Wicked Good Copy: open. look. read.

Mike Mooers wicked good copy & communications

wickedgoodcopy.com [email protected]

open. look. read.

Advertising/Wild & Scenic Film Festival

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Wild & Scenic Film Festival Where Activism Gets Inspired

Advertising/Gaiam Sol Yoga Accessories

Day Tripper Incredibly light, packable and ready to travel. GAIAM Sol Brilliant Performance.

ORGANIC LOCAL GAL– loves sunshine, shortcake, and being dipped in chocolate. Friends say I’m sweet, but I’ve been known to get into a jam or two. FRESH, LOCAL, ORGANIC. FIND YOUR MATCH.

Advertising/BriarPatch Market

Advertising/BriarPatch Market

LEAN, LOCAL, AND LOOKING FOR SOMEONE WHO LIKES TO COOK – gourmet to backyard BBQ. I am grass-fed, have refined taste, hate hormones and antibiotics, and like nice buns. FRESH, LOCAL, ORGANIC. FIND YOUR MATCH.

Catalog/Sierra Designs

GET OUT…BRING US WITH YOU Sierra Designs’ products are created from a passionate understanding of the outdoors. Our products are carefully developed and repeatedly tested, so you can enjoy your experiences without worrying how your gear will perform. Innovation, technical excellence and clean, intelligent design are characteristics of every piece of gear we make.

Catalog/KEEN

There are chainsaws, jackhammers, bricks and pallets out there. Get real, be smart and protect your feet. The Milwaukee Met has you covered with a steel-toe and its burly metatarsal guard. Plus it’s built with the revolutionary, patent-pending KEEN.Welt for extended durability in tough conditions. Rugged, supportive, high-performance foot armor - this is no poser boot.

Catalog/Ultimate Direction

The Sonic’s patented TorsoLink 360 suspension delivers unmatched freedom of movement, comfortably carrying anything you need for a quick climb, long hike, or a couple of days fastpacking.

Catalog/OllyDog

OllyDog’s instant classic – the collapsible bowls that actually hold water and let your dog drink. • Rigid sides keep bowl upright and wide open for easy drinking • Waterproof liner’s seamless ‘bathtub’ construction prevents leaks • Lapper holds a liter and a half, folds down to pocket or pack size • Three Dog holds three liters, and is wide enough for three snouts

Web/Ariat

FIRST CRUSH JEANS Love at first sight. Slim and sexy cut with a low rise. Great looks - coming and going - come from the no-see pocket lines up front, and the slimming back pockets. Whiskers, tacking, and grinding create a slightly broken-in style.

Love at first sight. Slim and sexy cut with a low rise. Great looks - coming and going - come from the no-see pocket lines up front, and the slimming back pockets. Whiskers, tacking, and grinding create a slightly broken-in style.

Web/Ariat

MONACO FIELD BOOT Elegance combines with the finest materials, unmatched innovation, and performance features. This is a beautiful boot for the world’s elite riders. French baby calf leather with a stretch leather panel offers outstanding feel and fit. The oiled inner leg panel delivers a secure grip in the saddle. ATS™ technology provides stability. The sole combines leather’s responsiveness with the durability of Duratread™ rubber. Square toe, spur rest, high Spanish cut. Clearly built to win.

Elegance combines with the finest materials, unmatched innovation, and performance features. This is a beautiful boot for the world’s elite riders. French baby calf leather with a stretch leather panel offers outstanding feel and fit. The oiled inner leg panel delivers a secure grip in the saddle. ATS™ technology provides stability. Square toe, spur rest, high Spanish cut. Clearly built to win.

Web/Gaiam TV

Discover New Paths. Explore Ancient Philosophy. Inspiring films and lectures are right here, right now. Find priceless wisdom for only 33-cents a day.

Web/Ellie Mae

It’s 2 A.M. - Do You Know Where Your Compliance Is? We do. Encompass360 Banker Edition stays on top of the shifting, slippery day-to-day changes regulatory compliance throws at you. See what you need to see, when you need to see it.

In-store/Discovery Channel DVD Box Set

It happened a century ago – the greatest vessel ever created, the RMS Titanic, was pulled to the bottom of the north Atlantic. Dead were 1500 people. Lost was the era’s greatest manifestation of man’s genius and hubris. Born was the legend and mystery of Titanic.

Discover the legend, and explore the mystery in this five DVD set.


Packaging/Discovery Channel DVD Box Set

Amazing Earth is a spectacular journey – Four DVD’s that will take you places no one has seen, and offer experiences that can only be imagined. See the violent upheavals of the Earth’s geography - travel from the highest peaks to the red-hot center of the planet. Crawl into spectacular caves – including terrain on which no human has ever tread. Face the extremes the future could hold – from a vanishing rainforest to the eye of a hurricane. Mysterious, fragile and remarkable – this is your Amazing Earth.

Hang Tags/OllyDog


OllyDog™ Interactive Toys: Fetch, chase, tug, catch, throw, park, yard, beach, anywhere, anytime! • STRONG Industrial-strength urethane-coated fabric resists punctures and defies tears.

• INTERACTIVE OllyDog’s toys are made for interactive games, so you play too.

• FUN Easy throw and catch, floats in water, incredibly durable & easy to see.

New Tricks.

Press Release/UltrAspire

St. George, UT – UltrAspire has landed. Delivering new levels of performance, UltrAspire’s athlete-inspired hydration packs and systems are available to runners and athletes of every level. With a focused line of packs, innovative race vests, and the customizable Molecular Belt System, every piece of gear is light, fast and offers just enough features to boost performance and efficiency without adding unnecessary weight. A combination of revolutionary thinking and years of experience, the design ethic makes cutting-edge concepts race-ready realities…

Feedback

“He is witty, unafraid to take a risk, and yet he

communicates clearly in his writing.“ Sally McCoy CEO, CamelBak

“Mike excelled at coming up with

imaginative and inspiring ideas”

Michael Hodgson, President, SNEWS

“He does great work.” Shannon Walton, Marketing & PR, Schoeller Textiles

“Smart, engaging and edgy –

he’s a rockstar writer with zero attitude and that’s huge in my book.”

Stephanie Lepow, Sr. Marketing Manager, Ellie Mae

Clients

Contact


Mike Mooers

[email protected]

510-508-2797

wickedgoodcopy.com

Wicked Good Copy: open. look. read.

Design

Transcript of Wicked Good Copy: open. look. read.