Which of the following is not a reason that a new product might fail?
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Transcript of Which of the following is not a reason that a new product might fail?
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Kotler / Armstrong, Chapter 9
Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too
large.4. All of the above are reasons that a new
product might fail.
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Kotler / Armstrong, Chapter 9
Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too
large.4. All of the above are reasons that a new
product might fail.
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Kotler / Armstrong, Chapter 9
The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development
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Kotler / Armstrong, Chapter 9
The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development
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Kotler / Armstrong, Chapter 9
Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors
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Kotler / Armstrong, Chapter 9
Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors
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Kotler / Armstrong, Chapter 9
The purpose of idea screening is to reduce the number of new ideas.1. true2. false
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Kotler / Armstrong, Chapter 9
The purpose of idea screening is to reduce the number of new ideas.1. true2. false
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Kotler / Armstrong, Chapter 9
A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false
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Kotler / Armstrong, Chapter 9
A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false
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Kotler / Armstrong, Chapter 9
Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above
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Kotler / Armstrong, Chapter 9
Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above
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Kotler / Armstrong, Chapter 9
_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting
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Kotler / Armstrong, Chapter 9
_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting
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Kotler / Armstrong, Chapter 9
When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization
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Kotler / Armstrong, Chapter 9
When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization
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Kotler / Armstrong, Chapter 9
Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false
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Kotler / Armstrong, Chapter 9
Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false
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Kotler / Armstrong, Chapter 9
Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets
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Kotler / Armstrong, Chapter 9
Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets
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Kotler / Armstrong, Chapter 9
Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled 3. simulated4. Internet
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Kotler / Armstrong, Chapter 9
Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled3. simulated 4. Internet
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Kotler / Armstrong, Chapter 9
The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened
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Kotler / Armstrong, Chapter 9
The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened
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Kotler / Armstrong, Chapter 9
The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be
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Kotler / Armstrong, Chapter 9
The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be
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Kotler / Armstrong, Chapter 9
When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false
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Kotler / Armstrong, Chapter 9
When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false (The definition above is for a company
using simultaneous product development, not sequential product development.)
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Kotler / Armstrong, Chapter 9
Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline
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Kotler / Armstrong, Chapter 9
Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline
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Kotler / Armstrong, Chapter 9
Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction 2. growth 3. maturity 4. decline
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Kotler / Armstrong, Chapter 9
Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction2. growth3. maturity 4. decline
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Kotler / Armstrong, Chapter 9
The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false
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Kotler / Armstrong, Chapter 9
The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false
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Kotler / Armstrong, Chapter 9
_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs
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Kotler / Armstrong, Chapter 9
_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs
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Kotler / Armstrong, Chapter 9
In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction 2. growth 3. maturity 4. decline
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Kotler / Armstrong, Chapter 9
In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction2. growth3. maturity4. decline
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Kotler / Armstrong, Chapter 9
Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization
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Kotler / Armstrong, Chapter 9
Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization