Why I Do What I Do
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Why I Do What I [email protected]
“If you work in marketing, kill yourself” - Bill Hicks
All I know right now is that I want to do all of it better. Everything better. Better,
better. – Merlin Mann
How To Deliver Documents
See The Bigger Picture
We Live In Interesting Times
Make Pages That Deserve To Rank
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Inbound Marketing > Advertising
Teach Clients to Fish
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Education.
Teach Clients to Fish
Teach People To #Measure
Teach Colleagues & Employees
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Pitch Stories, not Projects
Your tale, sir, would cure deafness.“
William Shakespeare
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You Have Responsibility
You have an audience
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Actions!
Things You Can Do
Plan for the long term
Build content platforms, not content pieces
Build an analytics culture
Gather a library of awesome marketing
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And finally…
- Justin Briggs
http://justinbriggs.org/from-here-on-out-do-what-you-love
From here on out, do what you love
“
Tom Critchlow
VP Operations NYC
www.distilled.net
Fiercely curious. Passionate about learning. Email me!
@tomcritchlow