Q: Do links still matter in 2014?

@Dixon_Jones

(A: Is the Pope Catholic?)

Reading my Slides Easily

The most notable thing or Link

Q: Do links still matter in 2014?

@Dixon_Jones

Let’s look at the evidence…

Matt Cutts Summer 2012

Quotes Douglas Adams: www.youtube.com/watch?v=mXJylyR2Lc0

April 2nd 2014

https://www.youtube.com/watch?v=PfLaC325S6M

120 Marketers80 Factors

Top factor: “Authority”Google +1s in at #28 of top 10 were link related

A Hat Tip to Mozhttp://moz.com/search-ranking-factors

One of two significant surveys in 2013

The Moz Factorshttp://moz.com/search-ranking-factors

Grouping the factors from the Moz Survey

• Social Factors in Yellow• Link Factors Dark Blue• On Page Light Blue• On Page (Technical) Green

A Hat Tip to Search Metrics

http://www.searchmetrics.com/en/services/ranking-factors-2013/

This survey based on data not Opinion. Interesting Factor Grouping

Why Links are still such a factor

What’s in a link? Clustered data and…

What’s in a Link?

The Royal family tree is a good way to look at links

Explaining Flow Metrics

A heuristic may propogate many layers of links, so it is not about volume

Explaining Flow Metrics

The start of the chain makes the end much more certain

Flowing Stuff Through Links

4

10

3

8 ????

Trust Flow. FLOW good datausing decay Algorithm

We can emulate and measure Trust with big data calculations

Links in Context is 2014 Mantra

Live Ranking Factors

We have been looking hard at these in 2013

Trust comes with Context

We have been looking hard at these in 2014

LINKS lead to Authority Objects

Links pass heuristics to and from more than pages

LADY GAGA BARACK OBAMA

TrustFlow71

TrustFlow74

Audience participation: Who is more influential on Twitter?

Great for HummingBirds

In September Google changed the back end to go deeper intoa query

Great for HummingBirds

Used to get into your head. Now into your life, your habits, your world

Great for HummingBirds

This is why you need to go Deeper. Also why “rankings” are decreasing in use

If you want a copy of this presentation, or a trial of Majestic, please give me your card

Takeaways

Matt Cutts Says Links still count

Moz Says links still count

Search Metrics says Links still

count

Your brain should say Links still count

Links breed better with topicalityLinks are Feeding

other signals

Is the Pope Catholic?@Dixon_Jones

Thank You

If you want a copy of this presentation, or a trial of Majestic, please give me your card.