Company description The reason most business fail is because they don’t understand the business...

Company description

The reason most business fail is because they don’t understand the business they are in.

Company description

Company name has to be included: Company’s needs Flexibility

Different types of name: Your own name The legal corporate or company name A “dba” Brand name Model name Subsidiary company name Domain name

Company description

AAA, Incorporated, doing business as Amin’s dinner, operating the subsidiary business, Karim and Suns Catering Service, selling products under the trade name “Amin’s Food”

www.aminsfood.com

Company description

Company’ objectives/statement of mission: A statement of mission provides focus for the

company and should be the defining concept of your business for at least the next few years.

فلسفه شركت خود را بر حسب موضوعات زيرتشريح كنيد.

:محدوده/ طبیعت محصوالت/ خدمات ارائه شده:كيفيت:قيمت:خدمات:ارتباط كلي با مشتري:سبك / ارتباط مديريت با كاركنان

:طبيعت محيط كار:)ارتباط با ديگران )در صنعت:ثبت فناروي يا ديگر توسعه هاي جديد:اهداف رشد يا سودآوري:ارتباط با جامعه/ محیط يا ساير اهداف اجتماعي: ديگر اهداف شخصي يا مديريتي

Company description

AAA Inc., is a spunky, imaginative food products and service company aimed at offering high quality, moderately priced, occasionally unusual food using only natural ingredients. We view ourselves as partners with our customers, our employees, our community and our environment and we take personal responsibility in our action toward each. We aimed to become a regionally recognized brand name, capitalizing on the sustained interest in Iranian and Turkish food. Our goal is moderate growth, annual profitability and maintaining our sense of humor.

Company description

Legal issues: Sole proprietorship , partnership, incorporated? Licensing? Trademark, patents, copyrights or other legal instruments?

AAA, Inc., is introduced in the state of …., the 3 shareholders- Amin, Arash, Arman-each own 33 1/3 % of the total shares in the company. The company use the name “ Amin’s Food” on its food product line and the Triple A logo.

Company description

Products and services: Clearly describe:

The nature of the products or services you product Future products and services planed by your company

and when you expect to introduce them. AAA Inc., is a full service restaurant specializing in

Iranians cuisine. The Amin’s food line consists of 10 traditional Iranian types. We anticipate releasing a line of 4 Iranian foods in the next six months. In the second year of this plan , we anticipate introducing a line of 10 Turkish food.

Company description Business location

Company’s headquarters, main place of business and any branch locations.

Development stage and milestones achieved to date When was the company founded? The phase of development:

A seed company (with a business concept but without a product or service finalized)

A startup ( in early stage of operation) Expansion (adding new products, services or branches) Retrenchment (consolidating or repositioning product lines) Established (maintaining market share and product

positioning)

Company description

Financial status: Give a brief idea of the status of your company in

financial terms. How has been company funded to date? What are the major financial obligations? Which loans or investments have you received?

On what terms? How much money do you seek? For what

purpose?

فرم تهيه برنامه توصيف شركت: موارد زير را مطابق طبقه بندي انجام شده براي كسب و كارتان ليست كنيد اسامي

:نام قانوني و شركتي:مشغول به كسب وكار:اسامي برند تجاري و دامين:شركتهاي فرعي

شكل قانوني:شكل قانوني كسب و كار:ايالت و استاني كه در آن تشكيل شده است:كشوري كه كسب و كار مجوز اخذ نموده است: مالك يا مالكين شركت يا سهامداران عمده

مديريت/ رهبري:دبير/ رئيس هيئت مديره:مدير عامل:ساير اعضاي كليدي مديريت:بدنه مشاوره اي/ اجرائي:تعداد اعضا

مكان:نمايندگي هاي شركت:محل كسب و كار:شعبه ها:محل جغرافيائي تحت پوشش

مراحل تكامل:شركت چه زماني تاسيس شده است:مرحله شكل گيري يا اهداف سريع:محصول يا خدمت چه زماني ارائه شده است:پيشرفت برنامه هاي فعلي و مراحل مهمی كه فرا رسيده اند:ساير شاخصاي توسعه

وضعيت مالي:فروش كل سال گذشته:سود قبل از ماليات سال گذشته:فروش يا سودآوري بخشها يا خطوط توليد:تعداد كاركنان فعلي:مقدار حمايتهايی که جستجو شده اندکاربرد اصلی حمایتهای بدست آمده:محدوديتهاي تامین مالی در گذشته و الزامات عمده مالي

محصوالت و خدمات:توصيف كلي خدمات/ محصوالت:تعداد و نوع خطوطتعداد محصوالت و خدمات در هر خط:پاتنتها و مجوزها:پاتنتهاي گرفته شده/ معلق::عالئم تجاري گرفته شده/ معلق:مجوزهاي گرفته شده/ معلق:حق كپي رايت گرفته شده/ معلق

Industry Analysis & Trends

A company must know both how it is like, and how it is unlike, other businesses.


In this section you have to focus on: A description of your industry Trends in your industry Strategic opportunities that exist in your industry.


Your economic sector is the broad category into your industry or business falls: Service Manufacturing Retail Distribution

Past and future growth of your business sector

Business Sector

Past Growth

(L,M,H)

Future Growth

(L,M,H)

1-….

2-….

3-…..


Define your company Industry: Your business may belong to more than one

industry.

Your company Industries

1-….

2-….

3-…..


Size and growth rate of your industry:Past and future growth of your industry

Factor2 years ago

Past yearThis yearNext yearNext 5 years

Total revenue

Total units sold

Total employment

Industry growth rate

GDP growth rate

Maturity characteristic of your industry and associated opportunities/risks

CharacteristicOpportunitiesrisks

Growth Rate:

Competition:

Market leaders/standard

Marketing goals

Market share strategy

Product range

Customer loyalty

Industry Maturity Chart

Characteristicnewexpandingstabledeclining

Growth Rate:Very highVery highplateauMinimal/none

Competition:increasingShake out. Move back and froth

established

decreasing

Market leaders/standardnoneIn flux/ emerging

fixedBecome smaller

Marketing goalsExposure and credibility

Differentiate from competition

Industry leadership

Survive

Market share strategyGain foothold

Build market share

Maintain share

Cannibalize weekend competitors

Product rangelimitedexpandingwideReduced

Customer loyaltynonehardeningstrongweakening

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The 4 stages of Industry life cycle New Industries:

Provide excellent entrepreneurial opportunities. Smaller companies well suited to respond to rapid

change Larger companies have not yet recognized the

field's potential. The market is limited because customers are not

yet comfortable with the product or services


Expanding industries: Enjoy rapidly growing markets as customers

begin to recognize the need for the product or service.

Competition is rapid as well funded companies begin to enter.

All companies are at risk.


Stable industries: Have arrived at a plateau with markets leveled off

at a reasonably high level. The rate of growth is slow. Customers maintain strong brand loyalty. It is relatively difficult to enter these industries.


Declining industries: Result from technological, demographical, and

sociological changes and from overwhelming foreign competition.

Corporation leave the field or go bankrupt and, The few major companies fight to survive by

stealing remaining customers from weakened competitors.

Effects of economic conditions on your industries

High/low business expansion:

High/low interest rate:

High/low Unemployment:

High/ low inflation:

Strong/weak dollar:

High/low price oil:

….

Sensitivity to economic cycle


Seasonality Technological change:

Manufacturing/production Billing/administration Information management Inventory control Delivery time/method Marketing/communication Sales channels Customer service ….

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Regulation/certification

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Supply and distribution channels

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Financial characteristics: Like the standards of such aspects as markups,

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Company description The reason most business fail is because they don’t understand the business...

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