META DESCRIPTIONSStill Matter

WHY

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Says...

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"Meta descriptions do notimpact search enginerankings."

So, should you ignore Metadescriptions altogether?

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While the content in a metadescription does not factor intothe search ranking algorithm,user behavior is factored into thesearch algorithm, specifically,the click-through rate (CTR).

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WHAT DOES

SO...

That Mean?

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While METAdescriptions are NOTfactored into Google's

algorithm, userBEHAVIOR is!

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So if your META descriptioncan encourage a click-thru,it's done it's job!

Meaning, a well-written METAdescription can encouragemore click-thrus.

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Here's 5 Ways to Write

Killer Meta Descriptions*

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1. Be Descriptive. The language inyour META description shouldintroduce the user to what thepage is about. Sketch out thepage’s content. If the user is goingto the trouble of clicking on it,they want to make sure that thepage really is about what they areinterested in. *Excerpted from Neil Patel for Search Engine Land

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2. Be Persuasive. Great metadescriptions involve a touch ofthe persuasive. To get clicks, goahead and tug a little bit. Use acall-to-action in the description.Create a meta description thatinvites a response of some kind.

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3. Inspire Curiosity. One of themost persuasive things you cando with your META is to sparkcuriosity. You need to providejust enough information toexplain what the page is aboutbut not so much that it ruinsthe curiosity factor.

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4. Use The Right Words. Thekeywords may not matter forsearch engines, but they domatter for users. In order to becompelled to click, the userneeds to see relevant wordsassociated with his or herquery in the META description.

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5. Make Them The Correct Length.If you write a META descriptionthat is too long, Google willtruncate it. The standardaccepted length is 156characters long.

"And Do Not Use Quotation Marks.Google will cut them off."

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InConclusion...

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Use META descriptions togenerate clicks. The moreclicks --- the better your SEO!

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