Who are CMOs?

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CHIEF MARKETING WHO ARE OFFICERS? Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transforming and challenging the entire C level suite like no other time in history. But there’s no other position that these trends have impacted more than the CHIEF MARKETING OFFICER. In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s are. Based on recently conducted research by Job Search Intelligence of more than 22,000 CMO’s in US private sector companies with more than 1000 employees, the results of which were provided exclusively to CMO.com. 81% 19% of CMOs are female of CMOs are male Only 4% of CEOs are women. 96% of all CEOs are male. 16-24 25-34 35-44 45-54 55+ CMO AGES 0% 4% 34% 39% 23% ETHNICITY EDUCATION High School AA Masters Some College Bachelors Doctorate 54% 30% 3% 2% 9% 2% WHITE AFRICAN AMERICAN ASIAN HISPANIC 1% 1% 6% 91% MARITAL STATUS Married Divorced Not Married 12% 12% 71% $$ INCOME Average CMO-level pay increase since 2007 Average CMO-level executive pay in 2012 $1.5M 8.1% The average CEO salary in 2012 was $9,700,000 The average CMO-level pay at 10 of the largest firms in 2012 was $4,800,000 TOP GEOGRAPHIC LOCATIONS 1-2% 2-4% 4-6% MOST LEAST CMOs CMOs The length of a CMO’s stay at a company has nearly DOUBLED IN 6 YEARS. The average home value for a CMO is $686,773 4x the value of the average home. TENURE HOUSING 23.6 23.2 28.4 42 45 2004 2006 2008 2010 2012 CMO Tenure (Months) SOURCES Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/ http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/ http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/ http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294 http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.html http://www.statisticbrain.com/home-sales-average-price/

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Page 1: Who are CMOs?

CHIEF MARKETINGW

HO

ARE

OFFICERS?

Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transforming and challenging the entire C level suite like no other time in history. But there’s no other position that these trends have impacted more than the CHIEF MARKETING OFFICER.

In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s are. Based on recently conducted research by Job Search Intelligence of more than 22,000 CMO’s in US private sector companies with more than 1000 employees, the results of which were provided exclusively to CMO.com.

81%

19%

of CMOsare female

of CMOsare male

Only 4% ofCEOs arewomen.

96% ofall CEOs

are male.

16-2425-3435-4445-54

55+

CMO AGES0%

4%34%

39%23%

ETHNICITY

EDUCATION

High SchoolAAMasters

Some CollegeBachelorsDoctorate

54%

30%

3%2%

9%

2%

WH

ITE

AFRI

CAN

AMER

ICAN

ASIA

NH

ISPA

NIC

1%

1%

6%

91%

MARITALSTATUS

Married Divorced

Not Married

12% 12%

71%

$$ INCOME

Average

CMO-level

pay increase

since 2007

Average

CMO-level

executive pay

in 2012

$1.5M8.1%

The average CEOsalary in 2012 was

$9,700,000

The average CMO-level pay at 10 of the largest firms in 2012 was$4,800,000

TOP GEOGRAPHIC LOCATIONS

1-2% 2-4% 4-6%

MOST

LEASTCMOs

CMOs

The length of a CMO’s stay at a company has nearly

DOUBLED IN 6 YEARS.

The average homevalue for a CMO is

$686,773 4x the value of the average home.

TENU

RE

HOUSING

23.6

23.2

28.4

42

45

2004

2006

2008

2010

2012

CMO Tenure (Months)

SOURCES

Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.htmlhttp://www.statisticbrain.com/home-sales-average-price/

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