Why to focus on visual content?

in 12 numbers

Focusing on the content - average time spent

12 sec in the year 2000.

8 sec in the 2013.

Source: National Center for Biotechnology Information

Internet user visiting medium sized website

reads only 28% of the words that are on it.

Source: Not Quite the Average: An Empirical Study of Web Use

Almost two thirds of people are taught using visual content.

Source: SocialTimes

90% of the information processed by the brain has a visual form.

Such data shall be processed

60 000 times faster than text information.Source: 3MCorporation i Zabisco

67% of consumers believe that a clear detailed image carries more information

than a written description of the product or user ratings.

Source: MDG Advertising

Videos on landing page can raise conversion

up to 86%.

Source: SocialTimes

YouTube reaches a larger number of Americans aged 18-34

than any cable network.

Source: Fast Company

Over 70% of business posts made on FB are images

are photos.

Source: iMedia Connection

73% of journalists believe that press releases should contain images.

Source: SocialTimes

Number of visual content online has

increased by 9 900% since 2007.

Source: Google Trends

Companies staying in touch with clients by

Infographics generate 12% largertraffic than others.

Source: AnsonAlex

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