Shopper Marketing: The Connected Consumer has Killed the Shopper
Whisper- Shopper marketing
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Transcript of Whisper- Shopper marketing
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www.retail.awanzo.com
Shopper Marketing
Sashka Krtolica
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SHOPPER MARKETING SHOPPER MARKETING
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SHOPPERSHOPPER
Consumidor Shopper Motivos de compra Usuario
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que lo entretengas.
SHOPPERSHOPPER
Cómo es Cómo compra
Bien informadoConsciente de sus necesidades
Digital
Ocupado
Disperso
Ecologista Cómodo
En crisis
Experimentando
Inmune a la publicidad
Conectado, compartiendo
Valorando la inmediatez
Buscando el precio justo
Que alguien haga algo
A menos que lo entretengas
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RETAILRETAIL
¿ZARA? ¿H&M?
¿BENETTON?
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ZARA ZARA
LOS RETOSDEL RETAIL
EXPERIENCIA DE COMPRA
INFORMAR ENTRETENER VALOR AÑADIDO
Coke Store – The world of Coca Cola
COLABORACIÓNMarca + Retail
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TIENDAS PROPIASFLAGSHIPS
Apple Store – NY
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PUNTO DE VENTAPUNTO DE VENTA
retail
Retailer Marca
RESPONSABILIDAD OPORTUNIDAD