Fred Meyer Vitalicious Presentation “It’s not just a great tasting breakfast, it’s a meal that...
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Transcript of Fred Meyer Vitalicious Presentation “It’s not just a great tasting breakfast, it’s a meal that...
![Page 1: Fred Meyer Vitalicious Presentation “It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”](https://reader035.fdocuments.net/reader035/viewer/2022062422/56649e765503460f94b77ceb/html5/thumbnails/1.jpg)
Fred MeyerFred MeyerVitalicious PresentationVitalicious Presentation
“It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”
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TTL Vitalicious Brand Market TTL Vitalicious Brand Market RankingRanking
Source IRI week ending March 19,2006
MarketMarket RankingRanking $ % of Chng$ % of Chng Units % of Units % of ChngChng
TTL USTTL US #14 out of 98#14 out of 98
SKU’sSKU’s+79.42+79.42 +75.62+75.62
TTL NortheastTTL Northeast #8 out of 60#8 out of 60
SKU’sSKU’s+81.64+81.64 +80.03+80.03
TTL BostonTTL Boston #5 out of 28#5 out of 28
SKU’sSKU’s+141.72+141.72 +138.72+138.72
TTL ChicagoTTL Chicago #16 out of 18#16 out of 18
SKU’sSKU’s+1850.41+1850.41 +1782.37+1782.37
TTL New TTL New EnglandEngland
#6 out of 18#6 out of 18
SKU’sSKU’s+653.18+653.18 +656.65+656.65
TTL New YorkTTL New York #9 out of 47#9 out of 47
SKU’sSKU’s+96.35+96.35 +91.43+91.43
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TTL Vitalicious Dollar SalesTTL Vitalicious Dollar SalesTTL US TTL US
$2,342,288 (+79.42 vs YAG)$2,342,288 (+79.42 vs YAG)
TTL New York Dollar Sales;TTL New York Dollar Sales;– $1,010,846 (+96.35 vs YAG)$1,010,846 (+96.35 vs YAG)
TTL New England Dollar Sales;TTL New England Dollar Sales;– $68,156.44 (+653.18 vs YAG)$68,156.44 (+653.18 vs YAG)
TTL Northeast Dollar Sales;TTL Northeast Dollar Sales;– $1,958,264 (+81.64 vs YAG)$1,958,264 (+81.64 vs YAG)
TTL Boston Dollar Sales;TTL Boston Dollar Sales;– $310,405 (+141.72 vs YAG)$310,405 (+141.72 vs YAG)
TTL Chicago Dollar Sales;TTL Chicago Dollar Sales;– 8,254.13 (+653.18 vs YAG)8,254.13 (+653.18 vs YAG)
All Markets show at least double Digit Dollar
growth vs YAG
Source IRI week ending March 19,2006
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TTL TTL Frozen Frozen Muffin Muffin SegmentSegment
Dollar % Dollar % Chng vs Chng vs YAGYAG
Units % Units % Chng vs Chng vs YAGYAG
TTL USTTL US +.55%+.55% -2.90%-2.90%
TTL TTL NortheastNortheast
+8.19%+8.19% +4.10%+4.10%
TTL TTL ChicagoChicago
+1.58%+1.58% +.13%+.13%
TTL New TTL New EnglandEngland
+2.59%+2.59% -1.06%-1.06%
TTL New TTL New YorkYork
-2.57%-2.57% -.96%-.96%
Vitalicious Brand Vitalicious Brand vs vs
TTL Frozen Muffin SegmentTTL Frozen Muffin Segment
TTL TTL VitaliciouVitaliciouss
Dollar % Dollar % Chng vs Chng vs YAGYAG
Units % Units % Chng vs Chng vs YAGYAG
TTL USTTL US +79.42%+79.42% +75.62%+75.62%
TTL TTL NortheastNortheast
+81.64%+81.64% +80.03%+80.03%
TTL TTL ChicagoChicago
+1850.41+1850.41%%
+1782.37+1782.37%%
TTL New TTL New EnglandEngland
+653.18%+653.18% +656.65%+656.65%
TTL New TTL New YorkYork
+96.35%+96.35% +91.43%+91.43%
Frozen Muffin Segment Vitalicious Brand
Source IRI week ending March 19,2006
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Competitive Frozen Muffin DataCompetitive Frozen Muffin Data(TTL US Market)(TTL US Market)
#1 Private Label#1 Private Label $75,669,100$75,669,100 +3.72 vs YAG+3.72 vs YAG #2 Interstate Brands#2 Interstate Brands $37,862,020$37,862,020 -14.25 vs YAG-14.25 vs YAG #3 George Weston#3 George Weston $32,723,690$32,723,690 +7.68 vs YAG+7.68 vs YAG #4 Otis Spunkmeyer#4 Otis Spunkmeyer $18,416,480$18,416,480 -7.68 vs YAG-7.68 vs YAG #5 McKee Foods Corp#5 McKee Foods Corp $6,178,176$6,178,176 -14.02 vs YAG-14.02 vs YAG #6 Dawn Foods#6 Dawn Foods $6,085,596$6,085,596 +48391 vs YAG+48391 vs YAG #7#7 General MillsGeneral Mills $5,107,168$5,107,168 - 14.29 vs YAG- 14.29 vs YAG #8#8 Uncle No NameUncle No Name $4,712,260$4,712,260 - 7.70 vs YAG- 7.70 vs YAG #9 Telco Food#9 Telco Food $4,676,863$4,676,863 - 5.86 vs YAG- 5.86 vs YAG #10 Bimbo Bakeries#10 Bimbo Bakeries $4,430,855$4,430,855 + 18.89 vs + 18.89 vs
YAGYAG ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ #14 Vitalicious#14 Vitalicious $2,342,288$2,342,288 + 79.42 vs YAG+ 79.42 vs YAG
Source IRI week ending March 19,2006
Vitalicious continues toShow dramatic growth in
units and dollars
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Source IRI week ending March 19,2006
MarketMarket Deep Deep ChocChoc
CranberrCranberryy
BlueberrBlueberryy
Multi Multi BranBran
Banana Banana NutNut
Apple Apple BerryBerry
New New EnglandEngland
+1313%+1313% +805%+805% +493%+493% +467%+467% +27%+27% +38%+38%
USUS +189%+189% +82%+82% +59%+59% +89%+89% +11%+11% +22%+22%
New YorkNew York +242%+242% +87%+87% +51%+51% +79%+79% +21%+21% +24%+24%
BostonBoston +310%+310% +119%+119% +84%+84% +2119%+2119% +10%+10% +16%+16%
NortheastNortheast +222%+222% +85%+85% +49%+49% +105%+105% +5%+5% +13%+13%
ChicagoChicago +209%+209% +119%+119%
Vitalicious% of Change vs YAG (dollars)