Why should you care about social?
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Transcript of Why should you care about social?
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WHY SHOULD YOU CARE ABOUT SOCIAL?
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TRADITIONAL MARKETING IS ONE WAY COMMUNICATION
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SOCIAL MEDIA = CONVERSATION
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Time spent in social is growing at 3x the overall internet rate, accounting for ~10% of all internet time.
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THERE ARE MANY PLACES TO SOCIALIZE
theconversationprism.com
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Facebook, YouTube, MySpace and Twitter make up 71% of the Social Networks and Forums industry.
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HOW INFLUENTIAL IS SOCIAL?
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SOCIAL IS AMPLIFIED WORD OF MOUTH
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SOCIALLY CONNECTED CONSUMER = DEEPER RELATIONSHIP
Millward Brown says “digital consumers” have 15% stronger relationships with brands.
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SOCIAL BRAND EXPERIENCES CREATE CUSTOMERS
• 97% report increased brand awareness
• 98% show increased consideration
• 97% will more likely purchase a product
• 96% may recommend the brand to their friends
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SOCIAL = CONTENT IS KING
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SOCIAL = THE NEW WATER COOLER
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FREE CONTENT GENERATES SALES
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people like talking about what they watch
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fan fiction
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SOCIAL = GLOBAL & LOCAL
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SOCIAL = DEMOCRATIZATION
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SOCIAL INCREASES SPEED OF/TO MARKET
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who am I?
• Tiphereth GloriaSocial Media Manager, Amnesia Razorfish
• website amnesia.com.au• Blog digitaltip.com.au• Twitter twitter.com/tiphereth• Tumblr tiphereth.tumblr.com• Slideshare slideshare.net/tiphereth• YouTube youtube.com/tipherethg• Flickr www.flickr.com/people/tiphereth
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THANK YOU