Why  It  Pays    For  Retailers  

To  Be  #Likeable  

@DaveKerpen, CEO, @LikeableMedia

Author of @LikeableBook Slideshare.net/DaveKerpen

#Likeable    

#Likeable    

Listen  first  

never  stop  listening  

&  

#Likeable    

#Likeable    

#Likeable    

Responsiveness  

a  choice  is  NOT  

#Likeable    

#Likeable    

#Likeable    

#Likeable    

#Likeable    

Meaningful  

mechanical  cannot  be  

engagement  

#Likeable    

#Likeable    

#Likeable    

“I’m  sorry.”

#Likeable    

#Likeable    

#Likeable    

#Likeable    

“Thank  you.”

#Likeable    

#Likeable    

#Likeable    

Provide  Value  

#Likeable    

10%  Off          =    Marketing    50%  Off          =    Value    100%  Off    =    Loyal  customers  for  life  

#Likeable    

#Likeable    

Every  brand  has  a  story.  Tell  yours.  

#Likeable    

#Likeable    

#Likeable    

customers  to  Inspire  

share  their  stories  

#Likeable    

#Likeable    

SURPRISE!  &  delight  

#Likeable    

#Likeable    

#Likeable    

Social  ads  =  perfect  targeting  

#Likeable    

#Likeable    

Don’t  sell  –compel  

#Likeable    

#Likeable    

#Likeable    

29,500  visitors  to  website  &  $21,000  in  sales  from  Pinterest  

#Likeable    

56,173  codes  redeemed  tied  directly  to  Facebook  and  Twitter    

#Likeable    

It’s  just  a  cocktail  party  

First  look  at    3  Easy  Ways  Retailers  Can  Measure  ROI  From  Social  Media  

Efforts  

Feedback?  Grand  Prize!  

Give  us  your  business  card  to  win!  

@DaveKerpen  FB.com/LikeableMedia  

@LikeableMedia  dave@likeable.com