Why Do We Care About Social Media
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Transcript of Why Do We Care About Social Media
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Why do we care about social media?
Gillian Mayman, [email protected]
Health Sciences Libraries, University of Michigan
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What is social mediaWho is using social mediaHow can you use social media
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?
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FacebookMySpaceTwitter
YouTubeBlogsChat
TextingWikis
…
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Friending
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Following
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Fans
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Favorites
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YouTube
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YouTube
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YouTube
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YouTube
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YouTube
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YouTube
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YouTube
Facebook Twitter
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YouTube
Facebook Twitter
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YouTube
Facebook Twitter
Blog
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YouTube
Facebook Twitter
Blog
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YouTube
Facebook Twitter
BlogWeb Site
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80% of internet users have looked online for health information
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
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41%of e-patients have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
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19% of e-patients have signed up to receive updates about health or medical issues
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
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11%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of internet users ages thirty and older maintain a personal blog
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47%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of all online adults use social networking sites
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72%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online 18-29 year olds use social networking sites
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73%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online teens use social networking sites
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19%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of internet users use Twitter
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13%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online girls use Twitter
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7%http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
of online boys use Twitter
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http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
Wireless connections are associated with deeper engagement in social media and an accelerated pace of information exchange.
Indeed, those with mobile access to the internet are more likely than those who have tethered access to contribute their comments and reviews to the online conversation about health and health care.
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http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx?r=1
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Blogs
YouTube
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Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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?
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Top 10 reasons to embrace blogging
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1. Your Twitter account needs some content 2. Your web site needs some freshness3. It is extremely portable4. You can get personal5. You can tell your own story6. You can have a conversation get feedback7. You can invite community participation8. You can be a guest blogger9. You can contribute through comments 10. It’s very, very simple to use
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140 Characters
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140 Characters
Link to blog, Facebook page, YouTube video, web site, etc.
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140 Characters
Advertise upcoming events
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140 Characters
Post news and information
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140 Characters
Zzzzzzzzzzzzzzzzzzzz
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140 Characters
Create a hashtag for your conference/committee/program
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140 Characters
Increase transparency
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140 Characters
Follow the conversation re: your community
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140 Characters
Track health goals- weight, exercise, tobacco, etc.
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140 Characters
Network with colleagues
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140 Characters
Be part of the conversation
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Money Skill TimeBARRIERS
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90% of social media is just showing up
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Gillian Mayman, MLIS
Public Health LibrarianHealth Sciences Libraries
University of Michigan