Where to Begin With Social Media

Michelle Post, Ph.D., CSMS

Start Where You Are. Use What You Have. Do What You Can. ~ Arthur Ashe

What Social Media Looks Like

Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/

Lessons to Learn

©Michelle Post, Ph.D., CSMS

Believe you can

Purpose for Social Media

Know the C’s of Social Media

Who are you?

Perform a Foundation

Audit

Make a Plan Take Action

Believe You Can

©Michelle Post, Ph.D., CSMS

Know Your Purpose for Social Media

©Michelle Post, Ph.D., CSMS

Know the C's of Social Media

©Michelle Post, Ph.D., CSMS

Common Sense

Critical Thinking

Creativity

Confidence

Care

Communication

Consistency

Who Are You?

©Michelle Post, Ph.D., CSMS

YOU

Passion

Niche

Focus

Value

Perform a Foundation Audit

©Michelle Post, Ph.D., CSMS

People

Information

Technology

Time

Make a Plan

©Michelle Post, Ph.D., CSMS

Take Action

©Michelle Post, Ph.D., CSMS

Identify Goals

Select Platform

Listen

Post Content

Engage

Measure

Repeat

RESOURCES, RESOURCES, & RESOURCES

©Michelle Post, Ph.D., CSMS

Resources

• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/

• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194

• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map

• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ

• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png

• The Conversation Prism - http://www.conversationprism.com//

©Michelle Post, Ph.D., CSMS

Resources

• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/

• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/

• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/

• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media

©Michelle Post, Ph.D., CSMS

Resources

• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8

• Start with Social Media, but Dig Deeper – Infographic - http://outright.com/blog/start_with_social_dig_deeper/

• 4 Business Uses for Social Media - http://outright.com/blog/start_with_social_dig_deeper/ http://bigthunk.com/articles/business-uses-for-social-media/

• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/

• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/

• 26 Tips for Getting Started With Social Media Marketing - http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/

©Michelle Post, Ph.D., CSMS

REFERENCES

©Michelle Post, Ph.D., CSMS

References

• Athgo.org. (2013). Social media [Image file]. Retrieved from http://www.athgo.org/ablog/wpcontent/uploads/2013/08/social.media_.jpg

• Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/

• Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que.

• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.

• Mediabistro.com. (2013). Social media users [Image file]. Retrieved from http://www.mediabistro.com/alltwitter/files/2013/04/social-media-users.jpg

©Michelle Post, Ph.D., CSMS

Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS

Workshops for the Rest of the Year

• Feb 18 - Top 3-Tips for Facebook • Mar 18 - Top 3-Tips for Twitter • April 15 - Top 3-Tips for LinkedIn • May 20 - Top 3-Tips for Google+ • June 17 - Social Media: Do It Yourself or Outsource

– Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook,

Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for

Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a

Self-Social Media Audit

©Michelle Post, Ph.D., CSMS