Why and how to use Facebook
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Transcript of Why and how to use Facebook
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Association for Women in Communications
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845M Active users
52% visit daily
Plans to go public in 2012
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American consumers spend more time on Facebook than any other U.S. website
Average users continue to mature, average age was 38 2010.
Facebook users are more trusting, politically involved & have closer relationships than other Internet users.
STATE OF FACEBOOK
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PagesTimelinePlacesGroupsSubscribes
CONFUSED YET?
Image: Flickr:Kalavinka
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Pages = For brands & celebsTimeline = Formerly your profilePlaces = Physical locationGroups = DiscussionsSubscribes = Public updates for person
CONFUSED YET?
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IT’S NOT ABOUT YOU
Image: FLICKR: Thowra_uk
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EXPERIMENT
Flickr: mpeterke
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Photos & Videos
Links to content on the web
Text updates
EXPERIMENT: WHAT YOU POST
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EXPERIMENT: ENGAGE
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EXPERIMENT: WHEN YOU POST
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EXPERIMENT: CHANNELS
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WHY SHOULD I LIKE YOU?
Flickr:Muffet
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HELLO……?
Flickr:@10
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KEEP LEARNING
Mari Smith – MariSmith.com
Mashable – Blog of all things social at Mashable.com
All Facebook – Up to date news at AllFacebook.com