Why not Web 2.0 in Korea?

Channy Yunhttp://www.creation.net

channy@gmail.com

About meThis is Seokchan (Channy) Yun .I'm working on Daum, #2 internet portal site. It was #1 before Naver. My job is technical evangelist of Daum Open APIs for 3rd party developers.It was my official positions.

I have been a leader of Mozilla Korean Communitysince 2002. Also I'm founder of Barcamp Seoul.And a little famous blogger in Korea.I know a subscriber's count of feedburner is fake.

In this session

I want to introduce meaning and status of Web 2.0 in Korea.

First I was in the second Web 2.0 Conference in San Francisco in 2005.

Nowadays2005: There is a few people to know Web 2.0 in Korea. 2006: Web 2.0 became a buzzword in there. Now everyone knows what Web 2.0 is.

IronyIn my second trip Web 2.0 Summit in 2006, I wanted to meet there with Lycos guys. Lycos USA was acquired by my company in 2004. So I asked to them "Why don't you make Web 2.0 services?“But, they asked to me "What is Web 2.0?"

“So I recognized that "the trend was easily moved to Pacific ocean rather than Rocky mountain."

But…Many Korean had a curious about Web 2.0 in first time. In many conference, speakers exprained"Web 2.0 is based on openness and user participation!“

After knowing that, they thought "Wow! Web 2.0 is not new thing.just marketing term."

Why did they think a like that?

User ParticipationUser participation was the key in history of web business in Korea. Korea was very fast broadband penetration in the world. Everyone has wired and connected since 1999.

Web services based on broadband.

1997: Daum Hanmail had 45 millions webmail account. It's almost similar of population. (twice of inernet users.) 1998: Daum Cafe had 5 million closed forums with owner such as community of family, school club and church. 1999: Sayclub was famous online chatting site. (It used first XMLHTTPRequestonly IE5.) There was social problems increasing prostitution with minors such as cases of myspace.com right now. 2001: Iloveschool was Korean facebook based on alumi relationship. In that time, over 90% of internet users used them. In every weekend night, there were many alumni meetings in street. Now many users moved to cyworld. 2003: Cyworld was very old social network serivice based on photo and life story. 95% of teenagers used Cyworld. 2003: Ohmynews was first citizenship media site. Its political power was very big in presidential election in 5 years ago.2005: Daum Agora has been the largest public discussion. You can see many articles with 20 million view count or 3,000 comments. 2007: Naver's realtime keyword ranking is very popular. On TV program, people seach keywords related to TV's issue. Such as "Bahama'sTurban", "Lost Season 4". Naver's Q&A database enable to real time search, People trust Naver's search result in trivial questions. 2008: Tistory was increased 7,000 times compared in past year. It's Korean wordpress.com based on famous open source blogging tool, Tattertools.

From Public to Personal From Life to Media

Participation is old fashion in here. Just pattern was changed!

OpenessOtherwise, the openness is very weak in Korea.Do you want to know amazing things about Korea?

–Yahoo: 4%, Google : 2%– Naver 70%, Daum 15%

–MSN Messenger 40%– Nateon Messenger 60%

– Gmarket catched on Auction, so called Ebay Korea.

Naver covers Korea!Do you know a term of "search portal"? Naver.com #5 search engine in the world.

Naver has increased its market share by making own search databases based on portal strategy.Portal is basically closed. It's opposite of Web 2.0's openness. But, it's possible in Korea.

Because 2,000 employees of Navercan cover all of areas written in Korean contents. In Korea, one big company can do all thing. It's just problem of market size.

JVM Platform Web siteJava API Interface

Software

Developer Participators User, Small Biz.Key Factor

Web ServicesJava Application Data

API Lock-in Data Lock-in

Openness: Web as Platform

Story…Microsoft and Sun could not cover all developers in the world as well 52 country in US. There are many Open APIs. Google Code, Y!DN, Ebay Developers Network, Amazon web services...

Openess in Web 2.0 is originated by software platform strategy. It is useful for all employees not to cover all of market. But, Korea is possible. It means that I may lost a job and lay off soon in Korea.

It resulted in a few variety, creativity and lacks of inspring of startups. So I could't update my Koreacruch.com since July of the last year.

Openess in local market is our homework. Fortunetly, there are people worry about web ecosystem in Korea. They have made barcamp, futurecamp and webappscon.

Eric Schdmt said…

http://www.youtube.com/watch?v=T0QJmmdw3b0

Next web is…Someone said "Web 3.0 is semantic web and cloud computing." I don't think that future web is not originated by technology."

Web was social matter and public resource. I think Web 2.0 was a change of user's life pattern by broadband effects.

So there is significant signals for future internet penetration in Korea.

– Fiber bandwidth: You can download 700MB movie files in 5 minutes. (In real, 3MB/sec)

– DMB: You can watch TV on mobile Phone – Wimax and HSDPA: You can enjoy

broadband internet in the bus and subway with speed of 40 miles per hour.

– Home Network: You can choose your HD on demand TV program from your home server.

Korea is online laboratory in the world with 45 million wired people in future network environment.

It's reason that you have to trace Korean's web trends and people.

Thanks for your attention!

BookmarksLinkto: http://koreacrunch.commailto: channy@gmail.com