WHERE TO BE SEEN · Make the most of influencer posts by providing an instant path to purchase. BE...
10
Transcript of WHERE TO BE SEEN · Make the most of influencer posts by providing an instant path to purchase. BE...
WHERE TO BE SEEN
For fashion, Instagram is the
strongest platform. Fashion content
on Instagram organically generates
2x the views of fashion content on
Facebook and YouTube with paid
support1 and its fashion audience
more than doubled last year.
1) https://www.l2inc.com/graphs-case-studies?wp_study_id=160255
1) https://www.l2inc.com/daily-insights/the-top-digital-trends-in-
fashion
3) http://www.adweek.com/news/technology/infographic-how-microbloggers-leverage-
their- influence-through-social-media-savvy-173272
Fashion US:
YoY Social Media Follower Growth by Channel
Q3 2016 – Q3 2017, N=90 INDEX BRANDS
Twitter? Don’t even think about it.
Fashion is the platform’s poorest
performing content category2.
CONFIDENTIAL 2
YOUTUBE PINTEREST FACEBOOK
WORK IT WITHINFLUENCERS
78%
Of beauty and fashion companies
will use influencers as part of their
marketing strategies in 20171 and
there is a reason…
When it comes to fashion,
the world follows influencers
far more than brands.
Fashion videos produced by
brands get only 5.9% of the
total video views in the
fashion category on
Youtube2.
1) https://www.ion.co/beauty-and-fashion-brands-need-influencers-to-succeed-on-youtube
2) “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That
Means for Brands,” Pixability, February 2014.
3) http://www.adweek.com/digital/matthew-myers-tidal-labs-guest-post-influencers-fashion/
highest engaging
Fashion Week
Instagram posts were
taken by models and
influencers3.
8 10OF THE
TOP
@susiebubble
CONFIDENTIAL 3
@pernilleteisbaek
CONFIDENTIAL
GET AN AGENT
As the demand for fashion
influencers grows, brands
have to work harder to win
them over.
1) http://www.flyingpointdigital.com/2016/04/11/how-beauty-and-fashion-brands-can-
leverage-influencer- marketing/
73%
of fashion marketers say
identifying influencers is
the biggest challenge in
working with influencers1
59%
of fashion brands struggle
with capturing the attention
of desired influencers2
?
?
?
?
4
Building and sustaining relationships with
top fashion influencers can be challenging.
Adopt a technology-based influencer platform
to find the right influencers and build relationships
with them at scale.
14,392 Likes
galagonzalez Nothing more magnificent than
capturing the perfect magic hour in all its shades
@Dior #DdeDior
Make the most of influencer posts by providing an instant path to purchase.
BE
SHOPPABLE
Use links within Instagram stories to allow
influencers to talk about your product and
link to the item’s purchase page on your
retail site.
Repost influencers’ images on your brand’s
page and leverage Instagram’s free
Shoppable posting tool. Influencers with
business accounts can create shoppable
ads too.
Create a shoppable paid placement on Facebook
using an influencer created video and the new
Collections ad format which allows users to shop
up to four featured items without leaving
Facebook.
Create paid ad campaigns on Instagram and
Facebook using influencer created content
and links to item pages.
Create custom item pages on your e-commerce
site featuring the influencer wearing your
product. This allows a more seamless brand
experience and allows influencers to share
clickable links to item pages while displaying
preview images of themselves wearing the
product.
Add a Facebook Pixel to your site to
improve your tracking and targeting of paid
social ads.camillecharriere
La vie est belle avec
Reformation
See More
CONFIDENTIAL 5
SHOPPABLEINSTAGRAMSTORIES
Use clickable links within Instagram
Stories to allow Influencers to talk
about your brand and link your site.
NOTE: Right now, only verified
accounts are able to add links
to their story.
When Verified influencers
put a link in their story,
followers will see “See
More” at the bottom of the
screen.
camillecharriere
La vie est belle avec
Reformation
See More
Viewers can either
swipe up or tap to be
directed to the
content without
leaving the Instagram
app.
CONFIDENTIAL 6
7
SHOPPABLE INSTAGRAM POSTS
Influencers and brands with business accounts can now create
shoppable Instagram posts. This new shopping experience makes it
easy to find and shop great products on Instagram.
Once a business has a product catalog
connected to their account, tagging a product
is as simple as tagging a person in a post.
CONFIDENTIAL Note: This feature is currently being rolled out by Instagram and may not be available to all influencers at this
time.
La D de Dior
Satine 25Mmm
$4,950.00
83,671 Likes
dior A woman who borrows her man’s watch so
that she always thinks about him…this is how
@VictoiredeCastellane conceived La D de Dior!
La D de Dior
Satine 25Mmm
$4,950.00
14,392 Likes
galagonzalez Nothing more magnificent than
capturing the perfect magic hour in all its shades
@Dior #DdeDior
La D de Dior
La D de Dior Satine ø 25mm, Quartz Movement
$4,950.00 - Shop Now
www.dior.com
With its Milanese mesh bracelet, the new La
D de Dior Satine watch takes the shiny
suppleness of a small silk ribbon and
Dior
Dior.com
INFLUENCER POST BRAND POST
1 2 3
Influencers and brands can tag a product from the
brand’s catalog in their posts. These shoppable
posts will have a shopping bag icon, that if tapped
will show more details of the featured products.
Viewers can then can click through to the brand’s
website to buy.
You can leverage influencers’ custom
images on your brand’s Instagram if they
don’t have business accounts.
Clicking the product tag will lead viewers to
a product overview page within the Instagram
app.
Viewers can click “Shop Now” to go to the actual
site and make a purchase, all without leaving the
app.
1
2
3
SHOPPABLE
Create a shoppable paid
placement on Facebook
using an influencer created
video and the new
Collections ad format which
allows users to shop up to
four featured items without
leaving Facebook.
The ad shows up in users’
News Feeds — it leads with
a video or image, followed
by four product images
below.
Facebook Collections
Ad with Influencer
Content
When a viewer taps on the
ad, it opens a catalog of up
to 50 different products from
the advertiser’s product
feed.
When users tap on a
specific product, they’ll
go to the advertiser’s
website or app to
make the purchase.
Becca Vos
Sponsored •
Showing off the new tats in my new Pink #vans
#ad
Pink Skater Vans
Like Comment ShareLike Comment
Share
See more products at vans.com
SK8-Hi
65.00Vans x KARL
LAGERFELD
Slip-On
100.00
vans.com
CONFIDENTIAL 8
INFLUENTIALPRODUCT PAGES
Feature Influencers on your product
pages so social shares are more
impactful with featured tastemakers
nastygal
Make sure your sponsored posts
feature an influencer and
includes a link to the
purchase page
SPONSORED
POST
Check out these adorable vegan leather shorts from
Nasty Gal, I wear them all of the time!
http://www.nastygal.com/clothes/vegan-short-monet
Influencer shares product
page ink rather than
traditional post to their social
media
PAID SOCIAL &
CUSTOM
LINK
Viewer is led to a custom purchase page
that features product and influencer
content
CREATEINFLUENCER
FEATURED PRODUCT
PAGE
CONFIDENTIAL 9
10
Don’t get tied down with running campaigns.
Let Rad’s award winning campaign
management team ensure your campaigns are
properly executed and developed to win!
TOP 100
fastest growing tech
companies in the US
THE LARGESTcollection of first party
influencer data
CONFIDENTIAL
FOUNDING
company in the
influencer space
6+ YEARSin influencer campaign
management experience
57K+
pieces of content
submitted
30Kpublished posts
3-10X
better performance than paid
and organic benchmarks
DISCOVERYExperts in
influencer strategy
WHY YOU CAN TRUST US WITH YOUR
CAMPAIGNS:
CONTACT SPEAKRFOR YOUR NEXTCAMPAIGN
SUPPORT LIVE CAMPAIGN WITH CASEY
SUPPORT NETWORK WITH KIM
SUPPORT MARKETING WITH IRENE
!
SUPPORT
⚙
⚙
TECHNICAL
WITH ALEX
SALES SUPPORT
WITH CELONA
📑
