Where are the reporters? - MichiganWhere are the reporters? Anne Readett, APR Chief, Communications...
Transcript of Where are the reporters? - MichiganWhere are the reporters? Anne Readett, APR Chief, Communications...
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Where are the reporters?
Anne Readett, APRChief, Communications Section
Michigan Office of Highway Safety Planning
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The Michigan experience:
December 2008:• Detroit News and Detroit Free Press
announce home delivery Thursday, Friday, Sunday only
July 2009• Ann Arbor News ceases print entirely and
launches online annarbor.com
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Are reporters really gone?
No.Many are simply in
different places and spaces.
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Where are media?
• Twitter• Facebook• Blogs of their own• Reinventing themselves
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Where are you?
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Social network participation
• A social media-optimized online press room is wonderful for your Web site, but the majority of your customers are somewhere else — Twitter, Facebook, YouTube, forums or blogs.
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Facebook. Twitter. Blogs.
• Locate and listen first, then join the conversation respectfully.
• Each venue has a culture and an etiquette that must be honored.
• Far too many so-called experts still use these channels for boorish one-way broadcasts.
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Social Media: How do you rate?
• Twitter• Facebook• Linkedin• Readers: Google reader, Bloglines,
FeedDemon• Blog: Blogger, WordPress, Tumblr,
Posterous• Photo sharing: Flickr, SnapFish,
Photobucket, Shutterfly• Youtube
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Make your news easy to find
• Your home page isn’t. • It’s Google. Twitter. Facebook.
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Search Engine Optimization
• SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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Search Engine Optimization
• Drunk driving (not impaired)• Seat belts (not safety belts)• Car seats (not child passenger safety)• Accidents (not crashes)
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Online only news media
• Capital Gains - Lansing• Model D - Detroit• Rapid Growth – Grand Rapids• Concentrate – Ann Arbor• www.patch.com• TalkLansing.net: an online radio station
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About Capital Gains
• Capital Gains is an online magazine and web site showcasing the growth and investments transforming the Lansing region.
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Michigan communities• Birmingham• Brighton• Canton• Clawson• Dearborn• Dexter• Farmington-Farmington Hills• Fenton• Ferndale• Grosse Pointe• Hartland• Huntington Woods-Berkley• Macomb Township
• New Baltimore-Chesterfield• Northville• Oakland Township• Plymouth• Rochester-Rochester Hills• Royal Oak• Saline-Milan• Shelby-Utica• St. Clair Shores• Trenton• West Bloomfield• White Lake• Wyandotte
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Michigan’s social media efforts
• WordPress blogs• Youtube Channel• Flickr photos• Twitter
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Traditional media: Yes, they still matter.
• Instant recognition• Instant status• Reach vast audiences• Social media feed on traditional media• Traditional media have social media
presence
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Some things haven’t changed
• Know reporters• Know how the prefer information• Fax?• Email?• Phone?
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Ask yourself:
• Who cares?• What makes your story interesting?• When is this important?• Why would anyone want to pay attention
to this story?• How can this help other people?