Where Is The Business In News Nowadays
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Transcript of Where Is The Business In News Nowadays
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Where is the business in news nowadays ?
Things used to be great !
We listened
We watched
And we loved sharing the same events
And the owners where happy
And the journalists were happy
The old business model worked well(Owning the content model)
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Content
Readers
Commercials
News organisations produced content and attracted readers that media owners could sell to advertisers
(and hope that readers becomes consumers of their products and services)
What changed?
Internet came along and all of a sudden content was for free …
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And everyone got unhappy ! ? !
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Journalists: Because no-one seemed to want to read ”real news” anymore
Advertisers: Because nobody seemed to be able to sell them ”a crowd” anymore
Readers: Because news seemed to have become ”stupid…”
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The old model doesn’t work in thenew channel
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Content
Readers
Commercials
News organisations have had their ownership toward the contentAnd have been unsucessfully looking into how to make a profit on content
Is there an alternative model?
@ gsteneIllustration from IRCopoly,Dustin Knie
The internet model ?
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Content
Partisipants(users)
Commercials
News organisations may have their ownership toward the partisipantsAnd look into how to make partisipants benefit from content and commercials ?
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Everyone may get happy again?
Journalists: Because Partisipants write about what’s important and journalists get new stories
Advertisers: Partisipants tell them what they want and need to buy
Partisipants: because they can contribute and get better news and better ads.
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The textual presentation @
Read the blog posting here: http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-
nowadays/
Other blog postings:
www.gstene.wordpress.com
Follow me on Twitter:
@gstene
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