Why Going Global is Essential to Your Business By Fred Schaub
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Transcript of Why Going Global is Essential to Your Business By Fred Schaub
![Page 1: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/1.jpg)
#SMX #12A1 @MrFred_S
…and how to do it well
WHY GOING GLOBAL IS
ESSENTIAL TO YOUR BUSINESS
![Page 2: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/2.jpg)
#SMX #12A1 @MrFred_S
and how to do it well
WHY GOING GLOBAL IS
ESSENTIAL TO YOUR BUSINESS
![Page 3: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/3.jpg)
#SMX #12A1 @MrFred_S
Hi, my name is Fred
![Page 4: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/4.jpg)
#SMX #12A1 @MrFred_S
How big is the world?
![Page 5: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/5.jpg)
#SMX #12A1 @MrFred_S
A few numbers to size-up the world
7.5 B humans
3.8B on internet
2.8B social media users
4.9B mobile users
2.6B mobile social media users
+10%
+21%
+5%
+30%
Source: We Are Social + Hootsuite Digital in 2017 Global Overview
Growth vs prior
year
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#SMX #12A1 @MrFred_S
Sour
ce: W
e A
re S
ocia
l + H
oots
uite
Dig
ital i
n 20
17 G
loba
l Ove
rvie
w
![Page 7: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/7.jpg)
#SMX #12A1 @MrFred_S
Sour
ce: W
e A
re S
ocia
l + H
oots
uite
Dig
ital i
n 20
17 G
loba
l Ove
rvie
w
![Page 8: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/8.jpg)
#SMX #12A1 @MrFred_S
Where will we see growth?
With anemic growth in American and European markets it is up to you to anticipate and focus on Asia-Pacific and Middle East –it’s not too late.
Source: EMARKETER
![Page 9: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/9.jpg)
#SMX #12A1 @MrFred_S
The world is REALLY REALLY BIG
![Page 10: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/10.jpg)
#SMX #12A1 @MrFred_S
So are the opportunities
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#SMX #12A1 @MrFred_S
But the risks as well
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#SMX #12A1 @MrFred_S
Want your customers to feel like they are staying there?
Then consider the following
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#SMX #12A1 @MrFred_S
Let’s do all the same
![Page 14: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/14.jpg)
#SMX #12A1 @MrFred_S
Core considerations when going global
Linguistic Cultural Technical
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#SMX #12A1 @MrFred_S
Linguistic considerations
Linguistic
1. Brand name2. Version 3. Form4. Tone
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#SMX #12A1 @MrFred_S
Linguistic considerationsBrand name
![Page 17: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/17.jpg)
#SMX #12A1 @MrFred_S
Linguistic considerationsVersion
Prioritize based on
opportunity for your product
OR
OR
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#SMX #12A1 @MrFred_S
Linguistic considerations
Formal Informal
Form
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#SMX #12A1 @MrFred_S
Linguistic considerationsTone
Personal / impersonal
Direct / indirect
Simple / technical
Warm / Authoritative
Tone
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#SMX #12A1 @MrFred_S
Cultural considerations
Cultural
1. References2. Preferences3. Awareness4. Perception5. Competition
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#SMX #12A1 @MrFred_S
Cultural considerationsReferences
Ensure you speak the same language, and
use relevantreferences
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#SMX #12A1 @MrFred_S
Cultural considerationsPreferences
Be mindful ofelements that
could turn your audience down
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#SMX #12A1 @MrFred_S
Cultural considerations
Installments
Preferences
Be sure to offer the expected
options
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#SMX #12A1 @MrFred_S
Cultural considerationsAwareness
ü Who you areü What you stand forü Build an audienceü Then – and only then – sell
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#SMX #12A1 @MrFred_S
Cultural considerationsPerception
“Our feelingsare a product of our perception”
Sonya Teclai
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#SMX #12A1 @MrFred_S
Cultural considerationsMarket competitor(s)
“There is no greater danger than
underestimatingyour opponent”
Lao Tzu
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#SMX #12A1 @MrFred_S
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#SMX #12A1 @MrFred_S
Technical considerations
Technical
1. Content aspect2. Content format3. Platforms 4. Tagging and coding
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#SMX #12A1 @MrFred_S
Technical considerationsLocalized format
![Page 30: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/30.jpg)
#SMX #12A1 @MrFred_S
Technical considerationsLocalized format
![Page 31: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/31.jpg)
#SMX #12A1 @MrFred_S
Technical considerationsLocalized format
Check your1. Format2. Measures3. Norms
• Celsius and Fahrenheit• Inches and centimeters• Pounds and kilograms• 5/24/2017 and 24/5/2017• Driving side of the road• Etc.
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#SMX #12A1 @MrFred_S
Technical considerationsDifferentiate content
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#SMX #12A1 @MrFred_S
Technical considerationsUtilize technology
3 ways to implement: • A link element in the header• In the HTTP header directly• Through the sitemap
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#SMX #12A1 @MrFred_S
Technical considerationsSocial platforms
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#SMX #12A1 @MrFred_S
Technical considerationsSearch Engines
![Page 36: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/36.jpg)
#SMX #12A1 @MrFred_SNow it’s time to take notes
Conclusion
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#SMX #12A1 @MrFred_S
Core considerations when going global
Linguistic Cultural Technical
![Page 38: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/38.jpg)
#SMX #12A1 @MrFred_S
Core considerations when going global
Linguistic Cultural Technical
• Ensure your brand name translates well
• Define your target audience, its languageand preferences
• Address your audience appropriately
• Review your references
• Cater to preferences
• Build your awareness if needed
• Position the perceptionof your brand
• Know your local competitors
• Localize the format
• Customize the content
• Use technology + coding
• Target the right platforms
• Be relevant by being where your customers are
![Page 39: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/39.jpg)
#SMX #12A1 @MrFred_S
Global is complex, not complicated
(really)
![Page 40: Why Going Global is Essential to Your Business By Fred Schaub](https://reader031.fdocuments.net/reader031/viewer/2022030317/5a6630e77f8b9a214f8b61fd/html5/thumbnails/40.jpg)
#SMX #12A1 @MrFred_S
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