Who's Googling You: Leveraging Social Media for the Job Search
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WHO’S GOOGLING YOU? LEVERAGING SOCIAL MEDIA FOR THE JOB SEARCH AMANDA CLAY POWERS SOCIAL MEDIA LIBRARIAN MSU LIBRARIES FEBRUARY 19, 2013
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This presentation was created in June 2013 as a tool for educating undergraduate students about using social media in their job hunt.
Transcript of Who's Googling You: Leveraging Social Media for the Job Search
WHO’S GOOGLING YOU?LEVERAGING SOCIAL MEDIA FOR THE JOB SEARCH
A M A N D A C L A Y P O W E R S
S O C I A L M E D I A L I B R A R I A N
M S U L I B R A R I E S
F E B R U A R Y 1 9 , 2 0 1 3
SOCIAL MEDIA = THE NEW RÉSUMÉ???
YES!andSort of…
IT’S ALL ABOUT IDENTITY
EVERYONE IS FACEBOOKING AND GOOGLING EVERYONE….
FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU
QUESTION: WHAT WILL THEY FIND?
FACT: IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY
FACT: YOUR REPUTATION MATTERS
75% of companies have policies that require review of reputational data
79% of recruiters and HR professionals are looking
Crosstab Market Research Report for Microsoft January 2010
Reppler.com 2011Reppler.com 2011
WHY? IT’S NOT JUST SCREENING
92% of employers “use or plan to use” social networks or social media for recruiting
93% on LinkedIn
66% on Facebook
54% on Twitter
Jobvite 2012
FACT: THERE ARE SOME PROBLEMS
SOCIAL MEDIA ADVANTAGES FOR EMPLOYERS?
• Reported decrease in hiring time
• Findings of increase in candidate quality
• Positive increase in employee referrals (which produce highest rated candidates)
• Recruit passive candidates
Jobvite 2012
“SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK
43% from LinkedIn
32% from Twitter
25% from FacebookMarketwire.com 2011
FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA
18.4 Million Americans credit
10.2 Million Americans credit
8.0 Million Americans credit
Marketwire.com November 2011
FACT: YOU CAN TAKE ADVANTAGE OF THIS• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You
• Be Who YOU Want to Be
FACT: GET POSITIVE TO GET A JOB (MAYBE)
Personality
Professional qualifications
Creativity
Communication skills
Well-rounded
Comments from others
2009 Harris Interactive Study for CareerBuilder.com
FACT: YOU CAN MAKE IT WORK FOR YOU
FACT: IT’S NOT JUST HIRING EITHER
24% have disciplined an employee for activity on social networks
25% are actively monitoring activity
40% are passively monitoring activity
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
FACT: IT’S MORE THAN JUST SOCIAL MEDIA
Employers Disregard Candidates: Because of email content / language Candidate use of emoticons Candidate use of text language in an
email or job application
Email Still Matters
2009 Harris Interactive Study for CareerBuilder.com
FIRST STEPS: CLEAN IT UP
Facebook Clean up TimelineMake Friend Lists Adjust Privacy Settings
Twitter Make Twitter
Private Obscure Your
Name/Handle Go Through By
Tweet Create a
Professional Twitter Account
SO WHAT IS THE NEXT STEP?
Create an online presence that works for you.
LOOK FOR GUIDANCE FROM YOUR PROFESSION
Professional AssociationsTop CompaniesIndustry LeadersCompetitive Intelligence
FACT: YOU CAN DIG DEEPER
• Investigate Your Industry•Twitter•Facebook• Pick Your Move•Add Social Media That Works for You•Demonstrate Expertise•Network
CITED
Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com
Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.
Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/. January 2012
Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm. November 2011
Social Recruiting Survey Results. Jobvite. 2012
Amanda Clay PowersAssociate Professor
Social Media / Extension / AgricultureMississippi State University Libraries
[email protected] IM: acp120
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