HARNESSING THE BEAST GOOGLING BETTER
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HARNESSING THE BEAST GOOGLING BETTER Diane Dainan Wanda LIS 665: Librarians Also Teach
description
HARNESSING THE BEAST GOOGLING BETTER. Diane Dainan Wanda LIS 665: Librarians Also Teach. Google #1 in searches performed. Netratings, Inc. - Google continues its lead with 48% of search share. FEBRUARY 2006 MSN 0.75 bil Yahoo! 1.30 bil Google 3.00 bil. - PowerPoint PPT Presentation
Transcript of HARNESSING THE BEAST GOOGLING BETTER
HARNESSING THE BEASTGOOGLING BETTER
DianeDainanWanda
LIS 665:Librarians
Also Teach
Google #1 in searches performed
FEBRUARY 2006 MSN 0.75 bil Yahoo! 1.30 bil Google 3.00 bil
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# searches
MSNYahooGoogle
Netratings, Inc. - Google continues its lead with 48% of search share
42%
37%
31%
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11%
2%
2%
2%
39%
10%
9%
Science Direct
ISI Web of Science
Medline
Yahoo
PubMedLibrarians
Scientists
John. J. Regazzi @ The Battle for Mindshare
MDs & PhDs use Google for research
NFAIS2004 conference
The Battle for Mindshare: Information Access and Retrieval in theYear 2010
National Federation of Abstracting & InformationServices
Identify the problem (Litzinger)
Enormous amount of mixed results on every Google search
No quality control on results, learners must decide relevancy for themselves
Web searchers’ willingness to customize their searches to get what they want
Design a solution (Litzinger)
Demonstrate how advanced options can target and narrow searches Practice session with advanced features
Define criteria for web evaluation Evaluate and compare websites
Implement the solution (Litzinger)
Google “Advanced Search” features
Lecture Activity & Discussion
Web site evaluation Lecture Activity & Discussion
Advanced features lecture
All the words, exact phrase, file format: “Health issues/body piercing/ppt.”
Date: “Iraq War”/past 3 months” Domain: Extreme investing /
money.cnn.com Book Search: Huckleberry Finn Google Scholar - Advanced search:
Hurricane Katrina / 2006 / financial impact
Website evaluation lecture
Authority and Accuracy
Purpose and Content
Currency
ARCS model (Keller)
Attention Active learning
Searches, web evaluation form, web handout Variety of teaching tools
PowerPoint & web demos, flash cards
Relevance Skill levels taken into account Cooperative activities Interesting topics
ARCS model (Keller)
Confidence Explanation of goals and expectations Perform activity right after the lecture
Satisfaction Reinforce learning through exercises Cooperative learning - group exercise Class evaluation – student feedback
Evaluate the solution (Litzinger)
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BeforeAfter
(16 Respondents) 1=low 3=med 5=high
Rate your Google search skills
Evaluate the solution (Litzinger)
Rate your “Googling” Confidence level
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BeforeAfter
1=low 3=med 5=high
Evaluate the solution (Litzinger)
1=low 3=med 5=high
Web Site Evaluation
a) How important is it to you?
b) Will you apply this knowledge in your future searches?
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howimportantapply infuture
Conclusions Marketing blurb more precise
Adequate resources
Limitations of one-shot sessions
References
Keller, John M. Strategies for Stimulating the Motivation to Learn. Performance & Instruction. 26 no. 8 (October):1-7
Litzinger, Mary Ellen. Instructional Design. Sourcebook for Bibliographic Instruction. Chapter Two. Chicago: Bibliographic Instruction Section, Association of College and Research Libraries, ALA, 1993: 17-27.
Netratings, Inc. “Google Accounts for Nearly Half of all Web Searches….”. <http://www.nielsen-netratings.com/pr/pr_060330.pdf>; New York: Mar 2006.
Regazzi, John J. “The Battle for Mindshare: A Battle Beyond Access and Retrieval .” NFAIS Conference: Feb 2004. http://www.nfais.org/RegazziINFAISFeb04.ppt
It was nice…
…it was fun!
Google on and Google better!
