Widen Marketing Chat: Content Marketing and Tippy Cow
Transcript of Widen Marketing Chat: Content Marketing and Tippy Cow
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Content Marketing & Tippy Cow
Widen Fireside ChatDecember 22, 2014
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Jake & NinaShare the Widen
Content Marketing Story As shared with DePaul University Marketing - December 1, 2014
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Reduce, Recycle, Reuse
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THE PROBLEMHow can we help those evaluating DAM
follow a path to select the best fit solution?
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Map the customer lifecycle
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Create a useful resource to guide a process
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Create “big rock” content
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Give away valuable resources
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CUSTOMER LIFECYCLE
Support the journey with helpful resources
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Build an email series
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Use visual content
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Share and repurpose content with social media
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Feature your big rock content in prominent spots
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Collect and nurture leads
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Offer different options to engage
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Deliver more with email responders
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Create an infographic to connect visually
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Promote a webinar series
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Invite relevant audiences
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Make the recording and slides available
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Feature webinars to collect leads
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Give reason to submit forms
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Promote on-demand webinars
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Give a live presentation
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Get picked up by influencers
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Feature big rock content in your newsletters
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Take it to events on screen and in print
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Repurpose content in more targeted webinars after the event
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Get a bigger screen
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Analyze your data and share your experiences
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Blend live and digital experiences
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Connect with other like-minded pros
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with content influencersConnecting
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who create, share and talk Thought Leadersabout marketing content
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Orbit MediaAndy Crestodina“Really well crafted and well-promoted content
is worthy of being referenced and cited and
linked to. Those actions help your web domain
become more credible and allow you to rank for
the buyer-related keywords when someone is
looking for the solutions to their problems.”
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PR 20/20Paul Roetzer“Historically, marketers weren’t big on data.
They were focused on telling a story. Now, thought
leaders in the space are realizing that you still have
to tell a great story, but you also have to connect it
to the customer experience and all of the phases of
their journey. Content is getting more scientific with
data and analytics.”
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with content influencers?Why align
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blog post on widen.com
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blog post on widen.com
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article posted on Small Biz Club
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customer speaking with the BMA
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with content predictionsConnecting
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Learn more at www.Widen.com