What's the ROI of your dog?
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description
Great talk given by Jeremy Waite of Phones4U at the OMN London event on the 4th August 2011 based around bringing social media marketing back to the bottom line.
Transcript of What's the ROI of your dog?
Jeremy WaiteHead of Social [email protected]@JeremyWaite
Facebook.com/Phones4u
Facebook.com/Phones4u
Return on InvestmentInteractionsInfluence*Innovation
Ignorance
* Influence is the ability to get people to do things
Facebook.com/Phones4u
+ COMMERCIAL+ RECRUITMENT+ TRAINING
MARKETING
DIRECT / SALESWEB TEAM
PRCUSTOMER SERVICE
SOCIALMEDIA
Facebook.com/Phones4u
Cost per Acquisition (CPA)DemographicQuality ContentLoyaltyValue
What is theactual cost of
a "Like"?
What is their valueto the business?
What are we goingto do with them?
How are we going to keep them?
What type of "Likes"do we want?
>>>
>>
Phones 4u 'Like' Cycle
Facebook.com/Phones4u
Isn't realrevolutionaboutrippingit up andstartingagain?
Dislike
46%
Facebook.com/Phones4u
PLAYGAME
CUSTOM BUILTFACEBOOK
APP
TARGETEDSOCIAL MEDIAADVERTISING
270,000 FANS
<80M IMPRESSIONSPER £10K MEDIA
CAPTURECUSTOMERDATA
4,700 FOLLOWERS
650,000 VIEWS
2,000 VIEWS/DAY
ACQUIRE ENGAGE CONVERT
EMAILFOLLOW-UP
P4UBLOG
PRODUCTREVIEWS ONP4U BLOG
Customer Engagement
Brand Awareness
Capture Data
Drive Sales
PRE-REGISTRATION OR BUYNOW AT PHONES4U.CO.UK50,000+ VIEWS PER DAY
Social Media Reporting
31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting
Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers
Facebook.com/Phones4u
Assessing the Value of a Facebook Fan
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
The Average Value of aFan is £96.10 per year
Product SpendingBrand LoyaltyPropensity to RecommendEarned Media ValueCost Offset for fan acquisition
£50.78£30.60£9.59£4.80£0.33£96.10
Facebook.com/Phones4u
Product SpendingFacebook Fans v Non-Fans
Fans Non-Fans
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
£106.16
£82.03
£107.48
£116.57
£60.56
£93.24
£75.40
£99.21£42.84
£39.59
Facebook.com/Phones4uAcquisition (New) v Retention (Upgrade)SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
Fans are 68%more likely
than non-fansto recommenda "liked" brandto their friends.
Our Facebook Fans be worth
£10.5m per yearcould
(£96.10 per fan)
Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
[email protected]@JeremyWaiteFacebook.com/Phones4u
