Whitepaper Vbi Improves Profitability Isv Apps

White Paper

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Software Applications

The Panopticon SDK is very straightforward and the range of

applications for the

software is amazing. It

allows us to integrate with

almost any technology

stack on our side easily

and quicklyKuldeep Chaudhary

VP, Global Equities TechnologyCiti Global Transaction Services

Table of Contents

1. Executive Summary ............................................................................................... 2

2. The Challenge ........................................................................................................ 3

3. The Opportunity ..................................................................................................... 4

4. The Solution ........................................................................................................... 5

5. Increase Sales ........................................................................................................7

6. Shorten Sales Cycle ............................................................................................... 7

7. Reduce Costs ........................................................................................................ 8

8. Low Risk VBI Strategy ............................................................................................8

9. Success Story: Polystar OSIX Crystallizer .............................................................. 9

10. Success Story: Deltek Vision .............................................................................. 10

11. Success Story: Tbricks Genesis ............................................................................. 12

1Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

PAGE 2

Businesses suffer when their people are unable to make effective use of the data in their Process Support systems. Unfortunately, this is a common challenge for firms since their existing Business Intelligence (BI) tools are unable to provide executives and line managers with the ability to comprehend the big picture, identify problem areas, and then dig down into the details in a reasonable amount of time.

CIO Magazine says that 2008 is the year of Operational Business Intelligence and analysts like Gartner, Forrester, and many others are publishing compelling research that shows the large investments made in BI are not being effectively utilized.

In parallel with this, companies like SAP, IBM, Microsoft, and Oracle are acquiring major BI vendors. They intend to integrate the technology roadmaps for their BI and Process Support applications in hopes of delivering on the promise of BI. This will put new competitive pressure on mid-size ISVs.

Therefore, software companies focused on vertical markets face two important new challenges:

Howcantheycontinuetocompeteeffectivelyagainstthe large vendors? HowcantheyincorporateappropriateBItoolsintotheir product roadmap?

Panopticon originally developed its Visual Business Intelligence tools to support the information intense, fast-moving and demanding financial services industry. The goal was to provide C level executives, fund managers, traders, and others with the tools they need to conduct profitable business while maintaining a close eye on risk exposures. This was accomplished by combining the following:

Worldclass,academicallyvalidatedinformationvisualizations BusinessIntelligenceandrelatedanalyticaltools Abilitytoconnecttovirtuallyanydatasource,includingreal-time streaming data, relational databases like Oracle, DB2, or SQL Server, and OLAP servers.

The company has productized this Visual Business Intelligence platform as an SDK that other companies can use to embed these capabilities into their own enterprise applications. Panopticons software is currently used by thousands of users in a wide variety of industries, including:

FinancialServices Telecommunications CivilEngineering&Architecture HeavyManufacturing ConsumerGoodsDistribution Retail

Embedding Panopticons VBI tools into a business process support system helps Independent Software Vendors (ISVs) take a bite out of their customers BI budgets, fight off competitive incursions by large vendors, and keep their products up-to-date.

Panopticon provides an SDK that allows ISVs to seamlessly embed world class Visual Business Intelligence (VBI) technology into their own unique, industry-specific applications. ISVs can then develop special VBI modules that are sold as options or they can tightly embed the VBI components into their application to make it an integral part of their offering.

This development effort results in the following:

ShiftsprojectspendingmoretowardtheISVandawayfrom consultants and third party BI systems Drivesadditionaland/orincreasedlicensesales HelpsdifferentiatetheISVsproductfromthecompetition RaisestheprofileoftheISVssoftwarewithseniormanagers within client organizations ImprovestheperceivedvalueoftheISVsapplication

Panopticon provides an SDK that allows ISVs to seamlessly embed world class Visual Business Intelligence (VBI) technology into their own unique, industry-specific applications. ISVs can then develop special VBI modules that are sold as options or they can tightly embed the VBI components into their application to make it an integral part of their offering.

1. Executive Summary

By embedding Panopticon Visual Business Intelligence in their applications, providers of

business process support systems

empower their users with true

Operational BI capabilitiesRobert Ekstrm

CEOPanopticon Software

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

PAGE 3

2The biggest expense in business especially in businesses where large amounts of money are involved in everyday transactions is to make a poorly informed choice based on inadequate information. Traditional reporting and business intelligence tools are wonderful as far as they go. Managers can spend huge amounts of time reading reports without truly understanding what is happening in their business or without being able to discover hidden patterns or opportunities requiring immediate attention or action.

Corporations have spent enormous amounts of money over the past 15 years implementing Business Intelligence tools, often to very little effect. In fact, recent research indicates that the return on investment in traditional BI systems is negative for most organizations.

The business intelligence industry got its start in the 1980s with the introduction of SQL database systems and enterprise-level applications. As companies began automating their processes, they saw that their systems were capturing a tremendous amount of information. By accessing the

data, managers could (theoretically) better understand how their firms were doing in much finer detail than ever before and then boost performance based on more in-depth knowledge.

Most early BI applications were used by a very few power users who were skilled at manipulating data and performing statistical analysis. Because IT employees were needed to help create reports from the BI systems, getting useful business intelligence data out of the system could take weeks. Obviously, that sort of delay is simply unacceptable in todays fast paced environment.

A study conducted by market research firm Dynamic Markets recently revealed that business intelligence systems have been failing to improve operational performance or impact-decision making within US and UK businesses. The research was based on interviews with 218 operational executives and front line managers and was conducted between November 2006 and August 2007.

The key results are stunning:

76%ofmanagersfindthemselvesforcedtomakedecisions before information they really need is available 66%saythedatatheyneediseitheroutofdateorarrivestoo late to be useful 63%believethattraditionalBIreportsendupbeingsimply reference documents that are only used to justify decisions that have already been made 74%dontreceiveanyreportsthatidentifypotentialproblems 78%dontreceiveanyreportsaboutpotentialbusiness opportunities 58%admitthatbusinessopportunitieshavebeenmissedor problems have not been spotted in time as a result of not quickly having access to relevant information

Source: Dynamic Markets Report on Business Intelligence in Fortune 500 Companies, released October 3, 2007.

Many organizations have adopted BI tools in quantity. They have purchased thousands of user licenses and invested millions with external consultantsonimplementingthesetools.However,researchshowsthatthe majority of companies fail to meet their expectations of receiving better intelligence data upon which to base sound business decisions based on this massive investment.

Most large organizations also struggle with another issue: The vast majority of users are not skilled enough to take advantage of the power available

2. The Challenge

By 2012, users will interact with BI as an element of 85% of every business applicationGartner Study

BI is now part of an organizations license to operate, as every enterprise needs to

manage information Moving

forward, BI will become part of

business innovation itself. Sharing

information with customers,

suppliers, and other stakeholders

increases loyalty and in many

industries provides competitive

differentiation. BI will become

pervasive in operational and

workplace applications as

organizations seek to optimize

their businessGartner Study


PAGE 4

33. The Opportunity IDC is predicting that the market for business process management suites is growing rapidly; it is expected to grow from a level of approximately $900 million in 2006 to $5.5 billion by 2011, reflecting a five-year compound annualgrowthrateof44%.Inaddition,mostanalystsbelievethatspendingon BI tools will actually go up during an economic downtown. Panopticons Developer SDK makes it possible for ISVs to embed a variety of essential VBI tools into their applications, including VBI tools that help managers understand and analyze real-time data as well as historical information.Customers of Business Intelligence systems are expecting more functionality that will support better decision-making and the tools are now available that will allow ISVs to embed a new generation of easy-to-use business intelligence tools into their own applications.

All this represents an excellent opportunity for ISVs. Research shows that managers are very aware of the problems that exist with their current BI solutions. They are also aware of the potential benefits of moving to event driven approaches that provide real time operational event intelligence ratherthanhistoricalbusinessintelligence.Almostallmanagers(90%)surveyed by Dynamic Markets believed that there would be significant benefits to their business if they could embed greater intelligence into daily operational processes. The benefits that these managers identify include:

72%believedthattheircompanywouldemploymoreefficientprocesses 71%feltthattherewouldbeanimprovementincustomerservice 65%thoughtthattherewouldbeanincreaseinrevenues 65%anticipatedanincreaseinprofitability 59%believetherewillbelowerlevelsofrisktothebusiness 57%feltitwouldmakethemmorecompetitive 52%saidthatitwouldenablebettercompliancewithregulations

It is clear that corporations are becoming increasingly aware of the potential to transform key operational processes in this way using these sorts of tools, and that they are willing to pay to add them to their operations.

to them in traditional BI systems. Even if they have the tools available, they simply do not have the time or background required to leverage that investment properly.

Anyone in business can appreciate the huge impact that inadequate or faultyintelligencecanhaveonacompanysoperations.WhiletraditionalBIsystems, used by specialized analysts, continue to be important for many large companies, more executives are looking for easier and more elegant solutions like Panopticons Visual Business Intelligence tools in order to make useful information available to more and more business users. The beauty of a Visual Business Intelligence solution is that even non-technical users are able to learn how to use it quickly.

Business users typically see real value in VBI tools because the tools begin to impact how users do research and make important decisions within just a few days of initial deployment. For example, a VBI solution can help employees in a shipping department more accurately determine which products need to get out the door by the end of the shift.

From the ISV perspective, there is another valuable aspect to adding VBI: Implementing complex reporting and business intelligence systems often requiresthehelpofexpensivethirdpartyconsultants.WhenanISVoffersVisual Business Intelligence tools as part of its software, the vendor stands to capture more of their customers budget that is, more license revenue can now go to the ISV and less needs to go to third party consultants and other software companies

In the face of a recession, BI can be a tool to improve efficiencies in a tough climate by

analyzing and measuring

operations BI will be more

resilient against the effects of a

possible downturn in IT spending

than some other technologiesGartner Study

In most organizations, 90% of the people interacting with enterprise applications are business users who

need to concentrate their efforts on making informed, profitable business decisions quickly rather than on

learning the intricacies of a complex BI system.


PAGE 5

4. The Solution

Panopticon Softwares customers in the financial services industry face overwhelming amounts of constantly changing market data, stiff regulatory requirements, and pressure on the bottom line. They must make split second decisions that determine whether they make a profit and loss on a transaction. They often have well-staffed internal IT departments who develop extensive, enterprise-level proprietary applications in order to give themselves a competitive edge. Panopticon developed its VBI platform in response to these challenges, resting on innovations in three main areas:

Visualizationsbasedonacademicallyvalidatedresearch. They help users effectively monitor and understand exponentially larger quantities of data than traditional methods. AnalyticalcapabilitiestypicallyfoundinspecializedBusiness Intelligence applications, including Panopticons StreamCube technology and our high performance in-memory data model capable of real-time updates. Accesstodatafrommultiplesources(relationaldatabases, proprietary systems, OLAP-servers, and even streaming data feeds).

The Panopticon SDK incorporates these innovations in an easy-to-implement package that empowers ISVs to embed leading edge analytical and monitoring functionality into their own applications. The SDK consists of:

In-Memory Data Model

The data model provides fast analytical and monitoring functionality and is a central component in an embedded Visual Business Intelligence system. It provides the analysis, aggregation and calculation of values based on your data. In addition, the data model allows for continuous updates it is specifically designed to handle true real-time streaming updates with very high levels of performance.

Developers can connect the Panopticon data model to streaming data feeds or other event-based mechanisms. The data model supports differential changes that allow users to perform fast analysis since the system does not require a rebuild of the entire OLAP cube every time the data changes.

Wheneventsinthedatastreamoccur,orwhentheuserinterfaceinteractively queries the data, the data model performs the calculations necessary to display the information on the fly.

4

The Panopticon SDK includes our StreamCube, which is a high performance, in-memory OLAP cube that al-lows extensive analysis of static and streaming data. It is also capable of connecting to virtually any data

source, including relational databases and streaming feeds. The visualizations included in the SDK allow us-ers to interactively monitor and analyze the information

in the ISVs system.

We selected Panopticon after a careful evaluation of the market for visualization technology.

The final decision was based on

Panopticons record of success

with SDK-based implementa-

tions at leading financial institutions

and the results of a technology

workshop we completed with the

Panopticon peopleTodd GottulaVice President, Product Development, Client Services,

andSupportandCo-HeadofGlobalAccountsAdvent Software


PAGE 6

Visualization State and Visualization Modules

A Visualization State is an object which contains the settings for visualization plug-ins. The State can be changed interactively from the user interface or it can change as a result of events in the data stream. WritinganapplicationusingaVisualizationStatemakesiteasytoaddnew visualizations in a modular fashion without having to re-write the entire application.

Data Plug-In Architecture

The SDK supports a data plug-in architecture that allows the system to be connected to virtually any data source. This means that the ISV can add additional data connectors in a modular fashion after the application is built without having to re-write the entire application. The data model and system architecture can handle any number of disparate data repositories and ready-made modules are available that support various formats, including ODBC, OLE DB and JDBC-compliant databases. Custom data plug-ins can be developed if access to data needs to happen through proprietary non-standard APIs.

Complete Set of Controls

Our Ruler control provides legends and scales and lets users filter the display instantly. The Organizer controls the breakdown of the data and allows the users to filter the data being displayed. This powerful control supports highly interactive, on-the-fly, analytical OLAP functionality by allowing the user to quickly create fast summaries on various levels of the data.

Wealsohavelightweightwebcontrolsinour.NETSDKthatallowyoutopublish visualizations to the web. The SDK makes it easy to develop and deploy zero footprint web clients that have much of the functionality and rich user interface normally associated with thick clients. For Java, we provide the components you need when building your own Java applets for publishing to the web or you can use the SDK to write your own Java fat client.

The visualizations work together with the visualization state design to let you get your information on the screen in a useful way. Using the SDK, it is possible to rapidly develop sophisticated, embedded visualizations that fit into your existing Microsoft .NET or Java based applications and that integrate tightly with other existing parts of your application.

Extensive documentation

The SDK includes extensive documentation, ranging from technical reference documentation to manuals that describe usage on a higher level. Panopticons engineers use the same SDK to develop the companys own enterprise and desktop Visual Business Intelligence applications.

The company has invested significant efforts into making the technical documentation complete and easy to understand. In addition to the manuals and integrated IDE help functions, we provide a range of code examplesthatcovervariouscommonusagescenarios.Wealsoprovidemore extensive examples of full working applications built using the SDK

that walk you through everything a developer needs to know in order to use the system effectively.

The Panopticon Developer SDK is available in two different language versions, one that supports Microsoft .NET programming languages and one that supports programming with the Java language. Assuming that the team includes at least one senior developer who has an excellent knowledge of the ISVs existing system, our experience shows that ISVs can embed VBI functionality into their application fairly quickly, in some cases in less than 60 development hours.

We looked at partners from all over the world and selected Panopticon since it offered the

most comprehensive developer

toolkit available combined with

world-class visualization

technology. We used Panopticon

Developer to tightly integrate their

interactive Visual Business

Intelligence tools with our platform.

This combination of a highly intuitive

front end with our extremely high

performance platform suddenly

sets a new standard for our

industry; our customers love it

since they are able to work so

much more productively and

profitably!JonasHansbo

CEOTbricks


PAGE 7

5ISVs are finding that adding sophisticated interactive visualization tools to their systems gives them an unbeatable edge in competitive sales situations. Their applications are easier to sell since users can learn the software faster and have fun using it. ISVs can also use visualization tools to create a new, user-friendly and intuitive front-end that reinvigorates aging applications or makes highly technical software packages easier to use.

ISVs in financial services, project management, telecoms, retail and other industries have successfully embedded Panopticon VBI tools into their own enterprise applications. The comprehensive and well-documented SDK makes this a low risk endeavor, but the most exciting result is that they are able to increase sales almost immediately as a result.

The Panopticon SDK allows complete customization of the look andfeel of the GUI so the visualizations match the look and feel of the ISVs application.

ISVs use the SDK to:

Refreshthelookandfeeloflegacyapplications Provideexecutiveswithanintuitiveuserinterface Improvedecisionsupporttools Createcomprehensivegraphicalreportingandpresentationtools

New license sales to existing customers

Panopticon VBI tools are easy to use effectively and enable even casual users (like senior managers in large organizations) to discover useful, actionable information in their data. In many cases, managers and casual users who previously only reviewed reports are now requesting direct access to the new VBI systems, and needing their own licenses, so that they can use the visualizations for themselves.

Additional license fees for VBI-enabled applications

VBI tools make a great option for many types of enterprise-level applications. Some ISVs prefer to create a separate VBI module for which they can charge an additional license and support fee. This is an excellent ROI proposition for the ISV itself and for its customers since it takes very little engineering time to develop the new module and customers make more efficient use of the ISVs application. Everyone wins.

Improve competitive position

ISVs with VBI tools embedded in their applications are able to compete more effectively by offering highly visual, interactive applications that help users get more out of the core functionality of their applications. There is simply no comparison between a visualization-enabled system and one that relies on standard reporting functions. Users can see the difference and can be easily convinced to select the application that is easier and more fun to use and helps them make more insightful, informed business decisions in less time.

5. Increase Sales

6ISVs typically find that they cut their standard sales cycle in half by embedding VBI tools into their applications. Their new, highly visual front end sets their applications apart from the competition. ISVs in many different industries report the same results: Users like using VBI-enabled applications. Managers are able to grasp the real power of the ISVs applications because the VBI front-end lets them literally see a picture of the data in their system.

Enterprise software sales require buy-in from IT, the user community, finance, and other teams in an organization. But the most important people are senior managers the so-called C Suite. Business organizations need actionable information and senior people understand this. Too many BI systems generate too many static reports that few people in the C Suite have time to read and analyze.

Adding Visual Business Intelligence changes the competitive picture for enterprise software companies. It helps the ISV emphasize the business value of its offering and helps its customers senior executives better understand the value that the ISVs software brings to the table. ISVs find that senior executives greatly prefer purchasing an enterprise application that helps them learn new and unexpected things every time they use it. Systems that generate static reports that executives must wade through in order to discover what is happening in their organization will no longer seem adequate.

Senior managers move faster on purchasing VBI-enabled enterprise software applications because they are easier to use and understand.

6. Shorten sales cycle

78


PAGE 8

8. Low Risk VBI Strategy

Panopticon has invested over 40 person-years of development into its SDK, which is now in its 5th generation. The software is fully tested and we work closely with our beta customers to resolve issues quickly during the early stages of each new version release. The Developer SDK provides a fast, proven development path that fits perfectly in Java and .NET environments. Engineers dont have to worry about translating a library intended for one environment to make it work in the other; they can devote 100%oftheirtimeensuringthatthesystemproperlysupportscustomersbusiness requirements.

Some visualization toolkits in the marketplace present significant development risks, including limited functionality, inability to seamlessly integrateintoapplications,lackofsupportfornon-Windowsenvironments,and longer-than-expected implementation cycles. The Panopticon toolkit, however, is fully proven; the Panopticon development team uses the same SDK to develop the companys own desktop and enterprise products that it shares with the ISV.

Panopticon Developer SDK supports most architectures and provides the ISV engineering team with a variety of implementation alternatives. ProgrammerscanembedVBItoolsinHTML-only,thinclient,orthickclient applications, and they can use the language of their choice to integrate the VBI functions into their own applications. The SDK includes a robust data model designed to accept real-time data streams, an application programming interface (API), and a set of controls along with comprehensive documentation that explains every aspect of how to use the software.

7. Reduce Costs

Some other marketplace toolkits may require extensive training before the team can start development. Panopticons partners report that their people are up and running within a day or two and can start delivering embedded visualizations very quickly. A qualified developer can embed a useful VBI tool in an existing application within a week or two; a good team can complete even the most complex integration project within a month or so.

Developing proprietary visualizations can be extremely time-consuming; tying visualizations into a comprehensive set of analytical tools is nearly impossible on a project basis. Using a complete SDK with documented examples makes it easy for the ISVs programmers to come up to speed quickly and begin delivering value immediately.

The Panopticon SDK allows developers to completely customize the look and feel of the VBI tools so that they match the look and feel of the rest of the enterprise application. This allows ISVs to refresh the look and feel of legacy applications and provide their users with a friendly, intuitive interface. They find that they can delay major upgrades or re-writes and get more years of useful service from legacy applications as well as increase sales of existing applications even in the face of strong competition.


PAGE 9

Polystars Crystallizer module uses an interactive treemap visualization to help operators quickly see

network issues before they affect revenue. The multi-colored mosaic of rectangular fields are based on data from the users network. The size of a field reflects its

importance and the color reflects its urgency the better the quality of network performance, the bluer the field; the worse, the redder. The large deep red and deep blue fields immediately attract attention.

9. Success Story: Polystar OSIX Crystallizer

Polystar OSIX is a telecommunications supplier, providing world-class service assurance solutions to leading telecom manufacturers, operators and service providers worldwide. Polystar OSIX delivers solutions that provide real-time visibility into the reality of operators network quality and their customers experience. Polystar empowers network owners be it for fixed, VoIP, NGN or mobile networksto make business-critical decisions with speed and accuracy.

The Polystar OSIX service assurance solution leverages signaling analysis and packet inspection technology to deliver real-time operational intelligence, spanning from high-level application and conversation flow information all the way down to actual packets, enabling service providers to improve their network and service quality with advanced performance monitoring.

Polystar OSIXs network monitoring and associated surveillance applications are primarily used by network operators to ensure the availability of network resources, such as network elements and trunk availability. An end-to-end network view gives operators an immediate view of the network health, and also gives them the ability to drill down from key performance indicators right down to the bits and bytes of the transmitted network datafor all kinds of activities and services, be it voice, SMS, video, movements, service activations, and so on.

Polystar OSIX used the Panopticon Developer SDK to develop their Crystallizer Visual Business Intelligence software product. The Crystallizer is a state-of-the-art 4D visualization technology that helps operators rapidly analyze and digest large amounts of data. The Crystallizer uses interactive Treemap technology to show users what is really happening in their networks. Crystallizer visualizations are like a jigsaw puzzle, where eachrectanglerepresentsoneitemofdata.Wheretraditionaldiagramscan display one or sometimes two variables at a time, Crystallizer always displays three. The user selects which of the three variables are displayed. The user interface dynamically reacts to real-time changes in the underlying data, and immediately reflects all user selections.

Find out more information about Polystar OSIX at: www.polystar.com


PAGE 10

Through a combination of shapes and colors repre-senting project-related metrics and risks, Delteks

new Visualization module provides a single, interac-tive snapshot into the health of a professional service organization. Managers can analyze trends and risks quickly by drilling-down to underlying performance

metrics to determine an appropriate course-of-action and improve business performance.

10. Success Story: Deltek Vision

Deltek is the leading provider of enterprise management software for project-focused organizations. They used Panopticons Developer SDK to create a new visualization module for their system that allows managers to quickly understand the status of large numbers of projects.

Delteks project management software enables companies to maximize profitability and productivity, integrating all aspects of their businesses and project portfolios. Their software applications and solutions help more than 12,000 organizations achieve success worldwide.

Customers use Deltek software to:

Enhancethebottomline

Streamlineandoptimizeprojectprocessesandmethods

Assureproject,ITandcorporategovernance

Improveprojectteamcollaboration

Measureprogresstowardobjectives

Completemoreprojectssuccessfully

Large-scale IT, consulting, engineering and architectural projects require managers to track thousands of constantly-changing variables and make decisions that affect the budget, time-to-completion, and quality of the completed effort. Traditional reports and spreadsheets only go so far and are very limiting especially when dealing with multiple projects at one time.

One of the core problems in project management is being able to quickly identify problems that require management attention. This can be a daunting task that grows in complexity along with the growth of the project portfolio. Panopticons intuitive and interactive visualization tools make it possible to find problems when they are still small when cost-effective action is still possible. The Deltek Vision solution is real-time, web-based enterprise software designed specifically for project-based firms that integrates end-to-end business processes by automating the planning, tracking and administration of resources and projects. It provides managers with the real-time access to key business metrics and performance reports they need to make critical business decisions.

Deltek used the Panopticon SDK to implement our interactive information visualizations into the Deltek Vision system. They created a new module called Visualization.

With visualizations executives can quickly see which projects are a financial

threat to the companys

overall success and which are

immediate priorities. The small

red squares - or the larger ones

that are a more moderate color

- are not such a threat to be

worried about and can be dealt

with at a later point in time.Scott DeFuscoVP Innovation

Deltek


PAGE 11

Visualization is a powerful management tool that empowers businesses to take control of their data and quickly turn it into actionable information. A mission-critical technology in the financial services marketplace for many years, Deltek has harnessed the power of Visualization for the project-focused organization with the release of Deltek Vision 4, enabling engineering and architecture firms, IT services companies and management consulting firms to instantly discover trends and opportunities across their entire project portfolio. Visualization provides a simple display that depicts mission-critical information about a firms entire business including project performance, status, trends and risks using color and shapes to alert viewers of any performance issues at a glance, and allowing them to focus on the most critical issues.

Customers all over the world are using Deltek Vision to quickly identify projects that are in trouble, see potential cash flow issues, find project managers that are excelling or having difficulties, spot business segments or offices that may be struggling and much more. Further, Visualization not only gives you quick access to easily interpreted information, but it also enables you to drill down on the information and get the details you need to make timely, accurate decisions.

WithDelteksintroductionofVisualizationtothemarket,thereisnowaunique tool that executives and project managers can use to turn complex information analysis into a single, graphical understanding of their project performance and ultimately of their firms health.

GraphicalRepresentationofProjectPortfoliosGetinstantvisualanalysis of project trends and risks that facilitate decision-making, improve business performance and align users with common goals.

ChangeViewsQuicklyInstantlychangeaviewtogaingreaterinsightinto an issue. For example, the manager can recast the view on profitability by project in order to view profit by industry type or by project manager.

Providesdrill-downperformancemetricsHighlightkeyindicatorstodetermine project health and provide detail to pinpoint and quickly resolve root causes of issues.

RunreportsforgreaterdetailInanyVisualizationview,userscandirectly access relevant reports to help them better understand issues.

CustomizedviewsConfigureVisualizationtoidentifybusinesstrends in specific geographies, markets and functions to determine future opportunities. Measure project and employee performance across divisions or types of work to align resources with common objectives.

Find more information about Deltek at: www.deltek.com

With Delteks introduction of visualization to the market, there is now a unique tool

that executives and project

managers can use to turn

complex information analysis

into a single, graphical

understanding of their project

performance and ultimately their

firms health.Ian Rusk

Senior Vice President ZweigWhite

Leading research organization for architecture, engineering and construction industries


PAGE 12

11. Success Story: Tbricks Genesis

Tbricks has introduced a revolutionary new automated trading platform that incorporates an innovative and unique user interface built using the Panopticon Developer SDK. The Tbricks Genesis system is specifically designed to support very high speed automated trading of any electronically traded asset class. It combines a completely unique user interface that is easy for traders and managers to understand with the fastest performance available in the financial industry. Furthermore it is highly modular and allows institutions to implement an unlimited number of complex trading strategies and algorithms while maintaining extremely high performance. The system is built to provide professional users at banks and hedge funds with the power and control they need combined with the visibility into the results of their activities in order to support vastly higher levels of productivity than previously possible.

The Tbricks development team decided early in their product design process that they wanted to incorporate a highly intuitive, interactive graphical user interface into their system. They did a worldwide search for partners who could provide the necessary technology and selected Panopticon based on our proven record of success with large financial institutions as well as the availability of our visualization tools in the form of an SDK. Tbricks and Panopticon worked together to complete a TechnologyWorkshopthatprovedthatourvisualizationscouldbetightlyembedded into the Tbricks application in a short time frame, and actually developed the initial version of the user interface during the workshop.

Panopticons Developer SDK offers ISVs a comprehensive package that allows them to tightly embed state-of-the-art visual business intelligence tools into their own applications very quickly. Tbricks was able to start development with the Panopticon SDK and launch their completed product in less than 90 days!

Tbricks chose to use Panopticon Developer .NET for this project. The resulting product Genesis has now been launched. Genesis features a user interface that is completely unique in the industry for automated trading systems. The UI provides users with a simple, easy-to-understand, yet comprehensive view of market activity and strategies. Its a major success for Tbricks and Panopticon.

Find more information about Tbricks at: www.tbricks.com

.

This is a view of the user interface for Tbricks Gen-esis. The top half of the screen displays numerical

data about the financial instruments being traded. The bottom half of the screen is a treemap visualization of the trading strategies running using the instruments displayed on the top half of the screen. The size of

each square indicates the firms exposure. The color indicates results. The circular and arrow icons indicate

real-time changes to the data.

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USA Panopticon Software Inc.

The Chrysler Center 405 Lexington, 26th Floor

New York, NY 10174 USA

Phone: +1 646 216 8863 Fax: +1 646 416 6996

UK Panopticon Software Ltd.

Tower 42 25 Old Broad Street LondonEC2N1HN

United Kingdom

Phone +44 (0)20 7877 0640 Fax: +44 (0)20 7877 0641

12. Contact Panopticon

Sweden Panopticon Software AB

WorldTradeCenter Klarabergsviadukten 70

PO Box 1765 SE-111 87 Stockholm

Sweden

Phone: +46 (0)8 53 480 480 Fax: +46 (0)8 53 480 489

[email protected] www.panopticon.com

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May 2008

WhitePaper:VisualBusinessIntelligenceToolsImproveSales&ProfitabilityofEnterpriseSoftwareApplications This document is for informational purposes only. Panopticon makes no warranties, expressed or implied, in this document. All trademarks used herein, whether recognized or not, are the properties of their

respective companies. Copyright 2008

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