles in

Trade Sustainable Development through Global Economic Governance

ISBN: 9789350040997 | ` 449

Also available in Paper back ISBN: 9789350040119 | ` 349

Global & Transnational Business:Strategy and Management, 2ed

Stonehouse

Table of Contents Strategic and Management Issues in Global andTransnational Business From National Culture toGlobal Vision Analysis of the Global Business Analysis of the Competitive Environment Analysisof the Global Macro environment Global andTransnational Strategy Global and TransnationalMarket-servicing Strategies Global Productionand Logistics Management Global Leadership

and Strategic Human Resource Management Global Technology Management Global and Transnational Marketing Management Global Financial Management Organizational Structure and Control in Global and Transnational Business ManagingGlobal Mergers, Acquisitions and Alliances Global Business - Present and FutureTrends

ISBN: 9788126515233 | ` 569

MANAGEMENT

Coaching: The Art of DevelopingLeaders

Babu

Table of Contents

Coaching for Leadership Development Who can bea Coach? What is Coaching Coaching Paradigms

Types of Coaching Executive Coaching ODACoaching Model Leader as a Coach Trends andFuture Possibilities Toolkit for a Coach

ISBN: 9788126534791 | ` 479

Knowledge Management

Debowski

Table of Contents

The Knowledge Environment An Introduction toStrategic Knowledge Management The KnowledgeLeader Building and leading a knowledge culture Developing the knowledge architecture: A human-

istic perspective Building an Integrated StrategicOrganizational Knowledge System Defining andCapturing Core Knowledge Capturing and manag-ing the strategic knowledge Developing an effectiveknowledge service Developing effective knowledge

users Measuring knowledge take-up. Knowledge Management Challenges AHolistic view of Strategic Knowledge Management

ISBN: 9788126514502 | ` 499

Management : Principles &Guidelines

Duening

Table of Contents Introduction to Management Planning Organizing Leadership Controlling Managing change andInnovation

ISBN: 9788177223866 | ` 379

The Little Book of Leadership

Gitomer

Table of Contents

Leadership Insight. Mental Leadership. Resilient

Leadership. Reality Leadership. Coach Leadership. Situational Leadership. Measurement Leadership. Opportunity Leadership. Guts Leadership. PersonalLeadership. Celebration Leadership. Next-LevelLeadership. Legacy Leadership.

ISBN: 9788126536474 | ` 399

International Management Behavior,6ed

Lane

Table of Contents The Global Manager Intercultural Effectiveness inInternational Management The MBI Model for HighPerformance Managing Global Teams and Networks Executing Global Strategy Selecting and DevelopingGlobal Managers Managing Change in GlobalOrganizations Competing with Integrity in GlobalBusiness: Personal Integrity Competing with Integrityin Global Business: Corporate Citizenship

ISBN: 9788126535996 | ` 529


15/48


Summer Internship Simplified

Mishra

Table of Contents

Introduction. What is SIP? Conduct and Behavior Major Stakeholders in SIP and their Role ManagementThesis Thesis Structure Thesis Presentation Keep inMind Formats

ISBN: 9788177225372 | ` 229

Principles and Practices ofManagement, w/cd

Nerkar

Table of Contents

Introduction to Management Decision Making and

Planning Organization and Organizing Directing

Function of Management Motivation Leadership

Groups and Teams in an Organization Organizational

Change and Stress Management Conflict,

Communication and Coordination Power, Politics and

Authority Controlling Function of Management New

Concepts and Trends in Management Management of

Organizational Functions Managing Strategies in an Organization

ISBN: 9789350042502 | ` 399

Introduction to Management

Pithadia

Table of Contents Introduction to Management and Organization History of Management Organizational Design and

Structure Organizational Culture and Environment Social Responsibility and Managerial Ethics Introduction to Marketing Management Introductionto Financial Management Introduction to HumanResource Management Introduction to ProductionManagement Introduction to Strategic Management

ISBN: 9789350042496 | ` 349

Forthcoming Titles

International Management Behavior: Global and SustainableLeadership, 7edLane

Introduction to Management, 12ed, ISVSchermerhorn

MANAGEMENT INFORMATION SYSTEMS

Computer Applications inManagement

Singh NEW

Table of Contents

Classification of Computer Computer Basics

Organization Algorithm and Flowchart BinaryArithmetic Concept of Information and DataProcessing Computer Memory Processor ComputerLanguages Computer Software Operating System

The Internet Data Communication and ComputerNetworks Multimedia Computer Virus and Antivirus

Database System Artificial Intelligence MS-DOS Tally and ERP Emerging Trends of IT

ISBN: 9789351192442 | ` 499

MIS: Management InformationSystems in Business, Governmentand Society

De

Table of Contents Organizations and Information Systems Conceptsof Management Information Systems InformationSystems and Management Strategy ElectronicCommerce, Electronic Business, Electronic Governance

Managing Information Systems Ethical and SocialIssues Information Technology Infrastructure and

Choices Networking and Telecommunication Information Systems Security andControl Information Systems Development and Project Management Managing DataResources Business Process Integration and Enterprise Systems Decision SupportSystems ICT for Development and E-Governance The Society of the Internet OpenSource Software

ISBN: 9788126520190 | ` 599

Management Information Systems

Joshi

Table of Contents

Information Technology and Systems InformationSystems for Business Operations Information Systemsfor Management Managing Information Technology

Planning and Implementing Changes with IT ITSecurity and Controls Internet and E-Commerce ITfor Distributed Teams

ISBN: 9789350040072 | ` 379

Essentials of Business Processes andInformation Systems

Magal

Table of Contents

Organizations, Processes and Information Systems. Enterprise Systems. The Procurement Process. The Fulfillment Process. The Production Process. Integrated Processes.

ISBN: 9788126521753 | ` 359

MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS


16/48


MANAGEMENT INFORMATION SYSTEMS

Forecasting: Methods andApplications, 3ed

Makridakis

Table of Contents

The Forecasting Perspective Basic Forecasting Tools Time Series Decomposition Exponential SmoothingMethods Simple Regression Multiple Regression

The Box-Jenkins Methodology for Arima Models Advanced Forecasting Models Forecasting the Long-Term Judgmental Forecasting and Adjustments TheUse of Forecasting Methods in Practice ImplementingForecasting: It Uses, Advantages and Limitations

ISBN: 9788126518524 | ` 649

Harnessing Green IT: Principles andPractices

Murugesan

Table of Contents

Green Devices and Hardware Green Software

Sustainable Software Development Green DataCenters Green Data Storage Green Networks andCommunications Enterprise Green IT Strategy Sustainable Information Systems and Green Metrics Enterprise Green IT Readiness Sustainable IT Services:Creating a Framework for Service Innovation GreenEnterprises and the Role of IT Environmentally

Aware Business Process Improvement in the Enterprise Context Managing GreenIT Regulating Green IT: Laws, Standards and Protocols Green Cloud Computingand Environmental Sustainabili ty Harnessing Semantic Web Technologies for theEnvironmental Sustainability of Production Systems

ISBN: 9788126539680 | ` 549

Management Information System,

w/cdParimi

Table of Contents

Introduction to Management Information System Applications and Strategic Advantages of MIS Introduction to Computer Systems Managementof Data Resources Communication Technology andNetwork Decision Support System (DSS) SystemDevelopment and Design Knowledge Managementand Artificial Intelligence in Business InformationTechnology and Globalization E-Commerce MIS in

Project Management Information System Security and Control General TechnologicalKnowledge

ISBN: 9789350043059 | ` 349

Computer Applications inManagement, w/cd

Shrivastava

Table of Contents

Introduction to Computer Systems OperatingSystems Getting Started with Word 2007 Working

with Tables and Mail Merge Macros Preparingand Printing Documents in MS Word 2007 GettingStarted with Excel 2007 Working with Formulas andFunctions in Excel 2007 Working with Graphs inExcel 2007 Getting Started with PowerPoint 2007

Working with Text, Graphs and Multimedia Exploring Outlook Express AccountingBasics Working with Tally Working with DBMS Introduction to Networking GettingStarted with Internet and HTML Working with Lists, Tables and Frames Workingwith Hyperlinks, Images and Multimedia Using Scripting Languages in Web Pages Introducing E-Commerce

ISBN: 9788177228502 | ` 449

Data Mining for Business

Intelligence: Concepts, Techniquesand Applications in MicrosoftOffice Excel with XLMiner

Shmueli

Table of Contents

Overview of the Data Mining Process DataExploration and Dimension Reduction EvaluatingClassification and Predictive Performance MultipleLinear Regression Three Simple ClassificationMethods Classification and Regression trees Logistic

Regression Neural Nets Discriminant Analysis

ISBN: 9788126517589 | ` 709

Also useful for Operations Management

Information Technology forManagement: TransformingOrganizations in the DigitalEconomy, 7ed

Turban

Table of Contents

IT Support of Organizational Performance. Information Technologies. Data Management. Networking Discovery, Communication, Collaboration.

E-Business. Wireless. Transaction Processing &Functional Areas. Enterprise Systems. IOS and Global

IS. KM. Business Intelligence and Performance Management. Managerial DecisionMaking. Using IT for Strategic Advantage. Econ. Acquiring & Developing Systems. Security. Impacts.

ISBN: 9788126526390 | ` 629

Forthcoming Titles

Strategic Management of Information Systems, 5ed ISVPearlson


17/48


EXCLUSIVE TITLES

BusinessStatistics:

Decision Makingwith Data

Johnson

Business Statistics: Decision Makingwith Data

Johnson

Table of Contents

Describing Patterns in Data Organizing Data:

Association and Relationships Collecting Data Probability Random Variables and ProbabilityDistributions Continuous Random Variables andSampling Distributions From Samples to Populations:Inferences About Means Comparing Means Analyzing Count Data Simple Linear Regression Multiple Linear Regression and Time Series Models

Management and Statistics

ISBN: 9812530150 | $ 8.25

(Exclusively distributed by CBS Publishers & Distributors)

ComputerSimulation inManagementScience, 5ed

Pidd

Computer Simulation inManagement Science, 5ed

Pidd

Table of Contents

Fundamentals of Computer Simulation in ManagementScience Discrete Event Simulation System Dynamics

ISBN: 9789812531933 | $4.50

(Exclusively distributed by CBS Publishers &

Distributors)

Forthcoming Title

Computer Applications in ManagementSingh

MARKETING

Managing Marketing: An AppliedApproach and the MarketingToolkit (Set of Textbook &Marketing Toolkit)

Capon, Singh NEW

Table of Contents

Section I: Marketing and the Firm Introductionto Managing Marketing The Value of Customers Section ll: Fundamental Insights for Strategic

Marketing Market Insight Customer Insight Insightabout Competitors, Company, and Complementers Marketing Research Transition to Strategic Marketing Section lll: StrategicMarketing Imperative 1:Determine and Recommend Which Markets to Address Identifying and Choosing Opportunities Imperative 2:Identify and Target MarketSegments Market Segmentation and Targeting Imperative 3: Set Strategic Directionand Positioning Market Strategy Integrating Firm Efforts for Marketing Success Managing through the Life Cycle Managing Brands Section IV: Implementingthe Market Strategy Imperative 4:Design the Market Offer Part A. ProvidingCustomer Value Managing the Product Line Managing Services and CustomerService Developing New Products Part B. Communicating Customer ValueIntegrated Marketing Communications Mass and Digital Communication Directingand Managing the Field Sales Effort Part C. Delivering Customer Value DistributionDecisions Part D. Getting Paid for Customer Value Critical Underpinnings ofPricing Decisions Setting Prices Imperative 5: Secure Support from Other Functions

Ensuring the Firm Implements the Market Offer as Planned Imperative 6: Monitorand Control Monitoring and Controlling Firm Performance and Functioning SectionV: Special Marketing Topics International, Regional, and Global Marketing RuralMarketing in India

ISBN: 9788126548514 | ` 799

E-Marketing in Digital Age: Text &

Cases, 2ed, w/cdSople NEW

Table of Contents

Role of Internet Marketing on Internet ConsumerBehavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy e-Retailing B2B Networksand E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing &Globalization of Business Legal & IPR Issues in Online

Marketing Social Media Marketing: A New Wave Cloud Computing: EnhancingMarketing Effectiveness

ISBN: 9789351192428 | ` 395

Marketing Research, 10ed

Aaker

Table of Contents

The Nature and Scope of Marketing Research DataCollection Data Analysis Special Topics in DataAnalysis Applications of Marketing Intelligence

ISBN: 9788126531189 | ` 709

Strategic Market Management, 9ed

Aaker

Table of Contents

Strategic Market Management: An Overview Externaland Customer Analysis Competitor Analysis Market/ Submarket Analysis Environmental Analysis andStrategic Uncertainty Internal Analysis CaseChallenges for Part I Creating Advantage: Synergyand Commitment vs. Opportunism vs. Adaptability Alternative Value Propositions Building and ManagingBrand Equity Energizing the Business Leveraging theBusiness Creating New Businesses Global Strategies

Setting priorities for Businesses and brands--The Exit, Milk and Consolidate Options From Silos to Synergy--Harnessing the Organization Case Challenges for Part II Hobart Dove Competing Against Wal-Mart Contemporary Art Sony vs. iPod

ISBN: 9788126536245 | ` 459

Store Operations

Agarwal

Table of Contents Introduction to Retails and Store Front Operationsand Merchandizing Stock Management Administrative and Employee Management SecurityManagement

ISBN: 9788177225167 | ` 349

MANAGEMENT INFORMATION SYSTEMS / MARKETING


18/48


The Impact of E-Marketing onE-Buyer Behavior, w/cd

Amin

Table of Contents

Marketing perspective in the internet age: e-Marketing E-marketing-mix: marketing mix in internet era Thee-consumer perspective: typology of e-buyers andadoption process in Electronic environment E-buyerbehavior in electronic environment E-buying andonline customer experience & CRM E-branding:branding in electronic era Case Studies

ISBN: 9789350043202 | ` 449

Marketing Management

Anand

Table of Contents

Overview of Marketing Market Oriented StrategicPlanning Marketing Environment MarketingResearch Consumer Markets Business Markets

Segmentation, Targeting and Positioning Competition Brand Product Price Place Promotion-IntegratedMarketing Communications Five Winning Strategies in21st Century Marketing Area Overview

ISBN: 9789350042489 | ` 359

Customer RelationshipManagement, w/cd

Bhasin

Table of Contents Introduction to CRM Importance of Relationship in

Business Planning a CRM Strategy Selection of aCRM Tool Managing a CRM Project Creating Valuefor Customers Customer Experience and CRM Managing Customer Lifecycle: Customer Acquisition,Retention and Development Customer Database Sales and CRM Marketing Automation Serviceand CRM Business Network and CRM Customer

Portfolio Management Electronic CRM (e-CRM) Role of Human Resource in CRM Role of CRM in Service Sector Emerging Trends in CRM

ISBN: 9789350044544 | ` 399

Marketing Management

Chopra

Table of Contents Fundamentals of Marketing Principles and Preceptsof Marketing Management Product Decisions PricingDecisions Distribution Decisions Communication Mixin Marketing Marketing Strategies Neo-MarketingTrends

ISBN: 9788177228427 | ` 329

Sales Management: Concepts andCases, 10ed , ISV

Cron

Table of Contents

Early Management Thought. The ScientificManagement Era. The Social Person Era.

The Modern Era.ISBN: 9788126526383 | ` 589

Service Management andMarketing: Customer Managementin Service Competition, 3ed

Gronroos

Table of Contents

The Service and Relationship Imperative: Managingin Service Competition Managing CustomerRelationships: An Alternative Paradigm in Management

and Marketing The Nature of Services and ServiceConsumption and Its Marketing Consequences Service and Relationship Quality Quality Management

in Services Return on Service and Relationships Managing The AugmentedService Offering Service Management Principles Managing Productivity in ServiceOrganizations Managing Marketing or Market-Oriented Management ManagingIntegrated Marketing Communication and Total Communication Managing BrandRelationships and Image Customer-Focused Organization: Structure, Resourcesand Service Processes Managing Internal Marketing: A Prerequisite for SuccessfulCustomer Management Managing Service Culture: The Internal Service Imperative Transforming a Manufacturing Firm into a Service Business Conclusions: ManagingServices and Relationships

ISBN: 9788126512874 ` 599

Events Marketing: How toSuccessfully Promote Events,Festivals, Conventions andExpositions

Hoyle

Table of Contents

Introduction to Event Marketing. Event Promotion,Advertising and Public Relations. Electronic EventMarketing Strategies. Funding the Event MarketingProgram. Marketing Association Meetings,Conferences, Events and Expositions. Marketing

Corporate Meetings, Products, Services and Events. Marketing Festivals, Fairs andOther Special Events. Trends in Event Marketing.

ISBN: 9788126524679 | ` 399

Global Marketing Management,5ed

Kotabe

Table of Contents

Globalization. Global Economic Environment. FinancialEnvironment. Cultural Issues and Buying Behavior.

Political / Legal Environment. Global MarketingResearch. Global Segmentation and Positioning. Global Marketing Strategies. Global Market EntryModes. Global Product Development. Marketing

MARKETING


19/48


Products and Services. Global Pricing. Communicating with the World Consumer. Sales Management. Global Logistics and Distribution. Export / Import Management.

Planning, Organization and Control of Global Marketing Operations. Marketing inEmerging Markets. Global Marketing and the Internet.

ISBN: 9788126534128 | ` 709

Consumer Behaviour and MarketingCommunication: An IndianPerspective

Kumar

Table of Contents

Consumer Behaviour and its Applications ConsumerBehaviour and Market Segmentation EnvironmentInfluence on Consumer Behaviour IndividualDeterminants of Consumer Behaviour ConsumerDecision Making Behavioural Based SafetyManagement Consumer Protection Act, 1986 Retail

Consumer and Outlet Selection Behaviour Pattern Customer Relationship Management(CRM) Misbehaviour of Customer and Marketing Activities Consumer LoyaltiesRepeat Purchase Behaviour Introduction to Marketing Communications Management

Advertising and Campaign Planning Integrated Marketing Communication E-Commerce an Effective Tool of Marketing Communication Rural Buying

ISBN: 9789351191827 | ` 395

Customer RelationshipManagement: Concepts &Application

Kumar

Description

Bridging the chasm between theory and practice thisunique book Customer Relationship ManagementConcepts and Application puts the evolving discipline

of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the conceptand context of CRM, types of customers, customervalue, and technology of CRM, managing customer

relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. Thetext is interspersed with a profusion of cases and examples from various businesses.Service verticals covered include banking, retail, telecom, airlines and electronic media.The book helps students / practitioners and general management to gain insights intovaluable customer relationships.

ISBN: 9788177226225 | ` 429

Customer RelationshipManagement: A Database Approach

KumarTable of Contents

CRM, Database Marketing and Customer Value CRMIndustry Landscape Strategic CRM Implementingthe CRM Strategy Introduction to Customer-BasedMarketing Metrics Customer Value Metrics-Conceptsand Practices Using Databases Designing LoyaltyPrograms Effectiveness of Loyalty Programs DataMining Campaign Management Applications ofDatabase Marketing in B-to-C and B-to-B Scenarios

Application of the Customer Value Framework to Marketing Decisions Impact of CRMon Marketing Channels

ISBN: 9788126509133 | ` 419

International Marketing (with case-book)

Lascu

Table of Contents

Introduction to International Marketing TheInternational Marketing Environment InternationalMarketing Strategy Decisions Managing theInternational Marketing Mix International MarketingStrategy: Implementation

ISBN: 9788177223705 | ` 399

Shopper, Buyer and ConsumerBehavior: Theory and MarketingApplications

Lindquist

Table of Contents

The Consumer in the Marketplace The Consumeras Decision Maker Psychological Influences onConsumer Decision Making Sociological Influenceson Consumer Decision Making Special Topics

ISBN: 9788177223835 | ` 329

Marketing Research, 8ed, w/cd

McDaniel

Table of Contents

The Role of Marketing Research in ManagementDecision Making. The Marketing Research Industryand Research Ethics. Problem Definition, ExploratoryResearch, and the Research Process. Secondary Dataand Databases. Qualitative Research. TraditionalSurvey Research. Online Marketing Research.

Primary Data Collection: Observation. Primary DataCollection: Experimentation and Test Markets. TheConcept of Measurement. Using Measurement

Scales to Build Marketing Effectiveness. Questionnaire Design. Basic SamplingIssues. Sample Size Determination. Data Processing and Fundamental Data Analysis. Statistical Testing of Differences and Relationships. Bivariate Correlation and Regression

Multivariate Data Analysis.. Communicating the Research Results. ManagingMarketing Research.

ISBN: 9788126529353 | ` 709

Customer Service in Retailing,(Indian Text ed)

Mishra

Table of Contents

Introduction to Customer Service Retail Service Mix Customer Expectation and Perception from Retailers Service Quality Customer Complaints and CustomerService Managing the Customer Service Function

ISBN: 9788177223712 | ` 279

MARKETING


20/48


E-Marketing

Mohapatra

Table of Contents

Product Design for Online Channel Future Trendin Digital Marketing e-Branding as Strategy Interactive Direct Marketing Managing Multiple Salesand Marketing Channels Adding Value to Sales

Mastering Networks of Partners, Media, and Middlemen Building Customer Care Systems Buying OutsideServices

ISBN: 9788126542000 | ` 379

Research Methodology

Ramamurthy

Table of Contents

Fundamentals of Research Research Problem Research Design Sampling Measurement andScaling Techniques Methods of Data Collection Data Processing and Analysis Concept of Hypothesis

Parametric Tests Non-Parametric Tests ModelBuilding and Decision-Making Report Writing Computer Application in Research Methodology Additional Questions

ISBN: 9788177229714 | ` 449

Research Methods for Business: ASkill Building Approach, 5ed

Sekaran

Table of Contents

Scientific Investigation. The Research Process:The Broad Problem Area and Defining the Problem

Statement. The Research Process: TheoreticalFramework and Hypothesis Development. TheResearch Process: Elements of Research Design. Measurement of Variables: Operational Definition. Measurement: Scaling, Reliability, Validity. Data

Collection Methods. Experimental Designs. Sampling. Quantitative Data Analysis. Quantitative Data Analysis Part 2: Hypothesis Testing. Qualitative Data Analysis. TheResearch Report.

ISBN: 9788126531318 | ` 519

Cases in Retail Management

Srinivasan

Table of Contents

Retail in Detail - Unorganized to Organized StrategicRealities in Retail Kanchi Silks Shreejii ? Akbarallys

- Not in Rally Dosa in Plaza Hidesign Vimal isBack (Reviving its past glory) Amuls Ready-to-EatPizza Shoppers Stop Limited IKEA ConnectingConcept Tiffany & Co. Dominating Pizzas VisualMerchandising Passion for Fashion The Big Endeavor

Hindustan Oil Xtra Power Fleet Card Program Garuda Transport ITC Case Study on Supply Chain

Management Attraction to Attrition Mall Dhamaal Luxury Lifestyle or Lavish Catalogue Retailing - Ar-Goes Crossroads Retailing Lessons Vending Machines, The LOOT- Great Steal on Big Brands

ISBN: 9788177229127 | ` 225

International Marketing

Siddiqui

Table of Contents Introduction to International Marketing Theories andPolicies of International Trade International MonetarySystem and Export Documentation InternationalMarketing Environment and Marketing Research

International Market Segmentation, Targeting andPositioning International Product Decisions International Pricing Decisions InternationalDistribution Decisions International PromotionDecisions Cultural Issues in International Marketing

Developments in International Marketing Case Studies

ISBN: 9788177229752 | ` 349

E-Marketing: Text & Cases

Sople

Table of Contents

Role of Internet Marketing on Internet Consumer

Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-retailing B2B Networks andEcommerce Hubs Website Design Mobile Marketing

Blogging: A Marketing Tool Customer RelationshipManagement Globalization of Business IPR andLegal Issues

ISBN: 9788177224320 | ` 375

Customer RelationshipManagement

Zikmund

Table of Contents The Nature of Customer Relationship Management. Understanding Customer Differences. InformationTechnology and Collecting Customer Data. The CRMData Warehouse. Customer Loyalty. CustomerRetention Strategies. Winback and AcquisitionStrategies. Sales Force Automation and AutomatedCustomer Service Centers. The Basics of DataMining, Online Analytical Processing and Information

Presentation. Measuring Customer Satisfaction and Loyalty. Issues for ImplementingCRM Systems.

ISBN: 9788126528059 | ` 439

EXCLUSIVE TITLES

InternationalMarketing

Research, 2ed

Craig

International Marketing Research,2ed

Craig

Table of Contents

Marketing Research in a Global Environment Designing International Marketing Research Secondary Data Sources Uses of Secondary Data Structuring Primary Data Collection Establishing theComparability of Multicountry Data Non survey DataCollection Techniques Survey Instrument Design Sampling and Data Collection Multicountry Scales

MARKETING


21/48


Analysis of Multicountry Data. Assessing Differences in the Structure of Variables TheInternational Marketing Information System Challenges Facing International

ISBN: 9971513862 | $6.50


MarketingManagement,

7ed

Dalrymple

Marketing Management, 7ed

Dalrymple

Table of Contents

The Role of Marketing in Organizations andSociety Marketing Strategy Customer Analysis Market Segmentation and Product Differentiation

Competitive Analysis and Product Positioning Product Development and Testing BrandManagement Services Marketing Pricing SelectingDistribution Channels Personal Selling and SalesForce Management Direct Marketing DesigningAdvertising Programs Sales Promotion and Public

Relations International Marketing Marketing Planning.

ISBN: 9814126217 | $7.50


Essentials ofMarketing

Research, 2ed

Kumar

Essentials of Marketing Research,2ed

Kumar

Table of Contents

The Nature and Scope of Marketing Research DataCollection Data Analysis Applications

ISBN: 9812531823 | $7.50

(Exclusively distributed by CBS Publishers &

Distributors)

InternationalMarketing:Consuming

Globally, ThinkingGlobally

McAuley

International Marketing:Consuming Globally, ThinkingGlobally

McAuley

Table of Contents

Trading Places: An Overview of the World Economy Get a Good Guide-Book: The Influence of Culturein International Marketing The Process ofInternationalization Smes: Key Players in a GlobalEconomy Understanding Customer Values Creatingand Communicating Customer Values Delivering

Customer Values Export Documentation, Getting Paid, Organizing Insurance andFinding Finance Globalization, the Internet and the Marketer International Growththrough Franchising

ISBN: 9812532358 | $ 5.50


Forthcoming Titles

Marketing Research, 11ed, ISVAaker

Marketing ResearchSathapriya

OPERATIONS MANAGEMENT

Excel Models for Business andOperations Management, 2ed

Barlow

Table of Contents

A systems view of business Model-building tools

Financial models Investment Analysis Models Worksheet applications in cost accounting Marketingmodels Purchase order processing Statisticalapplications in quality control Inventory controlmodels Models for production operations Projectmanagement

ISBN: 9788126509515 | ` 519

Game Theory: An Introduction

Barron

Table of Contents

Matrix 2 person games. Solution Methods for MatrixGames. Two Person Nonzero Sum Games. N PersonNonzero Sum Games with a Continuum of Strategies. Cooperative games. Evolutionary Stable Strategies andPopulation games.

ISBN: 9788126523191 | ` 539

Applied Business Statistics, 7ed

Black

Table of Contents

What Is Statistics Visualizing the Data DescribingData Through Statistics Discrete ProbabilityDistributions Continuous Probability Distributions

Distributions of the Sample Mean and SampleProportion and Sampling Techniques EstimatingParameters for Single Populations Testing Hypothesesabout Single Population Parameters Analyzing theDifferences in Two Populations Analysis of Variance Introduction to Regression Analysis and Correlation

Basic Multiple Regression Analysis Advanced Multiple Regression Analysis Forecasting Chi-Square Analysis Analyzing Data Using Nonparametric Statistics Quality Decision Analysis C19-2

ISBN: 9788126537075 | ` 749

Modern Production / OperationsManagement, 8ed

Buffa

Table of Contents

Classification and Importance of OperationsManagement Operations Planning and Control Design of Operational Systems Operations Strategyand the Firm Synthesis and Conclusions

ISBN: 9788126513727 | ` 639

MARKETING / OPERATIONS MANAGEMENT


22/48


Project Management: Planning andControl Techniques, 4ed

Burke

Table of Contents

Introduction to Project Management. History ofProject Management. Project Life-Cycle. FeasibilityStudy. Project Selection. Project Estimating. Planning and Control Cycle. Scope Management. Work Breakdown Structure (WBS). Critical PathMethod (CPM). Schedule Bar chart. ProcurementSchedule. Resource Planning. Project Accounts. Project Control. Earned Value. Quality Management.

Project Risk Management, Project Communications. Project Organization Structures. Project Teams. Project Leadership. Project Management Computing.

ISBN: 9788126521647 | ` 499

Managing Quality, 5ed

Dale

Table of Contents

The Development, Introduction and Sustaining of TotalQuality Management (TQM) The Business Contextof TQM Quality Management Systems, Tools andTechniques

ISBN: 9788126522460 | ` 499

International Logistics

David

Table of Contents

Methods of Entry into Foreign Markets International

Contract Terms of trade or Incoterms Terms ofPayment Currency of Payment (Managing TransactionRisks) International Commercial Documents International Insurance International OceanTransportation International Air Transportation International Land and Multi-Modal Transportation

Packaging for Export Customs Clearance International Logistics Infrastructure

ISBN: 9788177224306 | ` 399

Beginning R: The StatisticalProgramming Language

Gardener

Table of Contents

Introducing R: What It Is and How to Get It StartingOut: Becoming Familiar with R Starting Out: Workingwith Objects Data: Descriptive Statistics andTabulation Data: Distribution Simple HypothesisTesting Introduction to Graphical Analysis FormulaNotation and Complex Statistic s ManipulatingData and Extracting Components Regression (Linear

Modeling) More about Graphs

ISBN: 9788126541201 | ` 579

Management Guide to Quality andProductivity, 2ed

Gopalan

Table of Contents

The Gurus Improvement Cycles The 7 Tools ofQuality Holding the Gains Six New Tools The7 Wastes General Tools Service Tools ISO 9001:2000 Six Sigma E-Enabled Services for EnhancingProductivity

ISBN: 9788177224580 | ` 299

Operations, Strategy andTechnology: Pursuing theCompetitive Edge

Hayes

Table of Contents

Operations Management Confronts a New Millennium. Operations Strategy: Origins and New Directions. Capacity Strategy. Determining OrganizationalBoundaries: Vertical Integration and Outsourcing. Designing and Managing Operating Networks. Information Technology and Operations. Creating an

Edge through New Process Development. Creating an Edge through Superior ProjectManagement. Evaluating and Justifying Capital Investments. Sharpening the Edge:Driving Operations Improvement. Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 | ` 629

Production and OperationsManagement

Jain

Table of Contents

Overview of Production and Operations Management Operations Strategy Forecasting Product Analysis Capacity Management Quality Management: StrategicIssues Facility Location and Layout Productivity Aggregate Planning Material Requirement Planning

Materials Management Inventory Management Production Planning and Control Production

Scheduling Quality Control Maintenance Management Just-in-Time System Change Management

ISBN: 9789350045091 | ` 449

Project Management: A SystemsApproach to Planning, Scheduling

and Controlling, 10edKerzner

Table of Contents

Overview Project management growth: conceptsand definitions Organizational structures Organizingand staffing the project office and team Managementfunctions Management of your time and stress Conflicts Special topics The variables for suc-cess Working with executives Planning Networkscheduling techniques Project graphics Pricing and

estimating Cost control Trade-off analysis in a project environment Risk manage-ment Learning curves Contract management Quality management Moderndevelopments project management The business of scope changes The project office



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Managing crisis projects The rise, fall, and resurrection of iridium: a project manage-ment perspective

ISBN: 9788126538874 | ` 649

Information Technology ProjectManagement, 4ed, ISV

MarchewkaTable of Contents

An Overview of IT Project Management TheBusiness Case The Project Charter The ProjectTeam The Scope Management Team The WorkBreakdown Structure (WBS) The Project ScheduleAnd Budget The Risk Management Plan TheProject Communication Plan The IT Project QualityPlan Managing Change, Resistance, and Conflict

Managing Project Procurement and Outsourcing Project Leadership and Ethics TheImplementation Plan and Project Closure Appendix: An Introduction To Function PointAnalysis

ISBN: 9788126543946 | 539

Also useful for Management Information Systems

Project Management, w/cd

Marwah

Table of Contents

Introduction to Project Management Role of aProject Manager Planning of a Project MarketAnalysis in Project Management Capital BudgetingTechniques in Project Selection Social Cost BenefitAnalysis Financing of a Project Financing ofInfrastructure Projects Project Scheduling ResourceScheduling Monitoring and Controlling a Project Project Evaluation and Auditing Project Termination Computer Applications in Project Management Case

Studies

ISBN: 9788177229721 | ` 399

Project Management: A ManagerialApproach, 8ed

Meredith

Table of Contents

Projects in Contemporary Organizations StrategicManagement and Project Selection The ProjectManager Managing Conflict and the Art ofNegotiation The Project in the OrganizationalStructure Project Activity and Risk Planning

Budgeting: Estimating Costs and Risks Scheduling Resource Allocation Monitoring and Information

Systems Project Control Project Auditing Project Termination

ISBN: 9788126537082 | ` 709

Operations Management, 5ed, ISV

Meredith

Table of Contents

Competitive Operations for the Global Arena Designing the Transformation System Monitoringand Controlling the Transformation System SixSigma for Improving the Transformation System

Lean Operations Improve Transformation SystemValue Project Management and the TransformationSystem Managing Supply Chain Logistics andInventories Capacity Management through Locationand Scheduling

ISBN : 9788126542543 | ` 599

Fundamentals of Quality Controland Improvement, 3ed

Mitra

Table of Contents

Philosophy and Fundamentals Statistical Foundations

and Methods of Quality Improvement StatisticalProcess Control Acceptance Sampling Product andProcess Design

ISBN: 9788126544097 | ` 649

Supply Chain Management(Theories & Practices)

Mohanty

Table of Contents

Holistic and Systematic Treatment for Various Themes Review of State-of-Art Empirical Evidences at EveryStage Extensive Breadth of Coverage Modularity of

Topics Cases and Examples from Industry Tools andTechniques Focused Objectives for Learning

ISBN: 9788177221916 | ` 329

Supply Chain Management (IndianCase Studies)

Mohanty

Description

Indian Cases in Supply Chain Management Theoriesand Practices brings forth a blend of industrial and aca-demic experience to cover theoretical as well as practi-cal aspects of the subject.

ISBN: 9788177225808 | ` 159

Statistical Quality Control, 6ed

Montgomery

Table of Contents

Introduction Statistical Methods useful in QualityControl and Improvement Basic Methods of StatisticalProcess Control and Capability Analysis OtherStatistical Process-Monitoring and Control Techniques

Process Design and Improvement with DesignedExperiments Acceptance Sampling

ISBN: 9788126525065 | ` 639



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Supply Chain Management: AGlobal Perspective

Sanders

Table of Contents

Supply Chain Strategy. Network & System Design. Marketing. Operations Management. Sourcing. Logistics. Forecasting & Demand Planning. InventoryManagement. Lean Systems & Six-Sigma Quality. Supply Chain Relationship Management. GlobalSupply Chain Management. Sustainable Supply ChainManagement.

ISBN: 9788126536351 | ` 599

Total Quality Management

Suri

Table of Contents

TQM - A Roadmap to Excellence Quality Gurus Costof Quality Quality Leadership TQM Implementation Creating Quality Culture Customer Focus & Customer

Satisfaction TQM & Quality Improvement QualityControl and Problem Solving: Tools & Techniques Business Process Re-engineering (BPR) Six Sigma(6 ) Quality Function Deployment (QFD) ValueEngineering and Value Analysis Total ProductiveMaintenance Quality Management Systems Quality

System Audit Environment Management System and Total Quality Control HumanResource Development & Quality Circles Quality Awards TQM Case Studies in IndianIndustries

ISBN: 9789350043172 | ` 375

Software Engineering Project

Management, 2edThayer

Table of Contents

Introduction to Management Software EngineeringProcess Software Engineering Project Management Planning a Software Engineering Project Software Cost,Schedule, and Size Organizing a Software EngineeringProject Staffing a Software Engineering Project Directing a Software Engineering Project Controllinga Software Engineering Project Software Metrics andVisibility of Progress Epilogue: The Silver Bullets

ISBN: 9788126508358 | ` 679

Facilities Planning, 4edTompkins

Table of Contents

Product, Process and Schedule Design. Flow Systems,Activity Relationships and Space Requirements. Personnel Requirements. Material Handling. LayoutPlanning Models and Design Algorithms. WarehouseOperations. Manufacturing Systems. FacilitiesSystems. Quantitative Facilities Planning Models. Evaluating and Selecting the Facilities Plan. Preparing,Presenting, Implementing and Maintaining the FacilitiesPlan.

ISBN: 9788126542536 | ` 679

Management Science: The Art ofModeling with Spreadsheets, Excel2007 update, 2ed

Powell

Table of Contents

Modeling in a Problem-Solving Framework. Basic

Excel Skills. Advanced Excel Skills. SpreadsheetEngineering. Analysis using Spreadsheets. DataAnalysis for Modeling. Regression Analysis. Short-Term Forecasting. Nonlinear Optimization. Linear Programming. Network Models. Integer

Programming. Decision Analysis. Monte Carlo Simulation. Optimization inSimulation.

ISBN: 9788126526918 | ` 799

Total Quality Management

Rajaram

Table of Contents

Unit-1. Introduction to Quality Management Unit-2.

Principles and Philosophies of Quality Management Unit-3. Statistical Process Control and Process Capability

Unit-4. Tools and Techniques for Quality Management Unit-5. Quality Systems Organizing and Implementation

ISBN: 9788177226232 | ` 399

Operations Research : Principlesand Practice, 2ed

Ravindran

Table of Contents

The Nature of Operations Research Linear

Programming Network Analysis Advanced Topicsin Linear Programming Decision Analysis RandomProcesses Queuing Models Inventory Models Simulation Dynamic Programming NonlinearProgramming

ISBN: 9788126512560 | ` 589

Operations Management, 7ed

Russell

Table of Contents

Part One: Operations Management. Introductionto Operations Management. Quality Management.

Statistical Process Control. Product Design. ServiceDesign. Processes and Technology. Capacity andFacilities. Human Resources. Project Management.Part Two: Supply Chain Management. Supply ChainManagement Strategy and Design. Global SupplyChain Procurement and Distribution. Forecasting. Inventory Management. Sales and Operations

Planning. Resource Planning. Lean Systems. Scheduling.

ISBN: 9788126537044 | ` 739



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Inventory Control and Management,2ed

Waters

Table of Contents

Stocks and Inventories Stocks within an Organization Economic Order Quantity Models for Known Demand

Models for Uncertain Demand Sources of Information Forecasting Demand Material Requirements Planning Just-in-Time

ISBN: 9788126516483 | ` 469

EXCLUSIVE TITLES

Applied DataMining: Statistical

Methods forBusiness &

Industry

Giudici

Applied Data Mining: StatisticalMethods for Business & Industry

Giudici

Table of Contents

Part I: Methodology. Organization of the data. Exploratory data analysis. Computational data min-ing. Statistical data mining. Evaluation of data min-ing methods. Part II: Business Cases. Market basketanalysis. Web clickstream analysis. Profiling websitevisitors. Customer relationship management. Creditscoring. Forecasting television audience.

ISBN: 9812531785 | $ 5.50

OperationsManagement:

Concepts,Methods &Strategies

Vonderembse

Operations Management: Concepts,Methods & Strategies

Vonderembse

Table of Contents

Introduction to Operations Management in a GlobalEnvironment. Building Capabilities to CompeteGlobally: Gaining Competitive Advantage ThroughOperations.

Wiley Academic Catalog Business Finance & Economics

Documents

Transcript of Wiley Academic Catalog Business Finance & Economics