Why local authorities should be on Facebook
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Transcript of Why local authorities should be on Facebook
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Better engagement through Facebook
How local authorities can maintain an effective presence in
social networks
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Social networks 101
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Focus on Facebook
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Something changed…
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Why have a presence?
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Be where people are
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What sort of presence?
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a) as an organisationb) projects and campaigns
c) as individuals
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Types of presence
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Profiles
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T&Cs say only for real peopleNot good for organisations
Maybe for individual officers- perhaps dedicated ‘work’ profile
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Groups
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Best for causes and campaignsCan message up to 5,000 members
Minimal customisation
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Pages
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More appropriate for orgsMore flexible
Indexed by GoogleCan message all ‘fans’No limits on numbers
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Some numbers
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(thanks, Liz)
http://bit.ly/lgfbdata
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As of January 2009, of 21 Council Facebook pages…
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Average of 28 ‘fans’
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Highest was Barnet with 199
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Though well done Medway (97)
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Lowest was 2
(and one of those was the person who set it up)
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Vocabulary is an issue
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Profiles are for ‘friends’Groups are for ‘members’
Pages are for ‘fans’
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You really do need to market these things
(talk to Mr Canning about it)
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Other people will be talking about your stuff and there is nothing you
can do about it
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2,051 members
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Actually, there is something you can do…
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…listen
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Another way
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Applications
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If it’s good enough for Gordon…
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Much more flexibilityNo emotional commitment
First step towards widgetisation
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Summing up
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Simon’s wrongI’m right
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But please, think about what you are doing and why you are doing it
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And tell people what you are doing!