Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage

#Glassdoor

Why Understanding the

Evolving Candidate Journey

Gives You a Recruiting Advantage

#Glassdoor

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Featured Speakers

James EllisDirector of Inbound Marketing

at TMP Worldwide@TheWarForTalent

meshworking.com

[email protected]

Elizabeth MurphyChannel Marketing Manager

at Glassdoor@EBHoster

[email protected]

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Agenda

Candidate and Company Alignment

The Candidate Journey

How to Tell Your Story

Finding Alignment on Glassdoor

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Candidate and Company AlignmentHow do they see each other?

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How Companies See Candidates

Fit

Enjoyable to work alongside

Shares ourcorporate values

Soft/unquantifiable skills

Hard skills

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How Candidates See Companies

Fit

Mightactually enjoy working there

Corporate valuesalign “enough”

Salary, benefits, etc.

Financially solvent/paycheck won’t bounce

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Not Much Alignment Between Both Perspectives

Fit

Enjoyableto work

alongside



Hard skills

Fit

Mightactually enjoy

working there




#Glassdoor

Me

Fit

Enjoyableto work

alongside



Hard skills

Fit

Mightactually enjoy

working there




Well, Some Alignment

Us

Me

Me

Me

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Resume/Cover Letter/

Interview

Interview

Interview

How Do We Evaluate?

Educated Guess

Resume

Fit

Enjoyableto work

alongside



Hard skills

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Hidden

Marketing Speak

Marketing Speak

How Do They Evaluate?

Best Guess

News

Fit

Mightactually enjoy

working there




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We need to align our needs to theirs

in order for both of us to get what we want.

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The Candidate Journey

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The Old Candidate Journey

1 I have a job opening!

2 You have a resume!

3 Give me your resume!When I decide I want to talk to you, I’ll dictate the terms of our engagement and you can just sit tight until I’m good and ready to engage.

#Glassdoor

But the Journey Has Changed

• With more information

available, candidates are

now more selective

• They resemble consumers

rather than candidates

• Multiple steps are added

to the journey

• Candidates are now in more

control of the process

UNAWARE

AWARENESS

INTEREST

CONSIDER

ACT

#Glassdoor

Based on data from 350 career sites:

the journey from unaware to apply is

41% LONGERthan it was just two years ago!

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The REAL Candidate Journeys

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Hopeful, but UnlikelyThe REAL Candidate Journeys

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Recruiter-DrivenThe REAL Candidate Journeys

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Passive and PatientThe REAL Candidate Journeys

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Passive But InterestedThe REAL Candidate Journeys

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Most HonestThe REAL Candidate Journeys

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• Can we all agree that changing jobs is

a life-changing decision?

• Long journeys occur because people want

more information before making such an

important decision.

• If you were buying a car or a house, you’d want

to know a lot more than the locations and price.

So the real question becomes…

The Joys of Longer Journeys

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Do you want to give them more

of the information they crave?

Or, will you force them to go

looking for it on their own?

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Tell Your Story

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Tell Your Story

Or Someone Else Will

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Tell My Story?!

One Size Doesn’t Fit All

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Understand Your Audience

Engage Them With Content

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Sold! How Do I Do This?

Make content that

tells your story1

2

3

Connect it to jobs

that are related to

that content

Manage and adjust

#Glassdoor

Interview someone

Interview someone (with a camera!)

Ask someone to interview someone else

Take pictures of your people at the office

Let your people take pictures of each other

Ask people why they work here

Ask someone to take pictures of their path from home to work

Shoot a video where someone explains one work process

Email 10 people and ask them 1 question

I’m Not a Writer! How Do I “Make” Content?

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There’s One Trick…

Connect Jobs to Content & Content to Jobs

JOBS CONTENT JOBS

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It Doesn’t Have to Be Scary

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#Glassdoor


Self-Selection

Your

Authentic

Employer

Brand

Job Seekers Quality Candidates

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Candidates’ Journey on Glassdoor

These candidates really

want to work for you!

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Telling Your REAL Story with Compelling

Content

Branding

Company

Updates

All Your Jobs

Reviews

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Content

Why Work

For Us?

Unlimited

Media

Benefits

Social Media

Feeds

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Content

Featured

Review

More

Videos

Blog

Feed

Rich

Analytics

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Questions?

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Thank You

Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage

Recruiting & HR

Transcript of Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage