What's New In Social Media - Facebook Live Video at FABlog Con
-
Upload
rivka-kawano -
Category
Business
-
view
19 -
download
0
Transcript of What's New In Social Media - Facebook Live Video at FABlog Con
Key to Success
● You have Twitter, Facebook, and Snapchat on your phone● You are ready to have fun!● You are willing to jump in and start making posts right away!
Facebook Live Video - How to Get Started
● Currently it is only on mobile, but coming to desktop natively!● You can install OBS software for free in order to do live from desktop
What You Need
● Smart Phone with Facebook app Optional Items:
○ Tripod or selfie stick○ Mic○ Lights○ Background
On The Spot
● Best for…○ Quick tips○ Building connection and authenticity○ Sharing fun and beautiful moments○ Unscripted○ Quality can be lower on this as long as you can be seen and heard
On The Spot
● Ideas for this type of live video○ Showing a new product you just got for an “open the box” ○ Sharing a new find in the moment (restaurant, food, etc.) ○ Someone you bumped into unexpectedly and you want to introduce or
share
Key to Success
Imagine you are talking to a friend, and look directly at the camera to make “eye contact.”
Scheduled Event
● Ideas for this video type…○ Have an agenda○ Plan an outline for what you want to talk about and practice○ Create a detailed promotion plan
Hosted Show
● Best for…○ Building your ongoing brand○ Growing the momentum of your audience○ A great alternative to or addition to a podcast or other content type○ Highest level of production quality expected
Hosted Show
● Ideas for this type…○ Interview show○ Regular topic (best of, top 10, etc.) ○ Cooking show (set up may be harder)
Promoting
● Post publicly about the upcoming event● If you have a page, use the Publishing tools to schedule● Invite key people individually● Send an invite to your email list and promote through other channels● Give them sneak peeks into what you are planning to make them excited to
come● Tag any show guests, and make sure you communicate with them about
promotion ahead of time
After the event...
● Respond to any interactions you missed● Be sure to continue to watch for interactions and respond even for the next
couple days● Thank people (in private or public) who have helped and promoted● Make notes immediately after about what you want to do better - always do
this right away and write it down because you WILL forget!