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Shoppable Social Galleriescontent.pixlee.com/rs/917-RYQ-527/images/Shoppable... · 2019. 9. 24. ·...
Transcript of Shoppable Social Galleriescontent.pixlee.com/rs/917-RYQ-527/images/Shoppable... · 2019. 9. 24. ·...
Shoppable Social GalleriesPublish customer photos on your website
"92% of customers trust online content created by peers above all other forms of advertising."
Nielsen
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Set up a Shoppable Social Gallery in less than 30 minutes with minimal developer resources!
How it Works
COLLECT & CURATE PUBLISH CONTENT TRACK CONVERSION
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BLOG
• Why User-Generated Content Marketing Works• Pixlee Turns Customer Photos into Online Catalogs• Country Club Prep Augments Brand with Fan Photos
WHITE PAPERS • 5 Steps to Publishing Visual Reviews• The Use Cases of User-Generated Content• Quick Wins to Get Customers Posting Great Content
About Your Brand
Brands Using Pixlee Shoppable Social Galleries Other Resources
increase in average order value
6%
123%increase in time on site
HOW PIXLEE
Helps Your Brand
• Publish a shoppable gallery of real
customer photos on your website.
• Increase eCommerce performance.
• Build a more authentic shopping
experience.
HOW PIXLEE
Helps Your Customers
• Inspire browsers with curated
photos of your products.
• Help shoppers discover products
more organically.
• Offer social proof of your
products.
Use Case: Shoppable Social Galleries
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CharlotteRusse
GOAL
To improve its online shopping experience and to engage its enthusiastic fashionista community.
SOLUTION
Charlotte Russe displayed a gallery of customer photos on its homepage and tagged its products so that customers can "shop the look" in one click.
CASE STUDY
+4500
21%
daily average clicks on customer photos in the widget
of visitors who clicked on a customer photo ended up on the product page
"Our loyal following of 'Charlotte girls' have tremendous style and personality. Pixlee
helps us to celebrate their individuality and inspire future 'Charlotte girls' to follow in their
footsteps."
KRISTEN STRICKLER SOCIAL MEDIA AND PUBLIC RELATIONS, CHARLOTTE RUSSE
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PIXLEE
Shoppable Social Gallery Implementation
Overview
COLLECT YOUR PHOTOS
Set up social media collection in your Pixlee account to start collecting brand mentions and hashtags.
MODERATE YOUR PHOTOS
Approve an album of brand and customer photos.
MAKE YOUR INSTAGRAM SHOPPABLE
Assign your products to their respective brand and customer photos.
DISPLAY YOUR SHOPPABLE SOCIAL GALLERY
Publish the album and copy paste the generated scripts onto your website.
MEASURE YOUR RESULTS
Discover the photos in your Shoppable Social Gallery that drive the most traffic and sales in Pixlee Analytics.
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Set up social collection for your brand's handle and brand hashtag to collect content from:
InstagramTwitterFacebookVine
Set up Direct Uploader so that customers can upload their photos directly on your website.
“Approve” or “Deny” the collected photos and videos in the Pixlee inbox.
Tag your products in the photos that you “Approve.”
Choose a clear call-to-action to introduce the Shoppable Social Gallery (i.e., Upload Your Own Photo, Shop the Gallery, etc.)
Make sure your brand hashtag is visible directly above the Shoppable Social Gallery.
Publish your Pixlee Shoppable Social Gallery and post on your website landing page.
Up your game: Identify your best performing photos and use them for the following:
digital display adsemail marketingin-store displaysproduct pagesprint and packaging
Your Checklist
Powered by the belief that customer stories are the most powerful way to
articulate the value of a product or service, Pixlee helps brands market and
sell with real customer photos and videos.
The company works with more than 150 brands such as Kenneth Cole,
Gaiam, Levi Strauss and Kimpton Hotels & Restaurants to develop a more
authentic marketing experience and create stronger relationships with their
most passionate customers.
Pixlee’s visual marketing platform curates customer-generated content
in real-time, manages permission rights and easily integrates the content
directly into multi-channel browsing and shopping experiences.
The company’s approach has proven to impact sales profoundly: Shoppers
that engage with Pixlee-managed content on a brand’s website are, on
average, 2x more likely to make a purchase.
Pixlee is headquartered in San Francisco with offices in New York.
425 2nd StreetSuite 602San Francisco, CA94107
@pixlee