Facebook Live Stream Marketing
-
Upload
donna-gilliland -
Category
Business
-
view
57 -
download
1
Transcript of Facebook Live Stream Marketing
www.DonnaGilliland.com * www.MOSTraining.com * [email protected]
Social Video Marketing
4 billion video views happen on Facebook everyday
Image Source: Facebook Media
Periscope
• Owned by Twitter• Public or Private broadcast• Choose to be notified when someone you
follow is on Periscope.• Casual format• Audience is able to chat via messages.• Replay lives for 24 hours.
Overview
Tips for Use• Behind the scenes of your company• Quick tutorial• Events: pre, during and post• Free Webinars• Broadcast a special of the day and interact with your
customers.
www.DonnaGilliland.com * www.MOSTraining.com
75%View via mobile
8+ billion video views occur each day on Facebook
www.DonnaGilliland.com * www.MOSTraining.com
Video – the most engaging content online
“Over the next few years video is going to be the most engaging content online, and by continuing to innovate here we have a chance to build the best place to watch and share video.” ~ Mark Zuckerberg
www.DonnaGilliland.com * www.MOSTraining.com
Facebook Stats
Buyers are mobile
Image Source: Facebook
Connecting People to Brands and Products on Mobile
People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift.
Source article: https://www.facebook.com/business /
Donna Gilliland * www.Facebook.com/MOSTraining
People are Mobile! Get yourself in their ‘hand’
What is Facebook Live
• Live streaming video
• Broadcast from your Mobile
device (iOS or Android)
• Stream to…
• Profile
• Business page
• Events page
• Facebook group
MOSTraining Facebook business page pre-show screens
www.DonnaGilliland.com * www.MOSTraining.com
Facebook Live Benefits
• Live video broadcasting from your Business or Profile page.
• Replays are available anytime from your page.
• Videos can be shared by others.
• Followers can Subscribe to your broadcast and be notified
when you go live.
• Followers can post comments during the broadcast.
• An opportunity to connect with your audience in real-time.
• Potentially increase the audience reach of your page.
www.DonnaGilliland.com * www.MOSTraining.com
Preparing to Go Live
www.DonnaGilliland.com * www.MOSTraining.com
Plan Ahead
• Plan ahead for what you will broadcast *
• Increase interest ahead of your broadcast by creating a post
• Let your followers know when you plan to go live (the day before)
• Make certain your Internet connection is strong
• Write a description that will capture interest
• Invite viewers to subscribe to live notifications
• Say ‘Hello’ as people enter your live session
* Determine a title and consider writing a show script for the purpose of practicing before your broadcast. Prepare as you would for any presentation and practice before going on camera.
Ways to Use Video
• Q&A
• Training
• Product Launch
• News• Broadcast your speaking event• Behind the scenes look at your
company or upcoming event.
www.DonnaGilliland.com * www.MOSTraining.com
Facebook Live
Broadcast live from your personal profile or your Business Page
Mobile only via an iOS or Android.
www.DonnaGilliland.com * www.MOSTraining.com * [email protected]
Providing workforce development training since 2004
Time for Q&A with Donna
www.DonnaGilliland.com * www.MOSTraining.com * [email protected]
Providing workforce development training since 2004
Let’s stay connected…www.Facebook.com/MOSTraining
www.LinkedIn.com/in/DonnaGillilandwww.YouTube.com/MOSTraining www.Instagram.com/MobileOfficeProwww.MOSTraining.com www.DonnaGilliland.com