Why or why not to participate? Some social and political considerations of public participation
Why we participate in Our Guidelines - McKee Foods · Why we participate in ... snack-food company...
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Why we participate in promotional activities Our company desires to promote Little Debbie ® and Sunbelt Bakery ® products in a cost-efficient manner. We also want to be a responsible corporate citizen in the communities where our plants are located. Our Guidelines Oatie and Swissy at March for Babies event in East Ridge, Tenn. McKee Foods Transportation, LLC tractor trailer parked at Riverbend’s Family Faith Night in Chattanooga, Tenn. Checklist for promotional value • All company promotional activities must promote one or more of our brands. • Requestors of promotional consideration must complete a Promotional Request Agreement. • Completed Promotional Request Agreements should be sent to Corporate Communications for processing. (address on back of brochure) Target audiences • Lile Debbie ® and Sunbelt ® consumers. • Members of civic, government, media, religious and educational organizations in the communities where our plants are located. • Potential job candidates and citizens of the communities in which we have plants. e following types of promotional activities may be given preference: • Groups that include one or more of our target audiences. • Activities in which company employees or their family members are involved. e following types of promotional requests generally will not be approved: • Multiple requests during a calendar year. • Friday night or Saturday activities of multiday events. • Events or organizations that are outside a 150-mile radius of Collegedale, Gentry or Stuarts Draſt. • ird-party solicitations. • Last-minute requests (requests can take eight weeks or longer to process). e following will not be considered as promotional activities: • Individual or personal projects. • Events where our company name would receive significant aention alongside a company or product that would not be in alignment with our company Mission Statement, Vision Statement and Guiding Values. • Events that occur primarily between sundown Friday night and sundown Saturday night. • Limited-exposure projects. • Requests that come by form leer. Promotional costs • All promotional activities will be analyzed for cost-effectiveness. • Generally, we will not participate in the same high-cost ($500 or more) promotional activity every year.
Transcript of Why we participate in Our Guidelines - McKee Foods · Why we participate in ... snack-food company...
Why we participate in promotional activitiesOur company desires to promote Little Debbie® and Sunbelt Bakery® products in a cost-efficient manner. We also want to be a responsible corporate citizen in the communities where our plants are located.
O u r G u i d e l i n e s
Oatie and Swissy at March for Babies event in East Ridge, Tenn.
McKee Foods Transportation, LLC tractor
trailer parked at Riverbend’s Family Faith
Night in Chattanooga, Tenn.
Checklist for promotional value• All company promotional activities must promote one or more of our brands. • Requestors of promotional consideration must complete a Promotional Request Agreement.
• Completed Promotional Request Agreements should be sent to Corporate Communications for processing. (address on back of brochure)
Target audiences • Little Debbie® and Sunbelt® consumers.
• Members of civic, government, media, religious and educational organizations in the communities where our plants are located.
• Potential job candidates and citizens of the communities in which we have plants.
The following types of promotional activities may be given preference:• Groups that include one or more of our target audiences.
• Activities in which company employees or their family members are involved.
The following types of promotional requests generally will not be approved:• Multiple requests during a calendar year.• Friday night or Saturday activities of multiday events.
• Events or organizations that are outside a 150-mile radius of Collegedale, Gentry or Stuarts Draft.
• Third-party solicitations.
• Last-minute requests (requests can take eight weeks or longer to process).
The following will not be considered as promotional activities:• Individual or personal projects.
• Events where our company name would receive significant attention alongside a company or product that would not be in alignment with our company Mission Statement, Vision Statement and Guiding Values.
• Events that occur primarily between sundown Friday night and sundown Saturday night.
• Limited-exposure projects.
• Requests that come by form letter.
Promotional costs• All promotional activities will be analyzed for cost-effectiveness.
• Generally, we will not participate in the same high-cost ($500 or more) promotional activity every year.
Printed on recycled paper.
Oatie and Swissy at a promotional eventin Chattanooga, Tenn.
Oatie at the Northwest Arkansas Naturals ballpark in Springdale, Ark.
Little Debbie® snacks sponsorship of the Waynesboro Generals in Waynesboro, Va.
Picture provided by Mark Miller Photography.
Job fair in Kingman, Ariz.
Promotional events
Guiding ValuesPeopleRecognize the value and contribution of each individual and demonstrate concern for the health, safety and well-being of employees and their families.
IntegrityConduct business ethically, honestly and fairly, and treat everyone with respect.
ResponsibilityAccept responsibility for our actions and act responsibly in our jobs and in our dealings with each other, our cus-tomers and our communities.
QualitySatisfy our customers with quality prod-ucts and services, while providing the highest value.
ProductivityMaximize the use of our resources to maintain profitability and to support continued growth.
InnovationUse creativity, teamwork and continu-ous improvement to “find a better way.”
Revised November 2013
Family StatementThe McKee family acknowledges the providence of God in our continued success. We plan to remain privately owned, to continue our growth and to give job security to those who work with us.
Mission StatementWe take pride in working together to provide great tasting snack foods of outstanding value to delight customers throughout all of North America.
Vision StatementTo be the preeminent privately owned snack-food company in North America where employees:Know they are valued,Are trusted to make decisions,Enjoy their work,Strive for personal growth, andWork together as a team.
McKee Foods Corporationand AffiliatesP.O. Box 750
Collegedale, TN 37315www.mckeefoods.com
What we stand for
McKee Foods Corporation
Promotional Guidelines
Proud sponsor of the
